Ecommerce Coffee Break: Digital Marketing for Shopify Stores and DTC Brands
598 episodes - English - Latest episode: 11 days ago -The Ecommerce Coffee Break podcast offers actionable strategies for success with Shopify.
Discover the latest online marketing strategies, business growth tips, and industry trends, and get expert tips for improved marketing, increased conversions, and higher revenue.
You’ll hear conversations with some of today’s top experts in ecommerce, digital marketing, and entrepreneurship. Previous episodes have featured experts from Google, Gorgias, Referral Candy, Cartloop, Adroll, StoreHero, Limespot, Yotpo, Preezy, LoyaltyLion, PartnerHero, and many others.
Hosted by ecommerce entrepreneur and digital marketing veteran Claus Lauter, the show covers a broad range of topics, including Shopify store apps, direct-to-consumer marketing (DTC or D2C), Marketing technology (MarTech), social media, dropshipping, paid advertising, AI, entrepreneurship, and much more.
With 300+ episodes, you're sure to find something that will help you grow your business faster.
Join over 20,000 monthly listeners who want to improve their marketing skills, increase sales, and boost earnings. Ranked among the top 5% most popular global shows on ListenNotes, the podcast stands as the fastest-growing in the Shopify ecosystem.
New episodes are released twice a week. Please follow, rate, and review the podcast if you enjoy it.
For show notes, inquiries about becoming a guest, or sponsoring the podcast, please visit https://ecommercecoffeebreak.com/
Subscribe to our weekly newsletter: https://newsletter.ecommercecoffeebreak.com/
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Episodes
Discovered: Amazon Toolkit Growth Hacks You're NOT Using — Jenna Lieber | How to Use Amazon Built-in Tools to Grow Your Brand, Amazon Creator Connections: What It Is, How To Use It, Why Amazon Advertising is Getting Better with New Features and AI (#298)
April 09, 2024 12:00 - 35 minutes - 28.4 MBIn this podcast episode, we discuss how to master Amazon's toolkit for growth and how to best utilize it to your advantage. Our featured guest on the show is Jenna Lieber, Client Services Director at turnkeyproductmanagement.com Topics discussed in this episode: How sellers manage Prime Day sales without discounts using coupons and Prime deals What Amazon's Creator Connections program is and how does it benefit sellers How Amazon sellers reuse content while complying across listings & s...
From Data to Direction: How to use AI-Driven Analytics for Ecommerce Growth — Brian Warrick | The Impact of AI-driven Analytics on Shopping Experiences, How AI can provide Instant Revenue Insights, Why AI Won't Replace Marketing And Analysts (#297)
April 08, 2024 13:00 - 26 minutes - 22.4 MBIn this podcast episode, we discuss how to use AI to optimize revenue streams and grow the digital marketing for your ecommerce brand with AI-driven analytics. Our featured guest on the show is Brian Warrick, Head of Revenue at Baresquare.com. Topics discussed in this episode: How is AI changing ecommerce in digital marketing and revenue growth What impact AI-driven analytics has on content production and shopping experiences How can AI offer instant insights into revenue streams What's...
How to Automate and Optimize Shopify Dropshipping — Travis Mariea | The Advantages of Dropshipping and its Evolution, How Trending Niche Markets Influence Dropshipping, How to Manage Complex Dropshipping Logistics
April 03, 2024 13:00 - 21 minutes - 19.3 MBToday, we're revisiting the episode featuring Travis Mariea, CEO of flxpoint.com. We discussed automating and optimizing dropship, marketplace, and fulfillment operations, as well as the complexities of integrating dropshipping into an existing ecommerce setup. Topics discussed in this episode: What's the benefits of dropshipping and how has it evolved in recent years How to distinguish traditional dropshipping from models for established retailers and influencers What's the main complex...
Secure Sales Without Losing Buyers. Shopify Deposits and Partial Payments Made Simple — Diana Birsan | Why Deposits Increase Sales, How to Set Up Partial Payments on Shopify, Why Deposits Aid Production Sustainability (#296)
April 02, 2024 13:00 - 25 minutes - 21.7 MBIn this podcast episode, we discuss partial payments and why it's a powerful selling strategy in 2024. Our featured guest on the show is Diana Birsan, cofounder of hypehound.io. Topics discussed in this episode: How the pandemic shifted partial payment norms for Shopify users What challenges arose in creating the partial payment solution How deposits aid production sustainability efforts What's involved in setting up deposits and partial payments on Shopify Links & Resources Website:...
Data Feed Optimization For Beginners — Jacques Van Der Wilt | How to Fix Product Feed Issues, Why Merchants Struggle with Product Data Feeds, How Data Feed Optimization Affects Conversions, How to Optimize Product Data for Advertising Campaigns
March 27, 2024 11:00 - 24 minutes - 21 MBToday, we revisit the episode with Jacques van der Wilt, founder and CEO of DataFeedWatch.com, where we talked about feed optimization and why it increases your pay-per-click conversions. Topics discussed in this episode: How does data feed optimization impact pay per click conversions What challenges do merchants face managing product data feeds for ads How Data Feed Watch aids in optimizing product data for advertising campaigns What other advertising channels do merchants rely on bes...
The Most Powerful Pricing Strategy You Are Probably Not Doing — Simeon Lukov | How to Find the Ideal Price for a Product, How to Price Your Products with AI, How to Use AI for Pricing Strategies and Competitive Analysis (#295)
March 26, 2024 11:00 - 24 minutes - 20.6 MBIn this episode, we discuss how to take the guesswork out of pricing and how new AI pricing technologies can streamline your revenue growth. Our featured guest on the show is Simeon Lukov, founder and CEO of dynamicpricing.ai Topics discussed in this episode: How AI technology revolutionized the process of pricing optimization for businesses What are the key benefits of incorporating AI into pricing strategies How can AI technology help overcome critical errors of merchants' pricing stra...
Engage & Convert: Turn Customers into Superfans with Quizzes — Lindsay Kolinsky | How to Incentivize Loyalty with Rewards and Referrals, Ways to Use Quizzes, Surveys, and Reviews to Make Shopping More Personalized, How to Plan a Quiz to Guide Customers
March 21, 2024 10:00 - 24 minutes - 16.9 MBFrom the archive: In this podcast episode, we discuss store features that help you turn customers into superfans and how to maximize the purchase experience with quizzes. Our featured guest on the show is Lindsay Kolinsky, Director of Marketing of okendo.io. Topics discussed in this episode: What are ways brands can use quizzes, surveys, and reviews to make shopping more personalized What are the benefits of a single customer profile merging quiz, review, and survey data How do referrals...
How to Scale Your E-Commerce Business: Navigating Operations, Metrics, and Technology — Tahar Ouhrouche | Drawbacks of Running an Ecommerce Business with Spreadsheet, Challenges of Traditional ERP Systems for Ecommerce Businesses (#294)
March 19, 2024 17:00 - 24 minutes - 20.5 MBIn this podcast episode, we talk about the crucial aspects of managing an ecommerce business effectively and scale with confidence. Our featured guest on the show is Tahar Ouhrouche, CEO / Co-Founder at qoblex.com Topics discussed in this episode: What challenges do small to medium ecommerce businesses face when growing How Xero and QuickBooks Online integration assist ecommerce businesses with accounting challenges What are the challenges with using traditional ERPs What are the drawba...
How to Reach 8-Figures with Ecommerce — Talal Abulshamat | How to Achieve Product-market Fit, Why Omnichannel is Crucial for Reaching Eight Figures, Why Diversifying Advertising is Important, Why Focusing on Logistics and Service is Important (#293)
March 18, 2024 16:00 - 30 minutes - 24.4 MBIn this podcast episode, we talk about strategies for achieving 8-figure success in ecommerce through social media advertising, email marketing, and retention tactics. Our featured guest on the show is Talal Abulshamat, founder of TAS Digital Agency at tas-digital.com Topics discussed in this episode: How new ecommerce brands can ensure their product has a strong market fit What challenges arise when transitioning warehousing operations for businesses How personalized videos and other co...
10 Shopify Automation Tips You Need Now — Joe Lannen | Key Automation Strategies for Shopify Merchants, Risks and Benefits of Outsourcing or Automating Tasks, Why Automation and Optimization Reduce the Risk of Fraud and Chargebacks
March 14, 2024 10:00 - 22 minutes - 19 MBFrom the archive: In this podcast episode, we discuss 10 ways to automate your Shopify business. Our featured guest on the show is Joe Lannen, founder of orderautomator.com. Topics discussed in this episode: What key automation strategies streamline Shopify merchants' operations How affiliate integration boost automated traffic and sales What potential risks and benefits come with outsourcing or automating tasks How automation and optimization reduces fraud and chargeback risks in ecomm...
How to Use an AI-Enabled Marketing Advisor for Growth on Autopilot — Kiyan Foroughi | How Brands can Benefit from Using AI, How AI Assistants can Help with Marketing, How AI Generates Ads, Emails, Videos, How AI Learns from Feedback (292)
March 13, 2024 11:00 - 25 minutes - 21.1 MBIn this podcast episode, we discuss how to use an AI-enabled marketing advisor to boost customer growth and retention on autopilot. Our featured guest on the show is Kiyan Foroughi, CEO and co-founder of askneedle.com. Topics discussed in this episode: How young brands benefit from using AI to drive customer growth and retention The benefits of Needle using AI to analyze data How AI marketing assistants can help challenges faced by small businesses How businesses can embrace taking cal...
5 Must-Try Shopify Styling Tips for Conversions — Brandon Landgraff | How to Use Heat Maps and Screen Recordings, Why Shortening Text Boosts Conversions, The Benefits of Sticky Navigation, Why Color Psychology is Important (#291)
March 11, 2024 12:00 - 23 minutes - 19.4 MBIn this podcast episode, we share 5 styling tips to boost conversions on your Shopify store. Our featured guest on the show is Brandon Landgraff, a web designer, app developer, and Shopify expert. Topics discussed in this episode: The importance of color psychology when customizing themes for better conversion rates How heat maps and screen recordings enhance user behavior understanding What benefits come with using sticky navigation on your website How can shortening text boost convers...
Bookkeeping Made Easier: Stress-Free Solution — Nathan Hirsch | Specific Challenges of Ecommerce Bookkeeping, How Tailored Financial Reports Benefit Ecommerce Businesses, The Significance of Understanding Your Numbers
March 06, 2024 15:00 - 15 minutes - 14 MBFrom the archive: In this podcast episode, we discuss how to say goodbye to your bookkeeping hassles. Our featured guest on the show is Nathan Hirsch, founder and CEO at ecombalance.com Topics discussed in this episode: What is the significance of understanding the numbers in your business How tailored financial reports can benefit ecommerce businesses What specific challenges do ecommerce bookkeepers need to be aware of How business owners should use separate bank accounts for personal...
What You Must Know About the Evolution of Ecommerce In 2024 — Jayesh Mori | Why Brands Must Offer Customized Customer Experiences, Generational Gaps in Online Shopping, Why Fast Websites Sell More, Benefits of Headless Ecommerce (#290)
March 05, 2024 14:00 - 28 minutes - 22.5 MBIn this podcast episode, we discuss what businesses should know about eCommerce changes in 2024. Our featured guest on the show is Jayesh Mori, CEO at Experro.com. Topics discussed in this episode: What differences exist in online shopping preferences across generations Why it's crucial for brands to provide tailored experiences to their customers What limits do platforms like Shopify face in personalizing ecommerce experiences How the speed of an ecommerce website contribute to its co...
How the Try Before You Buy Approach Transforms Shopping — Benjamin Davis | The Value in Giving Online Shoppers a Trial Period, How the "Try Before You Buy" Model Impacts Conversion Rates, How Brands can handle their Return Volume Strategically (#289)
March 04, 2024 12:00 - 27 minutes - 21.9 MBIn this podcast episode, we talk about why your "Buy Now" button might be broken and why you should let your shoppers try before they buy. Our featured guest on the show is Benjamin Davis, Founder and CEO of TryNow.com Topics discussed in this episode: How "try before you buy" impacts the ecommerce world What's the value in giving online shoppers a trial period for ordered products How does the "try before you buy" model impact conversion rates What measures are implemented to remind sh...
The Data-driven Way To Win Customers' Hearts — Neil Hoyne | Examples of Using AI to Engage Customers, How to Build a Business Around Long-term Customer Relationships, How to Use Data to Understand Customer Needs
February 28, 2024 17:00 - 24 minutes - 19.2 MBFrom the archive: In this episode, we discuss the data-driven way to win customers' hearts. Our featured guest on the show is Neil Hoyne, best-selling author of the book "Converted" and Chief Strategist at Google. Topics discussed in this episode: How to view data as a language guiding customer interactions The importance of personalization in customer engagement Why trust in data usage is needed for strong consumer-business relationships How to prioritize customer-centric strategies ov...
How To Avoid Costly Technical Mistakes With Shopify — Bogdan Dogaru | How to Choose And a Shopify Theme, How to Increase Performance to your Store, When to Use Apps And When to Custom Build, How to Avoid Costly Maintenance (#288)
February 27, 2024 12:00 - 20 minutes - 16.7 MBIn this podcast episode, we talk about how to avoid costly technical mistakes with Shopify. Our featured guest on the show is Bogdan Dogaru, CTO & Co-Founder at Vevol Media at vevolmedia.com. Topics discussed in this episode: How to identify and avoid costly technical mistakes when using the Shopify platform What role does performance optimization play in the success of a Shopify store How store owners can capitalize on emerging trends in ecommerce, namely the role of AI and visual exper...
Big Swings and Little Tweaks: Getting the Ecommerce Balance Right — Brian Massey | Tips and Tools to Optimize Your Online Sales Process, Misconceptions about Conversion Rate Optimization, How to Analyze User Activity (#287)
February 26, 2024 12:00 - 25 minutes - 19.6 MBIn this podcast episode, we discuss how to customize your online store outside the capabilities of the ecommerce platform. Our featured guest on the show is Brian Massey, founder of Conversionsciences.com and author of the book "Your Customer Creation Equation" Topics discussed in this episode: What the five major factors for conversion rate optimization in ecommerce are The importance of data and analytics in improving an ecommerce business's performance What are some misconceptions ab...
Recession-Proof Your Business: Strategies for Ecommerce Growth — Mario Peshev | How to Build a Brand Using Linkedin and Twitter, The Benefits of Ecommerce Partnerships, How to Diversify by Launching Multiple Stores (Bonus Episode)
February 22, 2024 11:00 - 25 minutes - 19.9 MBFrom the archive: In this episode, we discuss how to survive a recession and a build more resilient business over time. Our featured guest on the show is Mario Peshev, Business Advisor, Angel Investor, and CEO of Rush, DevriX, and GrowthShuttle at mariopeshev.com. Topics discussed in this episode: How ecommerce businesses can survive a recession and thrive in the long term What strategies and tools can be used to enhance the user experience on ecommerce websites How ecommerce entreprene...
Why Customer Data is Your Margins' Game-changer - And How to Use It — Omer Hazer | The Importance of Omnichannel Ecommerce, How to Make Smart Decisions for more ROI, How to Choose Marketing Automation Tools, How to Keep Customer Data Safe (#286)
February 21, 2024 12:00 - 28 minutes - 19.4 MBIn this podcast episode, we discuss how to use your customer data effectively to improve your margins substantially. Our featured guest on the show is Omer Hazer, General Partner of Atlas Ventures & Studios at atlasventures.co Topics discussed in this episode: How businesses can boost profits with data & tackle challenges in analytics The pros and cons of employing marketing automation tools such as Klaviyo Why data breaches and privacy matters and how to keep data safe What new online ...
Customer Data And Retention: What You Need To Know — Cary Lawrence | How To Retain More Customers, Challenges Managing Customer Data, How To Leverage First-party Customer Data, Emerging Trends In Ecommerce For 2024, The Impact Of AI (#285)
February 19, 2024 11:00 - 20 minutes - 13.8 MBIn this podcast episode, we talk about how to retain more customers with data-driven strategies. Our featured guest on the show is Cary Lawrence, CEO & founder of Decile.com Topics discussed in this episode: The importance of customer retention and how can data be used to improve retention rates What challenges ecommerce merchants face managing customer data and how to overcome them How the guest's platform helps brands in terms of data aggregation What are the emerging trends in ecomme...
Digital Marketing Strategies To Increase Your Website Sales — Brandon Leibowitz | How Important Is SEO In 2024, How To Get Started With SEO For A New Shopify Store, What Is A Quality Backlink, Would Google Accept AI-generated Content
February 15, 2024 08:00 - 22 minutes - 15.4 MBFrom the archive: In this episode, we discuss valuable insights on digital marketing and SEO strategies to help you boost your website sales. Our featured guest on the show is Brandon Leibowitz, founder of seooptimizers.com. Topics discussed in this episode: The challenges in implementing SEO strategies for Shopify stores for business owners How to optimize a new merchant's Shopify store for maximum SEO potential How building trust with Google, affects the time to see SEO results' impor...
How Tech Can Supercharge Your Store's Shipping Operations — Amit Rosenthal | How Tech Is Transforming Freight Forwarding, Why Online Merchants Face Logistics Challenges, The Impact Of Geopolitical Factors Affecting Logistics (#284)
February 14, 2024 12:00 - 22 minutes - 15.6 MBIn this podcast episode, we talk about how you can provide a more transparent, streamlined logistics experience using the latest technology and innovation in freight forwarding. Our featured guest on the show is Amit Rosenthal, CEO & founder of Proboxx.io Topics discussed in this episode: How technology impacted the freight forwarding industry and what prompted this change The key challenges in freight forwarding and logistics for online merchants How transparency in the supply chain imp...
Turbocharge Your Store: How To List 1,000 Items In Just 60 Minutes — Bert Leffel | How To Speed Up Product Listing On Amazon, Ebay, Walmart, Challenges Selling On Various Platforms, How To Use Customizable Quality Control And Performance Tracking (#283)
February 12, 2024 14:00 - 21 minutes - 14.5 MBIn this podcast episode, we talk about making your listing process ten times faster. We explore using a special scan-to-list technology. Our featured guest on the show is Bert Leffel is the CEO of Listernaut Software at listernaut.com. Topics discussed in this episode: How to speed up product listing on Amazon, eBay, Walmart. What challenges arise selling on various platforms and merchant guidance. What "pods" in software offer customizable quality control, performance tracking. Links &...
Why Ecommerce Brands Can't Ignore Podcasting — Claus Lauter | Using a Podcast as a Marketing Channel, How to Build a Closer Connection with your Audience, Investing In a Podcast as a Marketing Tool, Benefits and Drawbacks of Podcasting
February 07, 2024 08:00 - 7 minutes - 5.18 MBIn this podcast episode, our host, Claus Lauter, gives his take on how podcasting might be a good marketing channel for ecommerce brands. Topics discussed in this episode: What the advantages are of using a podcast as a marketing channel for ecommerce businesses How podcasting enables ecommerce brands to build a closer connection with their audience What the long term benefits and potential drawbacks are of investing in a podcast as a marketing tool What ways can an ecommerce podcast pr...
What It Takes To Succeed Against All Odds — Harry Sanders | Inspiration For Solopreneurs, Resilient Founder, Strategies For Securing Clients, Digital Marketing Trends, SEO In Ecommerce, Actionable SEO Advice (#282)
February 05, 2024 08:00 - 21 minutes - 15.1 MBIn this podcast episode, we discuss what it takes to succeed against all odds and dive into the importance of resilience and overcoming hardships. Our featured guest on the show is Harry Sanders, founder & director at studiohawk.com.au Topics discussed in this episode: How to overcome hurdles as a young entrepreneur What are key strategies for securing initial clients Actionable SEO advice for small to medium ecommerce businesses How to use power of programmatic SEO, digital PR, and use...
How To Expand Your Ecommerce Business Into Europe — Nick Penev | Complexities Of The World's Most Challenging Ecommerce Market, How To Navigate Complex Tax And Policy Landscapes, How To Work With European Distributors, European Vat Registration (#281)
January 31, 2024 07:00 - 28 minutes - 19.7 MBIn this podcast episode, we talk about expanding your eCommerce brand into Europe and navigating through the complexities of the world's most challenging eCommerce market. Our featured guest on the show is Nick Penev, Co-founder of Xtreme Power Brands and Scayul. Topics discussed in this episode: How to transform the dream of growing your business in Europe into an executable action plan Gain expert advice in navigating complex tax and policy landscapes How to connect with consumers on a...
Create a Beauty Brand Online in Minutes with These Simple Steps — Adam Chuntz | Business Ideas 2024, Starting A Cosmetic Brand, Side Hustle Ideas 2024, Business Ideas For Women, Starting A Makeup Brand, Ecommerce Tips (#280)
January 29, 2024 22:00 - 22 minutes - 15.6 MBIn this podcast episode, we discuss how to create a beauty product line online in minutes without any risk. Our featured guest on the show is Adam Chuntz , Co-Founder, CMO at blankabrand.com. Topics discussed in this episode: How entrepreneurs can launch beauty product lines online without minimum order constraints. The simplicity of creating a brand on BlankaBrand, from logo upload to online selling. How BlankaBrand assists with images, descriptions, and pricing, streamlining the ecomme...
Digital Ecommerce Metrics Explained | Fran Quilty, Understanding KPI's, Benchmarks, And Decision Intelligence, Brand's Key Metrics Against Industry Benchmarks, Challenges In Ecommerce Analytics, Decision-making In Ecommerce (#279)
January 24, 2024 12:00 - 17 minutes - 12.3 MBIn this podcast episode, we delve into evaluating a brand's key metrics against industry benchmarks. You'll discover how to better use KPIs, Benchmarks, and Decision Intelligence. Our featured guest on the show is Fran Quilty, CEO and co-founder of Conjura.com. Topics discussed in this episode: What significance analytics has in the evolving digital landscape How analytics play a pivotal role in overcoming challenges in ecommerce How the essence of Key Performance Indicators (KPIs) and b...
How To Turn Your Pod Store Into A Brand — Matt Simmons | Brand Strategy, Key Elements For Building A Brand, Brand Building, Building A Strong Brand Identity, Sustainability And Eco-friendly Print On Demand, Strategies for POD Store Growth (#278)
January 23, 2024 06:00 - 25 minutes - 17.6 MBIn this podcast episode, we discuss how to turn your PoD Store into a brand. Our featured guest on the show is Matt Simmons, Head of Business Development at inkthreadable.co.uk Topics discussed in this episode: How positioning a print on demand store to build it into a brand from the very start. What the key elements are for building a brand with print on demand. Some long-term vision and strategy to ensure sustainable growth and success in this landscape. How integration with various e...
The 80/20 Strategy For Ecommerce Growth — Claus Lauter, Nick Penev | Pareto Principle, Elegation Of Tasks, Entrepreneurship Mindset, Task Prioritization, Rulex For Efficiency, Law Of The Vital Few, Time Management, Time Bandits
January 22, 2024 09:00 - 34 minutes - 23.4 MBIn this podcast episode, we discuss the 80/20 Rule for Ecommerce Entrepreneurs and how you can implement it for quick results. Our podcast host Claus Lauter was interviewed on Nick Penev's podcast at scayul.com. Topics discussed in this episode: How ecommerce entrepreneurs can practically implement the 80/20 rule to identify which aspects of their business should be prioritized What some actionable steps are that businesses can take to outsource or delegate the 80% of tasks that aren't pr...
Boost Your Shopify Sales with Google-Powered AI Search — Sebastian Hooker | Innovations in Retail Technology, The Impact of On-Site Search on Ecommerce, Google Merchant Data Integration, Retail Revolution with AI, Predictive Analytics in Ecommerce (#277)
January 16, 2024 07:00 - 22 minutes - 15.6 MBIn this podcast episode, we discuss how adding a Google-powered AI search to your Shopify store can increase conversions and reduce search abandonment. Our featured guest on the show is Sebastian Hooker, Co-Founder and Managing Partner of Nimstrata.com. Topics discussed in this episode: The importance of AI-powered search in providing more relevant results to users How poor website experiences can have a negative perception on brands What role user event data such as page views and check...
Personalization Is Not An All Or Nothing Exercise — Mark Dodgson | The Power of Personalized Marketing, Leveraging Data in Ecommerce, Large-Scale Personalization Strategies, Content Creation Strategies, Using Weather Data for Retail Promotions (#276)
January 15, 2024 07:00 - 19 minutes - 13.8 MBIn this podcast episode, we share insights on how to do personalization the right way and why personalization is not an all-or-nothing exercise. Our featured guest on the show is Mark Dodgson, Chief Experience Officer (CXO) and Co-founder of Relevant Bits. Topics discussed in this episode: How can personalization benefit ecommerce businesses What are the key factors affected by personalization How ecommerce businesses can collect data to build customer profiles for effective personalizat...
New Year, New Store: Making 2024 Your Best Year On Shopify | #275 Chase Clymer
January 09, 2024 11:00 - 24 minutes - 17.2 MBIn this podcast episode, we discuss how to make 2024 your best year on Shopify. Our featured guest on the show is Chase Clymer, Co-founder at electriceye.io and host of the Honest Ecommerce podcast. Topics discussed in this episode: Importance of Mobile First Design Emphasizing the need for mobile-friendly and faster loading websites Impact of Shopify 2.0 capabilities on improving website performance Integration of AI in Ecommerce Use of heat mapping and user recordings to identify opt...
How To Grow Your Business With Returning Customers | #274 Fiona Stevens
January 08, 2024 11:00 - 23 minutes - 16 MBIn this podcast episode, we discuss strategies on how to increase the number of returning customers, boost customer lifetime value, and decrease churn rates. Our featured guest on the show is Fiona Stevens, Director of Marketing at LoyaltyLion.com. Topics discussed in this episode: What common mistakes businesses make when it comes to retaining customers How to identify at-risk customers before they churn What are adverse effects of excessive discounting How to utilize loyalty points an...
How To Build A High-Converting Storefront Cheaper And Faster | #273 Ben Sharf
January 04, 2024 07:00 - 19 minutes - 13.4 MBIn this podcast episode, we discuss how you can build a high-converting storefront cheaper and faster. Our featured guest on the show is Ben Sharf, co-founder and co-CEO at Platter.co. Topics discussed in this episode: How important is it for an ecommerce store to have a high converting storefront What are the advantages of having a streamlined app and theme integration for an ecommerce store How Platter.co's onboarding processes cater to both smaller budget and enterprise level ecommerc...
How To Scale Profitably: eCommerce Marketing in 2024 | #272 Wesley Hartley
January 03, 2024 11:00 - 31 minutes - 22 MBIn this episode, we discuss eCommerce performance marketing and data strategies that will help you achieve profitable scale in 2024. Our featured guest on the show is Wesley Hartley, Chief Revenue Officer (CRO) at leaf.fm Topics discussed in this episode: What are some effective methods to mitigate companies dealing with attribution overlap How shifts in privacy restrictions affected the long-term marketing strategies for ecommerce businesses What role do profitability metrics play when ...
Mastering Ecommerce SEO: The Power of AI | #271 Andrew Maffettone
December 28, 2023 07:00 - 26 minutes - 18.1 MBIn this episode, we discuss how brands can leverage AI in their SEO strategies to focus on organic revenue. Our featured guest on the show is Andrew Maffettone, founder and CEO of BlueTuskr.com. Topics discussed in this episode: What are some potential risks associated with using AI in SEO, and how can they be mitigated What the key factors are in determining the effectiveness of the use of AI in SEO Why ecommerce merchants should consider AI-driven tools within marketing strategies The...
Bonus episode: Channel update and outlook 2024 | Claus Lauter
December 22, 2023 13:00 - 9 minutes - 6.44 MBIn this episode, I share an update on the Ecommerce Coffee Break Podcast and what's in the pipeline for 2024. Topics discussed in this episode: Celebration of the show's achievements over the last year Future plans including a focus on direct-to-consumer brands and the exploration of AI apps to expand listener demographics The show's sponsors, Partner Hero and Smart eCommerce Marketing Links & Resources Website: https://ecommercecoffeebreak.com/ LinkedIn: https://www.linkedin.com/compa...
How The 80/20 Rule Together With Fractional Marketing Can Grow Your Business | #270 Torsten Lueddecke
December 18, 2023 13:00 - 23 minutes - 16.2 MBIn this podcast episode, we discuss how the 80/20 rule, together with fractional marketing, can grow your business. Our featured guest on the show is Torsten Lueddecke, founder and managing director at myteamincapetown.com. Topics discussed in this episode: The valuable 80/20 rule, also known as the Pareto Principle The solution of fractional marketing, which provides businesses exclusive access to a marketing specialist for a fraction of their time, thereby reducing costs How entreprene...
How To Make More Money From Your Online Store | #269 Jatin Khosla
December 17, 2023 11:00 - 20 minutes - 14.3 MBIn this podcast episode, we discuss how to make more money from your online store. Our featured guest on the show is Jatin Khosla, co-founder & CEO at konigle.com. On the Show Today You’ll Learn Increasing profitability for online stores Common issues with online store profitability and share successful tips Seven critical areas that businesses must concentrate on to improve profitability The significance of automation, content creation, and effective inventory management in this regard...
Breaking Sales Plateaus: Back-Office Success Secrets | #268 Josh Fischer
December 17, 2023 07:00 - 28 minutes - 19.3 MBIn this podcast episode, we discuss how to grow beyond a sales plateau by optimizing the customer experience with back-office business management software. Our featured guest on the show is Josh Fischer is the Director of Product Management at acumatica.com. On the Show Today You’ll Learn How back office business management software can help overcome a sales plateau The role of enterprise resource planning (ERP) in business growth and it’s benefits Seamless Integration of Acumatica with ...
Double the Sales, Double the Success: Multichannel Mastery on Shopify and Amazon | #267 Adam Shaffer
December 13, 2023 10:00 - 29 minutes - 20.3 MBIn this podcast episode, we discuss how to double sales and achieve success by implementing a multichannel strategy on Shopify and Amazon. Our featured guest on the show is Adam Shaffer, President at phelpsunited.com On the Show Today You’ll Learn How to double sales through implementing a multi-channel strategy on Shopify and Amazon. The significance of understanding your brand, Amazon, and its policies, the importance of small, light and high average selling price products. The benefit...
How To Get More New Customers With Google Ads | #266 Kris Beltins
December 12, 2023 16:00 - 24 minutes - 16.9 MBIn this podcast episode, we discuss how to get more new customers with Google ads. Our featured guest on the show is Kris Beltins, Co-Founder & Partner at aimemedia.com Topics discussed in this episode: Strategies for attracting new customers using Google Ads. Insights on using Google Merchant Center and the importance of conversion tracking. Aime media's approach to auditing clients, and the future of AI in ad strategy. The significance of Google as a new customer revenue growth tool, ...
How AI Is Transforming Ecommerce With Personalization | #265 Luca Borreani
December 11, 2023 16:00 - 20 minutes - 14.3 MBIn this podcast episode, we discuss how AI is transforming Ecommerce with personalization. Our featured guest on the show is Luca Borreani, Co-Founder of Zipchat.ai Topics discussed in this episode: AI’s position in enhancing personalization in ecommerce and in driving higher conversion rates. How ZipChat enables 24/7 personalized customer interactions, contributing to improved conversion rates and sales growth. What role AI in ecommerce plays currently and in the future, including autom...
How To Customize Your Store Using Apps Without Breaking The Bank | #264 Mohammad Hashemi
December 05, 2023 15:00 - 28 minutes - 19.4 MBIn this podcast episode, we discuss how to customize your store using apps without breaking the bank. Our featured guest on the show is Mohammad Hashemi, co-founder at Gadget. Topics discussed in this episode: How your business can customize your store using apps without breaking the bank. Ways Gadget is particularly beneficial for projects that involve back-end data security, stability, and large volumes of data. When using this service, it allows businesses to skip the expensive and t...
Why Social Proof Is Crucial For Ecommerce | #263 Daan Vaneker
December 05, 2023 01:00 - 23 minutes - 16 MBIn this podcast episode, we delve into the significance of social proof in ecommerce. Our featured guest on the show is Daan Vaneker, founder & CEO of trustprofile.com Topics discussed in this episode: How trust-building impacts small online businesses. The fundamentals of trust-building for online businesses. The importance of showcasing the human side of a business. How negative reviews can be advantageous for a business. The proper method for collecting and showcasing reviews. The ...
Beyond Followers: How to Build a Brand Community | #262 Raquel Rincon
November 28, 2023 16:00 - 24 minutes - 17.1 MBIn this podcast episode, we discuss how to build a brand community that creates exponential impact. Our featured guest on the show is Raquel Rincon, Partner Success Manager at partnerhero.com. On the Show Today, You’ll Learn: The impact of community building on a brand’s marketing. How to organically grow a community around a brand for increased engagement. The power of Facebook groups in creating a dedicated space for the brand's fans. The importance of user-generated content and mem...
Multi-Millionaire Reveals How Anyone Can Get Rich | #261 Rob Moore
November 27, 2023 15:00 - 28 minutes - 19.7 MBIn this podcast episode, we discuss how to make money, manage money and master money to become rich. Our featured guest on the show is author, public speaker, and entrepreneur Rob Moore. On the Show Today, You’ll Learn: From broke to millionaire Lessons learned from interviews with 21 billionaires and 100+ multi-millionaires The link between emotions and sound financial decisions The risks of entrepreneurship The importance of seeking mentorship Overhyped and underhyped trends in fina...
The Power of Behavioral Psychology for Ecommerce Success | #260 Michael Tutek
November 22, 2023 23:00 - 23 minutes - 15.9 MBIn this podcast episode, we discuss why behavioral psychology, personalization, and collaboration are keys to your ecommerce success. Our featured guest on the show is Michael Tutek, Co-Founder and CEO at preezie.com. On the Show Today, You’ll Learn: Psychology's impact on e-commerce for enhanced customer experiences. Bridge the gap between in-store and online customer behavior, boosting conversion rates. Discover the power of guided selling online, elevating average order values. Le...