Drift VP Of Marketing Shares In-Depth Look At New Product Offerings, SiftRock Acquisition

In an exclusive interview with Demand Gen Report’s Andrew Gaffney, Drift’s VP of Marketing, Dave Gerhardt, gave the publication an inside look at the company’s latest product announcements, including its new AI assistants for marketing and sales and a new ad-to-chat solution. Gerhardt also shared more details about their acquisition of SiftRock, an email reply management company, which positions Drift to help manage email replies at scale for B2B businesses and turn the email channel back into a two-way conversation.