Grow Your Store with the Ecommerce Coffee Break, the Podcast for Everyone Who Sells Online artwork

From Stranger to Customers. How to Create a Customer Journey That Makes Them Buy — Amanda Elam | Expert Insights on Personalizing Experiences, Turning Strangers into Fans, Unlocking Growth Strategies for Seamless Ecommerce Experiences

Grow Your Store with the Ecommerce Coffee Break, the Podcast for Everyone Who Sells Online

English - April 23, 2024 13:00 - 30 minutes - 21.1 MB
Marketing Business Entrepreneurship entrepreneurship onlinestore ecommerce shopify onlinebusiness e-commerce marketing digital marketing sidehustle dropshipping Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to Successfully Expand your E-commerce Brand Across Europe (Fast & Easy) — Björn van Brakel | Top Strategies for European Market Entry, The Importance of European Language and Culture in Customer Service, Unlocking Growth in European Ecommerce (#301)
Next Episode: Double Your Email Sales - Here's How to Get 100% Inbox Rates — Nikita Vakhrushev | How to improve email deliverability, Why opening rates are not a good KPI , How to use AI in email marketing, Economic downturn and its impact on DTC brands (#302)

This episode dives deep into building the perfect customer journey and tailoring experiences to individual needs. Learn how to turn strangers into raving fans. Our featured guest on the show is Amanda Elam, Chief Marketing Officer of Bloomreach.com.


Topics discussed in this episode:

What obstacles do you see in merging different data for a full customer profileHow important is aligning brand perception with data-driven customer profilesWhich data points are most valuable for tailoring the online shopping experienceHow does real-time offer personalization impact online shop engagement

Links & Resources

Website: https://www.bloomreach.com/
LinkedIn: https://www.linkedin.com/in/aelam/
Twitter: https://twitter.com/amandajelam


Get access to more free resources by visiting the podcast episode page at
t.ly/fAzCV


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Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

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