Grow Your Store with the Ecommerce Coffee Break, the Podcast for Everyone Who Sells Online
628 episodes - English - Latest episode: 1 day ago -Are you an online store owner who wants to skyrocket sales and profits, or someone interested in becoming one? Then you need to listen to the Ecommerce Coffee Break podcast. The show for everyone who sells online.
Every week, host and digital marketing veteran Claus Lauter interviews the world's top ecommerce experts and thought leaders.
You'll discover proven tactics for better online marketing, more website conversions, and maximum revenue growth for your online store or DTC brand.
With over 300 episodes, you're sure to find something that will help you grow your business faster.
✨ Mastering paid ads, social media, email marketing & more
✨ Selecting the best apps & marketing tech for your needs
✨ Optimizing your store for higher conversion rates
✨ Scaling your business with minimum effort
🎧 Short episodes, ideal for listening on the go. Join the 25,000+ monthly listeners getting an unfair advantage over their competition!
Running an ecommerce business is hard. This podcast will help.
Ranked among the top 5% most popular global shows on ListenNotes, the podcast stands as the fastest-growing in the Shopify ecosystem.
New episodes are released twice a week. Please follow, rate, and review the podcast if you enjoy it.
📬 Newsletter: https://newsletter.ecommercecoffeebreak.com/
🙏 Guest Requests & Listener Questions
https://ecommercecoffeebreak.com/contact/
🎧 Podcast starter playlists: https://ecommercecoffeebreak.com/playlists
Follow us for: AI, Artificial intelligence, Business Growth Strategies, Business Operations, Conversion Rate Optimization, Copywriting, CRO, D2C, D2C Marketing, Data Analytics, Digital Marketing Strategies, Direct-to-consumer Marketing, Dropshipping, Ecommerce Logistics, Ecommerce Trends, Ecommerce News, Email Marketing, Entrepreneurship, Marketing Automation, Marketing Technology (Martech), Martech Solutions, Online Store Optimization, Paid Advertising, Paid Ads, Paid Search, Paid Social, Paid Social Advertising, SEO, Search Engine Optimization, Shopify, Shopify Apps, Shopify Apps for Growth, Shopify Dropshipping, Shopify Experts, Shopify Plus, Social Media Marketing, Traffic Generation
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Episodes
Europe Shipping SECRETS: Sell More & Save the Planet — Rolando Casanova | How to Tackle Cross-border Challenges in European Markets, Why Sustainable Logistics Matters, Why Localization is Key in Europea, How 3PL's Simplify Selling in Europe (#316)
June 24, 2024 13:00 - 45 minutes - 31.5 MBIn this podcast episode, we discuss how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce success. Our featured guest on the show is Rolando Casanova, Managing Director of Internel.eu Topics discussed in this episode: Why sustainable logistics are crucial for ecommerce success in Europe. How the European market differs from a single country, with 27 distinct consumer preferences. What challenges online businesses face when ...
Europe Shipping SECRETS: Sell More & Save the Planet — Rolando Casanova | How to Tackle Cross-border Challenges in European Markets, Why Sustainable Logistics Matters, Why Localization is Key in Europe, How 3PL's Simplify Selling in Europe (#316)
June 24, 2024 13:00 - 45 minutes - 31.5 MBIn this podcast episode, we discuss how to master efficient cross-border e-logistics in Europe and why sustainable logistics is the key to e-commerce success. Our featured guest on the show is Rolando Casanova, Managing Director of Internel.eu Topics discussed in this episode: Why sustainable logistics are crucial for ecommerce success in Europe. How the European market differs from a single country, with 27 distinct consumer preferences. What challenges online businesses face when ...
5 Secrets Successful Stores Use to Prevent Chargebacks — Harish Manepalli, Tariq Ahmed | Why Card-not-present Fraud is a Big Problem for Merchants, How Fraudsters use Bots & Fake Identities, How to Balance Fraud Prevention with Customer Experience (#315)
June 18, 2024 18:00 - 48 minutes - 33.6 MBIn this podcast episode, we discuss why ecommerce fraud prevention solutions reduce chargebacks and how they improve the shopper experience. Our featured guests on the show are Harish Manepalli, Chief Technology Officer and Tariq Ahmed is Managing Director for Canada at zumigo.com. Topics discussed in this episode: Why card-not-present fraud is a big problem for online merchants. How fraudsters use advanced methods like bots and fake identities. Why merchants must balance fraud pr...
Why Your Online Reputation Can Make Or Break Your Business — Scott Brandley, DJ Sprague | Why Your Reputation is Crucial for Ecommerce, How to Get Customers to Leave Verified Reviews, How New Businesses Can Build Trust Without Existing Reviews (#314)
June 17, 2024 17:00 - 51 minutes - 35.5 MBIn this podcast episode, we talk about why online reputation management is a crucial aspect of building and maintaining a successful ecommerce business. We share how to become the most trusted brand in your space. Our featured guests on the show are Scott Brandley, Founder & CEO, and DJ Sprague, Chief Marketing Officer of ShopperApproved.com. Get your FREE copy of the Reputation King book (a $39.95 value) at https://reputationking.com/coffeebreak Topics discussed in this episode: ...
My AI Podcast Avatar Speaks Spanish Like A Native — Claus Lauter | Thoughts on Too Many Shopify Apps, Current Trends in Ecommerce and Ad Spending, Why Avoid Dropshipping with Alibaba, Benefits of Founder's Sidekick Program, Claus's Nomad Lifestyle
June 12, 2024 14:00 - 29 minutes - 20.4 MBIn this podcast episode, I share an update on the Ecommerce Coffee Break Podcast and what’s in the pipeline for the next months. Topics discussed in this episode: Why creating a Spanish version of the podcast will benefit the Spanish-speaking ecommerce community Thoughts on the overwhelming number of Shopify apps available to merchants The current trends in ecommerce and global ad spending Advice against starting a business with dropshipping models from platforms like Alibaba and Al...
Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation for Targeted Ads
June 11, 2024 18:00 - 44 minutes - 30.8 MBIn this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com. Topics discussed in this episode: Why third-party cookies are dying and its impact on Google and Facebook ads How first-party data from your store can improve ad accuracy How losing third-party cookies do impact ad budgets How merchants can use first-par...
Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversational Commerce, How AI is Changing Customer Service, How to Keep AI Interactions Authentic, Why AI Might Replace Traditional Sales Funnels (#312)
June 10, 2024 12:00 - 47 minutes - 32.6 MBIn this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clevertar.com Topics discussed in this episode: What is conversational commerce. How AI is changing DTC customer service. How modern AI enables real two-way conversations. Why traditional e-commerce may be disrupted by conversational AI guides. Why conversational commerce drives personalization at scale. How to keep AI interactions authentic ...
Forget Influencers, Do This For Viral Ugc Ads — Bostjan Belingar | Differences Between Influencers and Creators, Why Focus On User-generated Content for Ads, How to Motivate Customers to Generate Content, How Demographics Respond to Different Ad Styles
June 05, 2024 17:00 - 37 minutes - 25.5 MBIn this podcast episode, we discuss how to set up a creator funnel and produce insane amounts of UGC ads for cheap. Our featured guest on the show is Bostjan Belingar, CEO of Hustler Marketing at hustlermarketing.com Topics discussed in this episode: The importance of UGC in the age of privacy policies and algorithm changes Finding and working with creators (not influencers) to produce UGC The process of creating detailed creative briefs to guide creators Editing UGC videos for platfor...
Why Your DTC Business Will Fail Without First-party Data — Larry Kim | Why DTC Brands Need First-party Data, How Data Enrichment Boosts Marketing, Importance Of AI For First-party Data, Integrating First-party Data Into Marketing (#311)
June 03, 2024 17:00 - 42 minutes - 29.4 MBIn this podcast episode, we discuss why first-party data is the new must-have for DTC marketers. Our featured guest on the show is Larry Kim, CEO of Customers.AI Topics discussed in this episode: The growing importance of owning and using first-party data. Why DTC brands need to own their first-party data. How data enrichment helps optimize marketing campaigns. The risks involved with handling first-party data, and how can brands mitigate them. Why AI is important for leveraging ...
Why Followers Don't Pay The Bills! Build A Community That Does — Raquel Rincon | How to Organically Grow a Loyal Customer Community. How To Leverage Existing Communities For Their Products. Best Practices For Monitoring & Managing Online Communities.
May 29, 2024 18:00 - 39 minutes - 27 MBIn this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com. Topics discussed in this episode: How you can organically grow a loyal customer community. How you can leverage existing communities for your products. The best practices for monitoring and managing an online community. What strategies did Taylor Swift's team use to build a strong community? ...
How to Make SEO Profitable in 2024 (And How to Track if it's even Working) — Josh Piepmeier | Why SEO is Still Worth Investing In, Why SEO shouldn't be the First Channel for New E-commerce Brands, How to Target Keywords for E-commerce Sites (#310)
May 28, 2024 16:00 - 39 minutes - 27.1 MBIn this podcast episode, we discuss how to make SEO profitable in 2024 (and how to track if it's even working). Our featured guest on the show is Josh Piepmeier, founder and CEO of Meriwether at meriwether.digital. Sign up to see if your SEO campaigns are profitable at https://trafficlighttracking.com/ Topics discussed in this episode: Why SEO is still worth investing in despite algorithm updates and AI. Why SEO shouldn't be the first channel for new e-commerce brands. How to target...
Shopify to Amazon: The ULTIMATE Guide — Hristo Arakliev | Why Establish Brand First Before Amazon, How Amazon Presence Boosts Brand Credibility, How Keyword Targeting Drives Visibility/Sales, How Existing Brands Get Initial Traffic Boost
May 21, 2024 20:00 - 38 minutes - 26.5 MBIn this podcast episode, we discuss what Shopify brands need to do to succeed on Amazon. Our featured guest on the show is Hristo Arakliev, co-founder and COO of hyperzon.io. Topics discussed in this episode: The value of marketing through multiple channels, not just Amazon Enhancing your Amazon product listing with effective copy, images, and SEO Risks on Amazon, such as account suspensions and listing removals Key factors for Amazon success: strong listings and SEO Credibility gained...
Ecommerce Expert Explains Why Simplicity Is More Effective Than You Think — Nicolas Alessandra | Expert Tips to Streamline Your Online Store, The Benefits of Strategic Product Showcasing, How Removing Apps Boosts Performance (#309)
May 20, 2024 16:00 - 46 minutes - 31.9 MBIn this podcast episode, we discuss how to rethink your online growth, why less is more, and how you regain control through strategy. Our featured guest on the show is Nicolas Alessandra, Founder at bluedgeusa.com Topics discussed in this episode: Why you need a clear business objective to drive growth How to streamline your online store Why strategically showcase your products Why removing unnecessary apps can improve your store’s performance How focusing on specific, high-margin ...
Why You Can't Scale Ecommerce Without This AI Solution — Charles Camisasca | Why AI is Important in Ecommerce, Advantages of AI in Ecommerce, Why AI can be overwhelming for ecom businesses, Trends in AI for Ecommerce, Data Analysis with AI
May 15, 2024 16:00 - 36 minutes - 24.9 MBIn this podcast, we explore leveraging AI-driven ecommerce for business growth through data analysis. Our featured guest on the show is Charles Camisasca, founder at ecommboardroom.com. Topics discussed in this episode: How AI be used to benefit ecommerce businesses What are some challenges of using AI for ecommerce How AI helps ecommerce businesses with data analysis and content creation What are the current trends in Ecommerce & AI Links & Resources Website: https://www.ecommboardro...
iPaaS: Your Secret Weapon to Beat Peak Season Rush In 2024 — Mark Simon | The Importance of Good Data for Effective Automation, Challenges Faced by Smaller Companies with Automation as they Grow, How Modern Integration Platforms Facilitate Automation (#30
May 14, 2024 18:00 - 39 minutes - 27.2 MBIn this podcast episode, we discuss how to make this years peak shopping season a success with automation and AI. Our featured guest on the show is Mark Simon, VP of Strategy at Celigo.com. Topics discussed in this episode: Importance of automation in peak shopping seasons Challenges faced by smaller companies with automation as they grow Significance of adopting an "automation first" mindset in e-commerce The importance of good data for effective automation Identifying areas for impro...
How to Maximize Your ROAS In Shopify — Simon Kruger | The Most Common ROAS Mistakes, Crucial Ad Metrics, Why Tracking Setup is Crucial, Beginner Tracking Tips, Importance of First-party Tracking (#307)
May 13, 2024 14:00 - 33 minutes - 23.1 MBIn this podcast episode, we discuss how to maximize your ROAS in Shopify. Our featured guest on the show is Simon Kruger, product owner and marketer at trackifyapp.com Topics discussed in this episode: The most common mistake that affects return on ad spend The crucial metrics in evaluating ad performance What pixels are and why they are important Why properly setting up tracking is crucial How to get started with tracking as a beginner Why first-party pixel tracking is important for...
Sell Like a Boss: The Secret Formula for Selling Your DTC Business — Chris Shipferling | How to Make Your Business Worth More, How to Get Buyers Interested, How to Get Funds to Grow, Why Selling Online Businesses is Tough
May 08, 2024 13:00 - 41 minutes - 28.5 MBIn this podcast episode, we unpack the strategies to make your business sale-ready. Our featured guest on the show is Chris Shipferling, Managing Partner at GW Partners and Founding Partner at SouthCol.co Topics discussed in this episode: How to get your business ready to sell at a higher price How to attract potential buyers by making improvements across the company The role of investment funds in providing capital to help businesses grow Why buyers and sellers often have different p...
Where Does Your Marketing Money Go? The Executive's Guide to Attribution — David Saxon | Why Attribution is Crucial in Marketing, The Different Attribution Models, What Attribution Models Reveal about the Customer Journey (#306)
May 07, 2024 19:00 - 33 minutes - 23 MBIn this podcast episode, we talk about how attribution can help business leaders and executives make smarter decisions about where to spend their marketing money. Our featured guest on the show is David Saxon, CEO of Attribution at attributionapp.com Topics discussed in this episode: Why attribution is crucial for business leaders and executives in making informed marketing decisions How a click-based, first-party data model provides a "single source of truth." The different attribution ...
Business Valuation: Why You NEED an Exit Plan Before Selling — Emmett Kilduff | The Process of Selling a Business, Why to start planning early for a business sale, The 7-step M&A Process for a Business Sale, How to Prepare for a Business Exit (#305)
May 06, 2024 20:00 - 33 minutes - 22.7 MBIn this podcast episode, we discuss strategies to maximize your business's value when it's time to sell. Our featured guest on the show is Emmett Kilduff, Co-Founder and CEO of thefortiagroup.com Topics discussed in this episode: The process of selling a business Why should you start planning for a business sale early The 7-step M&A process for a successful business sale How to prepare for a business exit How market trends affect business valuation How long it takes to sell a business...
The Entrepreneur's Guide to WhatsApp Ecommerce (Success Without Hustle!) — Arjun Paul | Why WhatsApp is Becoming Popular for Ecommerce, The Best Way to Start Using WhatsApp Marketing for Business, How to Decide Message on Frequency Based on Markets
May 01, 2024 19:00 - 37 minutes - 25.9 MBIn this podcast episode, we discuss how Shopify brands can use WhatsApp for commerce. Our featured guest on the show is Arjun Paul, CEO/Co-Founder of zoko.io. Topics discussed in this episode: Why is WhatsApp becoming popular for ecommerce What's the best way to start using WhatsApp marketing for business How to decide message frequency based on market and notification types What automation does WhatsApp's API offer businesses Links & Resources Website: https://www.zoko.io/ Shopify Ap...
How to Avoid a Tax Audit DISASTER. Sales Tax Compliance Made Easy! — Matthew Campbell | Best Practices for Ecommerce Sales Tax, Exploring Shopify's Tax Features, Overview of Sales Tax Management, Common Sales Tax Mistakes to Avoid (#304)
April 30, 2024 19:00 - 39 minutes - 27 MBIn this podcast episode, we discuss how to ensure your business is sales tax compliant. Our featured guest on the show is Matthew Campbell, co-founder at breezyfile.com. Topics discussed in this episode: What are the main requirements for sales tax compliance How does Shopify help merchants with sales tax compliance What makes the US sales tax system tricky for non-US sellers How do penalties work for not following sales tax rules Links & Resources Website: https://www.breezyfile.com/...
How to Identify and Eliminate Business-Killing Website Errors — Kailin Noivo | Strategies for Proactive Website Error Management, Impact of Errors on Business and Customer Experience, Future of E-commerce and Role of AI (#303)
April 29, 2024 19:00 - 37 minutes - 25.8 MBIn this podcast episode, we discuss what you should know about website errors and how they are impacting your business. Our featured guest on the show is Kailin Noivo, co-founder of noibu.com. Topics discussed in this episode: Why e-commerce errors matter How to proactively manage errors Strategies, technical integration, Noibu case studies What streamlines errors: Bug reporting process What to do for payment, communication issues Links & Resources Website: https://noibu.com/ Linke...
Double Your Email Sales - Here's How to Get 100% Inbox Rates — Nikita Vakhrushev | How to improve email deliverability, Why opening rates are not a good KPI , How to use AI in email marketing, Economic downturn and its impact on DTC brands (#302)
April 23, 2024 21:00 - 36 minutes - 25.2 MBIn this podcast episode, we discuss how to drastically improve your email deliverability and generate double the revenue with your email marketing channel. Our featured guest on the show is Nikita Vakhrushev, Founder/CEO at aspektagency.com. Topics discussed in this episode: How to improve email deliverability Why opening rates are not a good KPI to use anymore How AI is used in email marketing Importance of segmenting your email list Case study: How email restructuring increased re...
From Stranger to Customers. How to Create a Customer Journey That Makes Them Buy — Amanda Elam | Expert Insights on Personalizing Experiences, Turning Strangers into Fans, Unlocking Growth Strategies for Seamless Ecommerce Experiences
April 23, 2024 13:00 - 30 minutes - 21.1 MBThis episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com. Topics discussed in this episode: What obstacles do you see in merging different data for a full customer profile How important is aligning brand perception with data-driven customer profiles Which data points are most valuable for tailoring ...
How to Successfully Expand your E-commerce Brand Across Europe (Fast & Easy) — Björn van Brakel | Top Strategies for European Market Entry, The Importance of European Language and Culture in Customer Service, Unlocking Growth in European Ecommerce (#301)
April 22, 2024 18:00 - 37 minutes - 25.7 MBIn this podcast episode, we discuss how to successfully expand your ecommerce brand to Europe. Our featured guest on the show is Björn van Brakel, Vice President at salesupply.com Topics discussed in this episode: What hurdles do US ecommerce firms encounter when entering Europe Why handling European language and culture in customer service is crucial What rules must US businesses follow before selling in Europe What industries or niches are currently thriving in European ecommerce Lin...
Insider Tips: The ULTIMATE Guide to Product Sourcing for Beginners — Brendan Elias | How to Choose the Right Product, Why Merchants Should Avoid Complicated Items, Key Considerations for Selecting Products, Step-by-step Process of Sourcing from China
April 17, 2024 12:00 - 36 minutes - 25 MBIn this podcast episode, we discuss how to master product sourcing and importing. We talk about how to choose the right product and provide a step-by-step process of sourcing from China. Our featured guest on the show is Brendan Elias, Founder & CEO at atozformula.com. Topics discussed in this episode: How can merchants check if there's enough demand for their product What mistakes do new online sellers make when sourcing products How can ecommerce owners avoid scams when sourcing inter...
From Zero to 300 Episodes - Channel & Life Update
April 16, 2024 13:00 - 23 minutes - 16.1 MBIn this podcast episode, our host Claus Lauter reflects on transforming an idea into a top-rated Shopify podcast with 23,000+ monthly listeners. Learn about the strategies for growing a podcast, including AI tools for social media, and upcoming YouTube expansion plans. Gain insights into Claus's nomadic lifestyle and engage on topics like ecommerce coaching and exciting expert guest episodes. Topics discussed in this episode: How AI tools enhances reach and efficiency of content creati...
Secure Your Brand: Trademarks and Intellectual Property Explained — Guido Laredo | The Importance of Brand Protection in a Competitive Market, How Strong Trademarks Increase Business Value, Why Trademark Protection is Essential for Online Startups (#299)
April 15, 2024 17:00 - 40 minutes - 28.1 MBIn this podcast episode, we discuss intellectual property, trademarks, and copyrights. Find out why trademarks are essential for any online business and how to protect your ecommerce brand legally. Our featured guest on the show is Guido Laredo, a Swiss-Argentine attorney specializing in IP law. Topics discussed in this episode: The Importance of Brand Protection in a Competitive Market How Strong Trademarks Increase Business Value Why Trademark Protection is Essential for Online Startup...
Payment Optimization Tactics That Could Save Your Online Business Thousands — Matthew Rej | How Payments Work in the Online Shopping World, How to Switch to a Different Payment Gateway Provider, How to Optimize Your Payment Gateway Cost Structure
April 10, 2024 16:00 - 34 minutes - 23.9 MBDiscover practical insights on reducing and optimizing credit card processing fees in this episode featuring Matthew Rej from merchantcostconsulting.com Topics discussed in this episode: What misconceptions online merchants have about credit card processing fees How merchants can tell if they're paying too much for credit card transactions What are of the hidden costs associated with credit card processing What factors should eCommerce businesses consider when changing payment gateways....
Discovered: Amazon Toolkit Growth Hacks You're NOT Using — Jenna Lieber | How to Use Amazon Built-in Tools to Grow Your Brand, Amazon Creator Connections: What It Is, How To Use It, Why Amazon Advertising is Getting Better with New Features and AI (#298)
April 09, 2024 12:00 - 46 minutes - 32.1 MBIn this podcast episode, we discuss how to master Amazon's toolkit for growth and how to best utilize it to your advantage. Our featured guest on the show is Jenna Lieber, Client Services Director at turnkeyproductmanagement.com Topics discussed in this episode: How sellers manage Prime Day sales without discounts using coupons and Prime deals What Amazon's Creator Connections program is and how does it benefit sellers How Amazon sellers reuse content while complying across listings & s...
From Data to Direction: How to use AI-Driven Analytics for Ecommerce Growth — Brian Warrick | The Impact of AI-driven Analytics on Shopping Experiences, How AI can provide Instant Revenue Insights, Why AI Won't Replace Marketing And Analysts (#297)
April 08, 2024 13:00 - 37 minutes - 26.1 MBIn this podcast episode, we discuss how to use AI to optimize revenue streams and grow the digital marketing for your ecommerce brand with AI-driven analytics. Our featured guest on the show is Brian Warrick, Head of Revenue at Baresquare.com. Topics discussed in this episode: How is AI changing ecommerce in digital marketing and revenue growth What impact AI-driven analytics has on content production and shopping experiences How can AI offer instant insights into revenue streams What's...
How to Automate and Optimize Shopify Dropshipping — Travis Mariea | The Advantages of Dropshipping and its Evolution, How Trending Niche Markets Influence Dropshipping, How to Manage Complex Dropshipping Logistics
April 03, 2024 13:00 - 33 minutes - 23 MBToday, we're revisiting the episode featuring Travis Mariea, CEO of flxpoint.com. We discussed automating and optimizing dropship, marketplace, and fulfillment operations, as well as the complexities of integrating dropshipping into an existing ecommerce setup. Topics discussed in this episode: What's the benefits of dropshipping and how has it evolved in recent years How to distinguish traditional dropshipping from models for established retailers and influencers What's the main complex...
Secure Sales Without Losing Buyers. Shopify Deposits and Partial Payments Made Simple — Diana Birsan | Why Deposits Increase Sales, How to Set Up Partial Payments on Shopify, Why Deposits Aid Production Sustainability (#296)
April 02, 2024 13:00 - 36 minutes - 25.4 MBIn this podcast episode, we discuss partial payments and why it's a powerful selling strategy in 2024. Our featured guest on the show is Diana Birsan, cofounder of hypehound.io. Topics discussed in this episode: How the pandemic shifted partial payment norms for Shopify users What challenges arose in creating the partial payment solution How deposits aid production sustainability efforts What's involved in setting up deposits and partial payments on Shopify Links & Resources Website:...
Data Feed Optimization For Beginners — Jacques Van Der Wilt | How to Fix Product Feed Issues, Why Merchants Struggle with Product Data Feeds, How Data Feed Optimization Affects Conversions, How to Optimize Product Data for Advertising Campaigns
March 27, 2024 11:00 - 35 minutes - 24.7 MBToday, we revisit the episode with Jacques van der Wilt, founder and CEO of DataFeedWatch.com, where we talked about feed optimization and why it increases your pay-per-click conversions. Topics discussed in this episode: How does data feed optimization impact pay per click conversions What challenges do merchants face managing product data feeds for ads How Data Feed Watch aids in optimizing product data for advertising campaigns What other advertising channels do merchants rely on bes...
The Most Powerful Pricing Strategy You Are Probably Not Doing — Simeon Lukov | How to Find the Ideal Price for a Product, How to Price Your Products with AI, How to Use AI for Pricing Strategies and Competitive Analysis (#295)
March 26, 2024 11:00 - 35 minutes - 24.3 MBIn this episode, we discuss how to take the guesswork out of pricing and how new AI pricing technologies can streamline your revenue growth. Our featured guest on the show is Simeon Lukov, founder and CEO of dynamicpricing.ai Topics discussed in this episode: How AI technology revolutionized the process of pricing optimization for businesses What are the key benefits of incorporating AI into pricing strategies How can AI technology help overcome critical errors of merchants' pricing stra...
Engage & Convert: Turn Customers into Superfans with Quizzes — Lindsay Kolinsky | How to Incentivize Loyalty with Rewards and Referrals, Ways to Use Quizzes, Surveys, and Reviews to Make Shopping More Personalized, How to Plan a Quiz to Guide Customers
March 21, 2024 10:00 - 29 minutes - 20.6 MBFrom the archive: In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing of okendo.io. Topics discussed in this episode: What are ways brands can use quizzes, surveys, and reviews to make shopping more personalized What are the benefits of a single customer profile merging quiz, review, and survey data How do referrals...
How to Scale Your E-Commerce Business: Navigating Operations, Metrics, and Technology — Tahar Ouhrouche | Drawbacks of Running an Ecommerce Business with Spreadsheet, Challenges of Traditional ERP Systems for Ecommerce Businesses (#294)
March 19, 2024 17:00 - 35 minutes - 24.2 MBIn this podcast episode, we talk about the crucial aspects of managing an ecommerce business effectively and scale with confidence. Our featured guest on the show is Tahar Ouhrouche, CEO / Co-Founder at qoblex.com Topics discussed in this episode: What challenges do small to medium ecommerce businesses face when growing How Xero and QuickBooks Online integration assist ecommerce businesses with accounting challenges What are the challenges with using traditional ERPs What are the drawba...
How to Reach 8-Figures with Ecommerce — Talal Abulshamat | How to Achieve Product-market Fit, Why Omnichannel is Crucial for Reaching Eight Figures, Why Diversifying Advertising is Important, Why Focusing on Logistics and Service is Important (#293)
March 18, 2024 16:00 - 40 minutes - 28.1 MBIn this podcast episode, we talk about strategies for achieving 8-figure success in ecommerce through social media advertising, email marketing, and retention tactics. Our featured guest on the show is Talal Abulshamat, founder of TAS Digital Agency at tas-digital.com Topics discussed in this episode: How new ecommerce brands can ensure their product has a strong market fit What challenges arise when transitioning warehousing operations for businesses How personalized videos and other co...
10 Shopify Automation Tips You Need Now — Joe Lannen | Key Automation Strategies for Shopify Merchants, Risks and Benefits of Outsourcing or Automating Tasks, Why Automation and Optimization Reduce the Risk of Fraud and Chargebacks
March 14, 2024 10:00 - 33 minutes - 22.8 MBFrom the archive: In this podcast episode, we discuss 10 ways to automate your Shopify business. Our featured guest on the show is Joe Lannen, founder of orderautomator.com. Topics discussed in this episode: What key automation strategies streamline Shopify merchants' operations How affiliate integration boost automated traffic and sales What potential risks and benefits come with outsourcing or automating tasks How automation and optimization reduces fraud and chargeback risks in ecomm...
How to Use an AI-Enabled Marketing Advisor for Growth on Autopilot — Kiyan Foroughi | How Brands can Benefit from Using AI, How AI Assistants can Help with Marketing, How AI Generates Ads, Emails, Videos, How AI Learns from Feedback (292)
March 13, 2024 11:00 - 36 minutes - 24.8 MBIn this podcast episode, we discuss how to use an AI-enabled marketing advisor to boost customer growth and retention on autopilot. Our featured guest on the show is Kiyan Foroughi, CEO and co-founder of askneedle.com. Topics discussed in this episode: How young brands benefit from using AI to drive customer growth and retention The benefits of Needle using AI to analyze data How AI marketing assistants can help challenges faced by small businesses How businesses can embrace taking cal...
5 Must-Try Shopify Styling Tips for Conversions — Brandon Landgraff | How to Use Heat Maps and Screen Recordings, Why Shortening Text Boosts Conversions, The Benefits of Sticky Navigation, Why Color Psychology is Important (#291)
March 11, 2024 12:00 - 33 minutes - 23.2 MBIn this podcast episode, we share 5 styling tips to boost conversions on your Shopify store. Our featured guest on the show is Brandon Landgraff, a web designer, app developer, and Shopify expert. Topics discussed in this episode: The importance of color psychology when customizing themes for better conversion rates How heat maps and screen recordings enhance user behavior understanding What benefits come with using sticky navigation on your website How can shortening text boost convers...
Bookkeeping Made Easier: Stress-Free Solution — Nathan Hirsch | Specific Challenges of Ecommerce Bookkeeping, How Tailored Financial Reports Benefit Ecommerce Businesses, The Significance of Understanding Your Numbers
March 06, 2024 15:00 - 25 minutes - 17.7 MBFrom the archive: In this podcast episode, we discuss how to say goodbye to your bookkeeping hassles. Our featured guest on the show is Nathan Hirsch, founder and CEO at ecombalance.com Topics discussed in this episode: What is the significance of understanding the numbers in your business How tailored financial reports can benefit ecommerce businesses What specific challenges do ecommerce bookkeepers need to be aware of How business owners should use separate bank accounts for personal...
What You Must Know About the Evolution of Ecommerce In 2024 — Jayesh Mori | Why Brands Must Offer Customized Customer Experiences, Generational Gaps in Online Shopping, Why Fast Websites Sell More, Benefits of Headless Ecommerce (#290)
March 05, 2024 14:00 - 38 minutes - 26.3 MBIn this podcast episode, we discuss what businesses should know about eCommerce changes in 2024. Our featured guest on the show is Jayesh Mori, CEO at Experro.com. Topics discussed in this episode: What differences exist in online shopping preferences across generations Why it's crucial for brands to provide tailored experiences to their customers What limits do platforms like Shopify face in personalizing ecommerce experiences How the speed of an ecommerce website contribute to its co...
How the Try Before You Buy Approach Transforms Shopping — Benjamin Davis | The Value in Giving Online Shoppers a Trial Period, How the "Try Before You Buy" Model Impacts Conversion Rates, How Brands can handle their Return Volume Strategically (#289)
March 04, 2024 12:00 - 37 minutes - 25.6 MBIn this podcast episode, we talk about why your "Buy Now" button might be broken and why you should let your shoppers try before they buy. Our featured guest on the show is Benjamin Davis, Founder and CEO of TryNow.com Topics discussed in this episode: How "try before you buy" impacts the ecommerce world What's the value in giving online shoppers a trial period for ordered products How does the "try before you buy" model impact conversion rates What measures are implemented to remind sh...
The Data-driven Way To Win Customers' Hearts — Neil Hoyne | Examples of Using AI to Engage Customers, How to Build a Business Around Long-term Customer Relationships, How to Use Data to Understand Customer Needs
February 28, 2024 17:00 - 33 minutes - 22.9 MBFrom the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. Topics discussed in this episode: How to view data as a language guiding customer interactions The importance of personalization in customer engagement Why trust in data usage is needed for strong consumer-business relationships How to prioritize customer-centric strategies ov...
How To Avoid Costly Technical Mistakes With Shopify — Bogdan Dogaru | How to Choose And a Shopify Theme, How to Increase Performance to your Store, When to Use Apps And When to Custom Build, How to Avoid Costly Maintenance (#288)
February 27, 2024 12:00 - 29 minutes - 20.4 MBIn this podcast episode, we talk about how to avoid costly technical mistakes with Shopify. Our featured guest on the show is Bogdan Dogaru, CTO & Co-Founder at Vevol Media at vevolmedia.com. Topics discussed in this episode: How to identify and avoid costly technical mistakes when using the Shopify platform What role does performance optimization play in the success of a Shopify store How store owners can capitalize on emerging trends in ecommerce, namely the role of AI and visual exper...
Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)
February 26, 2024 12:00 - 33 minutes - 23.1 MBIn this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation" Topics discussed in this episode: What the five major factors for conversion rate optimization in ecommerce are The importance of data and analytics in improving an ecommerce business's performance What are some misconceptions ab...
Recession-Proof Your Business: Strategies for Ecommerce Growth — Mario Peshev | How to Build a Brand Using Linkedin and Twitter, The Benefits of Ecommerce Partnerships, How to Diversify by Launching Multiple Stores (Bonus Episode)
February 22, 2024 11:00 - 34 minutes - 23.5 MBFrom the archive: In this episode, we discuss how to survive a recession and a build more resilient business over time. Our featured guest on the show is Mario Peshev, Business Advisor, Angel Investor, and CEO of Rush, DevriX, and GrowthShuttle at mariopeshev.com. Topics discussed in this episode: How ecommerce businesses can survive a recession and thrive in the long term What strategies and tools can be used to enhance the user experience on ecommerce websites How ecommerce entreprene...
Why Customer Data is Your Margins' Game-changer - And How to Use It — Omer Hazer | The Importance of Omnichannel Ecommerce, How to Make Smart Decisions for more ROI, How to Choose Marketing Automation Tools, How to Keep Customer Data Safe (#286)
February 21, 2024 12:00 - 33 minutes - 22.9 MBIn this podcast episode, we discuss how to use your customer data effectively to improve your margins substantially. Our featured guest on the show is Omer Hazer, General Partner of Atlas Ventures & Studios at atlasventures.co Topics discussed in this episode: How businesses can boost profits with data & tackle challenges in analytics The pros and cons of employing marketing automation tools such as Klaviyo Why data breaches and privacy matters and how to keep data safe What new online ...
Customer Data And Retention: What You Need To Know — Cary Lawrence | How To Retain More Customers, Challenges Managing Customer Data, How To Leverage First-party Customer Data, Emerging Trends In Ecommerce For 2024, The Impact Of AI (#285)
February 19, 2024 11:00 - 25 minutes - 17.4 MBIn this podcast episode, we talk about how to retain more customers with data-driven strategies. Our featured guest on the show is Cary Lawrence, CEO & founder of Decile.com Topics discussed in this episode: The importance of customer retention and how can data be used to improve retention rates What challenges ecommerce merchants face managing customer data and how to overcome them How the guest's platform helps brands in terms of data aggregation What are the emerging trends in ecomme...