Creative Marketing Brief
224 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 1 ratingA daily, short-form audio resource for digital marketers (with no time).
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
How Do You Measure Podcast Success?
March 03, 2020 11:00 - 1 ByteSo how do you measure podcast success? In order to know what to measure, make sure your podcast has clear goals first.
Why Should You Care About Podcast Analytics and Data?
March 02, 2020 11:00 - 1 ByteWhy do you care about podcast analytics and data? You care because you want your podcast to be successful. You want evidence that your show is reaching and being enjoyed by an audience.
Respect Your Guest’s Time
March 01, 2020 11:00 - 1 minute - 1.08 MBChances are that, at some point in your career, you’re going to need to interview people.
Be Understanding
February 29, 2020 11:00 - 1 minute - 1.14 MBThroughout my career, I’ve interviewed a lot of people and there’s a lot that I’ve picked up along the way
Customers Are Better
February 28, 2020 11:00 - 1 minute - 1.24 MBI’m currently prepping for an interview with Kristen LaFrance - she works in customer retention and is the author of a great article I’ve shared, Churn Buster Retention Bites: January 2020.
Practice Good Communication
February 27, 2020 11:00 - 1 minute - 1.26 MBChances are you’ll need to interview someone at some point in your career, especially in marketing.
Apple Podcast Requirements
February 26, 2020 11:00 - 1 minute - 1.32 MBApple Podcast has recently updated some of the requirements for their podcasts and their submissions, specifically on things like the artwork.
Forgot a Subscription
February 25, 2020 11:00 - 1 minute - 1.27 MBToday’s tip comes from Kristen LaFrance’s Churn Buster Retention Bites (January 2020) article.
Exit Interviews
February 24, 2020 11:00 - 1 minute - 1.16 MBAre you utilizing every opportunity you get to learn from the people you’re serving?
Hey! Protect Your Email
February 23, 2020 11:00 - 1 minute - 1.22 MBThe other day I mentioned an article about how big companies spy on your emails. Today, I want to give you a potential solution to this.
Is the Guest Interested?
February 22, 2020 11:00 - 1 minute - 1.28 MBAs marketers, we have to conduct interviews. It could be for a podcast, customer or product research - whatever it may be, I’ve picked up some tips along the way.
Perceived vs. True Value
February 20, 2020 11:00 - 1 minute - 1000 KBToday’s tip comes the article Churn Buster Retention Bites: January 2020
Buying Triggers
February 19, 2020 11:00 - 1 minute - 1.32 MBIf you’re anything like me, you like to learn. And who better to learn from than your clients!
Be Patient
February 18, 2020 11:00 - 1 minute - 1.11 MBAs marketers, we have to talk to people often - and interviewing is part of the gig.
Get Your Podcast on Bixby
February 17, 2020 11:00 - 59 seconds - 929 KBIf you are a podcaster, you may have been paying attention to the smart speaker space - how to get your podcast into the voice search platforms.
How Basecamp Communicates
February 16, 2020 11:00 - 1 minute - 1.38 MBToday I’m sharing a guide from Basecamp - the one I’m reading is from the “Basecamp Guide to Internal Communication."
Do Your Homework
February 15, 2020 11:00 - 1 minute - 1.01 MBChances are that you’re going to need to interview people at some point in your career - having good interview skills are important.
Is Your Email Safe?
February 14, 2020 11:00 - 1 minute - 1.22 MBIn the article, How Big Companies Spy on Your Emails, the author dives into how companies can purchase data scraped the contents of your email inbox.
Hiring Remote Production Help
February 13, 2020 11:00 - 1 minute - 1.37 MBI recently ran into a situation in which a job I was quoting would require production help from all over the U.S. I have a personal situation coming up that will inhibit my ability to go out and record in the field for this job, so I needed a solution.
3 Clips Podcast
February 12, 2020 11:00 - 1 minute - 1.25 MBJust yesterday, I listened to a podcast episode from 3 Clips. Here's why you should check it out.
Apple Podcast Marketing Tools
February 11, 2020 11:00 - 59 seconds - 928 KBIf you are a podcaster, Apple has some interesting marketing tools for you.
Gen Z Search Habits
February 10, 2020 11:00 - 1 minute - 1.19 MBToday I want to draw your attention to an article from MarketingProfs.com, called Younger and Wordier: How Gen Z’s Search Behavior is Different.
Hello, My Name is Awesome
February 09, 2020 11:00 - 1 minute - 1.2 MBI ran across this tweet from Bryan Harris who recommended a book that I haven’t read before called, Hello, My Name is Awesome: How to Create Brand Names That Stick.
Please Share the Podcast
February 08, 2020 11:00 - 1 minute - 1.19 MBNo link or article or piece of wisdom for you today - just a favor to ask!
How to Find Key Influencers on Social Media
February 07, 2020 11:00 - 1 minute - 1.36 MBToday I want to share an article called, How to Find Key Influencers In Your Niche Using Social Media - an article put out by Orbit Media Studios.
Niche, But Not Too Far
February 06, 2020 11:00 - 1 minute - 939 KBI’m still reading Obviously Awesome by April Dunford, and it’s an excellent book on positioning your company or your product.
What Are Your Favorites?
February 05, 2020 11:00 - 1 minute - 1.32 MBI need some crowd-sourcing help today!
Tony Robbins and Conor McGregor
February 04, 2020 11:00 - 1 minute - 1.31 MBToday I’m checking out a recent Tony Robbins podcast episode which features an interview with Conor McGregor, the MMA star.
AI and Social Media
February 03, 2020 11:00 - 1 minute - 1.17 MBI just want to direct your attention to the Orbit Media. They’re an awesome resource made up of really smart people.
The Curse of Knowledge
February 02, 2020 11:00 - 1 minute - 1.37 MBIn the book, Obviously Awesome by April Dunford takes you through several steps in order for you to figure out how to properly position your company, or product, and there’s one that stands out to me.
Problems with Big Data
February 01, 2020 11:00 - 1 ByteRand Fishkin shines a light on Avast's shutdown of Jumpshot. Learn more about his thoughts on the shutdown, large tech, and the risks of big data.
Don’t Be Afraid to Niche
January 31, 2020 11:00 - 1 ByteOne misconception of niching down or focusing on a subsegment of your target audience is you'll lose out on opportunities. The opposite is true when you niche properly.
What Do the Best Podcasts Get Right?
January 30, 2020 11:00 - 1 minute - 971 KBI recently discovered entrepreneur and product designer Brian Casel in some of my research on interviewing. He has a post called What Do The Best Podcasts Get Right?
What Type of Customers Should You Focus On?
January 29, 2020 11:00 - 1 minute - 1.01 MBCurrently reading Obviously Awesome by April Dunford and I saw her speak at ContentJam, as well.
Should You Start a Podcast?
January 28, 2020 11:00 - 1 minute - 962 KBShould you start a podcast? A lot of people think so.
Automate Your Competitor Analysis
January 27, 2020 11:00 - 1 minute - 1.01 MBWe all have routine tasks and marketers are no exclusion. According to a recent SEMrush article, companies track from 5 to 7 competitors on an ongoing basis.
Behavioral Science and Business
January 26, 2020 11:00 - 1 minute - 1.33 MBI recently had Trevor Bragdon from Applied Insights and 7 Figure Fundraising on my personal cast.
Effective Positioning
January 25, 2020 11:00 - 58 seconds - 910 KBCurrently reading Obviously Awesome by April Dunford and she is a genius.
When Niches Go Mainstream
January 24, 2020 11:00 - 1 minute - 1.15 MBAs many of you know, I produce podcasts for a living so I’m very familiar with the space.
Write for Audio, Not Articles
January 23, 2020 11:00 - 1 minute - 1.03 MBWith podcasting growing in popularity, the bar is higher to produce a show that actually stands out. One way is to write for audio, not articles.
Have You Used Notion?
January 22, 2020 11:00 - 1 minute - 1.14 MBHave you heard of or used Notion? It’s marketed as an all-in-one workspace tool to write, plan, collaborate, and get organized.
Cake on a Stick
January 21, 2020 11:00 - 1 minute - 1.21 MBI’m currently reading Obviously Awesome by April Dunford and it’s all about positioning.
How to Stay Relevant in 2020
January 20, 2020 11:00 - 55 seconds - 854 KBSo B Squared Media released an article at the end of last year discussing ways to stay relevant in 2020.
How has Blogging Changed?
January 19, 2020 11:00 - 1 ByteAndy Crestodina from Orbit Media reviews insights on the last 5 years of blogging.
What the Best Interviewers Get Right
January 18, 2020 11:00 - 1 ByteIn this episode, I review Brian Casel article "What the Best Interviewers Get Right"
Become a Better Copywriter
January 17, 2020 11:00 - 1 ByteAre you a copywriter looking to improve your game? Kaleigh Moore, researcher and copywriter in the eCommerce space, recently released some products for copywriters.
Follow Smart People in Other Industries
January 16, 2020 11:00 - 1 ByteFollow Matthew Koach (@mkobach) if you want consistent regular tips on doing social media better.
Rev’s Prices are Increasing
January 15, 2020 11:00 - 1 BytePopular audio to text transcription service Rev is increasing its prices before the end of quarter one this year.
Intelligent Shower Heads
January 14, 2020 11:00 - 1 ByteKohler's new showerhead is also an Alexa-powered smart speaker.