Stay Hungry - Marketing Podcast
398 episodes - English - Latest episode: 1 day ago -Breaking down all things marketing, design and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights and expert advice that you can apply to your business. #StayHungry
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Episodes
Mindset - What Are Your Non-Negotiables
June 26, 2022 23:00 - 36 minutes - 24.9 MBIn this episode, Joel, and Andy talk about what their non-negotiables are and why they are so important to them. The difference that sticking to them makes to how they feel and perform. They share some marketing non-negotiables you could set. Providing you with the insight you need to focus your attention on the right platforms and tasks. KEY TAKEAWAYS Without non-negotiables you are letting external forces determine your day. With non-negotiables you are in firm control. Having n...
What Top Gun Can Teach Us About Marketing
June 19, 2022 23:00 - 31 minutes - 29 MBIn this episode, Joel, and Andy explain what Top Gun can teach us about marketing. It may seem like a bit of a stretch, but once you have listened to the episode you will see that a film about an elite training centre for US Navy pilots is indeed a font of knowledge for any business owner. KEY TAKEAWAYS You are never going to succeed on your own. You can only do so much. It is no good putting all of your eggs into one marketing basket. Don´t go too broad. Focus in on the person that wi...
Marketing - What Top Gun Can Teach Us About Marketing
June 19, 2022 23:00 - 31 minutes - 21.7 MBIn this episode, Joel, and Andy explain what Top Gun can teach us about marketing. It may seem like a bit of a stretch, but once you have listened to the episode you will see that a film about an elite training centre for US Navy pilots is indeed a font of knowledge for any business owner. KEY TAKEAWAYS You are never going to succeed on your own. You can only do so much. It is no good putting all of your eggs into one marketing basket. Don´t go too broad. Focus in on the person tha...
Leaning Into It With Liam Walsh
June 12, 2022 23:00 - 38 minutes - 35.8 MBIn this episode, Joel speaks to one of his coaches, Liam Walsh. He helps fitness coaches to focus on what they need to do to maximise their income. Enabling them to earn well without having to burn themselves out. Liam explains what setting up two businesses taught him and how he applied those lessons to what he is doing now. He explains why you must not be afraid to speak up if something does not feel right, ask questions and be willing to push through tough times. As well as how having ...
Marketing - Leaning Into It With Liam Walsh
June 12, 2022 23:00 - 38 minutes - 26.8 MBIn this episode, Joel speaks to one of his coaches, Liam Walsh. He helps fitness coaches to focus on what they need to do to maximise their income. Enabling them to earn well without having to burn themselves out. Liam explains what setting up two businesses taught him and how he applied those lessons to what he is doing now. He explains why you must not be afraid to speak up if something does not feel right, ask questions and be willing to push through tough times. As well as how having...
Mindset: The Mindset For Success With Jean-Pierre De Villiers
June 05, 2022 23:00 - 51 minutes - 35.6 MBIn this episode, Joel speaks to Jean-Pierre De Villiers about how you can have the right mindset for success. Jean-Pierre explains how he went from living in poverty in South Africa to living like a rock star, in the UK, by the age of 23. A dream lifestyle that did not make him happy. A realisation that set him on the journey that has led to him becoming an inspirational life coach, author, and public speaker. He and Joel discuss the role self-confidence, physical activity, appreciating ...
The Mindset for Success with Jean-Pierre De Villiers
June 05, 2022 23:00 - 51 minutes - 47.5 MBIn this episode, Joel speaks to Jean-Pierre De Villiers about how you can have the right mindset for success. Jean-Pierre explains how he went from living in poverty in South Africa to living like a rock star, in the UK, by the age of 23. A dream lifestyle that did not make him happy. A realisation that set him on the journey that has led to him becoming an inspirational life coach, author, and public speaker. He and Joel discuss the role self-confidence, physical activity, appreciating w...
Marketing - TikTok Marketing
May 29, 2022 23:00 - 20 minutes - 14.4 MBIn this episode, Joel, and Andy ask and answer the question – TikTok marketing yes, or no? With 13 million TikTok users in the UK, the eyeballs are there. But to benefit you have to be realistic and take the right approach. During the podcast, Joel and Andy explain what you need to do to crack the TikTok marketing code. KEY TAKEAWAYS Regular TikTok users spend an average of 41 minutes a day on the platform. TikTok is in its infancy, so it is still easy to get exposure organical...
Marketing: TikTok Marketing
May 29, 2022 23:00 - 20 minutes - 19.2 MBIn this episode, Joel, and Andy ask and answer the question – TikTok marketing yes, or no? With 13 million TikTok users in the UK, the eyeballs are there. But to benefit you have to be realistic and take the right approach. During the podcast, Joel and Andy explain what you need to do to crack the TikTok marketing code. KEY TAKEAWAYS Regular TikTok users spend an average of 41 minutes a day on the platform. TikTok is in its infancy, so it is still easy to get exposure organical...
Mindset: Everything's Toxic
May 22, 2022 23:00 - 33 minutes - 23.2 MBIn this episode, Joel, and Andy discuss why, right now, everyone is referring to virtually anything that does not fit in with their worldview and narrative as being toxic. They talk about how this over-sensitivity has come about, and the damage it can do to you and others. They then share ways to stop yourself from getting sucked into looking at everything in that jaded way. Explaining how to keep things in balance. To see the world as it really is, yet still be ready to handle genuinely to...
Mindset - Everything's Toxic
May 22, 2022 23:00 - 33 minutes - 30.9 MBIn this episode, Joel, and Andy discuss why, right now, everyone is referring to virtually anything that does not fit in with their worldview and narrative as being toxic. They talk about how this over-sensitivity has come about, and the damage it can do to you and others. They then share ways to stop yourself from getting sucked into looking at everything in that jaded way. Explaining how to keep things in balance. To see the world as it really is, yet still be ready to handle genuinely tox...
Marketing: Impactful Images to Power Your Business With Martin Irvine
May 15, 2022 23:00 - 1 hour - 49.6 MBIn this episode, Joel sits down with Martin Irvine the owner and director of Martin Irvine Productions. They discuss the role images play in marketing and how to create ones that have an impact. Images that get noticed, are memorable and convert. Something Martin has been doing for the coaches and fitness leaders that make up the majority of his clients. They discuss how businesses can still thrive in recession conditions by marketing hard, understanding their customers and being authentic....
Marketing - Impactful Images to Power Your Business with Martin Irvine
May 15, 2022 23:00 - 1 hour - 66.2 MBIn this episode, Joel sits down with Martin Irvine the owner and director of Martin Irvine Productions. They discuss the role images play in marketing and how to create ones that have an impact. Images that get noticed, are memorable and convert. Something Martin has been doing for the coaches and fitness leaders that make up the majority of his clients. They discuss how businesses can still thrive in recession conditions by marketing hard, understanding their customers and being authentic. ...
The Powerfulness of the Pause and Mindfulness Training for Leaders with Catherine Bell
May 08, 2022 23:00 - 37 minutes - 34.6 MBIn this episode, Joel, and Andy speak to Catherine Bell who is a bestselling author, and a teacher at one of the world’s top business schools, Queen´s University. She specialises in creating healthy corporate cultures. Catherine shares some of the key lessons she has learned, after decades of helping companies of all sizes and many types to transform their culture. During the episode, she takes Joel and the listeners through an exercise that improves awareness and positivity. Catherine al...
The Powerfulness of the Pause and Mindfulness Training for Leaders with Cathrine Bell
May 08, 2022 23:00 - 37 minutes - 34.6 MBIn this episode, Joel, and Andy speak to Cathrine Bell who is a bestselling author, and a teacher at one of the world’s top business schools, Queen´s University. She specialises in creating healthy corporate cultures. Cathrine shares some of the key lessons she has learned, after decades of helping companies of all sizes and many types to transform their culture. During the episode, she takes Joel and the listeners through an exercise that improves awareness and positivity. Cathrine also ...
Mindset: The Powerfulness of The Pause and Mindfulness Training For Leaders With Catherine Bell
May 08, 2022 23:00 - 37 minutes - 26 MBIn this episode, Joel, and Andy speak to Catherine Bell who is a bestselling author, and a teacher at one of the world’s top business schools, Queen´s University. She specialises in creating healthy corporate cultures. Catherine shares some of the key lessons she has learned, after decades of helping companies of all sizes and many types to transform their culture. During the episode, she takes Joel and the listeners through an exercise that improves awareness and positivity. Catherine a...
Stop Rolling the Dice on Your Business, Own the Table!
May 01, 2022 23:00 - 43 minutes - 40.3 MBIn this podcast, Joel sits down to talk with Joe DeMaria, CLO at Academy Builders Inc, and founder of Teach to Scale. He explains how he went from selling sweets at school (and getting caught doing it) to becoming a serial entrepreneur. One who has also had great success at transforming several languishing businesses. He explains why so many firms never break through the $1.2 to $2 million mark and what can be done to stop that from happening. Joe also explains, in detail, how to sell more o...
Marketing: Stop Rolling the Dice on Your Business, Own the Table!
May 01, 2022 23:00 - 43 minutes - 30.2 MBIn this podcast, Joel sits down to talk with Joe DeMaria, CLO at Academy Builders Inc, and founder of Teach to Scale. He explains how he went from selling sweets at school (and getting caught doing it) to becoming a serial entrepreneur. One who has also had great success at transforming several languishing businesses. He explains why so many firms never break through the $1.2 to $2 million mark and what can be done to stop that from happening. Joe also explains, in detail, how to sell more ...
Marketing: Sex, Lies & Influencer Marketing - with Pierre Cassuto
April 24, 2022 23:00 - 34 minutes - 24 MBThis episode features Pierre Cassuto the Global Chief Growth Officer for Humanz. A company that makes influencer marketing safer and more effective for business owners, traders, and creators. Pierre reveals what sex and lies have got to do with influencer marketing. In the process, talking about one of the biggest issues the industry has. He also provides a solution for that problem. One that any company can use to ensure that only ever employ genuine influencers. People who have reach, ...
Mindset: What Do We Mean by Stay Hungry?
April 17, 2022 23:00 - 26 minutes - 18.2 MBIn this episode, Joel, and Andy explain what they mean by “Stay Hungry.” They share the origins of the phrase that encapsulates their approach to business and marketing. An approach that has bought them and their clients success. KEY TAKEAWAYS Staying hungry keeps you keen, desperate to learn and maximise what you can do with your business. Once you learn the “stay hungry” philosophy you can apply it to all areas of your life. Successful people want to do more than the bare minimum. ...
What Do We Mean by Stay Hungry?
April 17, 2022 23:00 - 26 minutes - 24.3 MBIn this episode, Joel, and Andy explain what they mean by “Stay Hungry.” They share the origins of the phrase that encapsulates their approach to business and marketing. An approach that has bought them and their clients success. KEY TAKEAWAYS Staying hungry keeps you keen, desperate to learn and maximise what you can do with your business. Once you learn the “stay hungry” philosophy you can apply it to all areas of your life. Successful people want to do more than the bare minimum. Aim t...
Marketing: Do More Of What You're Good At
April 10, 2022 23:00 - 40 minutes - 27.8 MBIn this episode, Joel, and Andy speak about how doing more of what you´re good at makes your marketing efforts far more effective. Using David Beckham and several other examples to help the audience to understand how to identify what they should be focusing on. They also explain why you cannot afford to rely on organic traffic and why you should be backing your successful ads. Rather than doing what a lot of business owners do and trying to boost (fix) the ads that did not do as well. They...
Growth: Do More Of What You're Good At
April 10, 2022 23:00 - 40 minutes - 37 MBIn this episode, Joel, and Andy speak about how doing more of what you´re good at makes your marketing efforts far more effective. Using David Beckham and several other examples to help the audience to understand how to identify what they should be focusing on. They also explain why you cannot afford to rely on organic traffic and why you should be backing your successful ads. Rather than doing what a lot of business owners do and trying to boost (fix) the ads that did not do as well. They ...
Mindset: Nobody Cares Work Harder
April 03, 2022 23:00 - 43 minutes - 30.1 MBIn this episode, Joel, and Andy talk about why working hard is still essential. Very few niches enable you to work a few hours a day and make a lot of money. Often, the people who look like they are making money with relatively little work are actually working exceptionally long hours. Andy and Joel explain how you can build yourself up to a point where you can work hard without wearing yourself out and still have a decent family life. They also launch their new coaching platform and sha...
Mindset - Nobody Cares Work Harder
April 03, 2022 23:00 - 43 minutes - 40.2 MBIn this episode, Joel, and Andy talk about why working hard is still essential. Very few niches enable you to work a few hours a day and make a lot of money. Often, the people who look like they are making money with relatively little work are actually working exceptionally long hours. Andy and Joel explain how you can build yourself up to a point where you can work hard without wearing yourself out and still have a decent family life. They also launch their new coaching platform and shar...
Mindset: Next Step Nutrition for Business Owners with Jonny Landels
March 27, 2022 23:00 - 35 minutes - 24.2 MBJoel welcomes Jonny Landels, owner of Next Step Nutrition to the Stay Hungry podcast. Jonny helps people (including many business owners with nutrition & fitness coaching to get them into the best shape of their life, without fads, restrictive plans, or giving up all the food they love. Jonny’s focus is to help people improve their confidence, improve their mindset, and overall improve their lives. He talks about how he used to vary between 'eating clean' and being miserable to...
Marketing: Do You Know What You Do?
March 21, 2022 00:00 - 23 minutes - 16.2 MBAndy and Joel are talking about purpose, mission, and explaining to others what you do. A good test of this… Ask your significant other what you do. If they can’t explain it in one clear sentence, chances are you haven’t explained it to them clearly. And if you can’t explain it to them, imagine how much trouble you’re having explaining it to your potential customers. KEY TAKEAWAYS Not being clear about what you do and being able to explain it quickly and clearly, in one sent...
Do You Know What You Do?
March 21, 2022 00:00 - 23 minutes - 21.6 MBAndy and Joel are talking about purpose, mission, and explaining to others what you do. A good test of this… Ask your significant other what you do. If they can’t explain it in one clear sentence, chances are you haven’t explained it to them clearly. And if you can’t explain it to them, imagine how much trouble you’re having explaining it to your potential customers. KEY TAKEAWAYS Not being clear about what you do and being able to explain it quickly and clearly, in one senten...
What Your SEO Guru Doesn't Tell You
March 14, 2022 00:00 - 35 minutes - 32.8 MBAndy and Joel are talking SEO… There’s no point in having a long-term SEO strategy if all of your goals are short-term. And even if your goals are long-term, if your website is shocking, making sure it can be found is probably the worst thing you can do. SEO is a vital tool for the organic growth of a business and should form part of every marketing strategy, but if you haven’t got the fundamentals right, there is no point investing in such a long-term method. KEY TAKEAWAYS Rank...
Marketing: What Your SEO Guru Doesn't Tell You
March 14, 2022 00:00 - 35 minutes - 24.6 MBAndy and Joel are talking SEO… There’s no point in having a long-term SEO strategy if all of your goals are short-term. And even if your goals are long-term, if your website is shocking, making sure it can be found is probably the worst thing you can do. SEO is a vital tool for the organic growth of a business and should form part of every marketing strategy, but if you haven’t got the fundamentals right, there is no point investing in such a long-term method. KEY TAKEAWAYS Ra...
The Fortune Is In The Follow Up
March 07, 2022 00:00 - 38 minutes - 35.3 MBIn this episode, Joel, and Andy speak about why not following up means that you are leaving a lot of money on the table. They explain how to set the scene when following up on a lead, why even if someone turns down a proposal that should never be the end of the conversation, and how to set an attractive price. As well as sharing several more tips any business owner can use to improve their follow-up and secure more custom. KEY TAKEAWAYS How much money is being left on the table in you...
Marketing: The Fortune Is In The Follow Up
March 07, 2022 00:00 - 38 minutes - 26.5 MBIn this episode, Joel, and Andy speak about why not following up means that you are leaving a lot of money on the table. They explain how to set the scene when following up on a lead, why even if someone turns down a proposal that should never be the end of the conversation, and how to set an attractive price. As well as sharing several more tips any business owner can use to improve their follow-up and secure more custom. KEY TAKEAWAYS How much money is being left on the table in y...
Stay Energised with Sasha Buy from The Coaching Club
February 28, 2022 00:00 - 34 minutes - 31.4 MBIn this episode, Joel chats to Sasha Buy, founder and energetic leader of the Coaching Club. Sasha helps busy and burnt-out women to become the BEST version of themselves. She explains what leads to burnout and how to turn things around. To be able to take care of your responsibilities, but do so without pushing yourself to breaking point, and beyond. Currently, The Coaching Club is targeted at women, but everyone can use her approach to bring harmony to their life KEY TAKEAWAYS ...
Mindset: Stay Energised with Sasha Buy from The Coaching Club
February 28, 2022 00:00 - 34 minutes - 23.6 MBIn this episode, Joel chats to Sasha Buy, founder and energetic leader of the Coaching Club. Sasha helps busy and burnt-out women to become the BEST version of themselves. She explains what leads to burnout and how to turn things around. To be able to take care of your responsibilities, but do so without pushing yourself to breaking point, and beyond. Currently, The Coaching Club is targeted at women, but everyone can use her approach to bring harmony to their life KEY TAKEAWAYS ...
Marketing: How To Sell With Solution-Based Selling
February 21, 2022 00:00 - 40 minutes - 27.9 MBIn this episode, Joel, and Andy explain why great salespeople understand that selling is all about listening to someone´s problems and desires. Then, providing solutions. Something very few people do. So, those entrepreneurs that do take the time, sell when others fail to do so. Joel and Andy provide guidance on how to listen properly, research your audience and use the right language in your copy. KEY TAKEAWAYS Problem-solving is a powerful selling tool. Selling is serving. Fig...
Solution-Based Selling
February 21, 2022 00:00 - 40 minutes - 37.2 MBIn this episode, Joel, and Andy explain why great salespeople understand that selling is all about listening to someone´s problems and desires. Then, providing solutions. Something very few people do. So, those entrepreneurs that do take the time, sell when others fail to do so. Joel and Andy provide guidance on how to listen properly, research your audience and use the right language in your copy. KEY TAKEAWAYS Problem-solving is a powerful selling tool. Selling is serving. Figure...
Simple Ways to Improve Your Lead Quality
February 14, 2022 00:00 - 25 minutes - 23.2 MBIn this episode, Joel, and Andy walk you through what you need to do to improve both the quantity and quality of your inbound leads. As well as how to keep things organised so that no opportunity slips through your fingers. The 3 simple techniques they share can be used by any type of entrepreneur. KEY TAKEAWAYS Keep collecting leads. Your pipeline or funnel needs to always be full. You never know what is going to happen, how things may change. So having leads on tap is invaluable....
Marketing: Simple Ways to Improve Your Lead Quality
February 14, 2022 00:00 - 25 minutes - 17.4 MBIn this episode, Joel, and Andy walk you through what you need to do to improve both the quantity and quality of your inbound leads. As well as how to keep things organised so that no opportunity slips through your fingers. The 3 simple techniques they share can be used by any type of entrepreneur. KEY TAKEAWAYS Keep collecting leads. Your pipeline or funnel needs to always be full. You never know what is going to happen, how things may change. So having leads on tap is invaluab...
Growth: Scaling Your Business with The Disruptive Entrepreneur, Rob Moore
February 07, 2022 00:00 - 31 minutes - 21.7 MBIn this episode, Joel speaks with Rob Moore about scaling your business to seven figures, as both Joel and Rob have already done. They discuss how business owners and entrepreneurs can set themselves up to be ready to benefit from, rather than suffer, from rapid or drastic changes. Rob explains why when CoVid struck he briefly bought into the panic, started to firefight, and lost momentum. How he recognised this, recovered the situation, and ended up growing far fast than he had before t...
Scaling Your Business with The Disruptive Entrepreneur, Rob Moore
February 07, 2022 00:00 - 31 minutes - 29 MBIn this episode, Joel speaks with Rob Moore about scaling your business to seven figures, as both Joel and Rob have already done. They discuss how business owners and entrepreneurs can set themselves up to be ready to benefit from, rather than suffer, from rapid or drastic changes. Rob explains why when CoVid struck he briefly bought into the panic, started to firefight, and lost momentum. How he recognised this, recovered the situation, and ended up growing far fast than he had before th...
High Performance with The Coaches' Coach, Joe Parish
January 31, 2022 00:00 - 43 minutes - 40.1 MBIn this episode, Joel sits down to talk with Joe Parish who is known as The Coaches’ Coach. He helps coaches to pull as much out of themselves as possible so that they can consistently be at their best. Joe shares details of his rocky business journey and how it taught him to be clear about his why and keep all aspects of his life in harmony. He and Joel discuss why you need to change your approach as your life and those around you evolve. They talk about how they maintain harmony betwee...
Mindset: High Performance with The Coaches' Coach, Joe Parish
January 31, 2022 00:00 - 43 minutes - 30.1 MBIn this episode, Joel sits down to talk with Joe Parish who is known as The Coaches’ Coach. He helps coaches to pull as much out of themselves as possible so that they can consistently be at their best. Joe shares details of his rocky business journey and how it taught him to be clear about his why and keep all aspects of his life in harmony. He and Joel discuss why you need to change your approach as your life and those around you evolve. They talk about how they maintain harmony betwe...
Marketing: The Most Common Mistakes in Marketing
January 24, 2022 00:00 - 26 minutes - 17.9 MBIn this episode, Joel, and Andy talk about the most common mistakes people make when marketing. Issues they come across repeatedly. They explain what people do wrong and, more importantly, provide some simple fixes business owners can use to make their marketing effective. KEY TAKEAWAYS Consumers respond to visuals, so invest in professional photos, images, and videos. Even with access to great tools, someone who is not a designer is highly unlikely to produce good results. Experienc...
Common Mistakes in Marketing
January 24, 2022 00:00 - 26 minutes - 23.9 MBIn this episode, Joel, and Andy talk about the most common mistakes people make when marketing. Issues they come across repeatedly. They explain what people do wrong and, more importantly, provide some simple fixes business owners can use to make their marketing effective. KEY TAKEAWAYS Consumers respond to visuals, so invest in professional photos, images, and videos. Even with access to great tools, someone who is not a designer is highly unlikely to produce good results. Experience ma...
Top Tips for Lead Gen
January 17, 2022 00:00 - 33 minutes - 30.4 MBIn this episode, Joel, and Andy talk about how to use paid ads for effective lead generation. Tips any business owner can use to get the information they need to turn a potential customer´s interest into a sale. Data that can also turn existing buyers into highly valuable repeat customers. They discuss how to do lead gen ethically. As well as how to target, test, and measure to ensure that campaigns are effective. As well as sharing ways to keep the costs down and improve ROI. KEY TAK...
Marketing: Top Tips for Lead Generation
January 17, 2022 00:00 - 33 minutes - 22.8 MBIn this episode, Joel, and Andy talk about how to use paid ads for effective lead generation. Tips any business owner can use to get the information they need to turn a potential customer´s interest into a sale. Data that can also turn existing buyers into highly valuable repeat customers. They discuss how to do lead gen ethically. As well as how to target, test, and measure to ensure that campaigns are effective. As well as sharing ways to keep the costs down and improve ROI. KEY TA...
The Power of The Podcast with Paige Ratterman
January 10, 2022 00:00 - 29 minutes - 27.2 MBIn this episode, Joel interviews Paige Ratterman who helps entrepreneurs and managers to build their brand and market their businesses and organizations more effectively. She does this in a range of ways, including helping them to leverage the immense power of podcasting. In fact, she is responsible for sourcing many of the cool guests that have been on Stay Hungry, lately. They discuss how podcasting benefits anyone who does it. She explains how to get started, including how to overcome ...
Marketing: The Power of The Podcast with Paige Ratterman
January 10, 2022 00:00 - 29 minutes - 20.4 MBIn this episode, Joel interviews Paige Ratterman who helps entrepreneurs and managers to build their brand and market their businesses and organizations more effectively. She does this in a range of ways, including helping them to leverage the immense power of podcasting. In fact, she is responsible for sourcing many of the cool guests that have been on Stay Hungry, lately. They discuss how podcasting benefits anyone who does it. She explains how to get started, including how to overcome...
Mindset: Health and Mindset for Business Owners with Ali Maclean
January 03, 2022 00:00 - 27 minutes - 18.7 MBIn this episode, Joel speaks to Ali Maclean who has been involved in martial arts, since the age of 7. Competing professionally at the age of 17 as a professional Ultimate Fighter. He is now a coach and a mentor. Ali explains how he struggled when he had to give up fighting. He and Joel discuss coping with not being able to do as much as you age, how to handle toxic masculinity and the importance of improving your mental health. Ali explains how he uses meditation, gratitude, affirmation...
Health and Mindset for Business Owners with Ali Maclean
January 03, 2022 00:00 - 27 minutes - 24.9 MBIn this episode, Joel speaks to Ali Maclean who has been involved in martial arts, since the age of 7. Competing professionally at the age of 17 as a professional Ultimate Fighter. He is now a coach and a mentor. Ali explains how he struggled when he had to give up fighting. He and Joel discuss coping with not being able to do as much as you age, how to handle toxic masculinity and the importance of improving your mental health. Ali explains how he uses meditation, gratitude, affirmations...