In this episode I explain two scientific studies that show how you can trick your mind into achieving performance beyond what you thought you were capable.

I also disucss how you can take these proven principles and use them in your business to hit sales and other goals that may have seemed impossible.

If you injoy this episode please forward it to a friend or colleague that can benefit from it as well.

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Studies referenced and discussed in the episode:

Effects of Deception on Exercise Performance: Implications for Determinants of Fatigue in Humans
Stone, Mark, Thomas, Kevin, Wilkinson, Michael, Jones, Andrew, St Clair Gibson, Alan and Thompson, Kevin (2012),  Medicine & Science in Sports & Exercise, 44 (3). pp. 534-541. ISSN 0195-9131

Influence of Competition on Performance and Pacing During Cycling Exercise
Jo Corbett  1 , Martin J Barwood, Alex Ouzounoglou, Richard Thelwell, Matthew Dicks, September 2011, Medicine and Science in Sports and Exercise 44(3):509-15
Affiliations : University of Portsmouth, Portsmouth, United Kingdom. 

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How to Write a Business Plan in 13 easy to Build Slides
https://brandoncwhite.com/how-to-write-a-business-plan/

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