Transitioning From Analyst To Engagio’s VP Of Marketing With Megan Heuer

Demand Gen Dialogue

English - December 05, 2019 14:00 - 18 minutes - 42.7 MB - ★★★★★ - 2 ratings
Marketing Business b2b marketing demand generation lead generation abm account based marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Brightcove CMO Shares Sneak Peek At PLAY, Chats Future Of Video Marketing

Next Episode: C-Level Perspectives: Terminus, Sigstr CEOs Discuss Recent Acquisition

Megan Heuer, former VP of Research at SiriusDecisions, was recently unveiled as the new VP of Marketing at Engagio, a company that has made notable strides in the ABM technology sector. Bringing her analyst background to the helm of the company’s marketing department, Heuer said that this is a prime opportunity for her to help the company reach “the promise of a genuine customer experience within B2B marketing.”

Topics discussed include:

Heuer’s perspective on the state of account-based marketing in the B2B marketplace; Her thoughts on where Engagio sits in the market and what drew her to this position; and A discussion around the ongoing importance for better alignment within B2B companies to see better results.