2X eCommerce Podcast
519 episodes - English - Latest episode: 7 days ago - ★★★★★ - 51 ratingsHosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
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Episodes
EP 67: Advise from Yagoozon, 8-figure Amazon Sellers: OWN the Supply of your Products to ensure good margins on Amazon
March 03, 2016 22:23 - 1 hour - 57.6 MBMarch Amazon Seller Success Series (Guest #1): Justin Ligeri is the founder of Yagoozon: the fastest growing online retailers of toys, costumes and party accessories on Amazon.com to date. Here are some figures to give you an idea of the level of scale Yagoozon has been able to achieve over 5 years: Yagoozon was founded in 2010 with a $50 cash loan; By the end of 2011, revenue skyrocketed to $4.5m; Then in 2012 revenue more than tripled at $18.6 million - Inc. Magazine voted Yagoo...
MARCH Amazon Seller Success Series on 2X eCommerce
March 01, 2016 16:05 - 11 minutes - 9.59 MBHappy New Month folks! Today kicks off the launch of the March Amazon Seller Success Series....each week in the month of March, I will be interviewing an Amazon retailer that has seen success at either scale or magnitude. By scale, I mean profitable businesses selling $10m or more on Amazon per annum and by Magnitude I mean businesses that hit the $2m or more in revenue from Amazon in less than 2 years. I will be speaking with some really interesting and open entrepreneurs happy ...
EP 66: How Bikini Luxe Drive Sales from Social Media Content through Influencers w/ Candice Galek
February 23, 2016 07:00 - 1 hour - 64.4 MBBikini Luxe was founded by Candice Galek - who is also fondly known as the 'bikini geek'. In just two years, she has managed to garner a huge social media following for her ecommerce brand - Bikini Luxe with a social media reach totalling 250,000 in 2015. Influencers on Instagram, YouTube and Fashion Bloggers have enabled Bikini Luxe receive a direct return on investment on social media. Their unique use of both visual social media, influencers and PR drives a significant amount of ...
EP 65: IG Shoutout Network - Instagram Influencer Marketing
February 19, 2016 06:00 - 37 minutes - 29.8 MBToday show is all about INFLUENCER MARKETING on Instagram! I am joined by Simon Heit, the Founder of IG Shoutout Network - a pioneering first of its kind, INSTAGRAM MARKETING PLATFORM. IG Shoutout Network is the place to grow your brand on Instagram. IG Shoutout Network sells promotional ad space on Instagram as a marketplace platform. Creators, producers, brands, and individuals can purchase shoutouts on Instagram accounts, and Instagram account holders can monetize their influence....
EP 64: RJMetrics - Retaining and Maximising Life Time Value of Holiday Shoppers
February 16, 2016 06:30 - 35 minutes - 28.8 MBTristan Handy is the Vice President of Marketing at RJ Metrics, a business intelligence platform for SaaS and e-commerce businesses. Last year on Episode 9, I interviewed Tristan on RJMetrics' 2015 Ecommerce Growth Benchmark Report. In that episode, Tristan introduced the concept of scale from an ambitious standpoint and it was a turning point for me and for the direction of the show. Tristan returns to the show this year, my first returning guest by the way, to give a breakdown o...
EP 63: A Data Driven Approach for Selecting Brick & Mortar or Pop-up Retail Store Locations w/ IdealSpot’s Bryan Eisenberg
February 09, 2016 06:30 - 54 minutes - 43.6 MBBryan Eisenberg is the Founder & CMO of Ideal Spot - a web-based, commercial real-estate mapping and analysis suite. IdealSpot helps retailers find their ideal retail location utilizing machine learning algorithms akin to retail location data analysis experts. Its machine learning algorithms utilizes deep learning analysis of over 15,000 data points such as demographics, psychographic, search, social, mobile, competitive, and traffic metrics for every location in a bit to significa...
EP 62: Advice on Raising Funding for Ecommerce Startups w/ Igor Shoifot, VC Investor in LeTote, ScentBird and Wanelo
February 02, 2016 06:00 - 1 hour - 51.8 MBMy guest on today's show is Igor Shoifot. Igor is here to talk about his experience as a VC investor and to offer insights about how to entice VC investors like himself to 'fall in love' with your ecommerce startup. Igor Shoifot is based in Silicon Valley and is an investment partner at TMT Investments who have about 40 companies currently in their portfolio. Independently, Igor is an investor, board member, shareholder in over 50 startups with combined valuation of $1 Billion incl...
EP 61: Conversion Optimisation...the Growth Strategy that Shouldn't be Ignored w/ Paul Rouke of PRWD
January 26, 2016 06:00 - 1 hour - 61.3 MBSo my guest on today’s episode goes by the name of Paul Rouke. Paul runs the UK’s #1 Conversion Rate Optimisation (CRO) Agency. This is not just fluff…this is EARNED…and here’s why.Their client list includes: - outdoor wear brand: North Face - travel search engine - Skyscanner - footwear retailers - Schuh - the UK’s #1 appliances ecommerce site - AO.com thats not all…they’ve worked with: - MBNA, - Harveys - Money Super Market - Bensons for Beds - Speedo and - Monsoon He joi...
EP 60: How to Monitor Your Competitors' Prices w/ Prisync's Burc Tanir
January 19, 2016 20:07 - 36 minutes - 29.2 MBIf you operate in a competitive ecommerce segment - have you ever wondered how to track and monitor your competitors’ prices?My guest on today’s episode, Burc Tanir is a co-founder of a company that does just that! Prisync is a SaaS based price tracking platform that tracks competitor prices and stock levels.
EP 59: How Stowaway Cosmetics Raised Seed Capital from Gary Vaynerchuk, Jason Calacanis and 20+ Investors
January 12, 2016 06:00 - 1 hour - 49.4 MBI'm super excited to welcome today’s guest - Julie Fredrickson.She is the CEO & co-founder of Stowaway Cosmetics (https://www.stowawaycosmetics.com/) - a venture backed direct to consumer and potentially disruptive cosmetics company that retail their own-brand 'right-sized makeup' that are half the size and half the price of conventional cosmetics. I brought Julie on to discuss how she went about raising capital for a product based business. Before I introduce her; here is a list o...
EP 58: Yacht Harbour has garnered 42,100 Instagram followers in 12 months
January 05, 2016 06:00 - 45 minutes - 36.7 MBI super excited to introduce today’s guest: Dimitri Semenikhin.He is my first non-ecommerce guest in the traditional sense of ecommercebut has a LOT to share today with us about influencer marketing on InstagramThat is because his Yacht portal - called Yacht Harbour has garnered 42,100 followers and counting on Instagram since 2014.He is a 20 year entrepreneur born in Moscow, raised in Monaco currently running a business in London as well as a student at Kings College London.Their s...
EP 57: Backtracking on my 2015 Ecommerce Predictions and How I Fared...
December 31, 2015 17:28 - 24 minutes - 22.7 MBHappy New Year's Eve - this is 2015's last episode! At the start of the year I made some bold predictions about the outlook of ecommerce in 2015. To be more precise, I made 11 predictions.Whilst a few of my predictions missed the mark, I was quite surprised to hit the mark on most predictions. Here is how I fared... 8 of my 11 predictions saw the light in 2015. Not too shabby...
EP 56: Turning Customers to Advocates and Influencers (using Social media referral marketing) w/ AddShoppers' Chad Ledford
December 29, 2015 06:00 - 1 hour - 59.3 MBChad Ledford has founded and exited a successful ecommerce business and is a Co-Founder and COO at AddShoppers - a social media referral SaaS platform. He is a proven expert in digital marketing & Conversion Rate Optimisation (CRO). On this episode, he talks us through how to turn your customers into advocates and then influencers. He also talks us through the key conversion types you should measure as metrics for your business: cookies > email > account registration > sale > advo...
EP 55: How SEO Friendly is Magento 2.0? w/ Vitaly Gonkov, MageWorx
December 22, 2015 06:00 - 28 minutes - 22.5 MBVitaly Gonkov is the Chief Marketing Officer at MageWorx,a fast-growing Magento extensions and solutions company that develops a full range of Magento extensions used on 30,000+ Magento stores worldwide. I personally recommend one of their technical SEO extensions called, SEO Suite Ultimate to clients because of its exhaustive feature-set for technical SEO deployment. I invited Vitaly to today's show to talk about Magento 2.0 and it's new SEO features. This interview is based on an...
EP 54: How Fashion Etailers, Linjer Successfully Raised $500,000 through Crowdfunding on Kickstarter & Indiegogo
December 15, 2015 11:02 - 1 hour - 51.6 MBMy guests on today’s show are: Jennifer Chong and Roman Khan, the co-founders of a Luxury Direct to Consumer (D2C) consumer fashion brand that launched their business and raised capital through crowdfunding...They managed to raise over $180,000 on INDIEGOGOand then went unto KICKSTARTER to raise more capital and doubled(YES DOUBLED) what they raised on INDIEGOGO by raising $360,000 just over a year ago. The are the founders of LINJER - D2C makers of Minimalist leather bags without ...
EP 53: How to Rapidly Grow an Amazon Private Label Business 6X in 12 months w/ Andrew Tjernlund
December 08, 2015 05:30 - 1 hour - 55.3 MBSo lets rewind back to Episode 49, when I had Will Tjernlund on the show to talk about the LEAN way of starting and growing a Fulfilled By Amazon Private Label Ecommerce Product Business….you will recall that Will worked with his Brother Andrew for 2 years where they both managed to scale an Amazon business from $1.2m to $8m. TODAY - I have with me on the show ANDREW TJERNLUND…Will’s brother to talk us through the specifics of how he managed to grow his Amazon business from $350,...
EP 52: How to Grow and Scale a Fashion Ecommerce Business
December 01, 2015 15:18 - 32 minutes - 26.1 MBOn this episode, Kunle covers how to go about growing your Fashion ecommerce business - and NO don't do it via Google AdWords or SEO. Focus on brand building targeted at your target customers. Listen to the show to find out more! This episode's show notes can be read on http://2xecommerce.com/podcast/ Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails...
EP 51: Magento 2.0 - Expert Roundtable Discussion on New Feature Set and Upgrading
November 26, 2015 06:00 - 47 minutes - 37.8 MB2X eCommerce’s first roundtable discussion: today’s discussion is all about about the Magento 2.0. We talk about it's evolution, feature set and upgrading.On today’s roundtable, I have on the panel: - Michael Bower - CEO of Sellry in Colorado, United States- John Arroyo - Founder & CTO at Arroyo Labs in Los Angeles, United States John is a software developer and entrepreneur. He started Arroyo Labs to help enterprises and start ups build and scale their ideas. A veteran of multipl...
EP 50: Ecommerce Wars: Google Vs Amazon
November 24, 2015 06:00 - 28 minutes - 22.7 MBI recently came across an interesting survey commissioned by BloomReach: they found that 44% of online shoppers in the U.S. began their ecommerce product searches on Amazon.com. Then only 34% of online shoppers use search engines such as Google And the remaining 22%of online shoppers go directly to retailers websites Google ecommerce position at the moment does not looks very good, because it relies on product-related searches for a big chunk of advertising. We all know that Am...
EP 49: Applying a Lean Mindset to a Private Label Amazon Business w/ Will Tjernlund
November 17, 2015 05:00 - 1 hour - 53 MBMy guest on today’s show is Will Tjernlund. Will and his brother Andrew sold $6 million worth of products on Amazon.com in 2014. The year before, 2013, they sold around $1.2 million on Amazon. And in 2012 about $350,000 This was just a year after Will's graduation from the University of Minnesota, doubling the business’ full-time headcount from one to two as a 2-person business...! He has just recently exited this Amazon business to purse a LEANER STARTUP Amazon business on his own....
EP 48: The Ins and Out a Subscription Box Ecommerce Business from Ex-Cofounder of Conscious Box, Jameson Morris
November 10, 2015 05:00 - 1 hour - 40.7 MBIn 2011 when Jameson Morris was just 22 he co-founded Conscious Box with a $10,000 student loan. Conscious Box as most of our U.S listeners know is one of the biggest players in the subscription box ecommerce space. Jameson exited conscious box due to the complications of VC funding and having learnt never to use outside funding to launch a subscription commerce business, he went unto found multiple bootstrapped subscription-box businesses. He sold one of the business commerce busine...
EP 47: From an 8-Figure Amazon Private Label Seller to a SaaS Entrepreneur w/ Chad Rubin [Crucial Vacuums & Skubana]
November 03, 2015 05:00 - 1 hour - 36.5 MB7 years ago, right in the heat of the 2008 recession, Chad Rubin took over his parents' failing vacuum brick and mortar business and converted it to an Ecommerce and Amazon Private Label business called Crucial Vacuum selling own-branded vacuum spare and accessories such as: vacuum bags, vacuum rollers, vacuum hoses, vacuum filter and vacuum belts. Over time, he has turned Crucial Vacuum into a leading brand in the Vacuum parts and accessories space largely through his Amazon stor...
EP 46: Obsessing about Employee and Customer Happiness in Ecommerce w/ One Click Ventures
October 27, 2015 04:00 - 1 hour - 35.5 MBI am quite excited to introduce today’s guests: Randy and Angie Stocklin. They are a husband and wife team that run an ecommerce business called One Click Ventures. One Click Ventures owns and operates 3 eyewear brands: Readers.com (cheap prescription glasses) felix + iris (premium prescription personalised try-before you buy) Sunglass Warehouse (cheap sunglasses less that $20) They started their business from their home office back in 2005 and today; 10 years on have a 60+ perso...
EP 45: Katie DeCicco is an Ecommerce Solopreneur Generating $1m+ Revenue from CelebrationSaunas.com
October 20, 2015 04:00 - 49 minutes - 28.3 MBOn today’s show I have with me Katie DeCicco, the Founder and CEO of Celebration Saunas - a fast growth online retailer of infrared saunas.I brought on Katie to this episode to share her remarkable ecommerce journey she started in a little less than a year and half ago. She is a rare to find solo-ecommerce entrepreneur.YES, she is the sole employee of her ecommerce business that has surpassed $1 million in sales. She instead hires a handful of contractors, maintains zero inventory a...
EP 44: DON'T Lose Customers at Checkout this Black Friday - Upcoming Webinar w/ PCA Predict
October 18, 2015 12:27 - 4 minutes - 4.74 MBBlack Friday (November 27th) through to Cyber Monday (November 30th) are the biggest shopping period of the year. In the UK, this coming Black Friday is predicted to be the first ever £1 billion shopping day.And in the U.S, a staggering $80 billion has been forecasted to be spent over the Black Friday weekend into Cyber Monday!In this webinar taking place on Wednesday, 30th September at 4pm GMT and 11am EST; PCA Predict’s Henry Thomas, their resident Senior UX Expert and Web Develop...
EP 43: ClinicalGuard are $3 million+ a Year Amazon Sellers w/ Yale Zhang
October 13, 2015 07:20 - 50 minutes - 29 MBYale Zhang is a co-founder of Clinical Guard, a health and personal care device distribution business that generate 80% of their sales from Amazon.com and the remaining 20% from their website. They are a multi-million dollar 7-figure ecommerce business that have predominantly sold through amazon since 2008: Yale talks to us about: - How they have managed to grow their business on amazon - How they handle competition - How they win the coveted BUY BOX and more... Message from...
EP 42: Remarkety's Max Katsarelas on Increasing Sales w/ Personalization + Triggered Email Automation
October 06, 2015 09:56 - 1 hour - 36.9 MBAccording to a VentureBeat article: Mid-Sized businesses get an average ROI of 246% percent from Email Marketing - in Online Retail, this average might be higher.The devil however is in the detail….because the success of email marketing campaigns is down to execution. Well, my guest on today’s show is here to tell us exactly how. Max Katsarelas, is an email marketing automation expert and the Director of Marketing at Remarkety; the email marketing automation platform recommended by...
EP 41: How to Get Online Shoppers to Spend More i.e. Increasing Average Order Value
September 29, 2015 08:44 - 22 minutes - 20.8 MBThere are pretty much only 3 ways to drive more sales and grow your online retail business: Drive in more targeted traffic (customer acquisition), Increase the frequency of purchase (customer retention) and Getting customers to spend more when they shop (increase average order value) I am going to extensively take you through point #3: Getting your customers to spend more when they shop on your site i.e. increasing their Average Order Value (AOV). There are no show notes for ...
EP 40: Ecommerce SEO - 14 Highly Effective Brand Building Tactics that Build Backlinks
September 22, 2015 08:37 - 36 minutes - 33.8 MBToday's show is a solo show! I'm sharing tactics that you can employ in your online brand building and domain authority building strategy. With an SEO background, all of these tactics are proven tried and tested ways of building an ecommerce brand online that double-up as link acquisition activity as by-product (after brand reach to PEOPLE). I start off with the core SEO metrics that you must understand and track on both your site and that of your competitors such as: Trust Flow, ...
EP 39: How to Scale Ecommerce Growth with Quantitative Data, Psychology and Habit w/ André Morys
September 14, 2015 16:45 - 55 minutes - 31.6 MBMy guest on today’s show is André Morys; the founder of Web Arts AG - one of the largest and a leading world class Conversion Rate Optimization (CRO) agency based in Frankfurt, Germany. With leading global brands like: C&A, Konica, Minolta, Sage Accounting, O2 and Monsoon as clients. If you have attended any major Conversion Rate Optimisation conference in Europe, then you will most likely have heard André on today show speak. I met him and his team earlier this year at the Digita...
EP 38: 7 MUST-HAVE Ecommerce Email AutoResponder Sequence Series w/ John McIntyre
September 01, 2015 10:52 - 49 minutes - 34.3 MBIf you haven’t implemented an email marketing strategy for your store yet, you’re missing out big time. A properly-implemented email marketing campaign can lift revenue by as much as 50%. With that sort of potential, it boggles my mind how many mid-tier etailers that don't do email marketing. My guest on today’s show is John McIntyre who is also called the Auto Responder Guy - for good reason. John runs an email marketing consultancy focused on the implementation of advanced email m...
EP 37: 6 Steps to Help You Sell More over the Coming Holidays
August 27, 2015 05:00 - 24 minutes - 16.9 MBHow should you structure your marketing campaigns for the upcoming holiday selling season? On this episode of the 2X eCommerce Podcast Show, I shed a 6 step framework to use to sell more this holiday season for: - Black friday - friday after thanksgiving - Super saturday - Panic Saturday is the last Saturday before Christmas - Cyber Monday or Green Monday - 2nd monday in December - best sales day in december according to eBay - Boxing Day - December 26th post christmas sales in the U...
EP 36: How to Improve Retention and Customer Lifetime Value (CLV) w/ Alex McEachern, Sweet Tooth
August 25, 2015 05:00 - 36 minutes - 25.4 MBWhen it comes to Ecommerce Loyalty programs; one SaaS company seems to be leading the pack: Sweet Tooth (https://www.sweettoothrewards.com/). They deliver some of the highest quality content on customer retention and customer lifetime value. A name seems to pop up everytime I read their brilliant content: Alex McEachern; a customer retention expert and one of the top ecommerce loyalty marketing experts around. He is runs the Sweet Tooth blog and has immense knowledge in the domain of...
EP 35: The Single Most Important Thing to Do Right Now in Prep for the Holiday Selling Season
August 20, 2015 05:00 - 27 minutes - 18.6 MBWhat is the single most important thing I should be doing right now to prepare for the upcoming holiday selling season? The single most important thing to do right now is to have a thorough analysis of your performance from last year's holidays; for Black Friday, Cyber Monday and pre-Christmas. Outline and section out your analysis as follows: 1. Stock control and management, 2. Traffic 3. Marketing & PR 4. Marketplaces 5. Website Sales, Discounts and Offers 6. Fulfilment 7. Financia...
EP 34: Mission Belt's Journey from Shark Tank Pitch to Fledgling Multimillion Dollar Company, w/ Nate Holzapfel
August 18, 2015 05:00 - 56 minutes - 32.3 MBI talk with Nate Holzapfel, the founder of Mission Belt, a micro-adjustable belt that was successfully pitched and funded by Daymond John on the US TV show Shark Tank. We talk about the effect of Daymond and Shark Tank on business; prior to show, Mission Belt sold $39,000 in 3 months and after the show, $1million in 3½ weeks, and now turns-over multi-million dollars ever since. We discuss this company’s “right fit” team and it's hiring culture in Utah. We are also privy a range of ju...
EP 33: How to Thrive as an Ecommerce Merchandiser of other Brands
August 13, 2015 05:00 - 23 minutes - 16.3 MBSelling other brands is a challenge but can still be rewarding. This is a follow on talk from episode 30: What Kind of Ecommerce Business Are You Building? Where I provided the only two routes to selling online: Sell products from a range of brands Vs designing, inventing, developing, manufacturing and sell ‘direct-to-consumer’ (D2C). In this episode, I explore various tactics you can employ as a merchandiser of a range of brands to thrive. Sign Up to My Newsletter on: http://2xeco...
EP 32: LOVE WITH FOOD, a Super Fast Growth Organic Snack Subscription Ecommerce Business w/ Aihui Ong, Founder
August 11, 2015 05:00 - 1 hour - 37.7 MBAihui Ong 爱慧 (pronounced as I-WE) is the founder and CEO of a Silicon Valley based subscription ecommerce snack business most of our U.S listeners will have heard off: Love With Food. For as low as $10/month, Love with Food provides organic or all-natural snack boxes on a monthly subscription basis. These boxes tend to be packed with hard to find snacks that are typically not in grocery stores - its like a discovery engine that helps its health conscious customers find new healthy sn...
EP 31: Scaling Mid-Tier Ecommerce with Customer Lifecycle Data and Personalisation w/ Ivan Mazour, Ometria
August 04, 2015 11:00 - 1 hour - 68.2 MBToday’s show is particularly quite exciting: that is because if you are signed up to my newsletter, you'll know by now how I bang on about how fundamental repeat customers are to achieving ecommerce success - and how repeats customers are truly the lifeblood of most ecommerce businesses. So, I did some digging around for Ecommerce customer retention platforms and came across Ometria (https://www.ometria.com/); a predictive Ecommerce Customer Lifecycle Marketing platform that helps mi...
EP 30: What Kind of Ecommerce Business Are You Building?
July 30, 2015 06:00 - 11 minutes - 6.53 MBThere are two major routes in the business of online retail, you either: Sell products from a range of brands and in other words ‘curate’ a range and offering of products for your target market. You’d most likely be a specialist i.e. like a store selling only high end headphones, or wooden floors or affordable leather goods. Margins are typically slim in this instance and you’d find that Amazon dominates a significant number of verticals. You need to dig deep to position your store ...
EP 29: How Lean Ecommerce Startup: Lostmy.Name Sold ($15m) 600,000 Copies of a Personlised Childrens’ Story Book in 2 years
July 28, 2015 11:00 - 1 hour - 43 MBLost My Name (https://www.lostmy.name/) is a London based digital publishing and ecommerce start-up, that has sold close to 600,000 copies of a single personalised book titled: “The Little Boy/Girl Who Lost His/Her Name" to 136 countries in just 3 years. They had the highest ever valuation on Dragons Dens (for U.S. listeners, this is the UK equivalent of Shark Tank). The have grown by a staggering 1,500% in a single Year. They refer to their business as a ‘full-stack’ business - whic...
EP 28: Facebook Advertising for Ecommerce Rundown with CPC Strategy w/ Stephen Kerner
July 21, 2015 11:00 - 1 hour - 42.1 MBThis is my third and final interview with CPC Strategy - the paid search management agency with a specialist focus in retail. This time we talk about Facebook Marketing for Ecommerce (and YES, Facebook advertising traffic does convert). We cover: - The various types of Facebook advertising campaigns specific to retail - How to set up your Facebook advertising campaigns - What the low hanging fruit available ecommerce in fb advertising are today - Retargeting, dynamic product ads and...
EP 27: How to Find, Hire and Retain Great Magento Developers and Agencies w/ Tim Reynolds
July 14, 2015 11:00 - 51 minutes - 35.1 MBHow do you find; not just a good magento developer but a great one? In this episode, I am going to be talking with the Chief Technology Officer of a Magento development agency (Envalo) who is Magento Certified as well as a Co-author of a book titled: "Magento for Developers". He will flesh out what it takes to hire and retain in-house or freelance Magento developers and Magento development agencies. Do stay tuned! About Tim Reynolds Tim is Co-founder and Chief Technology Officer at ...
EP 26: Amazon Product Advertising Masterclass with CPC Strategy w/ Rick Backus
July 07, 2015 11:00 - 47 minutes - 33 MBThis is the 2nd of a 3-part series with CPC Strategy - the paid search management agency with a specialist focus in retail. This episode is dedicated to how to effectively run Amazon Product Advertising campaigns and why it must not be ignored as a paid customer acquisition channel in e-commerce. We cover pretty much everything retailers need to know about AMAZON ADVERTISING today. Stay tuned and be prepared to take a load of notes! Based on this article: http://www.cpcstrategy.com/b...
EP 25: UK Shoppers Expect Three-hour Delivery Window for eCommerce Purchases - Honeywell
July 02, 2015 05:00 - 19 minutes - 13.1 MBMore and more UK consumers are shopping online and they increasingly expect retailers to provide more convenient delivery options to accommodate their busy schedules. In fact, the three-hour delivery window has now become a standard expectation among the majority of UK shoppers, according to new research* carried out by Honeywell. Jeff Taylor is the Transport & Logistics Director at Honeywell Scanning & Mobility for Europe, Middle East, India & Africa (EMEIA). Jeff has been in the m...
EP 24: HOOKED: Building a Habit Forming eCommerce Business - Nir Eyal
June 30, 2015 11:00 - 30 minutes - 20.9 MBI am SUPER excited to have Nir Eyal with me on the 2X eCommerce Podcast show today! Nir is the author of New York Times best selling book about consumer psychology and technology: Hooked: How to Build Habit-Forming Products. He is a prominent figure in the silicon valley startup scene with specialist expertise in product development and consumer psychology Nir’s HOOKED model fleshes out the BUILD phase of Eric Reiss' build-measure-learn feedback loop, LEAN methodology. Nir's work is...
EP 23: Raising Capital for Ecommerce: Angels, VCs, Kickstarter - Marvin Weinberger, Innovation Factory
June 23, 2015 11:00 - 50 minutes - 34.7 MBOn today’s episode we talk MONEY….MONEY….MONEY. By that I mean raising CAPITAL for ECOMMERCE. I am going to be speaking about the current options available beyond Family and Friends: RAISING SEED CAPITAL FROM ANGEL INVESTORS and CROWDFUNDING from a VETERAN ENTREPRENEUR: Marvin Weinberger, who has just surpassed his KICKSTARTER GOAL BY ALMOST 500%. Marvin is a serial entrepreneur, an inventor and expert in raising funds with Angel Investors, VCs and more recently on Kickstarter. He ...
EP 22: Part 2: AdWords for eCommerce [Remarketing & Text Ads] with CPC Strategy - Jeff Coleman
June 16, 2015 11:00 - 26 minutes - 18.2 MBHope you enjoyed Part I of the AdWords for eCommerce interview with Jeff Coleman of CPC Strategy. In Part 2 of interview we speak in depth about Remarketing, Text Ads, Day to Day Campaign Management and Jeff's Favourite Tools for campaign management. Remember to grab a pen and paper to take notes! More about Jeff: Jeff is the Director of Retail Search at CPC Strategy and also oversees the Structured Data Department and CPC Training Program. He founded CPC University- a program dedic...
EP 21: Part I: AdWords for eCommerce [Google Shopping] with CPC Strategy - Jeff Coleman
June 09, 2015 11:00 - 51 minutes - 35.2 MBThis is the first part of my AdWords for eCommerce interview with Jeff Coleman, Director of Retail Search at CPC Strategy. CPC strategy are a well respected paid search management agency with a specialist focus in retail. In the part of the interview we will speak in depth about Google Shopping Ads or Google Product Listing Ads (PLA). We cover pretty much everything retailers need to know about Google Shopping Ads today. You are bound to take a LOT of notes whilst listening to this o...
EP 20: Ex-Amazon.com Personalization Expert Talks about Upselling and Cross Selling - Saurabh Nangia, Founder TargetingMantra
June 02, 2015 11:00 - 47 minutes - 33 MBWe are talking about harnessing Personalisation and Machine Learning to Upsell and Cross Sell more Products in an online retail context. Saurabh Nangia - the Founder and CEO of TargetingMantra - a SaaS based personalization and targeting platform that enables small and medium sized e-commerce companies cross-sell, and up-sell, like Amazon. Saurabh has an MSc in Machine Learning, 5 patents pending in the recommendations domain, and is a renowned speaker on machine learning, personalis...
EP 19: BoardsDirect.co.uk - Returning Customers Are a Sign of the Health of Our Business
May 26, 2015 11:00 - 51 minutes - 35.1 MBPaul Pinder is my guest on today’s show: he is in his early 50s and is a co-founder of a Nottingham, UK based online retail business: boardsdirect.co.uk. He started Boards Direct, which sells whiteboards and noticeboards just 5 years ago with a capital outlay of £2,000 (or $3,000) and is now geared to turning-over £3 millions (or just under $5 million) this financial year with no overdrafts, loans or external funding. He gets brutally honest with me on this show about business fundam...