Stay Hungry - Marketing Podcast

Marketing: Building a Personal Brand with 'Shropshire Lad' Adam Purnell

December 27, 2021 00:00 - 45 minutes - 31.2 MB

In this episode, Joel sits down to chat with the popular cook Adam Purnell aka 'Shropshire Lad'. If you haven’t got round to watching Crazy Delicious yet, you may be wondering who Shropshire Lad Adam Purnell is? Before appearing on Netflix Crazy Delicious, Adam Purnell was a lad from Shropshire with a love for cooking and fishing. Adam is a self-taught cook and got his enthusiasm for cooking from his father. He was introduced to exciting flavours and recipes from a young age and was ...

Building a Personal Brand with 'Shropshire Lad' Adam Purnell

December 27, 2021 00:00 - 45 minutes - 41.6 MB

In this episode, Joel sits down to chat with the popular cook Adam Purnell aka 'Shropshire Lad'. If you haven’t got round to watching Crazy Delicious yet, you may be wondering who Shropshire Lad Adam Purnell is? Before appearing on Netflix Crazy Delicious, Adam Purnell was a lad from Shropshire with a love for cooking and fishing. Adam is a self-taught cook and got his enthusiasm for cooking from his father. He was introduced to exciting flavours and recipes from a young age and was a...

Wellness in the Workplace with Louise Morgan

December 20, 2021 00:00 - 35 minutes - 32.6 MB

In this episode, Joel speaks to Louise Morgan. She talks about how lockdown and the experiences she had in the workplace inspired her to create Better Wealth and Health wellbeing hub for employers. A hub of kindness that is free to access. Louise explains how she was able to network with others to set the resource up. She talks about what she does to stay mentally well and have the right mindset. Louise explains how mixing with the right people, exercise, affirmations, and several other t...

Mindset: Wellness in the Workplace with Louise Morgan

December 20, 2021 00:00 - 35 minutes - 24.5 MB

In this episode, Joel speaks to Louise Morgan. She talks about how lockdown and the experiences she had in the workplace inspired her to create Better Wealth and Health wellbeing hub for employers. A hub of kindness that is free to access. Louise explains how she was able to network with others to set the resource up. She talks about what she does to stay mentally well and have the right mindset. Louise explains how mixing with the right people, exercise, affirmations, and several other ...

Mindset for Success with Alex McCarthy

December 13, 2021 00:00 - 36 minutes - 33.1 MB

In this episode, Joel speaks to Alex McCarthy who is a business mindset coach. She predominantly helps service-based entrepreneurs to scale their businesses in a fun way. Using an approach that creates maximum freedom. Alex is a trained coach and NLP practitioner. Joel and Alex discuss why when it comes to mindset the holistic approach works best. As well as how our belief systems affect us, how to handle negativity, and how to overcome the doubts that plague everyone. KEY TAKEAWAYS Most en...

Mindset: The Mindset for Success with Alex McCarthy

December 13, 2021 00:00 - 36 minutes - 24.8 MB

In this episode, Joel speaks to Alex McCarthy who is a business mindset coach. She predominantly helps service-based entrepreneurs to scale their businesses in a fun way. Using an approach that creates maximum freedom. Alex is a trained coach and NLP practitioner. Joel and Alex discuss why when it comes to mindset the holistic approach works best. As well as how our belief systems affect us, how to handle negativity, and how to overcome the doubts that plague everyone. KEY TAKEAWAYS Most ...

Visual Mastery for Coaches and Consultants with Graham Hurst

December 06, 2021 00:00 - 32 minutes - 30.2 MB

In this episode, Joel speaks to Graham Hurst who in just 18 months grew what was intended to be a side hustle into a full-blown coaching business that required him to hire staff. Something he was able to do, largely because of the way he used social media. He now uses those skills to coach other business owners. Doing so in a quite different way. Graham and Joel share numerous tips that any business can use to become more effective at selling on social media and in other ways. They also disc...

Marketing: Visual Mastery for Coaches and Consultants with Graham Hurst

December 06, 2021 00:00 - 32 minutes - 22.7 MB

In this episode, Joel speaks to Graham Hurst who in just 18 months grew what was intended to be a side hustle into a full-blown coaching business that required him to hire staff. Something he was able to do, largely because of the way he used social media. He now uses those skills to coach other business owners. Doing so in a quite different way. Graham and Joel share numerous tips that any business can use to become more effective at selling on social media and in other ways. They also dis...

Get Wild with Erin Baute

November 29, 2021 00:00 - 26 minutes - 18.3 MB

In this episode, Joel sits down to talk to Erin Baute who has been working in leadership development and behaviour change for almost two decades. She explains how she uses the Enneagram Test which enables her to quickly uncover a strategy that works for each person. An approach that makes the positive changes they achieve stick and become permanent ones. Erin and Joel discuss why being honest about who you are and what makes you tick are so essential. KEY TAKEAWAYS Understanding your p...

Facebook Ads Aren't Dead with Neil 'Shoney' Maclean

November 22, 2021 00:00 - 45 minutes - 31.4 MB

In this episode, Joel sits down with Neil 'Shoney' Maclean who is one of the world’s leading Facebook Ad experts. Someone who runs ads every day. He explains why, when done right, Facebook Ads are a highly cost-effective way to generate profit. Neil personally uses a range of ad networks and shares several in-depth examples of the success he has had. While doing this he points out the most common mistakes and how to avoid them. He explains how to tap into Facebook´s amazing targeting capabi...

The Modern Salesperson with Charlie Locke

November 15, 2021 00:00 - 33 minutes - 23.2 MB

In this episode, Joel speaks to Charlie Locke, the co-founder of SDR Nation, a community that is built for entry-level sales reps. Using their network, exclusive events, and unique partnerships they help SDR´s to nail their job and get promoted. He and Joel discuss how to learn about your customers so that you know what they need you to provide them with, which is a sure-fired way to sell more. They also talk about how a new business should go about hiring a sales team and why selling in...

Taking a Local Brand to a National Brand with Paul Cammack of Alfies´Coffee

November 08, 2021 00:00 - 51 minutes - 35.3 MB

In this episode, Joel sits down to chat with Paul Cammack the director of Alfie´s Coffee Company. He talks about how he reached the point where people were requesting that his coffee van come to their area. As well as how lockdown suddenly slowed his growth, which pushed him to go online earlier than planned and resulted in him creating new product lines. To start selling his award-winning freshly roasted beans across the country, including as a subscription service. He also explains how h...

Productivity with Nigel Creaser

November 01, 2021 00:00 - 36 minutes - 25 MB

In this episode, Joel once again sits down with Nigel Creaser who is project manager, consultant, and the author of several books on the subject. This time, they talk about the productivity hacks Nigel uses to get things done. He shares some methods anyone can use to become more productive. Strategies that can be used to enable you to achieve more in both your work and personal life. KEY TAKEAWAYS Most people feel that there is never enough time in a day to do everything. Automating ce...

Introducing Hattie - PA to Andy & Joel

October 24, 2021 23:00 - 31 minutes - 21.7 MB

In this episode, Joel, and Andy introduce you to Hattie, their PA. They briefly discuss how to work out what you want from a PA and hire the right one. Then Hattie takes the reins to conduct her first podcast by interviewing Joel. He explains how a small business can use Instagram to go beyond just getting likes. Ways to motivate followers to take action and buy. They also talk about how to narrow down your target audience and several other marketing subjects. KEY TAKEAWAYS Personal...

Nurturing Your Leads

October 17, 2021 23:00 - 29 minutes - 20.1 MB

In this episode, Joel, and Andy talk about why only about 1% of people who visit a website or are exposed to another form of marketing immediately buy what is on offer. They also share several strategies and real-world examples that you can use to capture those leads, nurture them, and turn more of them into actual buyers. KEY TAKEAWAYS Leads do not start out as good leads. Most only become good leads after being nurtured. A lot of people who come to your website or make an enquiry ...

Marketing For Lazy People

October 10, 2021 23:00 - 31 minutes - 21.4 MB

In this episode, Joel, and Andy talk about making your marketing more effective. In particular, how to make it super easy for people to take action and buy from you. They discuss how to gain a bigger share of the market simply by taking the friction out of your sales process. KEY TAKEAWAYS If the thing that you want a potential buyer to do involves a bit of effort most people won´t bother and you will lose the sale. Everyone takes the path of least resistance, when possible. Techno...

Be Willing to Fail!

October 04, 2021 16:33 - 29 minutes - 20.1 MB

In this episode, Joel, and Andy talk about willingness to fail and the importance of this to You and your Business VALUABLE RESOURCES Stay Hungry podcast series Stay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers an...

Podcast to Raise Your Profile with Stephen Rowan

September 26, 2021 23:00 - 42 minutes - 29.6 MB

In this episode, Stephen Rowan from The Stephen Rowan Podcast Show joins Joel. They discuss using podcasts to raise your profile and the kind of guests that get you listeners. Stephen has interviewed guests including Jeremy Corbyn and the Compton-based (former gang members) owners of Trap Kitchen. KEY TAKEAWAYS Just ask - you have nothing to lose by asking. Potential guests can only say yes or no. Be open-minded and ready to talk to people from all walks of life. Podcasting gives ...

Taking a Brand Massive with Hayley Bromley

September 19, 2021 23:00 - 38 minutes - 26.3 MB

In this episode, Joel speaks to the co-founder of CBPLUS, Hayley Bromely. She has spent many years working in the alcohol trade. Mainly selling wholesale wine and gin. Today, she and Tim, the other co-founder, are working to create high-quality CBD enhanced products. A process that has led to them uncovering several new markets. Hayley explains the approach they have used to decide which opportunities to focus on. As well as the marketing techniques they are using, how they are handling cas...

Overcoming Entrepreneurial Anxiety with James Wheeler

September 12, 2021 23:00 - 36 minutes - 25.3 MB

In this episode, Joel speaks to James Wheeler of The Well Being Hub, which is a non-clinical rehabilitation centre. They help people suffering from all sorts of ailments, neuro disorders and illnesses such as cancer and long CoVid. In this podcast, he and Joel speak about the specific pressures entrepreneurs face and how that affects their mental well-being and inevitably their physical health. They discuss how they work and how that approach helps to reduce stress and anxiety. KEY TAKE...

Common Mishaps in Marketing

September 05, 2021 23:00 - 25 minutes - 17.5 MB

In this episode, Caitlin Barnes (Codebreak’s Operations Manager) joins Joel to chat about the common mishaps they see in marketing and the opportunities they see on the horizon. KEY TAKEAWAYS Even huge firms make marketing mistakes. Including the common ones. Most companies are not persistent enough and do not maintain momentum. Social media advertising costs have soared, so it is now even more important to get it right. Even though the costs have soared, social media still genera...

Confirmation Bias in Marketing

August 29, 2021 23:00 - 39 minutes - 26.9 MB

DESCRIPTION In this episode, Joel and Andy talk about confirmation bias. How it affects your mindset, business decision making abilities. As well as the role it plays in how you do your marketing. They share several examples of what confirmation bias is and why it is important to be aware of it and work to manage it. They share several ways to do that particularly when making decisions about how to market your business. KEY TAKEAWAYS It is all too easy to make marketing decisions ba...

The Mindset for Growth with The Disruptive Entrepreneur, Rob Moore

August 22, 2021 23:00 - 38 minutes - 26.3 MB

In this episode, Joel speaks to The Disruptive Entrepreneur – Rob Moore. He shares how his early life led to his developing an entrepreneurial spirit, drive, and phenomenal work ethic. An approach that means he now owns, co-owns, or manages 1200 properties, has written 18 books and holds 42 public speaking world records. Rob explains how he stays hungry and makes sure those around him do too. They discuss the impact the lockdown has had on people´s work ethic and how he is managing that. As...

Getting into Good Marketing Habits

August 15, 2021 23:00 - 26 minutes - 18.1 MB

In this episode, Joel, and Andy discuss the importance of getting into good marketing habits. They explain why it matters and provide details of how you can be more consistent, persistent, and effective with your marketing. Regardless of what mediums and outlets you use. KEY TAKEAWAYS You need to measure your marketing. Identify, if it increases profitability, visibility, brand, or customer relationships. Be consistent with your marketing. Don´t give up. Do not get into a cycle of...

The 10 Things I Wish I'd Known When Starting Up a Business

August 08, 2021 23:00 - 36 minutes - 25.3 MB

In this episode, Joel, and Andy talk about what they wish they had known before setting up a company and starting to work for themselves. Information any type of business owner can benefit from knowing. The tips in this episode will save you a lot of time, money, and stress. KEY TAKEAWAYS You can't do everything on your own. Hiring a professional usually saves you stress, time and, often, in the long-term money. Know your own worth. Organic marketing is not enough. Invest in paid marke...

Would You Like Fries With That?

August 01, 2021 23:00 - 30 minutes - 21.1 MB

In this episode, Joel and Andy look at upsells and cross-sells. They explain that to benefit from these two sales boosting techniques you just need to ask the question at the right point in the sales funnel. To help you do exactly that Joel and Andy share several examples and tips, which literally any type of business can use to sell more and improve customer loyalty. In the podcast, there is a simple 2-step process that you can get started with today. trrer KEY TAKEAWAYS Any busines...

Interview with Mark Dolfini - The Landlord Coach

July 25, 2021 23:00 - 49 minutes - 45.3 MB

In this episode, Joel speaks to Mark Dolfini - The Landlord Coach who teaches entrepreneurs from all industries to succeed. They discuss how many entrepreneurs drift into overworking and trying to control everything. What is an unproductive and stressful way of working that can ultimately destroy their business, their health and family life. Mark and Joel also discuss the importance of having a vision and sharing that with your life partner. They share how to make efficient use of your t...

How to Avoid Creative a Job for Yourself with Mark Dolfini - The Landlord Coach

July 25, 2021 23:00 - 49 minutes - 34 MB

In this episode, Joel speaks to Mark Dolfini - The Landlord Coach who teaches entrepreneurs from all industries to succeed. They discuss how many entrepreneurs drift into overworking and trying to control everything. What is an unproductive and stressful way of working that can ultimately destroy their business, their health and family life. Mark and Joel also discuss the importance of having a vision and sharing that with your life partner. They share how to make efficient use of your ...

Making Your Company Easier to Run and Immune from the Competition with Simon Severino

July 18, 2021 23:00 - 38 minutes - 26.1 MB

In this episode, Joel speaks to Simon Severino the CEO and Founder of Strategy Sprints. A company whose mission is to get business owners to the stage where they can take long uninterrupted vacations. Whilst being confident that their company will run smoothly without them there. The Strategy Sprints Growth Framework makes this possible. Simon and Joel discuss 3 CEO habits that will make your company easier to run, immune to competition and able to grow quickly. They discuss the power of...

Scary Brand Goals to Get You Excited with Mike Brevik

July 11, 2021 23:00 - 54 minutes - 37.3 MB

Mike Brevik, the owner, CEO and Chief Barketing Officer of Cyberdogz is today´s podcast guest. He talks about his long and varied marketing career. During which, he has worked with new, emerging brands. Including Nike, Under Armour, Harley Davidson and many more. Learning lots of important lessons along the way, some of which he shares in the podcast. They discuss the differences between working for small and global brands and how to break down the barriers so that you land the bigger mo...

Features and Benefits the Director´s Cut

July 04, 2021 23:00 - 28 minutes - 19.7 MB

In this episode, Joel, and Andy dive in and talk about the PAS framework. Using examples from famous successful ad campaigns, and 90s wrestling they explain what it is, why it is so important, and how you stay way ahead of your competitors when you use it. KEY TAKEAWAYS PAS stands for – Problem, Agitate, Solve. How this applies to marketing is explained in the podcast. Reminding consumers of a problem they have, then immediately demonstrating that you have the solution is a powerful...

Turning Your Passion into a Paperback

June 27, 2021 23:00 - 34 minutes - 23.6 MB

In this episode, Joel, and Andy explain how to turn something you love and know a lot about into a paperback. As you will see, you can turn anything you are passionate about into a book that will sell well. Allowing you to make money out of something you really enjoy, while helping people. You will be pleasantly surprised by just how easy it is to do this using the approach that Joel and Andy talk through, in this podcast. They also explain why writing a book is a powerful marketing meth...

You´re Not Advertising to a Standing Army; You´re Advertising to a Moving Parade

June 20, 2021 23:00 - 27 minutes - 18.7 MB

In this episode, Joel, and Andy talk about a great piece of advice that the advertising guru and Mad Men style industry leader David Ogilvy shared – You are not advertising to a standing army; You´re advertising to a moving parade. They discuss why that advice has stood the test of time. As well as explaining how any business can apply it today. KEY TAKEAWAYS Ogilvy really was the Master of Advertising – his books are a must-read for anyone growing a business. Ogilvy´s story bra...

Changing Your Thinking to Keep Yourself Motivated

June 13, 2021 23:00 - 29 minutes - 20.2 MB

Sometimes all it takes is a shift in perspective to give yourself the energy to keep driving forward and pushing your business. Joel and Andy discuss. KEY TAKEAWAYS Thinking about your self-talk, how you view things, and changing the narrative in your head is important. Your routine, the books you read, who you hang out with, and what you listen to all have an impact on your thought patterns. Make looking after yourself and your family your priority. If you don´t look after yours...

Mindset Matters

June 06, 2021 23:00 - 28 minutes - 19.3 MB

If you’re not in the right mindset, your business, your performance, your relationships, everything will suffer. Mindset matters. Joel and Andy discuss. KEY TAKEAWAYS Your environment and who you hang around with matters. It affects your mindset. In business, you need mental resilience. Network with people who intimidate you a little and are more successful than you. That pushes you to succeed. If you feel like a big fish in a small pond, it's time to join some new groups and netw...

The Importance of Organic Content

May 30, 2021 23:00 - 26 minutes - 17.9 MB

Marketers around the world are claiming content is king. Is that true? How can you make your organic content work for you? Joel and Andy discuss. In this episode, Joel, and Andy discuss the importance of organic content. They explain how to find inspiration, be consistent and repurpose what you post to save yourself time and have a bigger impact. As well as covering sticky subjects like how to stay true to your values while marketing. They also share details of their first book. Inc...

#142 - Creating Killer Content with Jake Buchanan from The Prince’s Trust

May 24, 2021 13:51 - 50 minutes - 34.7 MB

Joel chats to Jake Buchanan, head of content at The Prince’s Trust about creating killer content, dealing with celebrities, and making sure you stay on brand.

#141 - Tackling the World of Marketing - Your Questions Answered

May 17, 2021 13:00 - 21 minutes - 14.9 MB

On the latest episode of the Stay Hungry podcast, Joel tackles questions on marketing from Codebreak's apprentice, Ben. Who dives into Joel's thoughts about the marketing world and what it takes to be a part of a company like Codebreak.

#140 - Get to Know a Marketing Assistant

May 10, 2021 13:00 - 24 minutes - 17.2 MB

In the latest episode of Stay Hungry, Joel talks to our newest marketing assistant at Codebreak, Martha. Get to know her, how she's been finding Codebreak and what she has found out about her colleagues so far.

#139 - Joining a Marketing Company

April 26, 2021 13:00 - 29 minutes - 20.2 MB

Joel welcomes marketing assistant, Bee, to the Codebreak Crew and shares some exciting news about Codebreak’s bestselling book, ‘Stay Hungry’.

#138 - Aligning Your People With Your Organisation's Mission

April 06, 2021 13:00 - 58 minutes - 40 MB

On this week's episode of the Stay Hungry podcast, Joel welcomes Greg Ballard, Founder and CEO of Five C Consulting, based just outside of Washington DC. Together they are discussing how business owners and leaders can align their people with their organisation's mission!

#137 - Building Millennial Brands with Kelsey Moreira

March 22, 2021 14:00 - 48 minutes - 33.3 MB

Joel welcomes Kelsey Moreira from the awesome cookie dough company, Doughp, to the Stay Hungry Podcast. Kelsey was named in the Forbes 30 Under 30 and featured on the US TV show, Shark Tank. They talk marketing to millennials, mental health in the workplace, Chip the cat and much more! Don't miss this one.

#137 - Building Millennial Brands

March 22, 2021 14:00 - 48 minutes - 37.6 MB

Joel welcomes Kelsey Moreira from the awesome cookie dough company, Doughp, to the Stay Hungry Podcast. Kelsey was named in the Forbes 30 Under 30 and featured on the US TV show, Shark Tank. They talk marketing to millennials, mental health in the workplace, Chip the cat and much more! Don't miss this one.

Stay Hungry - Marketing Podcast

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