2X eCommerce Podcast
507 episodes - English - Latest episode: 5 days ago - ★★★★★ - 52 ratingsHosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
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Episodes
Maximising Your eCommerce Capital Raising and Funding Outcomes → Loonie Bloom
April 23, 2024 10:36 - 40 minutes - 36.9 MBIn this episode of the 2X eCommerce Podcast, Kunle Campbell sits down with Lonnie Bloom, an audit partner at Witham specializing in the e-commerce and technology sectors. Bloom recounts his journey from a budding interest in accounting to his pivotal role in navigating the financial complexities of e-commerce. He shares insights into the challenges and strategies critical for businesses in adapting to economic changes and consumer behavior shifts. The conversation then turns to the...
How to Make Better Pricing Decisions as an eCommerce Operator → Aaron Cowper
April 16, 2024 08:00 - 52 minutes - 95.5 MBIn today's episode of the 2X eCommerce Podcast, we dive into the nuanced world of eCommerce pricing strategies with Aaron Cowper, the mastermind behind ShopGrok. Host Kunle Campbell engages Aaron in a deep discussion on his evolution from a strategy consultant for global giants like PwC and McKinsey to founding ShopGrok, a pivotal force in shaping retail pricing strategies. Aaron's journey from consulting to entrepreneurship showcases a dedicated pursuit of optimizing pricing strate...
How to Transform Your eCommerce Business from Surviving to Thriving with CRO Mastery → Matthew Stafford
April 09, 2024 08:00 - 44 minutes - 41.1 MBIn today's episode of the 2X eCommerce Podcast, we dive into the intricacies of Conversion Rate Optimization (CRO) for ecommerce with Matthew Stafford, co-founder of Build Grow Scale. Host Kunle Campbell engages Stafford in a detailed discussion on the key factors that enable ecommerce businesses to grow from their initial million to over $10 million in revenue. Matthew highlights the significant role of the business owner in creating the right environment for growth, the need for ...
How ThriftBooks Became North America's Leading Second-Hand Bookseller → Mike Ward
April 02, 2024 13:00 - 1 hour - 114 MBIn today's episode of the 2X eCommerce Podcast, we delve into the remarkable journey of ThriftBooks, the leading secondhand books business in North America. Host Kunle Campbell interviews Mike Ward, the Chief Innovation Officer at ThriftBooks.com, exploring the company's evolution from a startup leveraging Amazon's platform to a dominant force in the direct-to-consumer (DTC) books market. Mike shares the inspiring story of leaving his day job to join the startup, emphasizing the s...
8D Method to Scale → Sabir Semerkant
March 26, 2024 09:00 - 1 hour - 176 MBOn today’s episode, Kunle is joined by Sabir Semerkant, CEO and Founder of Growth by Sabir, a program designed to maximize the growth potential of a business. The power of yes. Sabir has lived by saying yes throughout his life. His high school guidance counselor’s advice to take his second career option which is to become a computer scientist when he got discouraged by the long wait to do surgery as a neurosurgeon. When Jeff Horrowitz offered him to run his channel for Vitamin S...
"8-D Method" that has generated over $1 billion in eCommerce sales → Sabir Semerkant
March 26, 2024 09:00 - 1 hour - 176 MBOn today’s episode, Kunle is joined by Sabir Semerkant, CEO and Founder of Growth by Sabir, a program designed to maximize the growth potential of a business. The power of yes. Sabir has lived by saying yes throughout his life. His high school guidance counselor’s advice to take his second career option which is to become a computer scientist when he got discouraged by the long wait to do surgery as a neurosurgeon. When Jeff Horrowitz offered him to run his channel for Vitamin S...
How Shopify is Doubling Down on Enterprise Commerce → Bobby Morrison
March 19, 2024 12:43 - 53 minutes - 98.1 MBIn this episode, Bobby, the Chief Revenue Officer at Shopify, discusses the company's growth and positioning in the enterprise commerce market. He shares his career journey and highlights the strategy behind Shopify's foray into the enterprise space. Bobby explains Shopify's architecture and offering, including the concept of composable commerce. He also discusses the top reasons why enterprises choose Shopify, such as performance, total cost of ownership, and innovation. Bobby...
How Grip has Safely Shipped $1B worth of Perishables for DTC Brands → Juan Meisel
March 12, 2024 09:00 - 43 minutes - 80.4 MBOn today’s episode, Kunle is joined by Juan Meisel, Founder and CEO of Grip, a logistics company that handles frozen/refrigerated products all over the US smoothly and hassle-free. Juan Meisel used to work with ButcherBox, an animal-welfare-focused meat company that sources and delivers quality meat and seafood products. From $0 to $600 million, ButcherBox was able to grow and stay consistent with its mission. Eventually, Juan realized the need for hassle-free and careful handli...
How Holme and Hadfield are Using Community to Power Up their Product Development Process → Phil Hadfield
March 05, 2024 09:00 - 1 hour - 118 MBOn today's episode, we dive deep into the world of e-commerce, entrepreneurship, and building a brand that stands out in the crowded digital marketplace. Kunle speaks to Phil from Holme & Hadfield, a brand that has taken the e-commerce world by storm by focusing on creating meticulously designed organizers for watches, knives, and tech gear that cater to the modern consumer's desire for both functionality and aesthetics. Phil's journey is nothing short of inspirational. Starting...
How to Generate Awareness at Scale through Connected TV as Your #1 Top of Funnel Channel → Aditya Varanasi
February 27, 2024 09:00 - 49 minutes - 89.9 MBOn today’s episode, Kunle is joined by Aditya Varanasi, CEO of Awarity, a media agency that offers effective ad campaigns for small businesses through connected TV. Aditya Varanasi only dreamt of a stable and high-paying job so he decided to become a doctor. Little did he know that life had a different plan. He soon stumbled upon the world of digital marketing, fell in love, and built his own digital marketing agency, Awarity, and has been helping small businesses scale their ad...
The Only 4 Page Types That Matter in Your Frontend Customer Journey → Chase Clymer
February 21, 2024 04:18 - 57 minutes - 105 MBOn today’s episode, Kunle is joined by Chase Clymer, Co-Founder of Electric Eye, an agency helping brands optimize their Shopify page to create memorable and impactful customer experiences. “I’m earning all of my gray hair.” From the last time he was a guest in the podcast, Chase has more insights to share regarding their work in Electric Eye. Chase shared the four-page types that are essential for a successful customer journey and how they can be used to create a seamless exper...
Use this simple formula to continuously improve yourself and performance → Kunle Campbell
February 14, 2024 06:11 - 28 minutes - 51.9 MBOn today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with “good-for-you” brands. Kunle briefly shares his career journey from when he started with SEO to being the co-founder of Octillion Capital Partners and the host of the 2XE podcast. What was his secret on his ladder to success? He shares a simple formula to continuously improve yourself and your performance. He emphasizes the importance of the three tenets as a business pers...
Sourcing from China: Minimize COGs and Maximize Quality → JK Beaton
February 06, 2024 11:40 - 1 hour - 111 MBOn today’s episode, Kunle is joined by John Kyle Beaton, President of China Product Pros, an agency helping brands first-hand with sourcing and logistics from their local networks in China. John had always had a taste for adventure and when the opportunity came to go to China and pursue his studies, he took it and quickly fell in love with the country and decided to stay. He soon realized that he was passionate about helping brands source from China and decided to start his own ...
Personalization is taking what you know and doing something about it → Thomas McCutchen
January 30, 2024 09:00 - 55 minutes - 102 MBOn today’s episode, Kunle is joined by Thomas McCutchen, Head of Strategy for The Bear Group, an agency dedicated to provide web solutions to achieve growth for brands in different industries. Thomas McCutchen found and drove the success of Scoutside for twelve years until their continuous growth needed more than just hiring more people. The Bear Group offered more services and eventually acquired Scoutside. This acquisition allowed the company to expand its services and provid...
Facebook Advertising in 2024 Using AI → Depesh Mandalia
January 23, 2024 09:00 - 1 hour - 118 MBOn today’s episode, Kunle is joined by Depesh Mandalia, Founder & CEO of SM Commerce, a platform that seeks to aid brand owners create better ads. Depesh Mandalia had been a guest on the podcast episode 29 where he and Kunle talked about the success of his personalized children’s books. He’s back to share more of the changes that happened in his work and social media ads since then. He gave a peek into his BPM Method and updates on how his strategies have been successful and how...
2024 eCommerce Predictions, what to expect → Nirav Sheth
January 16, 2024 09:00 - 39 minutes - 72.6 MBIn this episode, Kunle Campbell interviews Nirav Sheth, CEO and founder of Anata, a premier eCommerce partner for direct-to-consumer (DTC) brands. They discuss the outlook for 2022 and 2024 in the eCommerce industry. They review the challenges faced by brands in 2023, the success factors for the 20% of brands that performed well, and the importance of focusing on lifetime value and retention. They also provide tips for Q1 strategies, including exploring wholesale opportunities and i...
What 2023 Taught Me → Kunle Campbell
December 26, 2023 09:00 - 42 minutes - 78.7 MBOn today’s episode, Kunle, Co-Founder of Octillion Capital Partners, an acquisition company that works with clean health, beauty, food, and beverage brands. Kunle Campbell is a serial entrepreneur and investor. He is the Co-founder of 2X eCommerce, an eCommerce consulting agency that has helped businesses grow and scale their online sales. He is also the Co-founder of Octillion, a brand acquisition company. He is passionate about helping businesses succeed and believes that eCom...
Cutout 006 → From Smoothies to Superfoods: A Journey into DIY Powder Making
December 15, 2023 09:00 - 7 minutes - 6.62 MBIn this conversation, we delve into the fascinating journey of an individual who, armed with a background in nuclear nutrition from family influences, ventured into the world of health coaching and self-education. The narrative takes an unexpected turn towards the creation of organic powders, unraveled through a personal exploration of sourcing ingredients globally. From Google searches and experimenting with suppliers to discovering the profound impact of ingredient origin on taste...
How to Leverage AI to Drive Sustained eCommerce Growth for your team in 2024 → Oren Inditzky
December 05, 2023 09:00 - 59 minutes - 109 MBOn today’s episode, Kunle is joined by Oren Inditzky, VP of Online Stores at Wix, a website builder that offers quality features that eCommerce brands can use. Oren Inditzky became passionate in the space of mass-market consumer product management software and internet when he worked in Amazon as a Kindle reading app intern. After working with a few more companies, he went back to his homeland, Israel, and led the Wix online store. His knowledge and hopes of better service of AI...
The Art of Exiting: Preparing Your eCommerce Business for Peak Valuation → Emmett Kilduff
November 28, 2023 09:00 - 42 minutes - 78.4 MBOn today’s episode, Kunle is joined by Emmett Kilduff, CEO of The Fortia Group, an investment bank providing high-standard services to the lower middle market of the eCommerce sector. Emmett has been in investment banking pretty much his whole career but working with top corporates like Morgan Stanley and the American Bank, he was inspired to bring the kind of service these banks offer to big corporations to smaller eCommerce brands. His company has grown rapidly and is now prov...
Turning Overstock into Opportunity: Smart Inventory Management Tactics → Axel Bukowski
November 21, 2023 09:00 - 56 minutes - 103 MBOn today’s episode, Kunle is joined by Axel Bukowski, Co-Founder & CEO of Madden Analytics, a tool that creates a systematic inventory for brands to provide data for better business decision-making. Axel Bukowski found his interest in the eCommerce industry around 2010. He started his optical brand in Stockholm, Sweden in 2013 and has grown successful since. With his co-founder, Petter, they built Madden Analytics as a solution to the inventory pains of the optical brand which a...
Principle 6: 9-Step Email & SMS Blueprint for BFCM and the Holidays → Adam Kitchen
November 05, 2023 09:00 - 12 minutes - 23.5 MBOn this episode, we're joined by Adam, the founder of Magnet Monster, a leading email and SMS marketing agency. With 15 years of e-commerce experience, Adam shares a nine-step strategy for maximizing Black Friday and Cyber Monday campaigns. He emphasizes the significance of customer-centric approaches, advising businesses to focus on existing customer data, transparent communication, and aligning messaging across channels. Tune in for actionable insights to enhance your holiday mark...
Principle 5: Creative Planning and Social Ads this Q4 → Kyra Richards
November 04, 2023 09:00 - 12 minutes - 22.1 MBOn this episode, Kunle Campbell is joined by Kyra Richards, Head of Customer Success at Motion, a creative analytics app. They discuss social advertising strategies for Black Friday, Cyber Monday, and Q4. Kyra shares valuable insights, emphasizing the importance of research, adaptability, and timely creative asset preparation. She highlights the evolving landscape of hooks and messaging, incorporating trends from platforms like TikTok. Kyra also advises leveraging TikTok for mid-fun...
Principle 4: Master Inventory Management this Q4 → Bahadir Efeoglu
November 03, 2023 22:22 - 8 minutes - 14.8 MBOn this episode, we have a special guest, Bahadir, the CEO and Co-founder of Fabrikator, an innovative inventory management platform. Bahadir shares valuable insights on Black Friday Cyber Monday strategies for e-commerce executives. He emphasizes the importance of leveraging pre-orders as a research tool, creating multiple forecasts for different scenarios, and maintaining consistent ad campaigns even when products are out of stock. Tune in to discover how these strategies can tran...
Principle 3: Operational Focus this Q4 → Jared Ward
November 02, 2023 09:00 - 7 minutes - 13 MBOn this episode, we're joined by Jared Ward, CEO of Luminous, a top-tier supply chain and inventory management platform for eCommerce. Jared shared three key tips for navigating the holiday season: strategic purchasing from international vendors, exploring financing options for cash flow, and aligning operations and marketing to ensure timely deliveries. Despite a dip in sales, optimism prevails for a strong Q4 performance. Stay tuned for more expert insights in the dynamic world of...
Principle 2: Empty inventory, Grow Your Bank Balance → Peter Beckman
November 01, 2023 09:00 - 7 minutes - 13.1 MBOn this episode, we had the pleasure of speaking with Peter Beckman, the Co-founder and CEO of Treyd, a sell-first, pay suppliers later service helping eCommerce brands fund their growth. Peter shared valuable insights on maximizing cashflow during the holiday season. His tips? First, set the goal to emerge from the season with an empty inventory and a full bank account. Secondly, be aggressive, but smartly focus on contribution margin by bundling products and targeting existing cus...
Principle 1: Q4 UX and CRO → Will Laurenson
October 31, 2023 10:00 - 8 minutes - 15.1 MBOn this episode of Q4 First Principles Growth Tips is Will Laurenson, the CEO, and Founder of Customers Who Click. Will emphasized three key strategies for retailers gearing up for the busy holiday season. First and foremost, he stressed the importance of adopting a mobile-first approach, urging retailers to thoroughly scrutinize their mobile user experience. Secondly, he highlighted the power of using data to craft unique and appealing offers, emphasizing that understanding cus...
Introducing First-Principle Guidance for Q4 Series
October 31, 2023 09:00 - 3 minutes - 6.16 MBDive into our exclusive podcast series, "First Principles Guidance for Q4". Brace yourselves for a week of daily, bite-sized episodes tailored to supercharge your e-commerce game. From expert insights on inventory management, cashflow, and operations to powerful strategies in email and performance marketing, we've got your Q4 success blueprint ready. No fluff, just actionable wisdom. Join us every day and transform the last 60 days of your year into a revenue powerhouse. Don't miss ...
How to Create an In-House Product & Creative Agency → Kasper Sierslev
October 24, 2023 09:00 - 46 minutes - 85.1 MBOn today’s episode, Kunle is joined by Kasper Sierslev, CCO of Zite, a platform that helps build in-house agencies so brands can utilize and maximize resources in an efficient manner. Heading the creative team of Maersk and a background in jazz music, Kasper marks the start of his colorful journey to be one of the builders of Zite. His deep understanding of the world of creatives enables him to provide valuable insights to brands and companies. He knows that by hiring the right ...
How to be Customer Centric → Michael Ross
October 17, 2023 09:00 - 46 minutes - 85.4 MBOn today’s episode, Kunle is joined by Michael Ross, Chief Scientist at EDITED, a software platform that combines different data to provide holistic views and insights to businesses. When Michael Ross began his career as a consultant for McKinsey and Company in the 1990s, eCommerce was just coming into its own and the Internet was becoming increasingly popular. His ability to see the opportunity and ride the waves of the eCommerce space made him a pioneer in this space. Mich...
How he Scaled his Ecommerce Agency with this Unique Lead Gen System and the EOS → Zach Schubert
October 10, 2023 09:00 - 1 hour - 120 MBOn today’s episode, Kunle is joined by Zach Schubert, Founder of Qerā Marketing, an eCommerce agency creating solutions for brands having trouble with optimization and marketing. Growing up in a Christian family, Zach was taught early on and became passionate about helping people. Thinking that nonprofits would be the answer to his calling, he went and worked in nonprofits but the environment was not great for him. When the pandemic started, he worked as a freelancer on Upwork. ...
Why DTC eCommerce Founders Can't Afford to Ignore Wholesale Anymore → Charlotte Broadbent
October 03, 2023 09:00 - 41 minutes - 75.3 MBOn today’s episode, Kunle is joined by Charlotte Broadbent, the Country Lead for Faire, a wholesale platform empowering retail and eCommerce brands to creativity and a goal of global growth or expansion. "Being open to unexpected turns in the road is an important part of success." - Condoleezza Rice. Charlotte Broadbent's success as the Country Lead of Faire was an unexpected turn of events. She was previously a COO of an international fine jewelry brand and retailer, but was a...
The Future of E-commerce M&A: What Big Buyers Don't Want You to Know! → Ben Leonard
September 26, 2023 09:00 - 53 minutes - 98.6 MBOn today’s episode, Kunle is joined by Ben Leonard, Co-Founder of EcomBrokers and eCommerce consultant helping brands build their identity, preparing owners for their silky-smooth exits from their businesses. Sometimes, the best things happen unexpectedly. Ben was inspired by his hometown in Aberdeenshire and worked as an environmental advisor until he fell ill in 2016. The drastic changes that his heart condition created affected him mentally and physically. However long it too...
Why Top Brands Swear by This 4-Part Retention Formula: Email, SMS, Loyalty Programs and Direct Mail → Jordan Doughty
September 19, 2023 09:00 - 52 minutes - 96.5 MBOn today’s episode, Kunle is joined by Jordan Doughty, Director of OHM, a marketing agency helping eCommerce brands with their email, SMS and direct mail marketing. Inspired by both of his parents who own their businesses, Jordan has always set his eyes on finance, and building his own business was his ultimate goal. Email marketing was introduced to him when he started testing the waters of eCommerce through dropshipping. Seeing the opportunity in emails, he built his own agenc...
Unravelling the Operational Strategy of the World's Most Unique Straw Brand → Maxim Gelmann
September 12, 2023 12:14 - 49 minutes - 91.4 MBOn today’s episode, Kunle is joined by Maxim Gelmann, Founder or Chief Stroodle of Stroodles Eco-Tableware, a company that produces sustainable, fun and edible tableware products. What is more fun than straws, plates, cups and spoons that are edible? The idea of pasta straws and chocolate spoons was from Maxim’s love for fun and adventure and his advocacy for sustainability. As a big believer of serendipity and randomness and out-of-the-box things, he was able to build Stroodle ...
Could Fast Shipping Direct from China Be the Future Last Mile Shipping → Izzy Rosenzweig
September 05, 2023 09:00 - 40 minutes - 74.2 MBOn today’s episode, Kunle is joined by Izzy Rosenzweig, CEO of Portless, a D2C logistics firm with faster lead times and more cost-efficient delivery fees. Izzy is a third generation of businessmen with very humble beginnings. His grandfather was Holocaust survivor with his entire family killed in Poland. When he went to Canada, he started a dress manufacturing business with nothing but experience. The company went well for over 30 years. Izzy’s father also joined the company, w...
Data Disciple + An Excel Dashboard Helped Grow Us Past $30M revenue → Garrett Akerson
August 30, 2023 06:16 - 58 minutes - 81 MBOn today’s episode, Kunle is joined by Garret Akerson, Co-Founder of Kindred Bravely, a maternity and breastfeeding apparel brand founded in 2016 along with his wife Deeanne. Kindred Bravely is a case study in female entrepreneurship and innovation which is a testament of achieving a three-year revenue growth of 8,544%. Running a profitable business is a challenge at the best of times. But if you don’t have a handle on your numbers, this challenge can become insurmountable. It’s...
Cutout 005 → Data Disciple + An Excel Dashboard Helped Grow Us Past $30M revenue
August 29, 2023 09:00 - 2 minutes - 4.01 MBWelcome to a paradigm where metrics breathe life into accountability. In a world surpassing $30 million in achievement, team members defy the allure of automated APIs. Instead, they personally contribute their numbers weekly, accompanied by explanations for every variance. This practice births a dashboard that transcends time, preserving historical metrics and insightful annotations since 2018. It's a symphony of discipline and ownership, where data paints a vivid picture of growth,...
Cutout 004 → Cadence on Key Metrics is a Pillar for Profitability
August 25, 2023 09:00 - 8 minutes - 11.4 MBIn the realm of business growth, a well-defined roadmap and cost understanding are essential. But true success goes deeper—balancing growth with profitability. The key lies in tracking specific metrics that unveil your business's core. Sales across channels like Amazon and Shopify pinpoint growth sources. Yet, margins hold the real story. Starting with gross margin—sales minus product costs, fees, and more—you decode your earnings. Contribution margin after marketing follows, r...
'Save Now, Buy Later' → Michael Hershfield
August 22, 2023 09:00 - 37 minutes - 52 MBOn today’s episode, Kunle is joined by Michael Hershfield, Founder & CEO of Accrue Savings, a one-of-a-kind merchant-embedded shopping experience that gives customers cash rewards when they save up for their purchases. As a consumer the whole idea of Buy Now Pay Later, is a tempting offer especially when it comes to high ticket price purchases. It’s basically debt-disguised in fancy and enticing words. As a merchant, the whole model may not be financially stable especially when ...
Cutout 003 → The Shocking Truth Behind Floyd Mayweather's Million-Dollar Smile
August 15, 2023 09:00 - 8 minutes - 11.2 MBIn this Cutout Episode, explore the captivating world of celebrity endorsements and brand evolution through SNOW Teeth Whitening products. Discover how SNOW secured Floyd Mayweather's endorsement, leveraging his allure to amplify brand value and forge partnerships. Unveil the strategic fusion of celebrity influence across platforms, reminiscent of iconic collaborations. Dive into SNOW's ingenious approach to demographics, marrying Mayweather's appeal with a universal desire for conf...
Cutout 002 → Outsmarting Copycats in a Ruthless Industry with Rapid Innovation
August 13, 2023 09:00 - 7 minutes - 10.8 MBIn this cutout episode, Kunle Campbell and Mike Abadi embark on a journey with Sunday Citizen, where innovation and protection collide in the world of textiles. From controlling the entire production process to staying ahead of imitations, Sunday Citizen crafts quality, softness, and eco-consciousness into each creation. Join a symphony of minds, led by the founder and their family, as they innovate swiftly and connect directly with clients to shape products. Step into a realm where...
Cutout 001 → A Strategic Framework for High-Growth Brands
August 11, 2023 09:00 - 8 minutes - 11.1 MBIn this cutout episode, Kunle Campbell and Leonardo Caracas delve into the intricacies of a comprehensive growth methodology that promises to transform brands from six-figure success stories into eight or even nine-figure powerhouses. Embark on an exhilarating journey of brand transformation, where the secrets of skyrocketing from six-figure sensations to eight or nine-figure juggernauts are revealed. Buckle up as Kunle and Leonardo unravel a growth methodology that's more than just...
How to Roll Out a Sustained Micro-Influencer Strategy → Cody Wittick
July 30, 2023 06:57 - 41 minutes - 57.2 MBOn today’s episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody’s partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacie...
Optimizing Customer Journeys → Branden Moskwa
July 20, 2023 09:00 - 58 minutes - 80.4 MBOn today’s episode, Kunle is joined by Branden Moskwa, Founder of Nadimo, a website for eCommerce consultation that provides guidance for entrepreneurs. It is rare for young people to know what path they might take on later in life but not for Branden. For Branden, being an entrepreneur is like a natural thing to learn like reading and arithmetic. He started renting his toys to his brother at a young age. He sold his toys in the streets to buy new ones to sell until he discovered e...
"Direct to Creator" Influencer Marketing Framework → Yash Chavan
July 11, 2023 09:00 - 54 minutes - 75.1 MBOn today’s episode, Kunle is joined by Yash Chavan, Co-Founder of Saral, an influencer platform that assists brands in achieving their brand goals and mission. In his third year of engineering, Yash gathered his courage and took a leap of faith by dropping out of college to pursue his passion in business and sales. As a man of action, he went and did freelancing gigs in sales and got his first role in sales at a startup. He later on built his own agency with a four-man crew. As the...
Real Time LTV → Tobi Konitzer
July 06, 2023 09:50 - 45 minutes - 63.1 MBOn today’s episode, Kunle is joined by Tobi Konitzer, Founder & CEO of Ocurate, a predictive analytics platform that provides real-time LTV to D2C brands. Having a PhD in Computational Social Science at Stanford, Tobias or Tobi, worked on studying mass behavior and attitudes. He also worked as a research consultant at Facebook. He got tired of politics in the US and its long-term effects on one’s health. He later founded a company called PredictWise after following his curiositi...
A Retention Marketing Masterclass for eCommerce → Jess Chan
June 27, 2023 09:00 - 1 hour - 101 MBOn today’s episode, Kunle is joined by Jess Chan, Founder & CEO of Longplay Brands, a full-service eCommerce email and lifecycle marketing agency, and Backbone, a platform designed to streamline email marketing for small eCommerce teams. On her second time on the show, Jess comes back with more insights about email and SMS marketing. Jess Chan started working as a marketing assistant and worked her way up to be the CMO of a multi-million-dollar DTC eCommerce company. She later b...
The NEW Playbook for Direct Response Social Advertising → Ex-VP of Marketing MVMT
June 15, 2023 10:32 - 1 hour - 96.9 MBIn this episode of the 2X eCommerce Podcast, we have the pleasure of welcoming two accomplished experts in the field of media buying at scale for 8 to 9-figure brands, primarily on the Meta platform: Blake Pinsker and Torii Rowe. With a wealth of experience under their belts, they have worked with renowned brands like Movement, Cuts, Liquid IV, Manscaped, Truf, and MANSSION Jewelry. Their expertise and insights have propelled these brands to new heights in the ever-evolving world ...
Sonal Gandhi: How Consumer Brands Can Leverage D2C as a Channel for Long-Term Retail Success
June 06, 2023 09:00 - 39 minutes - 53.7 MBOn today’s episode, Kunle is joined by Sonal Gandhi, Chief Content Office of The Lead, a media company that features innovative digital native brands that are making a change in the D2C industry. Over a decade of Sonal’s career has been observing the trend in the retail fashion industry. With her experience, she considers herself an industry analyst and has learned deeply and widely about the retail industry. Her role in The Lead is to identify innovative strategies of brands th...