How King Brought its Employer Brand to Life, with Natalie Mellin

Employer Branding Podcast

English - November 27, 2015 09:14 - 19 minutes - 13.5 MB - ★★★★★ - 26 ratings
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Previous Episode: How Capgemini Uses Social Media to Recruit, with Sarang Brahme

Next Episode: How Booking.com Created a Kick-Ass Company Culture, with Brendan Bank

How do you bring an Employee Value Proposition (EVP) to life? How do you differentiate between a very popular consumer brand and your employer brand? What does 'a great saga needs all sorts of heroes' actually mean?

To get some answers, I've had a chat with fellow Swede Natalie Mellin, Global Employer Brand Project Manager at King. You can listen to the podcast at SoundCloud or iTunes, or read a summary of our conversation:

http://linkhumans.com/podcast/natalie-mellin-king

Subscribe on iTunes: http://bit.ly/smknowhow