EDGE for Peak Performance
514 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 68 ratingsThe EDGE Podcast delivers you hard hitting, ACTIONABLE, real world lessons, to give you an edge to win in your business and your life. Your Host Brandon White, described as a fierce competitor, disciplined and intense, yet warm, by friends and colleagues...Brings you lessons learned from over two decades of successes and failures in the trenches as an entrepreneur, business owner and human.From crack of dawn caffeine fueled day trading days to fund his first company and emptying the office trash can, to getting a check for $50,000 in the car on the way home from fishing with an investor…on a handshake.Starting in a spare bedroom he raised millions of dollars, and then was forced to close the company because of the Dot Com crash. Stubborn, relentless or simply insane, a day later he bought it back from the investors and grew it for the next ten years until selling it to a large media company for life changing money.Then, Brandon packed up his family and drove from the East Coast through a once in lifetime ice storm to their new house on the California coast. Only to start a new company and new storyline.Brandon’s been through it all, and he and friends share the playbooks with you to give you an edge to get the most out of your time, talent and ideas.Listen daily for your EDGE.
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Episodes
The Art of Decision Making with Retired Navy SEAL, CEO and Author Marty Strong
November 09, 2022 10:00 - 1 hour - 49.6 MBBrandon and Marty talk about what Navy Seal Buds Training is really looking for, how you can apply it to your life to give you an edge and about his new book Be Visionary. They dive into two chapters, including insights Marty learned on the art of decision making. This episode is packed with information to give you an edge. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Be Visionary By Marty Strong Pre-or...
How to Prioritize Tasks with This Easy Formula
November 04, 2022 09:00 - 5 minutes - 4.05 MBIt's Kung Fu Friday and Brandon outlines an easy to follow formula you can use to prioritize your tasks and decide which ones you should: 1) Eliminate 2) Delegate 3) Do Yourself This formula will give you an edge to allocate more of you brainpower to actual tasks that will move you forward vs. wasting brainpower to figure out what tasks to do and how to prioritize them. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISOD...
How I Built a Lawn Mowing Service Near Me App with Bryan Clayton Co-Founder of GreenPal
November 03, 2022 22:00 - 1 hour - 49.4 MBBryan shares his "how I built this "story of how he and his co-founders bootstrapped a lawn moving service near me app to the leading lawn service provider in the country. You'll leave with some tips on starting something from an idea, to product, bootstrapping it and scaling a company with out ever raising a dime. About Bryan Clayton Bryan CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber...
Here's What Happens When You Get Out of Your Own Way
November 02, 2022 21:00 - 2 minutes - 1.83 MBA short story, with a big impact, that demonstrates what opportunities open up for you when you get out of your own way. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Caffeine’s Effects on Consumer Spending Study https://journals.sagepub.com/doi/10.1177/00222429221109247 HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/...
401k When Does Your Company Need To File a 5500 Form
November 01, 2022 06:00 - 10 minutes - 7.4 MBIn Part 25 in our 401K series Matt and Brandon talk about when your company needs to file a 5500 form. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Get FREE information about Setting up or Fixing Your 401k plan 👉 https://lifeincrs.com/edge-podcast/ HELPFU...
Does TV Advertising Still Work? Here’s What the Research Says
October 31, 2022 18:00 - 13 minutes - 9.57 MBIn this episode of Marketing Monday Brandon discusses two peer reviewed studies that appeared in academic journals that studied if TV advertising still works in today's modern world. The studies reveal useful information and suggestions that will give you an edge in your marketing. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Studies mentioned in the podcast: How Viewer Tuning, Presence, and Attention Resp...
Best Recovery Drink After an Endurance Workout
October 28, 2022 11:00 - 6 minutes - 4.43 MBBrandon explains the results from a scientific study that looked at if chocolate milk (yea you read that right) improved endurance compared with two commercially available sport drinks. You'll be surprised by the results! CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Improved Endurance Capacity Following Chocolate Milk Consumption Compared with 2 Commercially Available Sport Drinks https://pubmed.ncbi.nlm.nih...
Warren Buffett Credits This One Thing More Than Anything for His Success
October 27, 2022 14:00 - 3 minutes - 2.53 MBIn a documentary and several interviews Warren Buffet credits this one thing more than anything else for his success. Brandon also explains Warren Buffet's "20 slot rule"which is a great approach not only to investing, but your whole life. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-...
ATSC 3.0 Spectrum, Start-ups and the Future of TV with Alp Sezen CEO of Peak3
October 27, 2022 02:00 - 1 hour - 45.8 MBAlp joins Brandon in studio where they talk about the power of ATSC 3.0 Spectrum, start-ups (mistakes they've made and how to fix them), and the future of TV. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Peak 3 https://peak3spectrum.com HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-busine...
401k Annual Testing Requirements
October 25, 2022 06:00 - 12 minutes - 8.36 MBIn Part 24 of the 401k Series Brandon and Matt explain the 401k annual testing requirements. Many businesses fail this annual testing and don't even know it. This episode lays out what you as a business owner need to know even if you're not as involved in your 401k plan so you at least know the right questions to ask. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ CONNECT WITH US Si...
Influencer Marketing Effectiveness vs. Social Media Paid Ads
October 25, 2022 04:00 - 23 minutes - 15.9 MBWe take a look at two peer reviewed studies that appeared in academic journals that show whether influencer marketing is better or worse vs. social media paid advertising. The results may surprise you. This is a Marketing Monday episode. Listen each Monday to the EDGE to get the latest marketing research, trends, and tips to give you an edge up on your competition. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINK...
Long Working Hours Effect on Your Health and How to Fix the Biggest Issue
October 21, 2022 22:00 - 25 minutes - 17.9 MBBrandon reviews a study in the International Journal of Environmental Research and Public Health that did a meta-analysis of research from 1998 - 2018 looking at the effect of long working hours and overtime on your health. He gives you the results and actionable things you can do to mitigate the biggest negative effect on your health. This is a Kung Fu Friday episode where every Friday Brandon dives into something that gives you the edge to hit your peak performance. CONNECT WITH US Si...
Best Computer Monitors That Increase Your Productivity
October 20, 2022 17:00 - 11 minutes - 7.79 MBBrandon shares the best computer monitors he has used and explains why having the features they have has increased his productivity and will increase yours as well. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: LG 49" Curved Computer Monitor (LG 49WL95C-W Ultrawide Dual QHD Monitor 49") https://amzn.to/3DiN2qU LG 38" Curved Computer Monitor (LG 38WK95C-W 38-Inch Class 21:9 Curved UltraWide) https://amzn.to/3...
Intellectual Property Strategy with Mary Harcourt Founder of CosmoGlo | Ep. 423
October 19, 2022 19:31 - 57 minutes - 39.6 MBMary joins the show again and shares her experience with patenting her CosmoGlo light, her approach, how she won a lawsuit, how she protects other IP through trademarks and copyright and lots of advice for fellow business owners with intellectual property to protect. Listen to episode 365 on EDGE to hear Mary's full founder story along with tons of tips she drops for fellow entrepreneurs. About Mary Harcourt Mary is the Founder and CEO of CosmoGlo that makes the industry changing CosmoG...
401k Part 23 : Partnership Case Study with Pass Through Entities Done Wrong | Ep. 422
October 19, 2022 00:43 - 9 minutes - 6.71 MBListen to avoid setting your 401k incorrectly and risking fines. Matt and Brandon discuss a case study with pass through entities that violated many of the 401k rules as it relates to maxamizing the 401k for owners. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ CONNECT WITH US Sign up for our newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE ...
Caffeine’s Effects on Consumer Spending and How to Use It to Increase Your Sales
October 17, 2022 18:00 - 13 minutes - 9.26 MBBrandon discusses new research about how caffeine effects consumer spending and then talks about how you can use the results to increase your sales. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Caffeine’s Effects on Consumer Spending Study https://journals.sagepub.com/doi/10.1177/00222429221109247 HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://...
Improve Your Sleep By Doing This | Ep. 420
October 15, 2022 00:25 - 9 minutes - 6.57 MBIt's Kung Fu Friday and Brandon's explains how he has been able to improve his sleep by at least 300% by using a weighted blanket. He explains which one he's using, why, the results he's gotten and some scientific research that backs up the results he's experienced and you can too. This can be a great way for you to improve your sleep. CONNECT WITH US Claim Your Spot to Receive the EDGE's Weekly Email Newsletter. It's FREE! Weekly insights and updates giving you an edge to get the mos...
The Best Investment Advice I Ever Received | Ep. 419
October 13, 2022 09:10 - 14 minutes - 10.3 MBBrandon shares the best investment advice he ever received. Timely advice that will help you avoid losing money in the current market conditions. He walks through two research studies that validate the advice works. He ends with additional information he got from Warren Buffet. CONNECT WITH US Claim Your Spot to Receive the EDGE's Weekly Email Newsletter. It's FREE! Weekly insights and updates giving you an edge to get the most out of your time, talent and ideas. Over 17,200 listeners ...
Turning a Pandemic Hobby into a Blooming Business with Postal Petals Founder Talia Boone | Ep. 418
October 12, 2022 09:07 - 1 hour - 42.7 MBTalia shares her founder's story of how she went from working in the NFL, to taking a pandemic hobby and turning it into a growing business. You'll love her story, drive and passion. About Talia R. Boone Postal Petals Founder and CEO, Talia R. Boone, enters the floral industry after a groundbreaking career in sports, entertainment and social impact. She brings with her over 15 years of experience in brand strategy, communications, marketing, public relations, promotions, sales and strategi...
401k Part 22 - Adding Profit Sharing to your Safe Harbor 401k | Ep. 417
October 11, 2022 09:07 - 9 minutes - 6.66 MBMatt and Brandon discuss how to add profit sharing to your company's Safe Harbor 401k to enable you to save even more money tax free each year. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ CONNECT WITH US Sign up for our newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Get FREE information about setting up your 401k plan 👉 htt...
Naming Your Company, Product or Service Using This Research Will Give You an Edge on Your Competition | Ep. 416
October 11, 2022 04:17 - 15 minutes - 10.9 MBBrandon reviews a study published in the Journal of Marketing that across six experiments, using both observational analyses of real brands and experimental manipulations of invented brands, shows the types of names which improve brand performance and outcomes. You this epsiode to help you name your company, product or service. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Is Nestlé a Lady? The Feminine Brand...
3 Exercises You Can Do to Get a Quick Workout In If You Miss the Gym Because You’re Working Late | Ep. 415
October 07, 2022 09:57 - 9 minutes - 6.44 MBIn this episode of Kung Fu Friday Brandon gives you three easy to do exercises that you can do with your own body weight to get a quick workout in. Do three sets each of these exercises if you're working late and aren't going to be able to get to the gym or do your normal workout. Hint, Brandon throws in a bonus exercise that sounds easy, but will get your heart rate going and as importantly make you feel better that at least you got some exercise in. CONNECT WITH US Sign up for our N...
The Power of Coincidence with Author Sophia Demas | Ep. 414
October 06, 2022 09:15 - 1 hour - 44.9 MBSophia and Brandon discuss the power of coincidence, what you can find and especially what happens when you start paying attention. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: The Divine Language of Coincidence: How Miracles Transformed My Life After I Began Paying Attention Best price on Amazon https://amzn.to/3SX5hYa HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FR...
Saving Money on Your Company’s SaaS Software Subscriptions with Indus Khaitan Founder of Quolum | Ep. 413
October 05, 2022 09:57 - 1 hour - 43 MBIndus and Brandon talk about SaaS software subscriptions and how we forget we're paying for seats we don't use, entire programs we don't use, and how to know what you're paying for so you can cancel subscriptions your company is not using. A timely episode in a time when all company's are looking for ways to save some money. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: Quolum https://quolum.com HELPF...
401k Part 21 - Building a 401k Within Your Budget | Ep. 412
October 04, 2022 10:17 - 11 minutes - 7.8 MBMatt and Brandon talk about how to build a 401k plan for your company within your budget. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. CONNECT WITH US Sign up for our newsletter Over 17,200 listeners and counti...
3 Ways to Use ARPU to Increase Your Sales | Ep 411
October 04, 2022 05:57 - 11 minutes - 8.15 MBBrandon explains three ways to use your ARPU (average revenue per user) marketing metric to increase your sales. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655 NOTE: If you would rather have someone build your business plan, pitch deck...
7 Snacks for Business Owners that Satisfy But Don’t Pack on the Pounds | Ep. 410
October 01, 2022 10:17 - 16 minutes - 11.5 MBIt's Kung Fu Friday and we all know stress eating is a real thing, especially when you're pulling long hours at office and keyboard. Brandon lays out seven of his favorite snacks that satisfy but don't pack on the pounds. If you know Brandon, you know he's conscious about his health and what he puts in his body. These snacks will not disappoint to give you a treat and stay at your peak performance. You'll love the bonus snack #8 as well! CONNECT WITH US Sign up for our Newsletter Ove...
5 Competitive Advantage Ideas for Your Barriers To Entry Slide in Your Business Plan | Ep. 409
September 29, 2022 09:57 - 10 minutes - 7.53 MBBrandon lays out five competitive advantage ideas you'll want to include in your Barries to Entry Slide in your business plan. You may already have these or can set a goal to implement one or several of them tomake it harder for your competitors to catch you. Check out episode #20 for a full episode on how to build your Barriers to Entry Slide in your business plan https://myedgepodcast.com/episodes/how-to-write-a-business-plan-part-11-barriers-to-entry-slide-ep-20-451 You can also...
Eating Healthy with Jaclyn London Author of Dressing on the Side | Ep. 408
September 28, 2022 09:57 - 1 hour - 49.8 MBJackie and Brandon talk about eating healthy, myth bust some diets, "health foods" and talk about a reasonable approach to eating to lead a healthy life. About Jaclyn (Jackie) London Jackie is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, brand consultant and media spokesperson in relentless pursuit of making better health and wellbeing accessible to all. As the former Head of Nutrition & Wellness for WW (formerly, Weight Watchers), she was...
401k Part 20 - What Happens After the Safe Harbor Deadline | Ep. 407
September 27, 2022 18:33 - 8 minutes - 6.08 MBMatt and Brandon talk about your options to start a 401k plan for your company even after the Safe Harbor Filing Deadline passes. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. CONNECT WITH US Sign up for our news...
The KPIs You Should Be Tracking For Your Website | Ep. 406
September 26, 2022 10:07 - 18 minutes - 12.6 MBIt's Marketing Monday and Brandon lays out the KPIs or metrics you should be tracking for your website. He gives industry benchmarks so you can see where you stand and explains how to think about each one. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-busines...
How to Be Happier with Yourself | Ep. 405
September 24, 2022 18:26 - 11 minutes - 8.15 MBA science proven way to how to be happier wtih youself. It's Kung Fu Friday where every Friday Brandon brings you an edge to reach your peak performance, backed by real science, so you can reach your goals. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the...
Estimating Market Size for your Business Plan...Correctly | Ep. 404
September 22, 2022 17:50 - 10 minutes - 7.51 MBIt's important when estimating market size for your business plan to launch a new company or your business plan to launch a new product or service in an existing company to do it correctly. Brandon walks you through how to approach it and goes over a case study so you can see how it works with real numbers in this episode. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 HELPFUL FREE RESOURCES: How to Write a Business Plan ...
Benefits of Drinking Teas with Nishchal Banskota Founder of Nepal Tea Collective | Ep.. 403
September 21, 2022 10:57 - 1 hour - 46.1 MBLearn about the benefit of drinking teas, the difference in grades of tea and why it's important, and the business of tea. Nish shares all this information as well as how and why he's building the Nepal Tea Collective. About Nishchal Banskota Nish is a 2nd generation tea producer with a family lineage of 40 years in the tea industry. His entrepreneurial journey began when he was 17 and his aim is to get one million farmers out of poverty within their generation and within his lifetime....
401k Part 19 - What is a Forfeiture Account in a 401k Plan? | Ep. 402
September 20, 2022 10:57 - 7 minutes - 5.38 MBLearn what a forfeiture account in a 401k plan is, why it's important and what to do with one. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. CONNECT WITH US Sign up for our newsletter Over 17,200 listeners and co...
Video Online Advertising with Stoic Yeti Founders Chris Knudsen and Dan Bischoff | Ep. 401
September 19, 2022 16:13 - 1 hour - 53.2 MBLearn how to build and run a successful online video campaigns. Brandon, Chris and Dan talk about how how Chris and Dan were so successful with Purple Mattress and how they've been able to replicate the results with other brands. You'll leave with a ton of tips you can use to put video ads to work for your business. About Chris Knudsen Chris Knudsen has spent his career building companies. He was the original CMO at Purple Mattress (PRPL). Before Purple was a household name, he establis...
11 Qualities To Look For When Hiring New Employees | 378
September 17, 2022 18:08 - 11 minutes - 7.83 MBBrandon outlines eleven qualities to look for when hiring new employees. These are used in addition to the technicaal or knowledge required for the specific position. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 EPISODE LINKS: HELPFUL FREE RESOURCES: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655 NOTE...
The Power of Kawaii | Ep. 400
September 16, 2022 10:57 - 10 minutes - 7.55 MBIn this episode Brandon describes a Kawaii image study that showed how looking at cute images can increase your focus and performance. He describes exactly how you can use a specific quick exercise to increase your focus and performance. Check out this episode's video on the EDGE YouTube channel to view ten adorable puppy and kitten pictures that will prime you for peak performance in less than 2 minutes. CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting ...
Paying in Gold with Jason Cozens CEO of Glint | Ep. 399
September 15, 2022 10:52 - 1 hour - 46.1 MBIn this episode Brandon and Jason talk about using gold as a currency, why it may be better than any other method of payment, and why Jason started Glint. About Jason Cozens Jason has twenty years' experience within the eCommerce, technology and digital marketing sectors. Previously, he was Founder of digital agencies Visuality and Bite and online gold bullion dealer GoldMadeSimple.com CONNECT WITH US Sign up for our Newsletter Over 17,200 listeners and counting https://edge.ck.page/be...
7 Business Plan Must Haves | Ep. 398
September 14, 2022 09:07 - 14 minutes - 10.1 MBBrandon outlines seven business plan must haves whether you're starting a new business, launching a new product or service in a business, or updating your business plan to get ready fornext quarter or next year. Download a free 30+ page business plan guide mentioned on the show https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan-cbs091620 Listen to episode #10 - 26 where Brandon outlines each slide for your busienss plan. Start on episode #10: https://myedgepodca...
401k Part 18 - SEP IRA vs. 401k | Ep. 397
September 13, 2022 20:20 - 9 minutes - 6.59 MBBrandon and Matt talk about the SEP IRA and a regular 401k. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Claim your assessment: 👉 https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. CONNECT WITH US Sign up for our newsletter https://edge.ck.page/bea5b3fda6 Over 17,200 listeners and cou...
How Net Promoter Score is Calculated | Ep. 396
September 12, 2022 21:50 - 7 minutes - 5.03 MBLearn how to calculate your Net Promoter Score. If you would like the Net Promoter Score Calcuator Google spreadsheet that Brandon mentions in the episode simply send Brandon an email at [email protected] with "NPS Google Spreadsheet" in the subject line and he'll send it to you for free. Net Promoter Score Series Net Promoter Score Introduction: The Most Important Question to Ask Your Customers https://myedgepodcast.com/episodes/the-most-important-question-to-ask-your-customers-ne...
Thoughtful Snacking Can Change the World with Betty Lu CEO of Confetti Snacks | Ep. 394
September 08, 2022 09:57 - 1 hour - 56 MBBetty shares her story how she was traveling around the world on a planned nine year trip with her Mother when she cut it short because of an unexpected a-ha moment she had at the top of a moutain with her healthy homemade snacks. Betty shares how she went from an idea, how she raised venture capital money for the idea and is turning that idea into a world wide healthy snack company. About Betty Lu Betty is the founder and CEO of venture backed Confetti Snacks based in Singapore and New...
Radical Digital Transformation to 10X Your Company with Chris Hood Head of Business Innovation & Strategy at Google | Ep. 393
September 07, 2022 09:57 - 1 hour - 32.7 MBChris and Brandon talk about digital transformation, what it means, why you need to understand it or risk getting beat by your competition. They discuss case studies of companies doing digital transformation right, what they're doing and how you can replicate it for your company to 10x your results. About Chris Hood Chris is a digital strategist, technology entrepreneur, and innovation executive with over 35 years of experience in online business development and transformation Current...
401k Part 17 - Case Study Business Owner Saves Six Figures in Their 401k Plan | Ep. 392
September 07, 2022 03:41 - 30 minutes - 20.7 MBMatt and Brandon talk about a real world case study where the business owners saved over $150,000 in their 401k plan. They talk about how the company is set up, what they did and how you can do the same thing to save more money in your 401k with your company. Get Matt's help to set up or expand your company's 401k plan to start saving tax free. Visit him for a free call 👉 https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation fina...
How to Get Your Net Promoter Score | Ep. 391
September 05, 2022 12:57 - 6 minutes - 4.24 MBIn this epsiode Brandon explains how to quickly and easily get your company's Net Promoter Score (NPS) Net Promoter Score Series Net Promoter Score Introduction: The Most Important Question to Ask Your Customers https://myedgepodcast.com/episodes/the-most-important-question-to-ask-your-customers-net-promoter-score-introduction-ep-376-782 What Net Promoter Score (NPS) is and Why It’s A Great Metric to Use https://myedgepodcast.com/episodes/the-most-important-question-to-ask-your-cust...
How I Built a Better Baby Wagon with Tiffany Ramachandran Founder of Joey | Ep. 389
September 01, 2022 09:57 - 1 hour - 49 MBTiffany shares her "how I built this "story of how she's building Joey, a modern family brand whose first product is an amazing stroller wagon for kids that does it all. You'll leave with some tips on brand, design, and growing a company that you can use in your business. Use promo code "EDGE50" at https://MyJoey.com to save! About Tiffany Ramachandran Tiffany is the Founder & CEO of Joey, a modern family brand for parents who want to find a better way for their families to experien...
3 Cash Flow Metrics You Must Monitor to Grow Your Company | Ep. 388
August 31, 2022 09:57 - 13 minutes - 9.38 MBBrandon explains three cash flow metrics that you must monitor if you want to be able to successfully grow your company. SIGN UP FOR OUR NEWSLETTER HERE! Over 17,200 listeners and counting https://edge.ck.page/bea5b3fda6 RESOURCE LINKS: How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655 EDGE PODCAST INFO: Apple Podcasts https://podcasts.apple.com/us/podcast/edge/id1522...
401k Part 16 - What is a prototype plan document for Your 401k Program? | Ep. 387
August 30, 2022 20:03 - 7 minutes - 4.97 MBMatt and Brandon talk about what a prototype plan document is and how it can help you in your 401k plan strategy with your company. Get Matt's help to set up or expand your company's 401k plan to start saving tax free here. https://lifeincrs.com/edge-podcast/ About 401k Expert Matt Ruttenberg Matt Ruttenberg is a third generation financial entrepreneur, 401k expert, and CMO and Shareholder of Life, Inc. Retirement Services. SIGN UP FOR OUR NEWSLETTER Over 17,200 listeners and countin...
How to Get Customers to Love Your Brand with Dr. Aaron Ahuvia | Ep. 386
August 29, 2022 09:57 - 1 hour - 49.1 MBIn this episode of Marketing Monday, Dr. Ahuvia and Brandon talk about how you can boost your brand by getting people to love it. What loves means and some tips you can use to create brand love. About Dr. Aaron Ahuvia Dr. Ahuvia is the world’s leading expert on brand love, i.e. how love works when we love brand, product, or anything else that isn’t a person. He is a Professor of Marketing and research psychologist at the University of Michigan-Dearborn. He has been ranked 22 in the worl...