Tackling ABM FAQs With Triblio’s Andrew Mahr
Demand Gen Dialogue
English - February 12, 2020 11:00 - 21 minutes - 19.3 MB - ★★★★★ - 2 ratingsMarketing Business b2b marketing demand generation lead generation abm account based marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: C-Level Perspectives: Terminus, Sigstr CEOs Discuss Recent Acquisition
As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself?
The company recently launched its “Ask an ABM Expert” series and we had a chance to sit down with Andrew to chat about all things ABM and the series itself. During our conversation, he shares:
Frequently asked questions he gets from today’s ABM practitioners;Common challenges, such as alignment, content production and orchestration as a whole; andHis advice on how B2B organizations can achieve organizational alignment.Whether you’re an ABM veteran or just starting out, this is a conversation you don’t want to miss.