C-Level Perspectives: Terminus, Sigstr CEOs Discuss Recent Acquisition
Demand Gen Dialogue
English - December 18, 2019 14:00 - 16 minutes - 37.5 MB - ★★★★★ - 2 ratingsMarketing Business b2b marketing demand generation lead generation abm account based marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Terminus acquired Sigstr, bringing together two teams that are making great strides in the ABM marketplace. Tim Kopp, CEO of Terminus, and Bryan Wade, CEO of Sigstr, both agreed that the time to gain a 360-degree view of accounts and building meaningful relationships is… now!
In this podcast, Tim and Bryan sat down to discuss the acquisition on an intimate level. They discussed the ABM landscape and what their combined powers mean for practitioners in the coming months.
Other topics discussed include:
What sparked the idea to combine Terminus and Sigstr;The reinvention of email in the B2B marketplace and its potential to evolve;How the acquisition unlocks a wealth of data and intelligence for ABM practitioners; andWhat current and prospective customers should expect in the imminent future.