Demand Gen Dialogue
18 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 2 ratingsDemand Gen Dialogue is Demand Gen Report’s exclusive podcast, featuring interviews with industry experts and practitioners on the latest trends and technology that are transforming B2B marketing. Join the DGR Editors as they dive into hot topics with thought leaders and discuss strategies for mastering AI, revamping your video marketing, developing influencer relationships and more.
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Episodes
Direct Mail’s Role In The Hybrid Experience
July 06, 2021 09:00 - 18 minutes - 42.5 MBAs the B2B industry adapted to an almost fully virtual remote work model 16 months ago, a nasty rumor started to spread — direct mail was dead. At first glance, there seemed to be some truth to the rumors as people abandoned their offices for the refuge of their home. After all, if consumers were wiping down each individual grocery purchase with antibacterial solutions, how kindly would they take to unsolicited packages turning up at their homes? According to the data (and social ...
Combatting Digital Fatigue With Tactile Marketing
December 07, 2020 10:00 - 24 minutes - 55.9 MBWe get it, everyone’s inboxes are flooded with webinar and virtual event invitations. So how do you stand out from competitors in a way that wows audiences and generates the engagement you’d expect from a physical event? Tactile marketing is the key (and we know from personal experience!). For this year’s B2B Sales & Marketing Exchange online experience, Demand Gen Report partnered with PFL to send attendees swag boxes filled with goodies to get people excited for the event. We...
Merkle & Digital Pi Leadership Share New Details On Merger
February 19, 2020 11:00 - 25 minutes - 59.2 MBB2B marketers today are wrestling with the complexity of integration, according to Michael McLaren, Global CEO of the B2B Group at Merkle. Organizations are thinking beyond individual point solutions, and are looking at how technology, data and content can help develop more holistic experiences. That is why he believes merging with consultancy Digital Pi is a natural fit. During this special sit-down with editorial director Andrew Gaffney, Michael and Digital Pi's Ryan Vong discuss:...
Tackling ABM FAQs With Triblio’s Andrew Mahr
February 12, 2020 11:00 - 21 minutes - 19.3 MBAs Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself? The company recently launched its “Ask an ABM Expert” series and we had a chance to sit down with Andrew to chat about all things ABM and the series itself. During our conversation, he shares: F...
C-Level Perspectives: Terminus, Sigstr CEOs Discuss Recent Acquisition
December 18, 2019 14:00 - 16 minutes - 37.5 MBTerminus acquired Sigstr, bringing together two teams that are making great strides in the ABM marketplace. Tim Kopp, CEO of Terminus, and Bryan Wade, CEO of Sigstr, both agreed that the time to gain a 360-degree view of accounts and building meaningful relationships is… now! In this podcast, Tim and Bryan sat down to discuss the acquisition on an intimate level. They discussed the ABM landscape and what their combined powers mean for practitioners in the coming months. Other topi...
Transitioning From Analyst To Engagio’s VP Of Marketing With Megan Heuer
December 05, 2019 14:00 - 18 minutes - 42.7 MBMegan Heuer, former VP of Research at SiriusDecisions, was recently unveiled as the new VP of Marketing at Engagio, a company that has made notable strides in the ABM technology sector. Bringing her analyst background to the helm of the company’s marketing department, Heuer said that this is a prime opportunity for her to help the company reach “the promise of a genuine customer experience within B2B marketing.” Topics discussed include: Heuer’s perspective on the state of account...
Brightcove CMO Shares Sneak Peek At PLAY, Chats Future Of Video Marketing
May 13, 2019 18:00 - 19 minutes - 26.9 MBThis week, B2B marketers will gather in Boston for Brightcove’s annual PLAY event, taking place May 14-16. Brightcove CMO Sara Larsen sat down with Demand Gen Report prior to the event to discuss the short- and long-term goals she’s been working towards since joining the company in September, what attendees can expect at the event, how video marketing strategies are changing and more. “[We can] use video in B2B to move beyond some of the rational components of what we’re trying to ...
The Future Of Influencer Marketing Is Influencer Relations
November 14, 2018 14:00 - 14 minutes - 27.1 MBNew research from the Altimeter Group shows that 55% of marketers plan to spend more on influencer marketing in 2019. But according to Principal Analyst Brian Solis, marketers must rethink their approach and strategies to influencer marketing in order to be successful. In a conversation with Demand Gen Report, Solis shared what he has named “Influence 2.0,” a new approach that includes building long-term influencer relationships and working with influencers to engage buyers at ever...
GDPR Leaders & Laggards: New CMO Council Research Highlights GDPR Impacts And More
October 15, 2018 13:00 - 34 minutes - 47.5 MBAlthough GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance and 11% don’t know if they have a plan, according to new research from the CMO Council. In a conversation with Liz Miller, SVP of Marketing at the CMO Council, she digs into the data to uncover the main misconceptions that are confusing B2B companies on GDPR. Miller also shares some of the key traits and themes found in the research when comparing leading GDPR-compliant companies ve...
Pipeline Measurement In The Age Of AI
October 08, 2018 13:00 - 11 minutes - 16 MBIn a conversation with Kevin Cunningham, CEO of MRP, he discusses the current state of pipeline measurement in the B2B marketplace. Cunningham also shares his thoughts on how B2B organizations can leverage emerging AI capabilities and predictive analytics to enhance their pipeline measurement initiatives, while also sharing examples of how progressive companies are leveraging these types of insights to understand their pipeline.
What Revenue Marketers Need To Be B2B Game Changers
October 01, 2018 13:00 - 11 minutes - 27.3 MBIn a discussion, Scott Vaughan, CMO of Integrate, shared some of the main qualities that he has seen have a positive impact on the growth of the industry. Vaughan also discussed Integrate’s recent B2B Game Changers Revenue Marketers Spotlight Awards, in which they spotlighted 43 marketing professionals that are going above and beyond to orchestrate technology, data and processes in their own businesses
HubSpot’s Scott Brinker Discusses Traversing The SaaS Explosion With Efficient Partner Ecosystems
September 21, 2018 13:00 - 8 minutes - 20.2 MBIn a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech landscape on the Chief Marketing Technologist blog. During the interview, Brinker shared how he has seen HubSpot’s partner ecosystem grow during his first year at HubSpot. He also discussed how the need for easily integrated solutions...
Affinity Exec Dispels AI Myths, Discusses Benefits To Marketing Success
September 14, 2018 13:00 - 12 minutes - 16.7 MBIn an interview with Demand Gen Report’s Elise Schoening, Anne Gherini, VP of Marketing and Partnerships at Affinity, discusses the evolution of artificial intelligence. Gherini also breaks down common myths surrounding AI and explains how it can actually help marketers enhance and better manage customer relationships when used correctly.
Jay Baer Discusses Content Marketing Challenges, Importance Of Relevant Messaging, Alignment
September 10, 2018 13:00 - 15 minutes - 20.9 MBDuring Uberflip’s Conex event, Demand Gen Report’s Klaudia Tirico sat down with Jay Baer, President of Convince & Convert, to chat all things content marketing. Baer dished on the top challenges for content marketers today, dived into the absurdity of not aligning sales and marketing under the same department and didn’t hold back when talking about the need for delivering relevant content experiences to buyers. “Every marketer in the world tells themselves the same lie: that our au...
Drift VP Of Marketing Shares In-Depth Look At New Product Offerings, SiftRock Acquisition
September 04, 2018 13:00 - 11 minutes - 16.1 MBIn an exclusive interview with Demand Gen Report’s Andrew Gaffney, Drift’s VP of Marketing, Dave Gerhardt, gave the publication an inside look at the company’s latest product announcements, including its new AI assistants for marketing and sales and a new ad-to-chat solution. Gerhardt also shared more details about their acquisition of SiftRock, an email reply management company, which positions Drift to help manage email replies at scale for B2B businesses and turn the email channe...
Environment, Structure & Engagement: Key Steps For Disney-Like Content Experiences
August 23, 2018 13:00 - 12 minutes - 11.7 MBIn a quick-hitting conversation on the show floor at ConEx 2018, taking place in Toronto, Canada August 21-22, Demand Gen Report’s Klaudia Tirico and Randy Frisch, CMO of Uberflip, discuss the three key things that make up a true and effective content experience. They also discuss the challenges limiting marketers’ abilities to create great content experiences, as well as what the “infinite scroll” can do to further enhance how buyers experience a brand.
Taking A TEAM Approach To ABM: Terminus CEO Discusses Growth Of Account-Based Tech At #FlipMyFunnel
August 17, 2018 13:00 - 9 minutes - 8.38 MBIn a conversation on the show floor at #FlipMyFunnel in Boston last week, Demand Gen Report’s Brian Anderson sat down with Terminus CEO Eric Spett to discuss the latest updates to the company’s account-based platform and how aims to become a command center for end-to-end account-based strategies. Other topics covered include the current competitive landscape for account-based marketing and sales technologies as well as how the partner landscape will evolve with the current growth of...
Rethinking Weinbars & Engagement: ON24 Execs Discuss Key Takeaways & Trends From Webinar World '18
March 12, 2018 19:16 - 6 minutes - 9.2 MBIn an exclusive podcast from the floor at Webinar World '18 Joe Hyland, CMO of ON24, and Mark Bornstein, the company's VP of Marketing, discuss new models for creating engaging buyer experiences to move away from the "drive-by marketing" of the past. They also shared: • Key takeaways from the event, • Models for talk-show style presentations, and • What the future looks like for webinars as a content format.