Effective Positioning
Creative Marketing Brief
English - January 25, 2020 11:00 - 58 seconds - 910 KB - ★★★★★ - 1 ratingBusiness Education Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Currently reading Obviously Awesome by April Dunford and she is a genius.
She says there are 5 components of effective positioning:
Competitive Alternatives
Unique Attributes
Value and Proof
Target Market Characteristics
Market Category
And (bonus!): Relevant Trends
In the book, she breaks down very clearly how to do this and play it out in your business. So far, it’s been a fabulous read.