The Personal Brand Business Show - Personal Branding, Social Media Marketing, Sales & Expert Business for the Entrepreneur
309 episodes - English - Latest episode: 7 days ago - ★★★★★ - 2 ratingsBuilding a business around your personal branding is challenging for many reasons. Listen in as Bob Gentle speaks with expert Entrepreneurs, Consultants, Marketers and Creators from around the world to unpack their Personal Brand Businesses and discover what really makes them work.
Leave the B.S. behind and discover the real stories of what success takes from the people making that happen every day. Guests aren't just great at what they do. They innovate traditional business models and find new ways to deliver value, scale, teach or serve and ultimately build wealth, impact through a strong Personal Brand.
Guests on the Personal Brand Business Show™ are drawn from all points on the Personal Brand and Entrepreneurial spectrum. Some are early stage and some are mature. Some are practitioners adding value to the Expert Business space and others have leveraged Personal Branding and online business models to do incredible things.
Each interview opens a new window into the wonderfully diverse world of Entrepreneurs, Creators, Coaches and other Expert Business owners. Each interview offers new perspectives,, impetus, motivation and nourishment we need to continue to grow both as human beings and to grow our businesses.
About your host : Bob Gentle is a world renowned Personal Brand and Expert Business strategic advisor, coach and through his company AmplifyMe provides logistical, creative and technical support to expert business owners globally.
Bob is also the creator of the Personal Brand Business Roadmap™ ~ Everything you need to Start, Scale or just Fix your Expert Business. Download it for FREE at amplifyme.agency/roadmap
Rated in the Global top 2.5% of all podcasts. ( Listenotes )
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Episodes
How to build a strong freelance personal brand while being an a-list employee
July 27, 2020 09:45 - 51 minutes - 70.7 MBBalancing a full-time role as an agency employee with being one of the best-known freelancers in the world is an incredible balancing act. I know from experience as an agency owner, how challenging it can be when team members also freelance, so this week I caught up with Tony Christiansen to ask him how he pulled it off. Tony's area of focus is Facebook ads and while working for one of the U.S's most high profile agencies, he's also very well known in his own right. We talk about this as we...
Aftercast / What's the best kind of digital marketing training?
July 22, 2020 12:00 - 6 minutes - 8.74 MBDigital marketing skills are in demand for a good reason. Money flows where attention goes and most of the time your attention is online. Because of this business small and large are willing to pay for the support they need to compete. Specialist digital marketing businesses are thriving all over the world. But often there's a problem. A lot of socialists work in silos and it can be hard for the client to discriminate or prioritise. Software vendors offering marketing automation platforms com...
How to scale your business without burning out, with Andrew Sillitoe
July 20, 2020 04:00 - 44 minutes - 61 MBBurnout is a something you hear about but would you know it if it hit you? Would you notice if you lost your way and didn't get fired up about what you're doing any more? Andrew Sillitoe has built his business around helping business owners scale without burnout. Yes - scaling a business takes hard work and tenacity - but you can do it without embracing all the stereotypes we all know. In this week's episode Andrew walks me through his business, how he built it and how he works with client...
Aftercast / Why people are scared 😱 to post on social and how to fix it.
July 15, 2020 09:36 - 5 minutes - 6.96 MBBeing scared to post on social media is more normal than you'd think. When you open any social media app you'd think everyone was posting but the truth is that the majority of social media content is posted by a small number of people. If you're nervous about posting on social media then stick around - this is going to help you. --- (https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmation=1) Visit the show website at (http://www.amplifyme.fm) Follow on Instagram and Twitte...
How everyone can get smart about sales, with Jessica Lorimer
July 13, 2020 04:00 - 48 minutes - 66.5 MBA lot of business owners find that they eventually hit a revenue ceiling. The actual amount or value of that ceiling varies. It can be a puzzle why some people break through and others bounce off it like birds off a window, failing to build revenue beyond a certain point. What got you there won't get you where you’re dreaming about. You need a new strategy and a lot of the time it's a sales strategy which is missing. This week my podcast guest is Jessica Lorimer. Jess helps smart people sel...
Aftercast / How often 🧐 should I post on social media as a business owner?
July 08, 2020 06:00 - 5 minutes - 7.58 MBOne of my roles is as a digital marketing advisor or coach and when I work with new clients I'm asked one question more than any other... and it's : "How often should I post on social media."They understand that posting on social media one of the keys to building your visibility, discoverability, likability, credibility and your authority. If this is a question which resonates with you then stick around. And you can grab the list of 65 content topics you can apply to any business right here 👉...
How podcasting built the business I never expected, with Ian Paget
July 06, 2020 04:00 - 1 hour - 87.7 MBFor a lot of people, anxiety particularly around putting yourself out there and building your personal brand online, can lead to paralysis and a life of standing still. Letting and business life pass you by while you wait for the perfect time to take action is a powerful recipe for a future filled with regret. It's also exactly what life looks like for a lot of people. But if you're listening and thinking that building online influence and a massive following is only for the alpha's then th...
Aftercast / Why *you* should be a podcast guest and how to be a great one
July 01, 2020 21:24 - 11 minutes - 16.5 MBHosting a podcast is great. You get to spend time with amazing people every single week. It builds audience, authority and trust like little else. But for a lot of people hosting their own podcast might be biting off a little much. If that sounds like you then maybe showing up as a guest on some of your favourite podcasts would be a better route to building your profile online. If this sounds like you then stick around and I'll tell you how to get on podcasts and how to be a great guest...
How to quickly build your personal brand online, with Ash Borland.
June 29, 2020 04:45 - 54 minutes - 74.7 MBWant to understand the value of building your personal brand online? Want to know how quickly things can change for you when you do? In this week's episode I'm speaking to personal branding coach Ash Borland who shares his tips for cutting through the noise online and positioning yourself to really stand out. About Ash Ash Borland is a Personal Branding Coach, Speaker & Podcaster. His theory is that if we embrace our individuality and stand out from the crowd, we will become our biggest u...
Aftercast / How I convert more web visitors into customers 🔥
June 24, 2020 12:54 - 5 minutes - 8.12 MBA lot of websites look fancy but don't generate business. What to know how to fix that? Bob's got you covered 👇.. When we build our websites it's in a flurry of excitement. Often people get caught up in the design and the content and forget about the purpose of the site. Most websites have several purposes but the main things we consider are. What the customer needs to know. What we want them to feel and remember. This is where it often ends. But there's another really important element. The ...
Showing up on Youtube can free you to do the work you love, with Col Gray
June 22, 2020 04:00 - 44 minutes - 61.1 MBCol Gray is a great graphic designer. There are a lot of great graphic designers - so what. Well Col has gone about things differently. While everyone else builds their profile though local networking and competing with all the other local businesses - Col turned to Youtube, built a massive audience and an international client base. In this week's show he tells us how he did it and how you can too. --- Subscribe to my Youtube!! Visit the show website at www.amplifyme.fm Follow on Instag...
Aftercast / The five analytics tools every business should use.
June 17, 2020 15:02 - 6 minutes - 9.37 MBEverything we do online generates data and as a marketer, this data is key to understanding where our efforts are working and where they're not. Most people when they think of Analytics, assume that it's all about visitor numbers today I want to show how we can take things a little further. --- Visit the show website at www.amplifyme.fm Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.fm/insiders Please take a second to rate this show in...
How I built my business around Youtube and you can too, with Dr Thomas Rödl
June 15, 2020 04:30 - 1 hour - 112 MBWe learn best when we take action. Forward motion is the best teacher. That's been one of the biggest macro takeaways from the last two years of interviews. You act, observe the results, learn, adjust and act again. This week my guest is Dr Tomas Rödl. Thomas has a very successful youtube channel and around that has built a significant business. I've known Thomas for a a while and I'm really excited to share his story with you. --- Visit the show website at www.amplifyme.fm Follow on Ins...
Aftercast / How every business can use a value ladder
June 10, 2020 12:15 - 5 minutes - 8.21 MBWhen most people turn to digital marketing it's because they want to drive more sales. Or to put it more traditionally they want more people in the sales funnel or pipeline. Most people know that to get sales you need a lot of people in one end of the pipeline for funnel in order to get anything out of it at the end. --- Visit the show website at www.amplifyme.fm Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.fm/insiders Please take a ...
How to rank your videos well in Youtube, with Natalie Hailey
June 08, 2020 15:35 - 41 minutes - 56.9 MBAnyone who produces video content knows that the hard work is only just starting when you finished filming the video. There are a million jobs which need to be done if you want to get the most juice out of each video. This week on the podcast my guest is Natalie Hailey who runs a Youtube agency focused on helping creators be much more productive. She shares the workflows and systems she uses to help them cover far more ground and reach far more people. If you produce any kind of content th...
Aftercast / Why your business needs an Avatar
June 03, 2020 09:26 - 6 minutes - 8.38 MBWant to know how you can transform your content marketing from a lazy, hazy mist of confusing signals into a shining beacon. Stick around and I'll tell you. - And if you do then I have a freebie for you at the end. This week I'm talking about Avatars. Download my Avatar kick start worksheet here 👉 https://amplifyme.agency/avatar-worksheet/ (https://amplifyme.agency/avatar-worksheet/) --- Visit the show website at www.amplifyme.fm Follow on Instagram and Twitter @bobgentle Join the Amplify Ins...
The four things you need for your video marketing to succeed, with Justina Rosu
June 01, 2020 04:45 - 43 minutes - 60.4 MBWhen it's done well, video marketing looks so simple. You just point the camera and go. Then when you try it you quickly realise there are so many moving parts. It can seem overwhelming but right now all the smart marketers are betting on video first. This week my guest is Justina Rosu. Justina has worked with some pretty famous people she won't tell me about on mic ( ..but I know ) , was part of a small team that launched BBC 3 and pioneered producer filmed content. Now focuses on helping ...
Aftercast / The amplifying effect of a strong personal brand
May 27, 2020 07:04 - 7 minutes - 10 MBWe're all familiar with XFactor. The idea of an XFactor is often used to define some hard to describe element or point of difference. We often know it when we see it. It might be charisma, might be a super power but in the online world it's often something we might describe as a strong personal brand. -- Visit the show website at www.amplifyme.fm Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.me/insiders Please take a second to rate thi...
How to use Linkedin features you've never heard of, with Louise Brogan
May 25, 2020 05:52 - 45 minutes - 63.1 MBJoining Linkedin can be very intimidating. For a lot of people it's like combining the first day of school, the first day at a new job and your first karaoke all rolled into one. It feels like there are so many way your can put your foot in it. So what's an entrepreneur to do. How do you take your first steps into Linkedin? And then once you've taken those first steps, how do you build on that and start using the platform like a pro? Well this week my guest is Louise Brogan, one of the UK's...
Aftercast / 💣 What's my favourite marketing tactic?
May 20, 2020 04:45 - 7 minutes - 10.1 MBI'm often asked what my favourite marketing tactic is and I normally give the same answer - action. But I can see the look of disappointment on the face of the person asking. So what's my runaway, OMG, tear-jerking favourite tactic? In this episode I'll tell you. And hey! - You know I'm on Youtube now? (https://www.youtube.com/channel/UCkhcc6rfcnaKF3vZGRDkCGQ?sub_confirmation=1) --- Visit the show website at www.amplifyme.fm Follow on Instagram and Twitter @bobgentle Join the Amplify Insider...
Achieving your goals with ease, with Deepa Naterajan
May 18, 2020 04:45 - 34 minutes - 48 MBFor a lot of people, digital marketing is a painful thorny field of procrastination. Some people seem to move easily through the field and others seem to snag on every single thorn. The reasons for this normally have a lot less to do with tech and everything to do with mindset. This week my podcast guest is Deepa Naterajan, a high-performance coach who works with some of the biggest tech companies in the world. In this week's episode shines a light on what we can all do to take these mindse...
Aftercast / The Stupid Simple Rules of Digital Marketing
May 13, 2020 06:45 - 7 minutes - 10.5 MBIn this episode I want to try and put you in control of things a little. There are a lot of people with a vested interest in making digital marketing as complicated as possible. The more complicated the problem seems to be the more they can charge for fixing it. So, as an industry, marketing people benefit from making things complicated. So let me make it simple... Free Traffic & Conversion Prompts : https://amplifyme.agency/traffic-conversion-idea-prompt-list/ (https://amplifyme.agency/traff...
How anyone can break through to profitable pricing, with Paul Klein
May 11, 2020 05:00 - 46 minutes - 64.3 MBBusiness is a value exchange. You charge money for things people value. But why do so many people get stuck in a cycle of under charging? This week my podcast guest is Paul Klein. Paul focuses on helping contractors, creatives consultants and experts of all kinds charge what they're worth. He's not only going to share his business journey with us but also a simple process which anyone can use to move from competitive hourly billing to a magical place where you actually have choice and the...
Aftercast / Social media is killing your business - and how to fix it.
May 06, 2020 13:16 - 7 minutes - 10.1 MBAs someone who's business revolves around social media, I have a lot of gratitude for all the various platforms have to offer. But it's not just me that's grateful. Vast fortunes are being made by the platforms and their advertisers. As someone who's business revolves around social media, I have a lot of gratitude for all the various platforms have to offer. But it's not just me that's grateful. Vast fortunes are being made by the platforms and their advertisers. How can you make sure your bu...
How to consistently generate leads on Linkedin with Dana Lindahl
May 04, 2020 04:45 - 48 minutes - 66.8 MBIf you're like me then you'll have been on the receiving end of a bad sales approach on Linkedin - probably more than one. Linekdin is a fantastic tool for business networking and a great place to build your brand. It's a powerful platform allowing your connect with and reach out to just about anyone. But a powerful tool in the wrong hands quickly becomes a weapon which all to often backfires on the one trying to wield it. Social selling on Linkedin can be a bit like that. This week My gues...
Aftercast / Your 'boring' content is someone else's 'amazing' content.
April 29, 2020 06:21 - 6 minutes - 8.69 MBIf you're a bit like me then you probably have a lot of imposter syndrome, comparison issues, and low self esteem. No - just me? I doubt it. When it comes to content marketing, especially where you run a small business where you could say the personal brand is more important than the company brand, people second guess themselves a lot. This second guessing often leads to content marketing being completely abandoned. --- Visit the show website at www.amplifyme.fm Follow on Instagram and Twitte...
How Facebook ads really work and where to start, with Carrie Gottschalk
April 27, 2020 06:32 - 51 minutes - 71.3 MBI've seen a lot of advertising disasters over the years but I've also seen some spectacular wins. This week my guest is one of the smartest advertisers I know and this show is a treat for anyone who's looking to level up Facebook ads or start dipping your toe in Facebook messenger marketing. I made a lot of notes in this interview so I suggest you sharpen a pencil, grab a coffee and get ready to look at Facebook ads in a whole new light. This week my guest is Carrie Gottschalk, on of the wo...
Aftercast : Why every small business needs email marketing right now.
April 22, 2020 06:20 - 7 minutes - 10.2 MBOne person's spam is another's valued communication. It might not be sexy but the truth is email sells more than any other marketing tactic. It's not whether you should use email marketing but *how* you use it that matters. In this week's video, I explore why and more importantly *how* every small business ( and large ones for that matter ) should use email marketing. --- Visit the show website at www.amplifyme.fm Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Face...
How to expertly position your business for success, with Jen Hall
April 20, 2020 04:30 - 41 minutes - 56.5 MBPositioning yourself as a market leading expert might sound ambitious or self aggrandising but if you're in business and this isn't your goal then you might want to think about why not. Understanding your value and know who needs that value the most is the foundation of business. When you are your business trying to understanding your value can throw up all kinds of issues. This week my guest is Jen Hall and Jen's business is centred around helping business owners position themselves as mar...
Aftercast / The power of a blog to kick start the creator habit
April 16, 2020 08:24 - 9 minutes - 12.6 MBThere's one thing an agency can't do for you. They can't replace the creator habit or the amplifying effect a strong personal brand has on helping you cut through the noise online. But how do you get started with this? How do you start building the muscle which, in time, leads to you becoming the go to expert, supplier or partner in your industry. It all comes back to content and this week I want to focus on what should be the beating content heart of most businesses. The blog. --- Visit th...
The power of a mission to help us do the hard things, with Jeff Goins
April 13, 2020 04:30 - 49 minutes - 67.8 MBFor most people work is just that - it's work. For a few lucky people it's much more than that. They've found a calling or a vocation. People are motivated by very different things but for me the idea of calling or vocation has always been very strongly present. I want what I do with my time and labours to have meaning in the world. This calling isn't something you just find one day and simply snap into. It takes time and effort to reveal. This week my guest is Jeff Goins. Jeff is an author...
Aftercast / How to pivot to an online business model
April 08, 2020 04:30 - 11 minutes - 15.8 MBThis week I want to talk about an issue which is really hot for a lot of business owners right now. We're all experiencing business as usual shutting down and one of the things I'm hearing a lot is the advice that you should take your business online. We'll thats fine if you have some familiarity with what that means. So in this episode I want to offer a little orientation for those that might be struggling to get their heads around a pivot to an online business model. --- Visit the show webs...
How to write a business blog which matters, with Rachel Extance
April 06, 2020 04:30 - 38 minutes - 53.4 MBA good blog is the foundation of good content marketing. But for some reason everyone seems to make the so difficult. Investing time in your blog can often seem like a waste of time. But those who know, know. A blog isn't a vanity project. It serves a valuable purpose in your marketing. It's the centre of your content world and provides fuel for social media, email marketing and good search engine performance. Show your business blog a little love and it will, in time love you back a lot mo...
Aftercast / The disaster-proof productivity toolkit I use every day
April 01, 2020 07:51 - 11 minutes - 15.1 MBProductivity is the foundation of profitability and I'm going to share a list of the apps and tools I use to keep me organised and on task. Everyone has their own favourites but these are the tools I depend on and spend my days in. I've had my fair share of disasters over the years so this suite of tools has been put together in such a way that I could drop my laptop in a volcano and pick up where I left off on another machine within a few minutes. Links to all the tools can be found here : h...
How I'm building my business on sharing 💵wealth, with Pete Everitt
March 30, 2020 04:45 - 48 minutes - 66.7 MBThere are two things which should get most business owners excited. One is great search engine performance and the other is substantial recurring revenue. Frankly I’m getting excited just thinking about it not. This week my guest is Pete Everitt, co founder of SEO Hive. Pete is a great example of someone whose whole business embodies something which Zig Ziglar is known for saying. ‘ You will get everything you want in life if you just help enough other people get what they want.’ About P...
Aftercast / The three keys to promoting during times of crisis
March 25, 2020 06:30 - 8 minutes - 12 MBThis week I want to address the elephant on the Internet. The global Covid-19 Pandemic is raising a lot of questions. Not least of those is how should businesses react? Should marketing be business as usual - or should marketing stop altogether? While I don't think there's a right or wrong answer I thought I'd put this episode together with a few things you could think about to help steer how you approach promoting in a crisis. --- Visit the show website at www.amplifyme.fm Follow on Instagra...
We all get stuck and this is what to do about it, with Beverly Sherratt
March 23, 2020 06:00 - 48 minutes - 66.8 MBGetting stuck in business is more common than you’d think. Businesses peak or plateau, people get stuck in roles and don’t progress. People small goals are achieved and new ones aren’t set. This week my guest is Beverly Sherratt and her area of focus is helping people feel at home in their work and less stressed about high performance. Who doesn’t need more of that. --- Visit the show website at www.amplifyme.fm Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebo...
Aftercast / The map & compass to next level content & engagement
March 18, 2020 08:29 - 7 minutes - 10.5 MBContent marketing can seem like a lot of work. So what can we do to make being more productive feel like less work. While I don’t think there is * one * answer to any problem - I believe what I’m about to share with you, for some people, could be really helpful. --- Visit the show website at www.amplifyme.fm Follow on Instagram and Twitter @bobgentle Join the Amplify Insiders Facebook Community : www.amplifyme.m/insiders Please take a second to rate this show in iTunes. ❤ It will mean a lot...
The three qualities which transform your content marketing, with Pascal Fintoni
March 16, 2020 04:00 - 51 minutes - 70.6 MBAre you struggling to break through online? Feeling like you’re posting content regularly but nobody is listening? It’s a very common experience. Some try to fix this by turning to quantity, turning to social media planners and posting about international pancake day and so on. Volume isn’t the answer. Some try creating complicated or clever content - but that doesn’t work either. In this episode Pascal Fintoni share the three qualities all great content marketers have in common. It’s a ver...
Aftercast / Bonus 😱 : What I'm doing to get comfortable with video marketing.
March 11, 2020 17:30 - 19 minutes - 26.6 MBAftercast ? If you’re a regular listener to the show you’re probably thinking ‘what the hell is going on - it’s Wednesday and Bob’s never done this before? Well, this is a bonus show with no guests - just you and me. These are going to be a new weekly edition. Yes - we’ll be together twice a week instead of once a week. I’m doing this because I want to unpack some ideas, issues and explore some areas which just don’t work so well in guest interviews. One topic which comes up week after week ...
Starving your fears to build a strong personal brand, with Andy Storch
March 09, 2020 05:00 - 44 minutes - 61.6 MBPersonal branding is often badly misunderstood or taken out of context. Similarly, people think of influencers as driving fancy cars and getting freebies. If that’s your perception then you’re probably missing out. Andy Storch is what I’d call a nano influencer or micro famous. He’s very visible online and to a very small audience he’s a strong authority and his business reflects that and in this episode he’s going to unpack it all for you. Andy's website : https://www.andystorch.com/ --...
How the best investment is looking after your people, with Diana Tower
March 02, 2020 04:30 - 52 minutes - 72.7 MBOnline communities are nothing new but, but if that online community is at the heart of your business then you need to look after your people. The fact is, if you’ve built a strong following and you provide a community for them, you’re probably going to be a busy person already. You wouldn’t invite people to dinner and then not look after them and smart people know that a strong online community needs a strong community manager. This week’s guest is Diana Tower and she lives and breaths hir...
Breaking free from referrals with reliable sales funnels, with Faye Morgan
February 24, 2020 04:30 - 44 minutes - 60.6 MBThis week my guest is Faye Morgan. Faye’s business is all about helping business owners break out the limitations of referrals and build funnels on Facebook and Instagram which reliably drive new business. This episode was a treat for me and I hope you like it too. About Faye An experienced Social Media Marketer specialising in building Messenger bots & Facebook/Instagram ads. Anyone can run Facebook ads, but producing a highly-targeted, well-designed creative campaign with impact is a s...
Building your video marketing confidence, with Brian Fanzo
February 17, 2020 04:45 - 48 minutes - 66.6 MBIf content is king then video is the Emperor. Many of us will admit that video is probably the most important media online but for most of us it’s just really scary. Those of us who procrastinate with video think we have good reasons. The sound’s just not good enough, poor lighting, waiting for a new camera. That’s all before we even start thinking about the emotional reasons it’s difficult. This week my guest is Brian Fanzo and he’s probably one of the most prolific content marketers on th...
Superstar sales strategies you can use right now, with Victoria Fleming
February 10, 2020 04:45 - 46 minutes - 63.7 MBYour business is only as good as your ability to connect your value with the people who need that value. Yes - we’re talking about selling. This week on the show I’m joined by sales trainer to the stars , Victoria Fleming. Victoria walks us through a few things we can all do to instantly raise our sales game. About Victoria Victoria is an energetic speaker, maverick sales consultant and Fellow of the Institute of Sales Managers. Drawing on years of experience delivering against multi m...
Leveling up your personal brand on Instagram, with Lauren Davis
February 03, 2020 05:15 - 39 minutes - 54.7 MBPersonal branding is really important for the online entrepreneur. Maintaining your visibility, letting people know who you are and what you do are foundational to any kind of business success. In this episode I’m joined again by Lauren Davis. Lauren was a guest about a year ago and is the winner of the most downloaded episode of 2019. Lauren is my go to Instagram advisor and in this episode she breaks down exactly what you need to do to make Instagram start working for you. Laurens websi...
How to get started on finding your niche, with Amy Caiger
January 27, 2020 04:45 - 40 minutes - 56.1 MBWho are you and what do you do? It’s a question that can trigger a mental tailspin. If you struggle to stand out then maybe you need to think about picking a niche. It’s hard to be everyone’s favourite and niching down can trigger a lot of doubt, anxiety and resistance. This week my guest is Amy Caiger and Amy helps business owners work through the process of working out who they want to be and who they’re for. About Amy Caiger I’m Amy and I’ve worked in marketing for over 15 years...
How to make your email marketing magical, with Rob and Kennedy
January 20, 2020 05:45 - 40 minutes - 55.3 MBEveryone is different and we all want to feel like individuals. With email marketing that can be really hard. We have one big list and everyone gets the same emails. This week on the show my guests are Rob and Kennedy from Response Suite and we’re talking about segmenting, surveys, magic, mind-reading and hypnosis. About Rob and Kennedy Have you ever wondered what would happen if a hypnotist and a psychological mind reader used their skills for sales and marketing? No? Of course you haven’...
Your competition isn't who you think it is, with David Bain.
January 13, 2020 04:00 - 44 minutes - 61.8 MBThere are a lot of things you can do to build your business online. Virtual summits, email marketing, live streaming, podcasting, write a book or a youtube channel. If you try and do it all - you’ll be bad at it all. This week on the podcast my guest is David Bain - and over the last fifteen years, he’s done it all and got good at it. In this episode, he shares his journey and his perspective on how you can build skills in one platform which logically leads to the next and over time, allows...
Writing great quality content without the pain, with Helen Pollock
December 23, 2019 05:30 - 51 minutes - 70.8 MBAt the very heart of digital marketing is content and for a lot people this presents a challenge. We might be very good at our technical or creative niche but without consistently creating our own new content it’s going to be hard for us to build the kind of audience we need to stand out and really build a business we love, full of options and choice. This week my guest is Helen Pollock who runs the content doc. Helen’s business is all about helping people like you and me get our content m...