Rethinking Weinbars & Engagement: ON24 Execs Discuss Key Takeaways & Trends From Webinar World '18
Demand Gen Dialogue
English - March 12, 2018 19:16 - 6 minutes - 9.2 MB - ★★★★★ - 2 ratingsMarketing Business b2b marketing demand generation lead generation abm account based marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In an exclusive podcast from the floor at Webinar World '18 Joe Hyland, CMO of ON24, and Mark Bornstein, the company's VP of Marketing, discuss new models for creating engaging buyer experiences to move away from the "drive-by marketing" of the past. They also shared:
• Key takeaways from the event,
• Models for talk-show style presentations, and
• What the future looks like for webinars as a content format.