Creative Marketing Brief
224 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 1 ratingA daily, short-form audio resource for digital marketers (with no time).
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Episodes
The Not-So-Secret Value of Podcast Transcripts
January 13, 2020 11:00 - 1 ByteIn a recent test, Niki Mosier from Two Octobers experienced a 15% increase in organic traffic and a 50% keyword lift after adding podcast transcripts to existing podcast posts.
Marketing Brand Predictions for 2020
January 12, 2020 11:00 - 1 BytePhil Nottingham from Wistia makes 10 brand marketing predictions for the year.
ConvertKit Goes Freemium
January 11, 2020 11:00 - 1 ByteThe popular email marketing tool, ConvertKit, goes freemium after only having paid subscriptions since it started.
3 Ways to Make Your Habits Stick
January 10, 2020 11:00 - 1 Byte3 ways to make your habits stick are to change your environment, find accountability, and follow the 2-day rule.
Create Before You Consume
January 09, 2020 11:00 - 1 ByteCreate before you consume and get back wasted time!
Define Your Success
January 08, 2020 11:00 - 1 ByteDefine your success before counting it a failure.
Increasing Accessibility in Fashion
January 07, 2020 11:00 - 1 minute - 1.08 MBMy team at Come Alive Creative were fortunate enough to part with disability consultant Belo Cipriani on a three-episode pilot podcast looking at progress in the accessibility space.
Play Apple Podcasts with Alexa
January 06, 2020 11:00 - 1 minute - 1.06 MBApple Podcasts is now available on Alexa-enabled Amazon devices in the United States. As a creator, you’ll find this presents an even greater opportunity for listeners to hear your show.
Specialization is for Insects
January 05, 2020 11:00 - 1 minute - 1.27 MBI’ve recently seen several of my marketing friends ask some variant of “who should I be following?” and one of the top people mentioned is a person named Naval.
Guilty Pleasure – Glitterbomb 2.0
January 04, 2020 11:00 - 1 minute - 975 KBToday, I have a guilty pleasure for you. Take a break and enjoy!
Accessible Packaging
January 03, 2020 11:00 - 1 minute - 1.13 MBMuch progress has been made in the accessibility space in multiple industries. My team at Come Alive Creative was fortunate enough to part with disability consultant Belo Cipriani on a three-episode pilot podcast.
Spotify: The Largest Global Audio Network
January 02, 2020 11:00 - 1 minute - 1.17 MBSpotify’s goal is to become the largest global audio network and they are making massive investments in podcasting.
What is More Important?
January 01, 2020 11:00 - 1 minute - 1.37 MBIs it excellent equipment and software that makes your content amazing, or is it really good storytelling and the content behind it?
How to Get Rich – Thoughts from Naval
December 31, 2019 11:00 - 1 minute - 1.24 MBI’ve recently seen several of my marketing friends ask some variant of “who should I be following?” and one of the top people mentioned is a person named Naval.
Working for Microsoft Cost Gary Tan $200 Million
December 30, 2019 11:00 - 1 minute - 1.04 MBWorking for Microsoft cost Gary Tan 200 million dollars.
The Most Important Marketing Skill for 2020
December 29, 2019 11:00 - 1 minute - 1.27 MBBrendan Hufford is an SEO specialist I follow on Twitter. He recently released some research I found interesting.
Expanding Accessibility in Marketing
December 28, 2019 11:00 - 1 minute - 1.17 MBA lot of progress is being made in the accessibility space across multiple industries. Here's just one example for marketers.
Holiday Delays for Apple Podcasts
December 27, 2019 11:00 - 1 ByteIf you plan to release new shows in December, be aware of delays in the review process for new submissions between December 23, 2019 and January 2, 2020.
Top Marketing Resources
December 26, 2019 11:00 - 57 seconds - 894 KBTwitter can be a treasure trove of marketing resources - here's how to find them.
Keep Your Pitch Simple
December 25, 2019 11:00 - 1 minute - 1.34 MBMaster Guest Blogger Aaron Orendorff shares his advice for cold pitches - keep. them. simple.
More Reasons to Include Lists
December 24, 2019 11:00 - 1 minute - 1.33 MBNeed another reason to include a list in your article? Here are a few.
The Easiest Yes
December 23, 2019 11:00 - 1 minute - 1.24 MBJeff shares some of his favorite tips from his interview with master guest blogger, Aaron Orendorff.
Navy Seal Level Marketing Training
December 22, 2019 11:00 - 1 minute - 937 KBCheck out these resources for high level marketing training from some of Twitter's best.
Organize Your Articles with H Tags
December 21, 2019 11:00 - 1 minute - 1.02 MBAre you tired of the Instagram aesthetic? Here's a quick cure for that.
Ironically Bad Images
December 20, 2019 11:00 - 1 minute - 1.02 MBAre you tired of the Instagram aesthetic? Here's a quick cure for that.
Get More from Your Articles with Longer Titles
December 19, 2019 11:00 - 1 minute - 1.07 MBWe're back with more awesome advice from SEMrush's new study.
Aaron Orendorff Marketing Boot Camp
December 18, 2019 11:00 - 1 minute - 1.03 MBWhat are the not-so-basic marketing resources that Aaron Orendorff recommends? Check them out here.
Get More Shares with List Headlines
December 17, 2019 11:00 - 1 minute - 1.36 MBWant your article to stand out? Include a list.
Growth Marketing Podcast Top 10 Interviews from 2019
December 16, 2019 11:00 - 1 ByteLooking for some marketing insight and inspiration? Look no further than this Top 10 list.
Shorter Articles Get Zero Shares
December 15, 2019 11:00 - 1 ByteShorter articles (300-900 words) have zero shares 4.5 times more often than long reads of 3000+ words.
Long Reads Get More Traffic, Share, and Backlinks
December 14, 2019 11:00 - 1 ByteLongreads of 3000+ words get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words).
Lombardi Time
December 13, 2019 11:00 - 1 ByteEOS Worldwide recently published a blog titled, “Bad Meetings? Try Running on Lombardi Time.” The article argues that when people complain about too many meetings, they actually mean too many bad meetings. One solution- start meetings on time.
Personal Basecamp is Free
December 12, 2019 11:00 - 1 ByteProject management tool, Basecamp now has a free version.
Podcast SEO
December 11, 2019 11:00 - 1 ByteAccording to the Search Engine Journal, it appears that Google is gaining the ability to pinpoint verbalized keywords within podcasts and videos to be ranked. It’s interesting to note podcast episodes can be listened to directly from the search engine results page and will likely be able to feature the part of the episode relative to the search query.
Positioning Through Opposites
December 10, 2019 11:00 - 1 ByteRev leverages holiday trends to write an excellent article.
Aviation Gin
December 09, 2019 10:00 - 1 ByteAviation Gin turns a debateable bad situation into a serious win.
MicroConf’s Best and a Big Announcement
December 07, 2019 10:00 - 1 ByteMicroConf is the world’s most popular conference for independent start-ups and here are their 5 most popular talks.
Thank You
December 06, 2019 10:00 - 1 ByteThank you for being a listener. If you enjoy Creative Marketing Brief, please do me a favor and share it with a friend.
Do You Value Your Time?
December 05, 2019 10:00 - 1 ByteDo you value your time? If so, how? You may not be spending money on X but if you're spending time, that has to be accounted for somehow. All of us are going to either spend money or time on the things we want to accomplish (usually some of both). Where do you fall?
Update Kit Dot Com
December 04, 2019 10:00 - 1 ByteIf you have a Kit.com account, you need to update all of your hyperlinks to Kit.co. Learn more here- https://blog.kit.com/we-are-moving-to-kit-co-4b7d228fa717
Spoken Word Audio Report
December 03, 2019 11:00 - 43 seconds - 718 KBToday’s tip is a report I want you to be aware of, The Spoken Word Audio Report.
Taking a Trust Leap
December 02, 2019 11:00 - 1 minute - 1.32 MBI just watched a TED Talk from Rachel Botsman talk titled, We’ve Stopped Trusting Institutions and Started Trusting Strangers.
What’s Your Reason?
December 01, 2019 11:00 - 1 minute - 1.11 MB"I do the podcast because it feeds my curiosity.”
Outsmart Your Competition
November 30, 2019 11:00 - 50 seconds - 827 KBOutsmart your competition using this crafty marketing technique from Katelyn Bourgoin!
Copyright Infringement
November 29, 2019 11:00 - 1 minute - 1.41 MBThinking about using 15 seconds or less of music in your podcast? The short of it: Don’t.
Voice Tech in Gaming
November 28, 2019 11:00 - 1 minute - 1.25 MBToday’s episode is more an interesting piece of information as opposed to a tip.
Sharing Your Platform
November 27, 2019 11:00 - 1 minute - 1.41 MBA tweet from Alison Roman, a popular author and personality in the food space, caught my attention this week.
The Valley of Death
November 26, 2019 11:00 - 1 minute - 1.19 MBIs your business in a “valley of death” or a growth plateau?
Need a New Perspective?
November 25, 2019 11:00 - 1 minute - 1.41 MBWhen was the last time you intentionally looked at the same thing differently?
New Product: MixPre 6 II
November 24, 2019 11:00 - 1 minute - 1.34 MBFor all you audio aficionados out there, check out the new MixPre 6 II - mine arrives next week!