How Basecamp Communicates
Creative Marketing Brief
English - February 16, 2020 11:00 - 1 minute - 1.38 MB - ★★★★★ - 1 ratingBusiness Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Today I’m sharing a guide from Basecamp - the one I’m reading is from the “Basecamp Guide to Internal Communication."
Today I’m sharing a guide from Basecamp – the one I’m reading is from the “Basecamp Guide to Internal Communication”. It includes their rules of thumb, general philosophy, etc.
They have roughly 30 of these guides – you can take a look and compare them to where you generally align with how communication should be handled.
The two that I want to highlight are #1 and #8.
The first states that, “Few things are as important to study, practice and perfect as clear communication.”
And the second (#8) cautions, “If your words can be perceived in different ways, they’ll be understood in the way which does the most harm. “
Written communication is extremely important, being succinct and clear, and direct with the things that we have to say. Written communication oftentimes is the easiest way to be misunderstood and taken out of context.
Reflect on questions like, “Am I being clear? Is there another way this could be misconstrued or misunderstood?”