2X eCommerce Podcast
519 episodes - English - Latest episode: 7 days ago - ★★★★★ - 51 ratingsHosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
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Episodes
SE05 EP08: Creating Effective Video Ads
March 05, 2020 12:00 - 36 minutes - 35 MBOn today's episode, Kunle goes deep into the subjects of emotional selling, developing video creatives and media buying scheduling. Emotion is critical to advertising and advertising works by establishing feelings, associations and memories in relation to a brand. The association of memories influences buyer behaviour which ultimately translates into a purchase. Emotions help, stimulate and guide attention create and reinforce associations created by advertising What your vi...
SE05 EP07: Leveraging Direct Mail Postcard Marketing Automation for eCommerce
February 27, 2020 06:00 - 44 minutes - 42.4 MBMichael Epstein started his ecommerce journey by starting and scaling an ecommerce brand to over $10m in sales with a successful exit. Michael is currently the CMO of AutoAnything, a 9-figure online retailer of aftermarket automotive accessories. He is also an investor and partner in PostPilot, an app that enables online stores to segment their customer list and automatically send personalized postcard campaigns just as they would with an email or SMS marketing automation platform...
SE05 EP06: Social-Selling Platforms in China for Direct-to-Consumer Marketing 🇨🇳
February 20, 2020 06:00 - 51 minutes - 48.2 MBArnold Ma is the Founder of Qumin, an Award-winning Chinese digital creative agency based in London and Shanghai as well as is the host of the China WTF Podcast. With clients such a Net-A-Porter, Harrods, Heathrow and Manchester United, Arnold knows a thing or two about launching and marketing brands in China. This episode is packed with a whole lot of primer information that sheds some light on how the modern Chinese consumer thinks and reacts to branding and marketing. We di...
SE05 EP05: This is How to Successfully Sell on Amazon Japan 🇯🇵
February 13, 2020 08:00 - 35 minutes - 34.2 MBJohn Cant runs Rising Sun Commerce, a Japan-focused Amazon agency and since Amazon in Japan is the same size as the UK he shares the opportunities currently available to direct-to-consumer brands attempting to reach Japanese consumers. We cover a lot on this episode ranging from culture to the technicalities of Amazon product page. It is a great episode you do not want to miss. ----------- SPONSORS: This episode is brought to you by: Klaviyo This episode is brought to y...
SE05 EP04: From DTC Crowdfunding to VC Funding in 12 months - Sheets and Giggles
February 06, 2020 09:00 - 53 minutes - 50.9 MBThis is a remarkable direct-to-consumer (D2C) story - Colin McIntosh is the founder and CEO of Sheets and Giggles, a digital native brand in the $12 billion bedding space. Colin started Sheets and Giggles by raising $284,000 with a crowdfunding campaign on Indiegogo and has since attracted $2M in VC funding. On this episode, he tells the unique story of the ideation process, prototyping, how to launch a successful crowdfunding campaign and why he made the decision to get VC fun...
SE05 EP03: Core Focus Areas in Media Buying for Direct-to-Consumer Commerce
January 31, 2020 09:09 - 20 minutes - 20.4 MBOn today's episode, Kunle talks about five areas of focus direct-to-consumer ecommerce brands should base their media buying activities on. Regardless of the paid media platform, these principles will help form your overarching strategy so that you apply tactics. Here is a summary of the five points discussed: Winners of the game drive high reach and high frequency Media buying is a hunt - you need to dial-in on sub-audiences Is your on-site funnel leaking and costing you...
SE05 EP02: Growth Checklist for 2020
January 29, 2020 20:15 - 34 minutes - 32.7 MBKunle hosts today's show, he talks about 9 to-dos every direct-to-consumer marketing team should have in order to unlock sales growth in 2020. Here is a summary list of what was discussed: The growth triad: AOV, Conversion Rate, Traffic (returning / new) Push Notifications SMS Unify your messaging strategy - synergise it Reduce the amount you're discounting Drive a lot of focus on brand Frame and tell your brand’s stories Leave visual and audio-visual footprints W...
SE05 EP01: Welcome to Season 5
January 28, 2020 20:02 - 14 minutes - 15 MBSo we are back with Season #5 of the 2X eCommerce Podcast show. We have a brand new cover image, new soundtrack and lot more announcements. Here is a summary, More segments that will include news bites and key developments in the direct-to-consumer commerce space that you should know about Segments covering feedback from listeners and the community Episodes will be uploaded to the YouTube channel - it will be scrappy at the start but will improve as we progress A core focus ...
SE4 EP60: The A-Z of Apparel Manufacturing in Vietnam 🇻🇳
January 16, 2020 12:47 - 47 minutes - 44.6 MBThis is an interview with Chris Walker of Vietnam Insider, he has been working in the Vietnam Garment Industry since 2008. His expertise is advising established fashion businesses and start-ups that want to leverage the low-cost of manufacturing in Vietnam. We talk about, market research, framing and telling your brand story or brand message establishing your target audience the importance of tech packs, Chris' recommendation is Belinda at Techpacks.co Deciding your quali...
SE4 EP59: What I have learnt in 2019
December 25, 2019 07:00 - 27 minutes - 64 MBNeuroplasticity Procrastination awareness I am not perfect but have been more aware of procrastination I practice small habits such as brushing my teeth immediate I get out of bed and then jumping into a cold shower Happiness is not a destination It is a state of mind. Do not compromise your happiness for anyone. Radiate happiness to seed and grow happiness Find shortcuts but not silver bullets Yes strive to be lazy but finding and using shortcuts. Apps, strategies, automat...
SE4 EP58: SMS Marketing Secret to 2X CLTV: Go Conversational
December 19, 2019 07:00 - 31 minutes - 72.7 MBOn today's episode, we discuss how to use SMS Marketing to 2X your customer lifetime value by going conversational. And the lessons learned from scaling a direct-to-consumer commerce brand by 10,000% in 2.5 Years to exit with Bogdan Constantin, the founder and CEO of Voxie - a conversational commerce platform helping digital brands build relationships with their customers by letting them connect and purchase in text message. He previously founded the world's first online tux renta...
SE4 EP57: Streamlining and Automating Shipping and Fulfilment
December 12, 2019 07:01 - 36 minutes - 34.6 MBIt is Q4 and you’re probably processing the most orders at this time of the year! On today’s episode, we are going to be talking about streamlining and automating shipping and fulfilment processes. Cody DeArmond is the Director of Sales at ShipStation in Austin, TX. Over the last 6 years, Cody and his team have helped thousands of eCommerce merchants improve their businesses by streamlining and automating shipping and fulfilment processes. ----------- FACEBOOK GROUP...CONT...
SE4 EP56: Starting your Omnichannel Retail Journey with Pop-Up Stores
December 05, 2019 15:26 - 29 minutes - 28 MBLinda Farha is Founder and Chief Connector of space connector and pop-up facilitator, pop-up go • Pop Up Go is a trusted solution provider that connects landlords and space seekers across North America for pop-up opportunities. Well-versed in the marketing, retail and property management landscape and working with some of Canada’s most respected brands, with an insider’s perspective, Linda was able to foresee the growth of temporary retail and experiential marketing, to develop a ...
SE4 EP55: 'No one shares ordinary' • Shifting your Direct-to-Consumer Brand Ahead
November 28, 2019 07:04 - 36 minutes - 34.3 MBAllen Adamson is a noted industry expert in all disciplines of branding. He is Co-Founder and Managing Partner of Metaforce, NYU Stern Adjunct Professor, and the author of 4 books: BrandSimple BrandDigital The Edge: 50 Tips from Brands That Lead, and Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World. Prior to Metaforce, Allen was Chairman, North America of Landor Associates, a global branding firm. We'll be talking about the evolution of retail, w...
SE4 EP54: Predicted Customer Lifetime Value
November 21, 2019 11:44 - 35 minutes - 33.6 MBMichael has built and scaled ventures to international reach and lead companies from day 1 to acquisition. He is the Co-founder of Retina AI, a platform that determines true customer lifetime value (CLV) of a customer at their very first purchase. Michael talks about the best-kept secret used by the biggest ecommerce brands in the world, predicted customer lifetime value. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Gr...
SE4 EP54: Predicted Customer Lifetime Value - Best-Kept Secret in eCommerce
November 21, 2019 11:44 - 35 minutes - 33.6 MBMichael has built and scaled ventures to international reach and lead companies from day 1 to acquisition. He is the Co-founder of Retina AI, a platform that determines true customer lifetime value (CLV) of a customer at their very first purchase. Michael talks about the best-kept secret used by the biggest ecommerce brands in the world, predicted customer lifetime value. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Fac...
SE4 EP53: Scaling a Direct-to-Consumer Brand with Social Advertising
November 14, 2019 06:00 - 1 hour - 66.8 MBErin was an early hire at Instagram - employee 40! And was instrumental in the global rollout of Instagram's advertising solutions. Erin led Product Marketing Communications for the Instagram Ads global rollout and developed its first-ever digital marketing campaign. She managed the Client Services team at Amazon overseeing Entertainment advertisers and has worked with Fortune 500 companies such as Zillow, Disney, Liberty Mutual, PepsiCo, bareMinerals, USAA, Warner Bros., and ABC. ...
SE4 EP52: 🔁 SunSki Drove 50% YoY Black Friday Sales Growth from Email
November 08, 2019 11:00 - 33 minutes - 31.9 MBOn today’s episode, I interview Rich Krolikowski, e-Commerce Manager at Sunski - a San Francisco California based start-up designing lightweight, durable, and polarized sunglasses. Go over their email marketing strategy for Black Friday that resulted in a 50% Year over Year increase in revenue. Here are summary points about SunSki Target demographic of 25-35-Year-Olds They have been business for about 6 Years - since 2012 They extended their distribution business onli...
SE4 EP51: 🔁 Cyber Week + Black Friday Email Checklist from Klaviyo
November 07, 2019 06:00 - 34 minutes - 33.1 MBMitch Gruber is an Account Executive at Klaviyo, who has worked on over 350+ Klaviyo email accounts. If you are behind on email marketing for next week’s BIG Black Friday and Cyber Monday Sales event, listen in as we cover exactly what you need to have in place over the coming days to rev-up sales. Mitch talks about the 4 MUST have Flows: 1: Abandoned Cart 2-3 emails sent, 1 hour, 1 day and 3 days after abandonment 2: Browse Abandonments 1-2 emails 3: Welcome Series Lock i...
SE4 EP50: 🔁 Women's Apparel Brand Cyber Week Facebook Ads Generated 7X ROAS
November 06, 2019 10:00On this episode, we interview a Kris Sugatan, a Facebook marketing expert that helped a women’s clothing brand generate $400k in sales with 7.14x ROAS over CYBER WEEK They executed the campaign in 4 steps 1. Hyped customers up before the actual sales. They created a landing page for the VIP customers and a messenger bot sequence. People who wanted to get an additional 10% discount during the black week had to either enter their email address or click on the image of our J...
Black Friday / Cyber Week Heads-up
November 05, 2019 23:02 - 2 minutes - 6.02 MBI wanted to let you all know that the next 3 episodes we will be publishing were recorded last year after Black Friday and Cyber Week. They are success stories that you can reference for your upcoming Black Friday and Cyber week campaigns.
SE4 EP49: High Time We Get Honest About eCommerce • w/ Chase Clymer
October 31, 2019 08:00 - 43 minutes - 40.7 MBInterview with Chase Clymer, the Host of the Honest eCommerce Podcast Show and Co-Founder of Electric Eye Agency, a Shopify design and marketing agency. We talk about, What the most successful brands you work with doing for growth. What your MVP marketing plan should look like. Shopify tech stacks. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founde...
SE4 EP49: High Time We Get Honest About eCommerce
October 31, 2019 08:00 - 43 minutes - 40.7 MBInterview with Chase Clymer Co-Founder of Electric Eye Agency, a Shopify design and marketing agency that helps e-commerce brands look their best and make more money online. We talk about, What the most successful brands you work with doing for growth. What your MVP marketing plan should look like. Shopify tech stacks. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community......
SE4 EP48: Optimising Customer Experience from Ground-Up • w/Derek O’Carroll, Brightpearl
October 24, 2019 21:17 - 42 minutes - 40.1 MBOn today's episode, we interview Derek O’Carroll, CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers. So Brightpearl carried on research on the root causes of low TrustPilot reviews for retailers and balled it down to poor post-purchase customer experience caused by poor backend processes. We talk about, Every customer who leaves feedback is now an influencer - and every potential buyer is ready to be influenced. Delivery, service, refund and returns were the...
SE4 EP48: Optimising Customer Experience from Ground-Up • w/Derek O’Carroll, Brightpearl
October 24, 2019 10:00 - 42 minutes - 40.1 MBOn today's episode, we interview Derek O’Carroll, CEO of Brightpearl, a cloud-based ERP for retailers and wholesalers. So Brightpearl carried on research on the root causes of low TrustPilot reviews for retailers and balled it down to poor post-purchase customer experience caused by poor backend processes. We talk about, Every customer who leaves feedback is now an influencer - and every potential buyer is ready to be influenced. Delivery, service, refund and returns were the most pre...
SE4 EP47: Are We Ready for Voice Commerce?
October 17, 2019 11:00 - 32 minutes - 30.6 MBOn today's episode, we are joined by Anmol Oberoi, Founder of Emitrr - a voice commerce platform for eCommerce merchants and also an Amazon Partner for voice commerce. We talk about, Core voice commerce concepts and why now is the right time for eCommerce merchants to start adoption. Amazon's Alexa's current dominance in the voice space Quantifying voice commerce outside of Amazon's domain The convergence of voice and display screens with devices such as Echo Show Curr...
SE4 EP46: 'Our Story of Independence' Eric Bandholz, Beardbrand • Klaviyo:BOS
October 09, 2019 13:00 - 15 minutes - 15 MBOur final KlaviyoBOS interview was with Eric Bandholz, the founder of men’s grooming company, Beardbrand. Eric shared marketing strategies that helped him scale his brand and discussed how embracing owned marketing has helped him build a thriving business off Amazon. Here is a summary of what was discussed: They are bootstrapped and decided to be creative in order to drive traffic through YouTube is Beardbrand's major top of funnel traffic source with 1 million subscribers an...
SE4 EP45: How HYLETE Use Klaviyo as their eCommerce CRM to Optimize Every Channel • Klaviyo:BOS
October 08, 2019 10:00 - 22 minutes - 22.2 MBAnother KlaviyoBOS interview with Jon Palmer, Marketing Director at HYLETE, an innovative community built, backed, and driven fitness apparel brand, with 20-40% YOY growth, 50% of revenue tracked via Klaviyo Click, 80% average open rate on flows and powered by 200+ behavioral flow emails. We talk about how Jon's team us Klaviyo as CRM that glues otherwise siloed customer touchpoints into a coherent and personalised customer journey flow. Here is a summary of what was discussed:...
SE4 EP44: How Chubbies Stay Consistently Creative with Email Content • Klaviyo:BOS
October 07, 2019 17:00 - 20 minutes - 20.1 MBIn this KlaviyoBOS interview with Erich Hellstrom, Chubbies' own creative email expert extraordinaire, we learn about how Chubbies incorporates their brand values and internal culture into both their email newsletters and email flows. In fact, at every customer touchpoint, you can distinctly identify a Chubbies message, as their voice and tone is witty and fun all round. Here is a summary of what was discussed: The first principle is scheduled consistency - they achieve this by ...
SE4 EP43: Retention, Storytelling, and Brand Equity are Key to Growth - Shoelace • Klaviyo:BOS
October 04, 2019 12:00 - 18 minutes - 17.8 MBIn this interview with Reza Khadjavi, CEO of Shoelace. He tells us why the era of paid advertising arbitrage is over and how marketing should evolve with the rising cost of CAC and the need to serve the right messages at the right stage of their customer journey. Here is a summary of what was discussed: The early 2010s was the golden age of Facebook and Google advertising which gave rise the direct-to-consumer boom Brands made profitable sales on the first transaction which is ...
SE4 EP42: Merging Personalized Onsite Experiences with Email Messaging • Klaviyo:BOS
October 03, 2019 12:00 - 10 minutes - 11.1 MBSo back in Season 3 Episode 49, I interviewed Jan Soerensen from Nosto about the role of artificial intelligence in eCommerce personalization. I got to catch up with Jan at Klaviyo:BOS '19 and we had a chat about how agile e-tailers are merging onsite personalization with their email flows and campaigns. Here is a summary of our discussion: Personalization powers product recommendations, product bundles as well as 2-point predictive segments, Image tracking recognition is mak...
SE4 EP41: Investing in Owned Channels: Email, FB Messenger, Push Notifications , SMS • Klaviyo:BOS
October 02, 2019 12:00 - 23 minutes - 22.7 MBInterview #2 at KlaviyoBOS '19 with Jeremy Horowitz from the Messenger Mastermind Podcast. Jeremy talks about the pressing importance to invest in owned marketing channels, with his favourite being email, Facebook messenger, push notifications and SMS. Here has a very interesting take on execution, Don't repeat the exact message across messaging channels Use a follow-up chain approach i.e. level SMS follow email with a message like 'did you get our email?' Owned marketing is ...
SE4 EP40: How Death Wish Coffee Use Newsletters to Grow Customer Loyalty • Klaviyo:BOS
October 01, 2019 12:00 - 31 minutes - 30 MBSo this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee. Will explains, Death Wish Coffee's newsletter strategy Their Monday 8 am morning emails How they only engagement with 350,000 from over 500,000 subscribers Huge open rates at 33% How Death Wish Coffee times content Why click rate is the most important metric in emails (pay attention to this one) How to talk to customers ----------- FACEBOOK G...
SE4 EP39: Klaviyo:BOS 2019 Conference
September 30, 2019 18:30 - 6 minutes - 6.99 MBSo I am back from Boston after what was a pretty much an insanely exciting 2-day experience at #KlaviyoBOS ’19 conference. The focus of the conference was on harnessing the power of #OwnedMarketing to effectively control your brand’s narrative, its story, as well as controlling your customer experience. I was invited over as an official podcaster to cover the event and got the opportunity to interview and listen to founders and lead marketers at some leading direct-to-consumer b...
SE4 EP38: The Case for Magento Ecommerce Platform
September 19, 2019 09:51 - 31 minutes - 29.8 MBOn today's episode, Kunle interviews Fayyaz Khattak, a Magento Community Manager at Cloudways - A managed cloud hosting platform. We discuss, Why Magento commerce is the top ecommerce platform for mid-tier e-tailers The core features of Magento 2.X Magento 2.3's page builder feature that sets it apart from many other commerce platforms If you are processing 10,000+ orders a month, Magento might be a viable commerce platform to consider How to scale with cloud infrastructu...
SE4 EP37: eCommerce Email Marketing Automation - Biggest Mistakes
September 13, 2019 16:49 - 23 minutes - 17.1 MBThe core of email marketing is customer lifecycle marketing. This means nurturing your contacts from the awareness stage through to desire, action and loyalty/advocacy stages. With email marketing, you are able to actually manage a life-long relationship and communicate with your customers. On this episode, Kunle goes through the top 5 mistakes ecommerce brands make when it comes to marketing automation. Here is a summary: Your 'Sender reputation' is your north star, ensure ...
SE4 EP36: Product Sourcing from China, Asia and Trade Shows w/ David Hoffman
September 05, 2019 12:30 - 34 minutes - 32.6 MBDavid Hoffmann is a Hong Kong-based Supply Chain expert with over 15 years experience shipping product to the volume of $200M/year to over 40 countries through his company, Global Regency, a sourcing and quality control service company that has sourced large volume electronics for retail chain stores such as Kmart, Target, Bunnings and Walmart. David has recently launched GlobalTQM under the Globel Regency umbrella to help eCommerce businesses, start-ups and entrepreneurs source ...
SE4 EP35: AUTOMATION [Facebook Ads] • CBO + Dynamic Creatives combo is Lethal
August 22, 2019 08:30 - 23 minutes - 23 MBOn this episode, I discuss why and how the Facebook advertising platform is moving towards automation. With Campaign Budget Optimisation, advertisers are able to test not just audiences, but manual bids and also campaign objectives With Dynamic Creatives, advertisers are able to test ad copy angles, video and image creatives as well as headlines. The Facebook Advertising Platform as evolved to a product/market fit testing platform at scale. With your product information amplif...
SE4 EP34: WHY DO PEOPLE BUY?
August 15, 2019 11:03 - 18 minutes - 18 MBSo WHY Do People Buy from You? This was a big question I asked myself when I launched an ecommerce store having been consulting for ecommerce stores in the past. It became a huge question for me…. THERE ARE TWO CATEGORY OF REASONS TACTILE - logical, based on need, price and trust IDEALISTIC - connecting with your business' 'why', human values and what your brand 'makes consumers 'feel'. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccele...
SE4 EP33: Pricing Strategies for Amazon Sellers & eCommerce Brands • Paulina Masson
August 09, 2019 00:13 - 35 minutes - 34 MBPaulina is an Amazon seller and has lots of knowledge around the psychology of pricing and how it affects buying behaviours. She is also a founder of Shopkeeper, and calls herself a ‘numbers girl’. Her talks are very practical & informative. She has been a speaker on European Seller Conference, AmafestUK, AMZSellerSummit, PrivateLabelSummit, Seller Sessions, Sellerfest Israel, and many more live and online venues, including upcoming Kevin King's live event in Texas and Global Sour...
SE4 EP32: Learnings from an Expert Fortune 500 Facebook Ads Media Buyer
July 25, 2019 12:00 - 50 minutes - 47.3 MBYahav Hartman is the founder and CEO of madgicx.com, a top Facebook marketing partner, that manages over $30M a month in Facebook ad spend. Over the last 7 years, Yahav has worked closely with the Facebook product growth and marketing partners teams on developing advertising and marketing technologies. Yahav also acts as CEO of Rolls-ROAS Media, where he provides strategic high-end Facebook advertising consultancy and execution for big spenders and Fortune 500 brands in ecommerc...
SE4 EP31: Achieving +24X ROAS in 24 Hours - eCommerce Facebook Advertising
July 18, 2019 14:14 - 44 minutes - 41.7 MBHow did we spend $1,400 in a Facebook Ads Campaign and generate over $50,000 in a single day? Find out more on today’s episode! ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share w...
SE4 EP30: Driving eCommerce Growth with SMS Marketing • Text Commerce
July 17, 2019 16:01 - 39 minutes - 37.7 MBInterview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores. We talk about 'Text Commerce', which is marketing with SMS and MMS. We’ll cover best practises, customer acquisition and retention for positive returns and ROI Do stay tuned! ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is a community... ✔️ for founders and...
SE4 EP30: SMS Commerce for eCommerce Works! 📱
July 11, 2019 19:46 - 39 minutes - 37.7 MBYou don’t want to miss today’s episode, We will be talking about TEXT COMMERCE, which is marketing with SMS and MMS. We’ll cover best practises, customer acquisition and retention for positive returns and ROI Do stay tuned! Interview with Alex Beller the Co-Founder of Postscript - a leading SMS marketing platform for ecommerce stores. ----------- FACEBOOK GROUP...CONTINUE OUR CONVERSATION The eCommerce GrowthAccelerator Mastermind Facebook Group has just launched. It is...
SE4 EP29: EU Online Retailers, Prepare Your Checkout for Two-factor Authentication
July 04, 2019 11:11 - 20 minutes - 20 MBIf you own or work in an eCommerce business in the EU, today’s episode is a must-listen. I speak with Mastercard's Executive Vice President of Services in Europe, Milan Gauder, about SCA - Strong customer authentication (SCA) for electronic payments which will be coming into effect in September 2019. SCA is an anti-fraud measure that will affect all orders over £30 by layering in a mandatory "two-factor authentication", which will require financial institution confirmation with a ...
SE4 EP28: The Single Channel Trap
July 03, 2019 11:19 - 21 minutes - 21 MBI was recently approached by a struggling 7-figure ecommerce business with sales in the region of $350K/month rev. that dropped to $260K/month, to help diagnose their rapid 25% fall in sales and propose a turnaround. Here is what I noticed about this business and other ecommerce businesses that have had a similar drop in revenue. Their number one issue was their over-reliance on a single channel for traffic; in their case AdWords. Year over year, CPM increased and so did their ...
SE4 EP27: How Xometry Scaled Up its B2B Manufacturing Marketplace
June 27, 2019 09:00 - 31 minutes - 30.1 MBXometry was founded in 2014 and has experienced rapid growth due to the company's emphasis on customer service, manufacturing expertise, and a revolutionary instant quoting platform. In 2018, Xometry acquired MakeTime, another leader in the manufacturing-on-demand industry, and now the two companies combined have the largest partner network in the industry. In January 2019, Xometry launched Xometry Supplies with the goal of simplifying the custom manufacturing supply chain and e...
SE4 EP26: How I Structure eCommerce Facebook Ads Campaign Funnels that Consistently Deliver +7X ROAS
June 22, 2019 19:54 - 31 minutes - 29.6 MBIn this episode, I cover the structure of Facebook ads campaigns in 2019. With CBO (Campaign Budget Optimised) campaigns becoming the defacto by September, this is the time to perfect structure. I cover, Top of Funnel Structure, Mid Funnel and Bottom of Funnel set up. We go through audience targeting and creatives. This was actually a live stream in our Facebook group here: https://www.facebook.com/groups/2136518043083214/ ----------- FACEBOOK GROUP...CONTINUE OUR CONVE...
🔁 eCommerce Growth Accelerator Facebook Group - JOIN NOW
June 22, 2019 19:54 - 13 minutes - 13 MBIt begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members This is the first step, in bringing like-minded online retail entrepreneurs, experts and ...
SE4 EP25: Clean Origin is a D2C Brand Disrupting the Jewellery Industry with Lab-Grown Diamonds
June 13, 2019 21:44 - 37 minutes - 35.7 MBClean Origin (https://www.cleanorigin.com/) is a direct to consumer lab-grown diamond company that has become both an industry leader in the jewellery vertical. I interviewed the founder and CEO, Alexander Weindling, about Clean Origins rapid growth since its inception in 2017. As a third generation diamondère, Alexander knows a thing or two about diamonds and tells a fantastic story about why he won't sell anything other than lab-grown. ----------- FACEBOOK GROUP...CONTI...