EDGE for Peak Performance
514 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 68 ratingsThe EDGE Podcast delivers you hard hitting, ACTIONABLE, real world lessons, to give you an edge to win in your business and your life. Your Host Brandon White, described as a fierce competitor, disciplined and intense, yet warm, by friends and colleagues...Brings you lessons learned from over two decades of successes and failures in the trenches as an entrepreneur, business owner and human.From crack of dawn caffeine fueled day trading days to fund his first company and emptying the office trash can, to getting a check for $50,000 in the car on the way home from fishing with an investor…on a handshake.Starting in a spare bedroom he raised millions of dollars, and then was forced to close the company because of the Dot Com crash. Stubborn, relentless or simply insane, a day later he bought it back from the investors and grew it for the next ten years until selling it to a large media company for life changing money.Then, Brandon packed up his family and drove from the East Coast through a once in lifetime ice storm to their new house on the California coast. Only to start a new company and new storyline.Brandon’s been through it all, and he and friends share the playbooks with you to give you an edge to get the most out of your time, talent and ideas.Listen daily for your EDGE.
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Episodes
Results from Taking L-Theanine and Caffeine with This Protocol for Four Weeks to Improve Concentration | Ep. 385
August 26, 2022 23:00 - 37 minutes - 25.9 MBIn this episode Brandon shares his results from taking L-Theanine and Caffeine with a specific protocol with the goal of an increase in concentration, focus and productivity. He also shares some scientific studies done with L-Theanine and caffeine that backs up the results. SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS AND INFORMATION L-Theanine used in Brandon's Experiment https://amzn.to/3Q1xQ4y Studies Mentioned ...
How to Get Answers From of Your Data with Ahmed Elsamadisi Founder of Narrator AI | Ep. 384
August 25, 2022 18:48 - 54 minutes - 50.2 MBAhmed and Brandon talk about how to set up your data stack so you can answer questions like "What three things happen in our customer's journey that leads to customers with the highest LTV". About Ahmed Elsamadisi Ahmed Elsamadisi is the Founder and CEO of Narrator.ai, a data modeling platform allowing companies to make better business decisions with their data. He started his career at Cornell’s Autonomous Systems Laboratory building algorithms for autonomous vehicles and human-robot i...
How to Get Answers From Your Data with Ahmed Elsamadisi Founder of Narrator AI | Ep. 384
August 25, 2022 18:48 - 54 minutes - 37.4 MBAhmed and Brandon talk about how to set up your data stack so you can answer questions like "What three things happen in our customer's journey that leads to customers with the highest LTV". About Ahmed Elsamadisi Ahmed Elsamadisi is the Founder and CEO of Narrator.ai, a data modeling platform allowing companies to make better business decisions with their data. He started his career at Cornell’s Autonomous Systems Laboratory building algorithms for autonomous vehicles and human-robot i...
Jeff Bezos' Two Types of Decisions and How They Can Help You | Ep. 383
August 24, 2022 09:57 - 8 minutes - 5.67 MBIn this episode Brandon lays out two types of decisions Jeff Bezos laid out in his 2015 Amazon yearly letter to investors. You'll learn the two types of decisions Bezos describes, the decision making approach to each one and how you can apply the framework to your company. SIGN UP FOR OUR NEWSLETTER Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 RESOURCE LINKS: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.i...
401k Part 15 - The Custodian You Should Use for Your 401k Plan | Ep. 382
August 23, 2022 19:11 - 5 minutes - 4.15 MBIn this epsiode Matt and Brandon explain what custodian you should use for your 401k plan and why. Get Matt's help to set up or expand your company's 401k plan to start saving tax free here. https://lifeincrs.com/edge-podcast/ SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting https://www.brandoncwhite.com/subscribe/ EPISODE LINKS: Get FREE information about setting up your 401k plan https://lifeincrs.com/edge-podcast/ RESOURCE LINKS: How to Write a Business ...
401k Part 15 - The Custodian Should You Use for Your 401k Plan | Ep. 382
August 23, 2022 19:11 - 5 minutes - 5.91 MBIn this epsiode Matt and Brandon explain what custodian you should use for your 401k plan and why. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. Get Matt's help to set up or expand your company's 401k plan to start saving tax free here. https://lifeincrs.com/edge-podcast/ SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting https://www.brandoncwhite.c...
What Your Net Promoter Score Means | Ep. 381
August 22, 2022 21:29 - 9 minutes - 6.26 MBOn this episode of Marketing Monday Brandon explains what your Net Promoter Score means. This is Part 2 of a series on Net Promoter Score Part 1 - The Most Important Question to Ask Your Customers - Net Promoter Score Introduction | Ep. 376 https://myedgepodcast.com/episodes/the-most-important-question-to-ask-your-customers-net-promoter-score-introduction-ep-376-782 SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting https://www.brandoncwhite.com/subscribe/ RESOURCE...
Accomplishing a Goal | Ep. 380
August 19, 2022 18:17 - 12 minutes - 8.48 MBBrandon outlines a study that provides scientific evidence on how you can accomplish a goal you set for yourself or your business. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Does Monitoring Goal Progress Promote Goal Attainment? A Meta-Analysis of the Experimental Evidence Study https://pubmed.ncbi.nlm.nih.gov/26479070/ HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build S...
What If Something You Believed About Yourself Turned Out Not to Be True? with Shanna Nardone Founder of Maternal Grove | Ep. 380
August 19, 2022 00:43 - 53 minutes - 49 MBWe talk about what opportunities can come your way if something you believed about yourself or your business turned out not to be true? When you're finished listening to this episode you'll feel a world of possibilities unleashed. About Shanna Nardone Shanna Nardone is a Certified Life Coach and the founder of Maternal Grove. Her company is focused on self discovery, empowerment, and individual growth, with a foundation of over a decade of marketing, communications, and engagement work ...
What If Something You Believed About Yourself Turned Out Not to Be True? with Shanna Nardone Founder of Maternal Grove | Ep. 379
August 19, 2022 00:43 - 53 minutes - 36.6 MBWe talk about what opportunities can come your way if something you believed about yourself or your business turned out not to be true? When you're finished listening to this episode you'll feel a world of possibilities unleashed. About Shanna Nardone Shanna Nardone is a Certified Life Coach and the founder of Maternal Grove. Her company is focused on self discovery, empowerment, and individual growth, with a foundation of over a decade of marketing, communications, and engagement work ...
401k Part 14 - ROBS 401k - Using Your 401k to Fund Your Business with Matt Ruttenberg | Ep. 377
August 16, 2022 09:52 - 9 minutes - 6.31 MBIn this episode Matt and Brandon talk about a ROBS 401k and how you can use it to fund your business. This could be to start up your business and provide cash flow vs. having to raise money from investors. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. Get Matt's help to set up or expand your company's 401k plan to start saving tax free here. https://lifeincrs.com/edg...
The Most Important Question to Ask Your Customers - Net Promoter Score Introduction | Ep. 376
August 15, 2022 17:29 - 4 minutes - 3.43 MBOn this episode of Marketing Monday Brandon gives an introduction to Net Promoter Score. He outlines why it's the easiest and most important metric you can measure with your customers. SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting https://www.brandoncwhite.com/subscribe/ HELPFUL LINKS: How to Write a Business Plan in 13 easy to Build Slides https://brandoncwhite.com/how-to-write-a-business-plan/ PODCAST INFO: Apple Podcasts: EDGE on Apple Podcasts https://po...
Situational Awareness with Former Army Special Forces Instructor Jameson B. | Ep. 375
August 12, 2022 10:02 - 58 minutes - 40.1 MBJameson shares his story about becoming part of the US Army's Special Forces, what he learned when he was overseas in Iraq and Afghanistan and his biggest revelation that scared the heck out of him from learning to be a SF instructor. Between cities reducing police forces, political unrest, protests that pop up in a minute, cyber crimes on the rise, and a world at war with one another, educating yourself about situational awareness and learning safety tactics, techniques and procedures has...
Best Business Software to Use to Run Your Business in 2022 | Ep. 374
August 11, 2022 10:52 - 59 minutes - 41 MBEDGE's Operations Director, Gia, joins me today where we pull back the curtain and share what business software we're using to run our company in 2022 and why we love it. We also talk about software we've swapped out and replaced with new apps and why. You'll walk away with some great suggestions on software you can use for your business. Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Trello https://trello.com GSuite. ...
Turning a Tailgate into an Entire Business with Tyler Green Co-Founder of Cache | Ep. 373
August 10, 2022 09:57 - 46 minutes - 32 MBTyler shares this "how we built Cache story". He shares lessons learned building a product company and the challenges they've had to overcome. About Tyler Green Tyler and his brother were born and raised just outside the treeline of the Wasatch-Cache National Forest in Utah. They’ve always had skiing, mountain biking, backpacking, fly fishing, and just about every other outdoor activity right in their own backyard. They took some time to travel the country and returned to Utah. What...
401k Part 13 - 401K Cash Balance Plans with Matt Ruttenberg | Ep. 372
August 09, 2022 17:58 - 10 minutes - 7.2 MBAll about 401k cash balance plans and how they allow you to save more money than you've been told in your 401k's. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their contributions and tax savings. ...
Email Marketing Math | Ep. 371
August 08, 2022 20:01 - 15 minutes - 27.8 MBWe talk about how you can use email marketing math to know how much money you can make each time you send an email to your list and as importantly how you can predict how much money you'll make. Email Brandon at B at Brandon C White dot com with "Episde 371 Spreadsheet" in the subject line to get free access to the spreadsheet he uses in this episode. SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting https://www.brandoncwhite.com/subscribe/ HELPFUL LINKS: How to Wri...
Email Modeling | Ep. 371
August 08, 2022 20:01 - 15 minutes - 10.4 MBHow you can use email modeling to know how much money you can make each time you send an email to your list and as importantly how you can predict how much money you'll make. Email Brandon at B at Brandon C White dot com with "Episde 371 Spreadsheet" in the subject line to get free access to the spreadsheet he uses in this episode. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: HELPFUL FREE RESOURCES: How t...
Elevate Your Game with this Science Backed Way to Achieve Your Peak Performance Fitness | Ep. 370
August 05, 2022 11:37 - 10 minutes - 6.99 MBBrandon explains two scientific studies that show how you can trick your mind into achieving performance beyond what you thought you were capable with your fitness and in your everyday life. Brandon also disucss how you can take these proven principles and use them in your business to hit sales and other goals that may have seemed impossible. If you injoy this episode please forward it to a friend or colleague that can benefit from it as well. SIGN UP FOR OUR NEWSLETTER HERE! https://...
Elevate Your Game with this Science Backed Method to Achieve Your Peak Performance | Ep. 370
August 05, 2022 11:37 - 10 minutes - 19 MBIn this episode I explain two scientific studies that show how you can trick your mind into achieving performance beyond what you thought you were capable. I also disucss how you can take these proven principles and use them in your business to hit sales and other goals that may have seemed impossible. If you injoy this episode please forward it to a friend or colleague that can benefit from it as well. SIGN UP FOR OUR NEWSLETTER HERE! https://www.brandoncwhite.com/subscribe/ Over 17...
How I Built a Web3 Business with Mark Miller CEO of LabelCoin | Ep. 369
August 04, 2022 18:43 - 1 hour - 51.9 MBMark and I talk about how he went from the musician, to artist promotor to founding a Web3 company in the music business. About Mark Miller Mark Miller is the founder and CEO of Labelcoin. Labelcoin is the web3 Robinhood of music – a revolutionary song exchange that lets fans invest in the next big song. They are ushering in a new era for the music industry by bringing artists’ future revenue forward to the present with this simple mission: stamping out artistic poverty. After spending...
How to Build a Membership Program into Your Business with Ward Sandler Co-Founder of MemberSpace | Ep. 368
August 03, 2022 22:30 - 1 hour - 44.3 MBIn this episode, how any business can build a membership program into their product offering to provide recurring revenue. Ward also shares how MemberSpace started, how they've bootstrapped it and how they've been able to grow like mad. About Ward Sandler Ward Sandler is the CEO of MemberSpace - a software as a service (SaaS) company that enables creators to turn any part of their website into members-only with just a few clicks. MemberSpace's mission is to help entrepreneurs build...
401k Part 12: Can Your Kids Contribute to Your Company’s 401k Plan with Matt Ruttenberg |Ep. 367
August 02, 2022 18:05 - 10 minutes - 7.33 MBBeleive it or not you're kids can contribute to your 401k Plan. We talk about how to do it and how much extra you can save in your 401k. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their contribut...
Marketing vs. Sales | Episode 366
August 01, 2022 21:47 - 8 minutes - 5.53 MBWhat's the difference between sales and marketing? I answer the question in this episode. SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting PODCAST INFO: Apple Podcasts: EDGE on Apple Podcasts Spotify: EDGE on Spotify RSS Feed: EDGE's RSS Feed Website: EDGE Podcast SUPPORT & CONNECT EDGE's Weekly Newsletter Join over 17,200 listeners and sign up to receive bonus content. It's free. Sign up here >>> Please Support this Podcast by checking out our Sp...
How I Built a Light That's Changed the Beauty Salon Business with Mary Harcourt of CosmoGlo Light | Ep. 365
July 29, 2022 14:00 - 57 minutes - 39.4 MBMary shares her story of how she built and sold her eye lash salon in L.A. so she could build a beauty salon light that's changing the industry. She drops tons of business tips and lessons learned that will give you an edge in your business. About Mary Harcourt Mary grew up on the East Coast and was born with an adventurous soul. Between drives to New York and Atlantic City, hiking up waterfalls in Pennsylvania, and going to find the nearest beach, Mary lived life with an exploration ...
Master Data Management with Malcolm Hawker Head of Data Strategy at Profisee | Ep. 364
July 28, 2022 17:05 - 1 hour - 49.2 MBMalcolm and I discuss what master data management is and why it's imperative that you get it right for your company. About Malcolm Hawker I'm a thought leader in the field of Master Data Management (MDM) and Data Governance and have consulted to some of the largest businesses in the world on their enterprise information management strategies. He is a frequent public speaker on data and analytics best practices and cherishes the opportunity to share practical and actionable insights on ...
An Undercover Look at the Wine Industry: More Than Meets the Eye with Agent Cru CEO of Wine Spies | Ep. 363
July 27, 2022 13:14 - 1 hour - 55.3 MBAgent Cru and I talk about what really goes on in the wine business, what it's like running an online wine company, and how Wine Spies has been able to grow to the best online wine retail site. About Agent Cru Agent Cru cut his teeth as a "cellar rat" scrubbing barrels at my family's winery, eventually working my way up to General Manager. I started my own brand, Jurassic Wines before going on an epic mission here at Wine Spies to reinvigorate a well-established company with little gr...
401k Part 11 - Importance of Benchmarking Your 401k with Matt Ruttenberg | Ep. 362
July 26, 2022 12:51 - 10 minutes - 7.36 MBLearn why you need to benchmark your 401k plan for your business and how it can help you save more money. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their contributions and tax savings. Get Mat...
Customer Acquisition Cost Example | Ep. 361
July 25, 2022 17:51 - 4 minutes - 3.07 MBBrandon walks you through an example of customer aquisition cost (CAC) with real world numbers so you can see how it works. See episode 356 for the customer aquisition cost formula. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655 NOT...
Signs That You Need a Change and What to Do with Danielle Jenkins CEO of Domestic Divas Cleaning Co. | Ep. 360
July 22, 2022 14:02 - 52 minutes - 36.2 MBDanielle and I talk about signs that you need a change. That change might be hiring someone to run your business, a different routine, or even that you need to sell your business. We also talk about what to do when you start feeling this way to test and see if it's a temporary thing, burn out or something else. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee. Danielle and I each run companies doing severa...
Climate Change with Gopal Erinjippurath CTO of Sust Global | Ep. 359
July 22, 2022 00:03 - 58 minutes - 40.3 MBGopal and I talk about the climate and how Sust Global is using data and analytics to make climate informed decisions. About Gopal Erinjippurath Gopal leads Sust Global’s technology and product management functions. Their mission is to develop data-driven products enabling every decision to be climate-informed, so humanity can thrive on a changing planet. Most recently, Gopal led the Analytics Engineering team at Planet Labs, an aerospace and data analytics company that operates histor...
Building a Shoe Company with Billy Price Co-Founder of Billy Footwear | Ep. 358
July 20, 2022 17:54 - 49 minutes - 33.7 MBBilly shares his story of how he and his Co-Founders bootstrapped Billy Footwear into a seven figure shoe company by patenting an innovative zip up design and creating cool shoe designs. About Billy Price Billy is the Co-Founder of BILLY Footwear, a shoewear company that was started after suffering a spinal cord injury as a teenager. They currently are doing over seven figures in revenue with 20+ full-time employees. BILLY Footwear quickly became a prototype to fulfill Billy’s perso...
401k Part 10: 401k Plans for Government Contractors with Matt Ruttenberg | Ep. 357
July 19, 2022 22:57 - 11 minutes - 8.21 MBThis episode is specifically for people who own US government contracting businesses. 401k plans for contractors need to follow different rules and regulations, we lay it all out for you in this episode. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneur...
Calculate Cost of Customer Acquisition | Ep. 356
July 18, 2022 17:35 - 2 minutes - 1.87 MBBrandon explains the formula on how to calculate your customer acquisition cost (CAC), why knowing this marketing metric is important for your business and how to use it in your company. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655 ...
Preparing Your Company for When You Lose Internet Access with Danielle Jenkins CEO of Domestic Divas Cleaning Co. | Ep.355
July 17, 2022 13:43 - 37 minutes - 25.4 MBDanielle and I talk about how her company handled the Roberts Internet outage in Canada that lasted several days. She talks about lessons learned and we discuss ways to prepare your company for when you lose internet access. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee. Danielle and I each run companies doing several million in revenue each year. We talk about what's working, what's not, what software ...
Sales Funnels with Patrick Shaw CEO of RapidFunnel | Ep. 354
July 14, 2022 19:52 - 1 hour - 42.9 MBPatrick and I talk about sales funnels, how to think about sales and he drops tons of sales tips from his decades working in sales organizations. About Patrick Shaw Patrick is the Founder and CEO of RapidFunnel, a SaaS company in the Authentic Sharing Technology space. Before becoming CEO, he founded a MarTech company that provided marketing services to international businesses. He is an expert in network marketing, lead generation, and direct sales. Patrick has helped thousands of in...
AI, Neural Networks, Bootstrapping and Start-ups with Ruslan Khamidullin Co-Founder of Filmustage |Ep. 353
July 13, 2022 14:35 - 1 hour - 50.5 MBRuslan shares his story of how he and his co-founders started Filmustage and how they have been able to bootstrap it. We also talk about AI, neural networks and machine learning. About Ruslan Khamidullin Ruslan is a co-founder and CTO of Filmustage. Software development, life-long lover of horror movies and rock music led him to wonderful journey as an entrepreneur. Together with his Filmustage crew, they're building a unique product for modern filmmakers that allows them to break dow...
401k Part 9: Tax Benefits of Having a 401k Plan for Your Company with Matt Ruttenberg | Ep. 352
July 12, 2022 18:23 - 15 minutes - 10.7 MBMatt and I lay out all the benefits to having a 401k plan for your Company and how you can save a lot more than you think as a business owner. Learn how About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maxim...
Marketing Budget as a Percent of Revenue and Industry Statistics | Ep. 351
July 11, 2022 17:28 - 3 minutes - 2.71 MBBrandon explains exactly how to calculate marketing budget as a percent of revenue, why it's important to know as a business owner and offers industry statistics so you can compare your business to your peers. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-busine...
Broke to Bootstrapping a $3 Million Business in Three Years with Danielle Jenkins Founder of Domestic Divas Cleaning Company | Ep. 350
July 10, 2022 17:21 - 1 hour - 73.8 MBAs we get ready to spin out our Friday show with Danielle to its own podcast called On Business, we're re-broadcasting Danielle's story of how she went from being completely broke to bootstrapping $3 million in revenue in three years. An edge of inspiration! SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting EPISODE LINKS: Domestic Divas Cleaning CO PODCAST INFO: Apple Podcasts: EDGE on Apple Podcasts Spotify: EDGE on Spotify RSS Feed: EDGE's RSS Feed ...
Landscaping Company to Building a Custom Maps with Pins App with Chelsey Roney Co-Founder of Proxi | Ep.349
July 07, 2022 19:27 - 2 hours - 82.8 MBChelsey shares her unconventional path to founding Proxi. How she went from what appears a traditional corporate career path, to revealing the real story of how side hustle businesses were her real path. About Chelsey Roney Co-Founder of Proxi Chelsey brings her business-building and strategy experience to Proxi, where she serves as COO and leads a team of five, growing the business through sales and marketing. After graduating from Texas A&M, Chelsey joined Boeing where she worked in ...
Creating Mindful Music with Joshua Sam Miller Founder of Embodied Sounds | Ep. 348
July 07, 2022 04:37 - 1 hour - 43.2 MBJoshua and I talk about his story from working the corporate grind to how a real estate investment freed him to follow his passion and create mindful music. About Joshua Sam Miller Joshua Sam Miller is a musician, environmentalist and social impact entrepreneur on a mission to connect people to the natural world through immersive audio and visual art. He is the creator of Sounds of the Ocean, a marine conservation project focused on underwater life and mental wellness. He is also th...
401k Part 8: Double Dipping with your 401k Plan with Matt Ruttenberg | Ep. 347
July 06, 2022 01:35 - 7 minutes - 5.31 MBWe discuss what Double Dipping means and how you can use it to save more money in your company's 401k plan for yourself as a business owner. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their contr...
Best Apps for iPhone and Android Entrepreneurs with Danielle Jenkins of Domestic Divas Cleaning Co. | Ep. 345
July 03, 2022 21:32 - 1 hour - 42.1 MBWe talk about the exact apps we use on our phones to run our businesses and life and... why we love them. About the EDGE's Friday Show Every Friday Danielle Jenkins, founder of Domestic Divas Cleaning Co, and I talk shop over coffee. Danielle and I each run companies doing several million in revenue each year. We talk about what's working, what's not, what software and systems we use, sales and marketing, our own wellness and other challenges and solutions we've discovered as busine...
This 14 Year Old Has Already Written 17 Full Length Novels with Author Shanti Hershenson | Ep. 344
June 30, 2022 19:17 - 1 hour - 44.3 MBShanti drops tons of writing tips for fellow and aspiring authors and we talk how she got started writing. About Shanti Hershenson Shanti Hershenson’s first two novellas were published when she was in the sixth grade, although her writing journey started long before then. Ever since she could hold a pencil, marker, or crayon, she was creating stories. They started from pictures, mere scribbles, and eventually, turned into captivating tales. SIGN UP FOR OUR NEWSLETTER HERE! Over 17,20...
E-Commerce Inventory Financing with Eric Youngstrom Founder of OnRamp | Ep. 343
June 30, 2022 03:48 - 1 hour - 53 MBEric and I discuss why he founded OnRamp, lessons he's learned being in the e-commerce space and how e-commerce companies can get financing for their inventory to grow their business. About Eric Youngstrom Eric is a successful entrepreneur having assisted in launching CSIdentity and ShippingEasy both of which generated returns for investors and employees and continue to employee hundreds of employees. Descended from Vikings (named after Eric the Red), born in Montreal and raised in Yak...
E-Commerce Inventory Financing with Eric Youngstorm Founder of OnRamp | Ep. 343
June 30, 2022 03:48 - 1 hour - 70.9 MBEric and I discuss why he founded OnRamp, lessons he's learned being in the e-commerce space and how e-commerce companies can get financing for their inventory to grow their business. About Eric Youngstorm Eric is a successful entrepreneur having assisted in launching CSIdentity and ShippingEasy both of which generated returns for investors and employees and continue to employee hundreds of employees. Descended from Vikings (named after Eric the Red), born in Montreal and raised in Yak...
401k Part 7: Advanced Profit Sharing 401k Techniques for Successful Entrepreneurs with Matt Ruttenberg | Ep. 342
June 28, 2022 21:42 - 9 minutes - 6.41 MBWe discuss how to implement advanced profit sharing techniques for your company's 401k plan that will allow you to save a lot of money. About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. He was awarded the NAPA Young Gun Top 50 under 40 in the country in the retirement plan space and educates entrepreneurs about how to navigate the 401k world and maximize their contributi...
9 Must Track Metrics in Marketing | Ep. 341
June 27, 2022 23:02 - 15 minutes - 10.6 MBNine essential marketing metrics that you should be tracking for your company's marketing. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655 EDGE PODCAST INFO: Apple Podcasts https://podcasts.apple.com/us/podcast/edge/id1522407349 ...
Canada’s Bill C-11 Could Cut Off Access to Canadian Consumers and Limit Canadian Companies with Danielle Jenkins | Ep. 340
June 25, 2022 22:02We talk about how Canada's Bill C-11 could limit outside access to Canada's consumers and even limit companies in Canada from reaching people in Canada. All this controlled by the government. About Canada's Bill C-11 On February 2, 2022, the Government of Canada introduced Bill C-11, referred to as the Online Streaming Act (Bill). The Bill, which seeks to amend Canada's Broadcasting Act (Act), aims to modernize Canada’s broadcasting framework, notably by empowering the Canadian Radio-te...