You´re Not Advertising to a Standing Army; You´re Advertising to a Moving Parade

In this episode, Joel, and Andy talk about a great piece of advice that the advertising guru and Mad Men style industry leader David Ogilvy shared – You are not advertising to a standing army; You´re advertising to a moving parade.

 

They discuss why that advice has stood the test of time. As well as explaining how any business can apply it today.

 

KEY TAKEAWAYS

 

Ogilvy really was the Master of Advertising – his books are a must-read for anyone growing a business.Ogilvy´s story brand technique was ahead of its time and still works today.Understanding how to communicate with people and nurture those relationships is essential.Who your audience is, what they want, and where you can connect with them, changes, so you need to adapt.With any campaign, there is a learning and tweaking process to go through.Schedule time and resources for testing and measuring.Follow your campaigns through rather than always giving up after a few days.Don´t get involved in selling harmful products. Aside from the moral issue, it will eventually blow up your business.

 

BEST MOMENTS

‘There will not be an advertising course in the land that does not link up, in some way, to the techniques Ogilvy came up with. ´

‘You´ve got to get in front of people and stay in front of people.’

 

EPISODE RESOURCES

Ogilvy on Advertising by David Ogilvy

This is Marketing by Seth Godin

 

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.

 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

 

 

ABOUT THE HOSTS

 

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses