How Walmart Builds Employment Brand at Scale, with Michael Smith

Employer Branding Podcast

English - April 14, 2017 08:35 - 22 minutes - 16.8 MB - ★★★★★ - 26 ratings
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Previous Episode: How GE Blends Consumer & Employment Branding, with Shaunda Zilich

Next Episode: Analysing the Digital Footprint of Your Candidates, with Fiona McLean of The Social Index

Think your organisation has plenty of staff? Try 2.4 million employees worldwide. Walmart is one of the best known retail brands in the world, learn how this impacts its employment brand and how clarity of message helps candidates to self-select in or out.

Questions for Michael Smith who heads up employment brand for Walmart:

Tell us about Walmart and what you do there?
What is the culture like in the company?
Is it still a family-operated organisation?
What are the employer brand challenges Walmart faces?
Do you have a step-by-step approach to employment brand?
What are some of the pitfalls to avoid?
How do you go about measuring your results?
Walmart scores 3.2 out of 5 on Glassdoor, what's your comment on this?
What other companies inspire you?
What's next for employment brand at Walmart and in general?
Where can we learn more?

Read the full show-notes article at http://employerbrandingpodcast.com