The Personal Brand Business Show - Personal Branding, Social Media Marketing, Sales & Expert Business for the Entrepreneur artwork

The Personal Brand Business Show - Personal Branding, Social Media Marketing, Sales & Expert Business for the Entrepreneur

309 episodes - English - Latest episode: 7 days ago - ★★★★★ - 2 ratings

Building a business around your personal branding is challenging for many reasons. Listen in as Bob Gentle speaks with expert Entrepreneurs, Consultants, Marketers and Creators from around the world to unpack their Personal Brand Businesses and discover what really makes them work.

Leave the B.S. behind and discover the real stories of what success takes from the people making that happen every day. Guests aren't just great at what they do. They innovate traditional business models and find new ways to deliver value, scale, teach or serve and ultimately build wealth, impact through a strong Personal Brand.

Guests on the Personal Brand Business Show™ are drawn from all points on the Personal Brand and Entrepreneurial spectrum. Some are early stage and some are mature. Some are practitioners adding value to the Expert Business space and others have leveraged Personal Branding and online business models to do incredible things.

Each interview opens a new window into the wonderfully diverse world of Entrepreneurs, Creators, Coaches and other Expert Business owners. Each interview offers new perspectives,, impetus, motivation and nourishment we need to continue to grow both as human beings and to grow our businesses.

About your host : Bob Gentle is a world renowned Personal Brand and Expert Business strategic advisor, coach and through his company AmplifyMe provides logistical, creative and technical support to expert business owners globally.

Bob is also the creator of the Personal Brand Business Roadmap™ ~ Everything you need to Start, Scale or just Fix your Expert Business. Download it for FREE at amplifyme.agency/roadmap

Rated in the Global top 2.5% of all podcasts. ( Listenotes )

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Episodes

Taking the time to do things properly, with Joseph Bojang

April 19, 2021 04:00 - 42 minutes - 58.7 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- Let's face it, you probably have moments when you think you do the same as many others. Marketing is the structured approach of defining who you are, what you do and who you do it for. This week my guests is Joseph Bojang and he's delivering the lead generation strategy and implementation for some of the biggest names online. In this episode, he's going t...

Everything you're told about online business is wrong!, with Tom Matzen

April 12, 2021 04:00 - 53 minutes - 73.8 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- It's very rare that a podcast interview leaves me questioning everything I do but this interview with Tom Matzen accomplished just that. Tom's focus is helping people build 'high ticket' programs and explains to me why he feels that the orthodox 'ascension model' of online business will very never lead to genuine success for most people and exactly what you ...

The Network which Powers your Personal Brand Business, with Pablo Gonzalez

March 29, 2021 07:27 - 29 minutes - 40.4 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- If you want to receive great value then you need to be a valuable person. Spending a little time each day trying to smooth out life's path for someone else, whether through connecting or any other way will compound up over time and return value back to you tenfold. Today's podcast guest is Pablo Gonzalez. Pablo's whole world view and business philosophy can...

Are your words aligned with your audience needs?, with Geoff Kullman on the Personal Brand Entrepreneur Show

March 22, 2021 08:27 - 46 minutes - 63.8 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- Words are how we connect with people. But when they're all you've got then the stakes get high. Meeting person to person you can be clumsy with words, but you can charm with a smile or engage someone with genuine interest and conversation. If you're business depends on connecting and being understood then the words you use really matter. This week my podca...

Stepping up to Radical Change, with Kim Doyal on the Personal Branding Entrepreneur Show

March 15, 2021 08:26 - 42 minutes - 58.3 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- What made you happy in business before might not make you happy now. Being open to radical change in your business is essential to be able to level things up significantly. This week my guest is Kim Doyal and she's going to share her business journey, her radical changes and the power of consistent connection through consistent email. It's not about the list...

Blowing past limiting beliefs about money with, Jacquette Timmons

March 08, 2021 09:41 - 51 minutes - 70.6 MB

How you feel about money has a big impact over your income. Getting your head straight about money and what it means to you is the first step to building any kind of success you might feel is outside your experience of normal - that's what you want isn't it? This week my podcast guest is money mindset coach Jacquette Timmons and she's going to help me discover new ways of looking at business, money, networking and relationships. If money matters to you then this is a must listen episode for y...

Blowing past limiting beliefs about money with, Jacquette Timmons on the Personal Branding Entrepreneur Show

March 08, 2021 08:41 - 51 minutes - 70.6 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- How you feel about money has a big impact over your income. Getting your head straight about money and what it means to you is the first step to building any kind of success you might feel is outside your experience of normal - that's what you want isn't it? This week my podcast guest is money mindset coach Jacquette Timmons and she's going to help me disco...

How to launch online and feel great about it, with Krista Ripma

March 01, 2021 09:39 - 56 minutes - 78.1 MB

You’ve spent weeks putting together a new product. It might be a course, a physical product - it could be anything.  Now you’re ready to get it into the hands of the people who need it. What next.  Maybe the magic launch fairy will smile on you or - perhaps you might have a functional plan. This week on the podcast I’m really excited to welcome Krista Ripma to the show.  Krista *is* the magic launch fairy and helps people like you and me stack the odds of a successful launch in their favour. ...

How to launch online and feel great about it, with Krista Ripma on the Personal Branding Entrepreneur Show

March 01, 2021 08:39 - 56 minutes - 78.1 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- You’ve spent weeks putting together a new product. It might be a course, a physical product - it could be anything.  Now you’re ready to get it into the hands of the people who need it. What next.  Maybe the magic launch fairy will smile on you or - perhaps you might have a functional plan. This week on the podcast I’m really excited to welcome Krista Ripm...

Why you should never leave your brand to chance, with Danait Berhe

February 22, 2021 09:23 - 39 minutes - 54.2 MB

You’ve probably heard this before. Your brand is what other people say about you when you’re not in the room. But what does this actually mean? Do people talk about you when you’re not in the room? No - there’s your first problem. Cultivating a strong personal or corporate brand leaves a lot of people scratching their head. It needs a clear intention and some consistent practices. But where do you start? Like any complex journey, starting with a map and a guide is a great idea. This week my g...

Why you should never leave your brand to chance, with Danait Berhe on the Personal Branding Entrepreneur Show

February 22, 2021 08:23 - 39 minutes - 54.2 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- You’ve probably heard this before. Your brand is what other people say about you when you’re not in the room. But what does this actually mean? Do people talk about you when you’re not in the room? No - there’s your first problem. Cultivating a strong personal or corporate brand leaves a lot of people scratching their head. It needs a clear intention and so...

Amplify your reach and authority with podcasting, with Stacey Harris

February 15, 2021 09:33 - 42 minutes - 58.4 MB

Have you ever wondered why podcasters podcast? There are some very good reasons, which if you understood them might leave you wondering why you left it so long.   This week my podcast guest is Stacy Harris, owner of Uncommonly More, a podcast production company focusing on personal brand business owners who know exactly where the value in a podcast is to be found - and she's going to break it down right here, just for you. https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmat...

Amplify your reach and authority with podcasting, with Stacey Harris on the Personal Branding Entrepreneur Show

February 15, 2021 08:33 - 42 minutes - 58.4 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- Have you ever wondered why podcasters podcast? There are some very good reasons, which if you understood them might leave you wondering why you left it so long.   This week my podcast guest is Stacy Harris, owner of Uncommonly More, a podcast production company focusing on personal brand business owners who know exactly where the value in a podcast is to be...

Double your impact with a social nurture layer, with Tamika Auwai

February 08, 2021 05:00 - 42 minutes - 58.6 MB

Social media marketing can feel like a hamster wheel sometimes. You always have to be on your content game.  Just when you think you have it nailed down - the well is dry again. As your business grows, the value of your time climbs and spending time on social becomes more costly and sometimes less effective.  This week my podcast guest is Tamika Awai and she's talking me through how she helps niche business influencers develop an evergreen content layer which does two key things.  It cuts thr...

Double your impact with a social nurture layer, with Tamika Auwai on the Personal Branding Entrepreneur Show

February 08, 2021 04:00 - 42 minutes - 58.6 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- Social media marketing can feel like a hamster wheel sometimes. You always have to be on your content game.  Just when you think you have it nailed down - the well is dry again. As your business grows, the value of your time climbs and spending time on social becomes more costly and sometimes less effective.  This week my podcast guest is Tamika Awai and s...

How to move from content creator to sales funnel hero, with Connie Pak

February 01, 2021 09:04 - 38 minutes - 52.8 MB

Funnels get results, but for a lot of people building funnels is a soul-destroying journey of failure.  This week my podcast guest is Connie Pak. Connie helps online entrepreneurs build funnels which get results.  Now - A lot of people say that - but I know it to be true of Connie - because I know who she works for and they told me it was true.  So I had to have her on the show and spill the beans for you. Want to drive more sales online - buckle up and settle in. About Connie Connie Pak has ...

How to move from content creator to sales funnel hero, with Connie Pak on the Personal Branding Entrepreneur Show

February 01, 2021 08:04 - 38 minutes - 52.8 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- Funnels get results, but for a lot of people building funnels is a soul-destroying journey of failure.  This week my podcast guest is Connie Pak. Connie helps online entrepreneurs build funnels which get results.  Now - A lot of people say that - but I know it to be true of Connie - because I know who she works for and they told me it was true.  So I had ...

I plan a new business like some people plan bank jobs, with Daniel Priestley

January 25, 2021 05:00 - 40 minutes - 55.6 MB

This week on the podcast we're comparing staring a new business with planning a bank job and digging under the bonnet of one of the world's top business coaching businesses.  I'm joined by Daniel Priestley, award-winning author of many of my favourite business books and a serial entrepreneur. You are in for a treat. About Daniel Daniel Priestley is a successful entrepreneur who's built and sold businesses in Australia, Singapore, and the UK. He's the co-founder of Dent Global, one of the worl...

I plan a new business like some people plan bank jobs, with Daniel Priestley on the Personal Branding Entrepreneur Show

January 25, 2021 04:00 - 40 minutes - 55.6 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- This week on the podcast we're comparing staring a new business with planning a bank job and digging under the bonnet of one of the world's top business coaching businesses.  I'm joined by Daniel Priestley, award-winning author of many of my favourite business books and a serial entrepreneur. You are in for a treat. About Daniel Daniel Priestley is a succ...

The primal power of stories, with Hillary Rea

January 18, 2021 05:00 - 48 minutes - 67.2 MB

We connect with people through stories. If you watch any good speaker, entertainer or educator they illustrate what they communicate with stories. If you're like most people then you have a ton of stories you could tell - and if you told them, you'd stand out. We remember stories. This week my Podcast guest is Hillary Rea from tell me a story. Hillary works with business owners of all kinds to help them discover and deliver the stories which can make you and your brand connect far more deepl...

The primal power of stories, with Hillary Rea on the Personal Branding Entrepreneur Show

January 18, 2021 04:00 - 48 minutes - 67.2 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- We connect with people through stories. If you watch any good speaker, entertainer or educator they illustrate what they communicate with stories. If you're like most people then you have a ton of stories you could tell - and if you told them, you'd stand out. We remember stories. This week my Podcast guest is Hillary Rea from tell me a story. Hillary work...

How to fall in love with your personal brand, with Esther De Charon

January 11, 2021 05:00 - 44 minutes - 61.1 MB

Most people find it hard to bet on themselves. There are all kinds of things messing with your head and the brain doesn’t like it when you try new things. This week my podcast guest is the Brave Branding Queen, Esther De Charon and we're talking about how you can move past this, learn to love yourself and lean into your engaging, authentic self and really connect with your audience online. We're talking about Facebook Ads copy, video marketing and why there are more reasons to succeed than to...

How to fall in love with your personal brand, with Esther De Charon on the Personal Branding Entrepreneur Show

January 11, 2021 04:00 - 44 minutes - 61.1 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- Most people find it hard to bet on themselves. There are all kinds of things messing with your head and the brain doesn’t like it when you try new things. This week my podcast guest is the Brave Branding Queen, Esther De Charon and we're talking about how you can move past this, learn to love yourself and lean into your engaging, authentic self and really c...

Why a $1000 hamburger could be great for you, with Matthew Kimberley

December 21, 2020 05:00 - 42 minutes - 58.3 MB

This week my guest on the podcast is Matthew Kimberly. As head of the Book Yourself Solid organisation, he knows a thing or two about what successful business owners do differently.  If you are in the coaching space then you’re in for a treat. Listen in as we discuss exactly how to book yourself solid with the right kind of clients and why you might fall in love with a £1000 hamburger. About Matthew Kimberley Matthew Kimberley is the Head of Book Yourself Solid Worldwide. He's also the author...

Why a $1000 hamburger could be great for you, with Matthew Kimberley on the Personal Branding Entrepreneur Show

December 21, 2020 04:00 - 42 minutes - 58.3 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- This week my guest on the podcast is Matthew Kimberly. As head of the Book Yourself Solid organisation, he knows a thing or two about what successful business owners do differently.  If you are in the coaching space then you’re in for a treat. Listen in as we discuss exactly how to book yourself solid with the right kind of clients and why you might fall in...

Extraordinary success needs your attention, with Neen James

December 14, 2020 07:15 - 45 minutes - 62.9 MB

Attention is one of the fundamental goals of digital marketing. Having a clear strategy for capturing and holding attention in order that you can communicate your value and build relationships with the people who need what you provide is so important, but also surprisingly hard. Many people resort to silly tactics to get attention, but when someone naturally captures your attention online and rapidly connects with you, it's very impressive. This week my guest is Neen James, author of Attenti...

Extraordinary success needs your attention, with Neen James on the Personal Branding Entrepreneur Show

December 14, 2020 06:15 - 45 minutes - 62.9 MB

Attention is one of the fundamental goals of digital marketing. Having a clear strategy for capturing and holding attention in order that you can communicate your value and build relationships with the people who need what you provide is so important, but also surprisingly hard. Many people resort to silly tactics to get attention, but when someone naturally captures your attention online and rapidly connects with you, it's very impressive. This week my guest is Neen James, author of Atte...

How to be truly present online and why you need to try it, with Chris Brogan

December 07, 2020 05:00 - 38 minutes - 53.6 MB

When I see really successful people online they all seem to have something in common. They have ‘presence’. The same can be said for large organisations as well.  It's like all the doors and windows are thrown open and you're welcomed in.   This kind of real online presence ( I'm avoiding saying authentic - but authentic ) is so different from the polished veneer of the Instagram influencer or the traditional large corporation. This week my guest is Chris Brogan and we're going deep into why ...

How to be truly present online and why you need to try it, with Chris Brogan on the Personal Branding Entrepreneur Show

December 07, 2020 04:00 - 38 minutes - 53.6 MB

When I see really successful people online they all seem to have something in common. They have ‘presence’. The same can be said for large organisations as well.  It's like all the doors and windows are thrown open and you're welcomed in.   This kind of real online presence ( I'm avoiding saying authentic - but authentic ) is so different from the polished veneer of the Instagram influencer or the traditional large corporation. This week my guest is Chris Brogan and we're going deep into w...

Helping entrepreneurs unlock profits with online programs, with Nathalie Doremieux

November 30, 2020 04:00 - 39 minutes - 54.8 MB

Weekly interviews with personal brand business owners and entrepreneurs. This week on The Personal Branding Entrepreneur Show : --- Digital marketing and doing business comes in all kinds of forms, from selling physical products to knowledge systems. For those in the service industry often the best route to scaling online is selling one or the other form of online program. These programs might be online courses, membership sites, coaching groups or 121 coaching. This week my guest is Na...

How you can build an international business through referrals, with Justin Meadows

November 23, 2020 04:00 - 50 minutes - 69.3 MB

We all have challenges. There are challenges which hold us back and there are those which call us forward. This week my guest is Justin Meadows and this show is all about how you can have success on your own terms no matter what the constraints are.  If you think you're too remote, isolated, don't have time, money or education to be successful then hopefully this week's show will help open your eyes.. About Justin Justin Meadows helps growing businesses optimise their websites performance...

Mob death threats, huge life changes and finding your voice, with Emily D Baker

November 16, 2020 04:00 - 1 hour - 86.6 MB

When you've put everything into aiming for an achieving a ridiculous goal it's a big deal. Most people never achieve that. For those that do, two things happen. They settle where they are, or they discover new goals. This week my guest is Emily D Baker, former assistant district attorney turned Youtuber. This interview was one of the most fun - ever - and the only one where I've had to click the button on my podcast to activate the parental advisory notice. So much fun. Emily's website : h...

The worst kept secret of the worlds best online business owners, with Chris Ducker

November 09, 2020 04:00 - 48 minutes - 66.9 MB

Over the years I've heard a lot about Masterminds. I'm not talking about cartoon supervillains, I'm talking about business owners coming together in small private communities to help each other go further, faster. I host masterminds, and I'm also a member of other people's. This week I asked mastermind veteran and the host of my favourite Mastermind group, Chris Ducker, to join me and talk about his business, journey, entrepreneurial isolation but most importantly about masterminds and what...

Why email is at the heart of a 10 million dollar micro-business, with Matthew Paulson

November 02, 2020 04:00 - 37 minutes - 51.6 MB

What is the right thing for you to be spending your time on? This is a big question for a lot of people and it's hard to get advice on this because where you can both give and receive value changes over time. It changes with experience and changes as your business grows. This week my guest is Matt Paulson. Mat is the author of five books on digital marketing and online business. He now runs a business offering financial market intelligence turning over 10 million dollars a year. Where other...

Your marketing is not for you - it's for your prospect, with Brandy Lawson

October 26, 2020 04:00 - 43 minutes - 59.8 MB

We're all often very clear about what customers should expect from us. We're all trained and tuned to sell our services that way.  But how often are we crystal clear about what we expect from a client? If you're honest, do you pander or do you genuinely serve the customers stated goals? This week my Guest is Brandy Lawson. Defining what she does seems hard at first but when we dug into things she's done an outstanding job of specializing in filling the needs of a very particular type of bu...

Why most lead magnets fail and how to fix them, with Teresa Heath Waring

October 19, 2020 04:00 - 51 minutes - 70.4 MB

For many people just becoming visible online is a challenge. But once you've got that nailed down how do you turn that into a business? How do you navigate the complex world of funnels, lead magnets, ads and webinars. This week my guest is the funnel queen Teresa Heath Waring and she's going to walk me through all of this and some simple tips anyone can use to start on the lead generation journey. About Teresa Award winning International speaker, TEDx speaker, trainer, podcaster and busin...

Episode 100 Special. The Alex Curtis Takeover, with special guest, Bob Gentle

October 12, 2020 04:00 - 43 minutes - 59.4 MB

That’s it - Episode 100 is out!  In this week’s show Alex Curtis turns the tables on me and guest hosts the show - interviewing me! We talk about what I do with my clients and how I bring them value.  We explore my podcast journey and how my attitude to and perspective on my business ( outside the podcast ) has changed over the last two years.  If you want to know what I do, how I do it and who I do it for then this is the episode for you.  As well as that I explain, very candidly, what...

Building a powerful personal brand online the introvert way, With Susanna Reay

October 05, 2020 04:00 - 39 minutes - 54.4 MB

Visibility is a clear precursor to success online. On social media this means showing up. For some people being outgoing and the centre of attention is easy. For others it's actually very challenging if not downright painful, especially online. Does that mean it's ok to leave social media for those who are less introverted? Of course not. This week my guest is Susanna Reay. Susanna works with business owners, introverts in particular, to help them take their traditional businesses online. W...

How the content creator lifestyle can support you through challenging times, with Roger Edwards

September 28, 2020 04:00 - 54 minutes - 74.4 MB

Having a plan for your business sounds so simple. In reality, it's often an over complicated, stressful mess. People respond to extreme situations in very different ways. That's true for all kinds of disaster situations and for many the COVID -19 situation is just that. This week my guest is Roger Edwards. Rodger had built his career on three words. Keeping, marketing, simple. In this episode we talk about why pivoting should really just be an adjustment to what your customers want, how...

Writing the funnel copy that powers the most profitable sales pages, with Amisha Shrimanker

September 21, 2020 04:00 - 42 minutes - 57.8 MB

When you visit a sales page or read an email what is it that moves you to take action? If you're like most people then it's because the website or email did two things. First - it made you aware of a burning need. Secondly - it moved you to act. That, right there is a magical thing. Every single business is essentially very simple. It's a value exchange. In this week's show I'm talking to Amisha Shrimanker about sales page and funnel copy. Often seen as a dark art Amisha will walk us throug...

What's the one thing people need to know right now?, with Helen Packham

September 14, 2020 04:00 - 44 minutes - 60.7 MB

Playing bigger as an entrepreneur or as a content creator is a continuous process. Whether it's in your marketing, your business or the impact you're having on an audience. If you're not growing and challenging yourself then you are not going to move forward. This is as true of learning new tactics and strategies as it is embracing your personal brand challenges and simply showing up on ever bigger stages. There comes a time when showing up asks more of us and this week my guest is verbal...

For your business to grow online you need to embrace personal growth, with Jamie Cross

September 07, 2020 05:00 - 40 minutes - 55.9 MB

People try this every day. They make something at home and sell it online. But what needs to happen to turn that simple idea into a multimillion dollar business? What is that X Factor that makes one person success while another simply washes out? For Jamie Cross from MIG Living the XFactor wasn't money or a great network. In this episode we explore how and why she built her business from the kitchen table, through farmers markets and into one of the fastest growing companies in America. Ab...

Your business will grow when you grow, with Jamie Cross

September 07, 2020 04:00 - 40 minutes - 55.9 MB

People try this every day. They make something at home and sell it online. But what needs to happen to turn that simple idea into a multimillion dollar business? What is that X Factor that makes one person success while another simply washes out? For Jamie Cross from MIG Living the XFactor wasn't money or a great network. In this episode we explore how and why she built her business from the kitchen table, through farmers markets and into one of the fastest growing companies in America. Ab...

The incredible power of starting something today, with Richie Norton

August 31, 2020 04:00 - 1 hour - 82.5 MB

This week we're going deep into what life is for, why living in the moment and taking action on what moves you, now, is so important. This week my guest is Richie Norton, author of The Power of Starting Something Stupid and in this episode he talks me through why he wrote his book and how he's built multiple businesses with one simple rule - and it's the rule which gives him the freedom to always live in the moment. --- Subscribe to my Youtube!! Visit the show website at www.amplifyme.fm...

The importance of energy, mindset and strategy to help you take bold action, with Tara Newman

August 24, 2020 08:06 - 43 minutes - 59.3 MB

You can learn a lot speaking to great business leaders. But here’s the thing - you’ll learn a lot more from speaking to the people who made them that way. Behind every single great leader you’ll find a legion of coaches and mentors and on this week’s podcast episode I spent time speaking to Tara Newman. Tara works with some of the biggest names in U.S. business and she talks me through some of the common barriers to peak performance and how to overcome them. Subscribe to my Youtube!! Vis...

Why social engagement might be the emperor's new clothes, with Mark Schaefer

August 17, 2020 04:00 - 51 minutes - 70.2 MB

Get ready to rethink social media as Mark Schaefer redefines what drives success online. In this interview Mark goes deep into why consistency matters, why engagement is the emperor's new clothes and how he's built his business around the freedom to follow his interest and curiosity.  Mark is a content marketing legend. Author of so many books I'd almost certainly get the number wrong if I wrote it down.  He speaks on stages all over the world and frankly - he’s one of my hero's ( can you...

How the best business books get written and why to get started on your own, with Azul Terronez

August 10, 2020 04:00 - 41 minutes - 57.5 MB

Have you ever wondered what writing a book can do for your career or your business? I've heard a lot of stories so I wanted to hear from the guy who makes that happen for people like Pat Flynn and Dana Malstaff.  Azul Terronez is a writing coach and runs Authors Who Lead and in this episode, he walks me through the process of writing the kind of book which underpins and powers so many incredible online businesses. --- Subscribe to my Youtube!! Visit the show website at www.amplifyme.fm...

Aftercast / Why websites use lead magnets to attract prospects and how you can use one too.

August 06, 2020 04:00 - 8 minutes - 11.5 MB

If you are in business then you need leads. People go online because they have needs. Today I want to show you how we connect the people with needs to the people who want leads. If you look at Google Analytics you’ll probably find that your website gets a lot more visitors than it does sales enquiries. That’s because a lot of people are early in their buying journey — or — you didn’t persuade them to do business with you. If these people walked into a shop you owned you would never let them ...

Is it time to unleash you Age of Influence?

August 02, 2020 06:32 - 45 minutes - 62.3 MB

In his new book, the Age of Influence Neal Schaffer digs deep into what an influencer really is, how they're made, why they're currently a 4billion dollar industry and how you can leverage them for your business — but also how you can claim your own influence, in whatever shape that is. Neal also shares what makes his own business work and exactly how he's shaped his business around his passion, his family and how he makes sure he's always doing his best work. About Neal Neal Schaffer is ...

Aftercast / The power of a selfie 🤳 and why they'll work for you

July 29, 2020 08:34 - 7 minutes - 9.87 MB

Have you ever wondered why the word influencer and selfie always go together?   I'm not going to dig into the whole influencer world. Rather I want to understand why, for this particular breed of marketer, the weapon of choice is the selfie, or the self portrait.   Rationally it all just seems like a boat load of vanity. Why don't they just put all the focus on the product instead of on themselves? But if they've got it all wrong - why are they influencers? Why do they have influence? Why doe...

Guests

Brian Fanzo
1 Episode
Chris Ducker
1 Episode
Jason Swenk
1 Episode
Mike Kim
1 Episode