Marketing: Do More Of What You're Good At

In this episode, Joel, and Andy speak about how doing more of what you´re good at makes your marketing efforts far more effective. Using David Beckham and several other examples to help the audience to understand how to identify what they should be focusing on. 

They also explain why you cannot afford to rely on organic traffic and why you should be backing your successful ads. Rather than doing what a lot of business owners do and trying to boost (fix) the ads that did not do as well. They also discuss the pros and cons of LinkedIn and Facebook ads. 

 

KEY TAKEAWAYS

If you are good at 40% of your job. Double down on doing those things.You can and should be employing people to do the things you are not good at.Specialists always do better than generalists.Generalists are OK at everything. All areas of your business need excellence, not just OK.All business owners want to be good at everything. But nobody can do that.Don´t dilute your efforts e.g., you can´t be across all social media platforms. Focus on the two that bring in the most paying customers.Tap into the power of automation to help you to do more of what you are good at.

 

BEST MOMENTS

‘We live in a world of generalists. ´

‘Put your focus in the right place, don´t let your ego decide what you work on.’

‘Properly focus on those income-generating tasks.’

 

VALUABLE RESOURCES

Stay Hungry podcast series

Stay Hungry Bestselling Book

Marketing coaching: www.andyandjoel.com

Done-for-you marketing: www.codebreak.co.uk

 

If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. 

After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/

ABOUT THE HOSTS

Joel Stone

Joel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.

 

Andy Rao

Andy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types