Using Targeted Marketing to Attract Passive Candidates, with Kelly Cruse of Atlas World Group

Employer Branding Podcast

English - May 03, 2023 16:58 - 20 minutes - 17.3 MB - ★★★★★ - 26 ratings
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Previous Episode: How to Activate an EVP Across a Wide-Ranging Organization, with Kayla Branham of ADT

Next Episode: Powering Up Employer Brand by Upskilling the Recruitment Team, with Carolina Guillen of HelloFresh

With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit.

Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group.

Kelly Cruse on LinkedIn: https://www.linkedin.com/in/kelly-cruse-5941bb3/

Atlas World Group on LinkedIn: https://www.linkedin.com/company/atlas-van-lines/

Atlas Van Lines Careers & Culture: https://www.atlasvanlines.com/about/careers-culture

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