Grow Your Store with the Ecommerce Coffee Break, the Podcast for Everyone Who Sells Online artwork

Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation for Targeted Ads

Grow Your Store with the Ecommerce Coffee Break, the Podcast for Everyone Who Sells Online

English - June 11, 2024 18:00 - 44 minutes - 30.8 MB
Marketing Business Entrepreneurship entrepreneurship onlinestore ecommerce shopify onlinebusiness e-commerce marketing digital marketing sidehustle dropshipping Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversational Commerce, How AI is Changing Customer Service, How to Keep AI Interactions Authentic, Why AI Might Replace Traditional Sales Funnels (#312)
Next Episode: My AI Podcast Avatar Speaks Spanish Like A Native — Claus Lauter | Thoughts on Too Many Shopify Apps, Current Trends in Ecommerce and Ad Spending, Why Avoid Dropshipping with Alibaba, Benefits of Founder's Sidekick Program, Claus's Nomad Lifestyle

In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com.

Topics discussed in this episode: 

Why third-party cookies are dying and its impact on Google and Facebook adsHow first-party data from your store can improve ad accuracyHow losing third-party cookies do impact ad budgetsHow merchants can use first-party data in adsHow does AI optimize ad campaignsWhy dynamic segmentation is key for targeted adsHow merchants can use AI for better results in Google and Facebook ads


Links & Resources

Website: https://adscale.com/
Shopify App Store: https://apps.shopify.com/adscale
LinkedIn: https://www.linkedin.com/in/mati-ram-0930517/
X/Twitter: https://twitter.com/adscale


Get access to more free resources by visiting the podcast episode page at
t.ly/7_ytV


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