How CA Technologies Uses Employee Advocacy for Talent Attraction, with Craig Fisher

Employer Branding Podcast

English - January 16, 2018 15:43 - 35 minutes - 32.7 MB - ★★★★★ - 26 ratings
Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: How Allianz Drives Employer Brand Change with a New Set of Values, feat. Angelika Inglsperger

Next Episode: How SAP Attracts Gen Z with Employer Branding, feat. Jenn Prevoznik

This week we’ll learn how a legacy tech company with a bit of a reputational issue turned itself into a talent attraction magnet with the help of employees.

Craig Fisher, a.k.a. Fishdogs, is the Head of Marketing, Employer Branding SME at Allegis Global Solutions RPO.

In this episode we discuss his long-term engagement with CA Technologies, the strategy and tactics he applied to bring the company back into the talent spotlight.

Show-notes at https://employerbrandingpodcast.com

Connect with Craig on LinkedIn: https://www.linkedin.com/in/wcraigfisher/

Visit our sponsors Ruutly at https://ruutly.com and mention the Employer Branding Podcast for 3-months of Ruutly for free!

Check out the Employer Brand Index here: https://employerbrandindex.co

Join our LinkedIn group: https://www.linkedin.com/groups/3984352

Follow this podcast on Twitter: https://twitter.com/employerbranduk

Got questions? Email [email protected]

Twitter Mentions

@employerbranduk