Marketing: Stop Rolling the Dice on Your Business, Own the Table!

In this podcast, Joel sits down to talk with Joe DeMaria, CLO at Academy Builders Inc, and founder of Teach to Scale. He explains how he went from selling sweets at school (and getting caught doing it) to becoming a serial entrepreneur. One who has also had great success at transforming several languishing businesses.

He explains why so many firms never break through the $1.2 to $2 million mark and what can be done to stop that from happening. Joe also explains, in detail, how to sell more of the products or services that provide you with the highest profit margin and annually add more profitable products to what you have to offer.

 

KEY TAKEAWAYS

Successful entrepreneurs provide a solution for what are usually very common problems.Too many people build businesses around what we are good at rather than around what customers want and need.Leveraging time only takes you so far. You cannot progress without strategic intent. Don´t neglect market research. Use the data within your company to make informed decisions.Choose the right business method.Offer structure has a massive impact on cash flow and, therefore, success.Focus on selling your highest margin activities.Add a halo tier to your offer. Joe explains why and how.The foundations of your business are critical.Any business can scale by adding new product lines, every year.

 

BEST MOMENTS

‘A lot of entrepreneurship is about being responsive, not about being creative. ´

‘The problems the best companies in the world solve are the ones that are around us every day.’

‘Market research needs to be a part of everything we touch.’

‘Every business should have product lines, not products.’

 

VALUABLE RESOURCES

mailto:[email protected]

https://www.linkedin.com/in/rob-tyson-3a26a68/

http://www.mining-international.org

https://twitter.com/MiningConsult

https://www.facebook.com/MiningInternational.org

https://www.youtube.com/channel/UC69dGPS29lmakv-D7LWJg_Q?guided_help_flow=3

 

ABOUT THE GUEST

Joe got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again."

And then... a shift in mindset would occur.

After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. But this was only the beginning.

 

Something "crazy" happened.

 

After several unsuccessful attempts at developing an online course, a moment of brilliance would help Joe discover a new way to create and teach online courses that actually inspired action in people.

This idea became "Dynamic Ascension Training", an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.

Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozens of Dynamic Ascension Training Programs for high-end entrepr