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HubSpot’s Scott Brinker Discusses Traversing The SaaS Explosion With Efficient Partner Ecosystems
Demand Gen Dialogue
English - September 21, 2018 13:00 - 8 minutes - 20.2 MB - ★★★★★ - 2 ratingsMarketing Business b2b marketing demand generation lead generation abm account based marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech landscape on the Chief Marketing Technologist blog.
During the interview, Brinker shared how he has seen HubSpot’s partner ecosystem grow during his first year at HubSpot. He also discussed how the need for easily integrated solutions has grown evermore important over the past couple of years, as well as where he thinks partner ecosystems need to continue evolving to meet the needs of tech adopters in the space.