SE3 EP47: ♺ What is your BIG Idea? ♺
2X eCommerce Podcast
English - August 01, 2018 14:12 - 18 minutes - 17.4 MB - ★★★★★ - 51 ratingsMarketing Business Entrepreneurship business digitalmarketing ecommerce etail etailers magento marketings multichannelretail omnichannel onlineretail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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This episode is focused on single product eCommerce businesses… that want to own a specific category.
Let me give some examples of single product direct to consumer businesses that own specific categories:
BELLROY.COM - back in 2010 they were first to the market in the flat wallet space…they have since expanded, iPad cases, key holders, and passport holders
MEUNDIES.COM - they are a digital-first brand selling underwear. ‘feel good undies’ that is what they all about
GYMSHARK.COM - they are fitness apparel direct to consumer brand founded by a millennial for millennials. Their BIG IDEA was trendy innovative, effective performance wear
HONEST.COM - are an eco-friendly catalog product business for baby and household products THEIR BIG IDEA - to give all children a better, safer start.
HERSCHELSUPPLY CO - are a minimalist fashion accessory product business that started out selling bags, THEIR BIG IDEA - timeless products with a fine regard for detail
....your turn!
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SPONSORS:
This episode is brought to you by:
Klaviyo
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