2X eCommerce Podcast
511 episodes - English - Latest episode: 24 days ago - ★★★★★ - 51 ratingsHosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
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Episodes
SE3 EP40: How to Establish Product Differentiation with Licensing
June 20, 2018 06:00 - 40 minutes - 37 MBOn this episode of the 2X eCommerce Podcast, I interview Paul Miller. He is an eCommerce business expert, that helps eCommerce businesses exponentially scale their product offering and revenues through brand licensing. Paul’s story is quite interesting because he started off his ecommerce journey as an Amazon Private Label seller. He was able to build a thriving headphone brand on and off Amazon’s marketplace called CozyPhones. In a bid to take CozyPhones to the next level, he d...
SE3 EP39: mxed app: Dropshipping Platform for Official Licensed Products from U.S based Suppliers
June 13, 2018 07:00 - 35 minutes - 32.4 MBIf you recall my interview with Oberlo on SE3 EP07 - Is DropShipping a Viable Model for Scale?, we discussed the viability of the ecommerce model of dropshipping from China selling to your local or a global market. As you are probably already aware from that episode, dropshipping from China is fraught with inefficiencies, particularly around fulfilment and customer experience. My guest on today’s episode, Yaw Owusu has built a platform similar to Oberlo that primarily allows e-tail...
SE3 EP38: May 2018 Ecommerce Round Up - What You Should Know
June 06, 2018 10:36 - 21 minutes - 19.8 MBOn this episode, I’ll be talking about key developments and news headlines in the month of May, that everyone involved in ecommerce should be aware of. #1: Magento’s Acquisition - Adobe Acquires Shopify Rival Magento for $1.7B - May 21, 2018 EBay spinoff's value goes from $150 million to $1.68 billion in Adobe buyout. The acquisition is expected to help Adobe compete with cloud-based marketing, sales and service offerings from Salesforce.com (NYSE:CRM), which bought Demandware In...
SE3 EP37: ♺ Rethinking the eCommerce Growth Triangle - The eCommerce Growth Pyramid ♺
May 30, 2018 22:10 - 18 minutes - 16.9 MBOn this episode: I talk about the eCommerce Growth Triangle. It is a framework I developed over a year ago. Which pretty much concludes that in order to grow and scale a thriving eCommerce business, you should be: Vertically integrated (manufacture your products) Have retention built into your product Create a Word of mouth viral loop The principles above still hold true but have evolved into an updated model I have created call the eCommerce Growth Pyramid. I talk about it o...
SE3 EP36: How to Leverage 3PL Distributed Fulfilment Networks and Dropship Suppliers for Growth
May 23, 2018 07:00 - 41 minutes - 38 MBOn this episode, we are going to talking about how to leverage sales growth through 3PL Distributed Fulfilment Networks + Dropshippers. Today’s guest is Sina Djafari - he runs a service called Duoplane. Duoplane helps online retailers bridge complicated communications and confirmations with their suppliers in real time. Sina is an accomplished online retailer himself -he managed to sell his contemporary furniture store, Design Public, prior to starting Duoplane. His platform is ...
SE3 EP35: Google I/O 2018 Conference - ALL Major Announcements that will Impact Ecommerce
May 16, 2018 11:12 - 33 minutes - 30.6 MBPlease VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards! Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ Thank you for your continued support for the show. On this episode of the 2X eCommerce Po...
SE3 EP34: Need Your VOTE: Best Online Talk Show in the Business Category (Finalist)
May 14, 2018 15:04 - 4 minutes - 3.79 MBPlease VOTE for us here: http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ The 2X eCommerce Podcast has just been nominated for the Best Online Talk Show in the Business Category (Finalist) at this year’s Mixcloud Online Radio Awards! Please VOTE by just clicking the link below and then tap 'Vote Kunle Campbell, 2X eCommerce' http://www.mora.fm/nominee/kunle-campbell-2x-ecommerce/ Thank you for your continued support for the show. --- SPONSORS: This episode is bro...
SE3 EP33: The Current Opportunities for Etailers in Print on Demand (POD) /w Teespring
May 09, 2018 06:00 - 39 minutes - 36.4 MBOn this episode, I have a guest from the Print On Demand Platform TEESPRING! He is Teespring's VP of Commercial, Chris Lamontagne, and has led Teespring growth efforts over this current period of rapid growth for the platform. People all over the world use the Teespring platform to create more than 50,000 designs on a daily basis and the company recently announced its expansion to Asia. We talk about a range of topics including How ecommerce businesses can use POD as a brandi...
SE3 EP32: Messenger Marketing Automation for eCommerce w/ Founder of ManyChat, Mikael Yang
May 02, 2018 10:43 - 49 minutes - 45.5 MBOn today’s episode, I am joined by Mikael Yang. He is Co-Founder and CEO of ManyChat, a chatbot platform that allows businesses to create a Facebook Messenger chatbots in minutes. We will be talking about what Mikael refers to as the biggest sales and marketing revolution in decades - the transition from communicating with your prospects and customers via email to chat messengers. I personally use ManyChat Mikael Launched ManyChat in 2015, and has grown the platform to suppor...
SE3 EP31: Campaign Management - Analysing Performance and Making Decisions (DAY 5) ~ Pillars of a Rock Solid Facebook Ads Strategy
April 27, 2018 07:00 - 22 minutes - 20.8 MBIf you are an online retailer and looking to scale your sales further through Facebook advertising, check out Kunle's agency:2xmedia.co. It caters specifically for ecommerce businesses. Get in touch to apply. Campaign Management: Analysing your Ads and Decision making Knowing when to stop or scale an Adset in a Facebook Ads campaign, balls down to analysing key performance metrics you establish in your campaigns. I set up my Adset reports in two ways. The first way is what...
SE3 EP30: Scaling Your Campaign AdSets (DAY 4) ~ Pillars of a Rock Solid Facebook Ads Strategy
April 26, 2018 07:00 - 20 minutes - 19.1 MBFor media buying specific to eCommerce, check out 2xmedia.co. 4 Ways of Scaling a Campaign Campaign doing well - what do you do to SCALE up? OPTION 1: Increase Budget Gradually Increase daily budget by 20% every 3 days The algorithm needs 2-3 days to adjust. The first day of SCALE, ROI may be negative. Change the budget within the first 3 hours after midnight of the ad account time zone OPTION 2: Duplicate Winning Adset - Vertical Scaling Leave existing working adsets Duplica...
SE3 EP29: Creatives and Placements (DAY 3) ~ Pillars of a Rock Solid Facebook Ads Strategy
April 25, 2018 07:00 - 20 minutes - 19.1 MBCreatives for Facebook Advertising: Video is King The aim of every Facebook advertising ad campaign is to go VIRAL Facebook, Instagram, Messenger, and Audience Network Retargeting Patience Budget - you need 7 days tasing on most occasions. Remember that Instagram/ Facebook/ Messenger are very different placements. Try to separate ads running on Instagram News Feed, Instagram Stories, Facebook News Feed, Sponsored Messages and Messenger Home for all of our campaigns. This was...
SE3 EP28: Budget and Bidding - Ad Auction (DAY 2) ~ Pillars of a Rock Solid Facebook Ads Strategy
April 24, 2018 11:35 - 26 minutes - 24.5 MBA fundamental understanding of Facebook Advertising is that like Google AdWords and even eBay it runs on an AUCTION system called Ad Auction. For each ad impression, Facebook's ad auction system selects the best ads to run based on two criteria 1: The Ads' maximum bids and 2: The Ad performance. Ads perform against each other. Facebook only charges you the bid necessary to win the auction. The bid that eventually wins the auction may be lower than the maximum bid you've set ...
SE3 EP27: Audiences and Targeting (DAY 1) ~ Pillars of a Rock Solid Facebook Ads Strategy
April 23, 2018 05:54 - 20 minutes - 18.6 MBEpisode 1: Audiences and Targeting On this episode, I about going to be talking about the pillars of a rock solid Facebook advertising Strategy. Audiences and Targeting Bidding and Budgeting in the auction Creative Before I start that I want to talk about how important it is to have a validated product. If you have a product people want, you are using Facebook to find more people at scale that want your product. Most other elements in Facebook advertising, support the above. ...
SE3 EP26: 5-Day Facebook Ads for Ecommerce Series
April 21, 2018 22:21 - 4 minutes - 4 MBBrace yourselves, we are going to publishing a 5-day series on getting started with Facebook advertising for online retailers.
SE3 EP25: ♺ Categories of Ecommerce Business Models ♺
April 18, 2018 18:12 - 21 minutes - 19.9 MBHello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping you sell more in your online store… ----------- What Kind of eCommerce Business do you run or intend to run? Creating a compelling value proposition requires a grounded understanding of your business ...
SE3 EP24: How Direct to Consumer (D2C) Brands, MVMT, Casper, Brooklinen Use Facebook Ads & Paid Social Ads to SCALE
April 11, 2018 12:31 - 41 minutes - 38.2 MBOn this episode of the 2X eCommerce Podcast Show, we are going to talk about how rapid growth direct-to-consumer (D2C) eCommerce brands use Paid Social Media to scale quickly. I am joined by Steve Dinelli, the founder of direct response agency, Blackbird Garage. Over the last 3-years, Blackbird Garage has helped 6 D2C retail brands exceed $60 million in revenue in less than one year. The specialise in paid customer acquisition on Facebook, Pinterest and Google Adwords. Steve Din...
SE3 EP23: How Teddy Stratford Zip Fit Shirts Built a Strong Memorable Brand Story w/ Bryan Davis
April 04, 2018 21:49 - 48 minutes - 44.7 MBOn this episode of the 2X eCommerce Podcast Show, I have a discussion with the founder of Teddy Stratford Zip Fit Shirts, Bryan Davis about how he was able to build a rock solid brand story for his menswear brand, whilst staying authentic to his core values. I came across a Teddy Stratford video Ad on Instagram and was blown away by about not only how clever their product was but also how succinct, and memorable the presentation of their brand story was presented. I saved the ad...
SE3 EP22: March 2018 Ecommerce Round Up - What You Should Know
March 31, 2018 12:52 - 21 minutes - 20 MBOn this episode I’ll be talking about key developments and news headlines in the month of March, that everyone involved in ecommerce should be aware of. Store closures: Abercrombie to close down 60 stores UK electronic’s retailers Maplin closing down Toys R Us sadly closing down and the ironic departure of Charles Lazarus at 94, Toy R Us’ founder. Facebook / Cambridge Analytica - marketing lessons for ecommerce Google’s index for SEO has gone mobile first Voice based ec...
SE3 EP21: Instagram is the Most Widely Read Glossy Magazine on the Planet - How to Use it In Ecommerce
March 28, 2018 14:12 - 21 minutes - 19.4 MBIn ecommerce people buy pictures. - they buy a transformation - they buy a solution - they buy a narrative Audiovisuals i.e. video helps further sell painkiller products some vitamin products such as fashion can thrive with just visuals. but if you are trying to sell the next groundbreaking blender or a ‘new way’ to do something through your product, best to get a demo video out or a series of demo videos out that nail your value proposition. So why Instagram you will ask? well....
SE3 EP20: SHOP Blockchain Protocol Aims to Decentralise Retail & Give Shoppers Full Control Over their Data
March 21, 2018 13:55 - 42 minutes - 38.6 MBOn today's episode, we are going to learning about a new retail-focused blockchain protocol that aims to decentralise Retail on the Ethereum Blockchain. The name of the protocol is $HOP or SHOP and a Co-Founder, John Wantz joins me to talk about how the protocol aims to decentralise retail and ecommerce. The protocol will provide Shoppers and retail brands access to the SHOP decentralized data marketplace. Shoppers will be provided with a SHOP Token enabled wallet that will be...
SE3 EP19: Ecommerce Email Funnels - how to STOP leaking revenue in your funnels w/ Dylan Kelley
March 14, 2018 06:00 - 50 minutes - 46.4 MBOn this episode of the 2X eCommerce Podcast, we are going to be talking about EMAIL FUNNELS and how to STOP leaking revenue in your funnels. Here is what we cover: - The easiest way to generate revenue with email marketing - How to rapidly grow your email list - How to convert email subscribers into customers - How to get more repeat purchases - The three fundamental emails funnels that generate instant ROI: Welcome Series, Retention Series, Cart Abandonment Series - Other email f...
SE3 EP18: The Cost of Failed Deliveries in Ecommerce w/ Chris Boaz, PCA Predict
March 07, 2018 14:06 - 29 minutes - 27.2 MBDid you know that 62% of online shoppers have experienced a late or failed delivery due to bad address data and that it cost about $14/£14 per failed delivery. I spoke with Chris Boaz, Head of Marketing at PCA Predict, an address verification company whose technology power checkout pages for thousands of merchants about a recent report that they produced about the implications of failed deliveries to etailers. Here are some of their main findings: * 1 in 20 online orders never r...
SE3 EP17: Accepting Bitcoin and Cryptocurrency Alt Coins in Online Retail w/ Mike Olthoff, Coincards.ca
February 28, 2018 11:57 - 38 minutes - 35.2 MBOn this episode of the 2X eCommerce podcast show, we are going to talking about how to accept bitcoin and cryptocurrencies in your online retail store. Mike Olthoff, CEO and Founder of Coincards.ca - a Canadian online gift card marketplace which was created solely to help clients spend their cryptocurrencies in stores which wouldn't take it directly. Coincards.ca has thousands of Canadian customers that spend bitcoin on Gift cards to help make bitcoin more usable in their day to...
SE3 EP16: How to Scale Winning Facebook AdSets in eCommerce Facebook Ad Campaigns
February 21, 2018 16:29 - 30 minutes - 68.7 MBHere is how I managed to scale out an fb ad campaign by close to 200% month-on-month without compromising on ROI. In this video, I share the 4 methods of scaling winning Facebook AdSets. Scaling Method #1: Incremental Budget 🤔 Scaling Method #2: Duplication Method 👯♀️ Scaling Method #3: Audience Scaling 📈 Scaling Method #4: Backend Scale 🥅 Watch this webinar on YouTube here: https://youtu.be/W7fthTbgok8 --- SPONSORS: This episode is brought to you by: .STORE .S...
SE3 EP15: Shinesty is Using Event Driven Commerce and Amplified Visual Content to Scale
February 14, 2018 06:00 - 42 minutes - 39 MBHow an outlandish costume clothing company managed to hit 8 figures in revenue by scaling attention on social media through eye popping video and video content. Shinesty creates costumes and vintage clothing for events and in the process have embedded their brand into fond memories of their customers. Shinesty was founded just three years ago and has been 2X scaling year-on-year. They are now a $10M+ 8-figure in revenue company. They utilize pattern interrupt visual and video co...
SE3 EP14: The Astronomical Growth of Shopify Plus
February 07, 2018 06:00 - 44 minutes - 40.3 MBSo back in SE3 EP02, I talked about WHY I WAS WRONG ABOUT SHOPIFY. My key takeaway was: Focus Less on Tech and more on Marketing My advice was: to use a hosted ecommerce platforms such as Shopify to scale your business * Agility * Speed to market * Modularity via the app store * Integration to a large degree is a breeze * You get shedloads out of the box The LOWDOWN is that you do a lot less technical tinkering and get on with marketing and selling products At scale or mid-tier,...
SE3 EP13: The Case of eCommerce Experts
January 31, 2018 12:32 - 16 minutes - 15.1 MBThis is a very candid and honest episode, I pounder on the label 'expert'. I have been referred as an 'expert' in the ecommerce space a few too many times. I might be an 'expert' to some, but over the past few months, I have learnt from true entrepreneurial ecommerce experts. The key to establishing which expert to follow is understanding where you want to go in ecommerce. If you work for an online retailer or a consultant for a number of online retailers, then most experts you w...
SE3 EP12: How to Build and Sell an eCommerce Business with Maximum Asset Value
January 22, 2018 06:00 - 41 minutes - 37.6 MBOn this episode we talk about how to build your ecommerce business in 2018, in preparation for a sale or exit sometime in the future. I am joined by Thomas Smale; the Founder of FE International, a leading website brokerage firm. Thomas specializes in advising in the M&A of SaaS, e-commerce, affiliate and content businesses. He has consulted hundreds of internet entrepreneurs on exit strategy, growth and business development. FE International offers comprehensive exit plannin...
SE3 EP11: LIFE CHANGING BOOKS TO READ IN 2018
January 15, 2018 11:39 - 38 minutes - 34.9 MBHAPPY NEW YEAR FOLKS! It has been quite a while...exactly 56 days since my last episode! On this episode, I explain where I've been and what I've been up to. As 2018 starts off in full swing, I drop some knaw-ledge bombs on this episode, Tai Lopez style 😜. On a more serious note, I talk about books that have made a longlasting impact in my personal, professional and business life. I categorise them into: LIFE CHANGING BOOKS The ONE Thing by Gary Keller The Subtle Art of N...
SE3 EP10: Building Out Ecommerce Sales Funnels on Facebook Ads
November 20, 2017 01:06 - 22 minutes - 20.7 MBOn this webinar, I talk about ecommerce funnels using Facebook. I am running a webinar tomorrow. Sign up for it here: https://events.genndi.com/register/169105139238452231/bca4623575 --- SPONSORS: This episode is brought to you by Klaviyo Klaviyo is a game-changing email automation tool specifically built for scaling eCommerce businesses. I am not just saying it…I use Klaviyo in my ecommerce store as well in a number of stores I advise for. With Klaviyo, i...
SE3 EP09: How a Traditional Retail Furniture Brand, SCANDIS, got OmniChannel Commerce Right
November 13, 2017 06:00 - 1 hour - 85 MBSCANDIS is the eCommerce division of Scandinavian Designs and Dania Furniture. The first Scandinavian Designs store opened its doors in San Rafael, California in 1963 to cater to the contemporary home furnishing needs brought on by the huge wave of mid-century modern homes emerging in neighbourhoods throughout the west coast. In keeping with this architectural design movement, stores soon opened across northern and southern California, and later in Washington, Oregon, Nevada, Colora...
SE3 EP08: Scaling from DropShip Ecommerce to a $22m Revenue Private Label Etailer DAZADI
November 06, 2017 00:00 - 55 minutes - 75.6 MBJason Boyce is one of three Co-Founders at Dazadi.com a home recreational product online retailer of basketball hoops, game tables, fitness equipment, and much more. He has over 13 years ecommerce experience and started Dazadi.com in 2002 with his 3 brothers. They have over 10,000 products on their site with 100K SKUs and sell on all major marketplaces in the U.S and Canada. Over my interview with Jason, I discovered that Dazadi's strength actually lies in marketplace selling. A s...
SE3 EP07: Is DropShipping a Viable Model for Scale? Interview w/ Oberlo's Co-Founder, Tomas Šlimas
October 30, 2017 11:27 - 47 minutes - 86.7 MBThe mention of 'dropshipping' often denotes either poor ecommerce customer experience and lack of supply chain control or some 'guru' trying to sell online courses on how to start an ecommerce business. A search on YouTube for 'ecommerce' returns a tonne of results related to dropshipping as a means to escape the 9-5 and upsells to online courses. My take has been and still is, a business with poor customer experience is impossible to profitably scale; and so dropshipping as a vi...
SE3 EP06: How Embracing Change Enables Sabina Build Location Free Ecommerce Businesses
October 23, 2017 18:26 - 1 hour - 102 MBSabina embodies the true meaning of finding freedom through entrepreneurship and the embrace of change. She alongside her family are digital nomads in the true sense of the term. She is a self-taught entrepreneur; and a Co-Founder of two husband and wife run ecommerce businesses, Veppo Cigs and Taza Designs. I invited Sabina to the show to share her unique and memorable story about the need to embrace change in order to grow both your mindset and business. Change can be difficult...
SE3 EP05: How to Drive More eCommerce Conversions through Copywriting & CRO w/ Kaleigh Moore
October 16, 2017 01:00 - 43 minutes - 99.8 MBLocated in Central Illinois, Kaleigh Moore primarily crafts blog content for SaaS and eCommerce companies. She has been copywriting for the last four years under the brand Lumen. She had an Etsy store when she was 19 and ran the business for five years. She had a successful vintage jewellery company where she designed and assembled jewellery pieces. It was from that company where she learned about marketing and specifically the power of email marketing. According to her, email mar...
SE3 EP04: Scaling Direct-to-Consumer Ecommerce Growth w/ Category Expansion & Investment
October 09, 2017 12:26 - 42 minutes - 97.5 MBOne of the most downloaded episodes last season was Brand Authenticity, Selling Direct to Consumer and Gaining PR Traction [Physical Product Podcast EP:02] with Scott Gabrielson, founder of Oliver Cabell. A minimalist high-end bag and accessories company. On this episode, I bring Scott again to share the progress of his brand. What really initially impressed me was not only Oliver Cabell's very well designed Italian made products but the execution of the media - both mainstream an...
SE3 EP03: KING FITNESS ~ How to build a Lean Direct-to-Consumer eCommerce Brand 📈
October 02, 2017 11:53 - 44 minutes - 102 MBJoe is an ecommerce entrepreneur and the founder of KING.fitness - he used to be a freelance designer for global brands such as Coca-Cola, American Express and Unilever. He recently decided to apply his design skills into a physical product brand called King Fitness - a sports brand with a focus on high-quality gym accessories. I actually pre-ordered one of his products - the King Fitness gym bag via an Instagram ad. I was put on a pre-sales list and eventually received my order...
SE3 EP02 - Why I was wrong about Shopify...😥
September 24, 2017 22:55 - 16 minutes - 14.8 MBI'm back and today's episode is a solo show. I give updates on what I was up to over the summer break and how I intend spending the next quarter. There are going to be some changes in the format of the show - I shed some more light on these changes. --- Back to Shopify...as may already know, I come from a marketing consulting background and initially thought that only serious businesses use Magento for ecommerce. God was I wrong and I take my words back. I am a converted S...
SE3 EP01: TROUVA, an eCommerce marketplace that achieved 1,509% growth in 18 months
September 18, 2017 05:49 - 45 minutes - 62.1 MBOn this episode, I am joined by Mark Patchett, Marketing Director at Trouva (https://www.trouva.com/). Trouva is marketplace platform for boutique retail shops dotted across the UK and Europe. Trouve curates products, accepts payments and fulfils orders on behalf of listed partner stores. They are really in the business of logistics. The platform eliminates the work of maintaining an online store by providing a shop with the software, customer service, and delivery teams needed to...
EP15: ISSARA LEATHER: How Rosh is Building an Agile Direct-to-Consumer Fashion Brand
July 27, 2017 03:00 - 57 minutes - 79.6 MBRosh is the founder of ISSARA – an ethical minimal leather good brand. ISSARA operates in the affordable luxury space. ISSARA is what I refer to as an agile eCommerce brand. They make every single bag they product to order with a zero waste supply chain. w/ Rosh Govindaraj Founder, ISSARA.
SE2 EP25: eCommerce Domain Names Consider a .STORE
July 24, 2017 06:00 - 17 minutes - 16.3 MBHello! This is KUNLE CAMPBELL OF THE 2X ECOMMERCE PODCAST SHOW …THE Podcast dedicated to STRATEGIC GROWTH FOR ONLINE RETAILERS You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… So Today’s show I talk about: strategically choosing domain names to help grow your brand. domain name dos and don'ts Building the core of your brand using the .ST...
SE2 EP24: Why SEO is Reactive Marketing and what to do about it
July 17, 2017 18:20 - 17 minutes - 15.7 MBOn this episode, I focus on driving your SEO visibility through brand name search and not generic keyword search volume. Search volume is finite… Brand name search volume is relatively less finite… Get technical SEO sorted keyword research should align with both your current and potential product offering Beyond tech SEO, focus on brand building…it makes every other
SE2 EP23: YOUR WHY is not what you SAY...acting out your WHY is what matters
July 10, 2017 19:19 - 20 minutes - 18.8 MBWHY - we believe in thinking differently (PURPOSE - CAUSE - BELIEF) What - we do How - we are difference USP / Differentiation APPLE: Inspired leaders and organisations think act communicate from the inside-out we make great computers beautifully designed action Everything we do we BELIEVE in challenging the status co we BELIVE in doing things differently The way we challenge the STATUS co is by our products Beautifully designed, Easy to use, and User friendly We j...
SE2 EP22: SHOPIFY PAY & the Instant Payments Space.
July 03, 2017 13:24 - 15 minutes - 14.3 MBHello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- Reducing friction and shopping cart abandonment is key on every eCommerce manager’s and store owners mind. how can I replicate an Apple Pay experience or ...
SE2 EP21: What is your BIG Idea?
June 26, 2017 06:00 - 18 minutes - 17.4 MBHello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- This episode is focused on single product eCommerce businesses… that want to own a specific category. Let me give some examples of single product direc...
SE2 EP20: Instagram Fashion Ecommerce
June 12, 2017 10:46 - 16 minutes - 14.8 MBHello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- This episode is based on the Bloomberg article 'Instagram Killed the Retail Store'. Kunle talks about why Instagram is the go-to resource for fashion dec...
EP14: TrueFacet a 'Controlled eCommerce Marketplace' that Handles & Vets Physical Products
April 13, 2017 06:00 - 47 minutes - 110 MBTrueFacet is a New York-based online marketplace for authentic pre-owned designer watches and jewellery from the most luxury of brands like Cartier, Bulgari, Patek Philippe, and Van Cleef and Arpels. Tirath Kamdar, CEO and Co-Founder of TrueFacet discusses how himself and his team are building a 'controlled' eCommerce marketplace for luxury physical products. Tirath has over a decade of experience in the jewellery industry in retail and manufacturing, as well as comes from a fam...
SE2 EP19: QUALITY OF INFORMATION YOU CONSUME
April 10, 2017 06:00 - 18 minutes - 17.2 MBHello! This is Kunle Campbell of the 2X eCommerce Podcast Show...THE Podcast dedicated to Strategic Growth for Online Retailers. You, my listeners, either ask me questions on Twitter using the hashtag #2XeCommerce OR I teach you about specific MARKETING tactics geared to helping your sell more in your online store… ----------- Steps to solve a problem or get into something new 1. Read at 2-4 books on the subject 2. Build a virtual mastermind or round table of trusted experts (t...
How this Marketer 10X'd Product Sales with the Classic 4P's of Marketing Framework [Physical Product Business Podcast: EP13]
April 06, 2017 09:23 - 50 minutes - 117 MBPLEASE SUBSCRIBE TO THIS CHANNEL: if you enjoyed the interview. We are also on YouTube, here is where you can SUBSCRIBE: https://www.youtube.com/channel/UCfZrWNt4L8CQqdulAOv2n6g --------------------------------------------------------------------------------------------- On this episode, we are joined by Trevor Longino; he was the Head of Marketing & PR at a video games online retail store, GOG.com. He grew GOG.com's revenues from mid-six figures annually to mid-seven figures mont...