2X eCommerce Podcast
519 episodes - English - Latest episode: 7 days ago - ★★★★★ - 51 ratingsHosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.
Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.
2X your eCommerce growth with insights from Kunle and handpicked experts.
Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce
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Episodes
S07 EP30: Nufabrx: How this Innovative HealthWear Brand Dominated Retail Distribution and then DTC w/ Jordan Schindler
October 14, 2022 23:01 - 1 hour - 89.6 MBOn today’s episode, Kunle is joined by Jordan Schindler, Founder & CEO of Nufabrx, an innovative healthwear that combines medicine and garments that solve patient compliance. It all started with a pillowcase problem. Jordan Schindler was having issues with his skin and had tried creams, pills, etc. to no avail. His dermatologist recommended that he wash his pillowcases 2 to 3 times a week. For Jordan and most people, that would not be doable. Thinking of how to create a solution...
S07 EP29: The Omnichannel Potential of DTC that Transcends Apple's ATT w/ Polly Wong
October 07, 2022 23:01 - 52 minutes - 72.1 MBOn today’s episode, Kunle is joined by Polly Bickel Wong, President of Belardi Wong, a marketing agency working with affluent brands doing a mix of online and offline marketing. Polly’s marketing career began with an awesome start. After graduating with an English literature degree, she worked as a PR in Publicis, then EvansGroup in Seattle. She was also recruited to Williams-Sonoma, Inc. where she worked with both digital and offline marketing. With her experience and finding f...
S07 EP28: Health is Wealth - How to have both with a Billion Dollar Mindset w/ Howard Panes
September 30, 2022 23:01 - 1 hour - 112 MBOn today’s episode, Kunle is joined by Howard Panes, Founder & CEO of GameFit LLC, a health and fitness company that created Stealth Fitness, a mobile app with games that make exercise and fitness exciting. Having had lots of failed ventures and Nos to his ideas, Howard pushed and gave everything in his business. As he thought he was losing everything, he came up with an idea for a business from a business meeting of an entirely different matter. From then on, his success skyroc...
S07 EP27: How to Use this Recession as a Growth Opportunity w/ Reinis Krumins
September 24, 2022 23:01 - 54 minutes - 75.5 MBOn today’s episode, Kunle is joined by Reinis Krumins, Co-Founder of AgencyJR, an SMS and email marketing agency that helps eCommerce create a product launch strategy framework. Young as he was, Reinis, at the age of 13, knew what he wanted–to make money. As a kid raised by his grandmother and mother, he wanted to have things that, with limitations to resources and finances, he was not able to have. His mind and life started to change when he met his stepfather, a self-made man ...
S07 EP26: How to Use Top-tier High Traffic PR Media Outlets as Super-Affiliates w/ Kaila O'Connor
September 16, 2022 23:01 - 41 minutes - 57.1 MBOn today’s episode, Kunle is joined by Kaila O’Connor, Founder & CEO of KMO Consulting, a consulting agency that uses affiliate marketing with PR to get brands into top-tier high-traffic websites. Growing up in a small town and thought to have been bound for a musical career, Kaila’s career shifted after a minor subject, PR 101, led her to affiliate marketing. After talking to affiliate managers, she was able to learn about affiliate marketing and its ins and outs. Having too ma...
S07 EP25: How to Ready Your DTC Package Design to Sell in Physical Retail Spaces
September 09, 2022 23:01 - 51 minutes - 70.3 MBOn today’s episode, Kunle is joined by Fred Hart, Partner and Creative Director of Interact Brands, a branding agency scaling challenger brands up from digital into retail environments. Fred got into design at a very young age after sketching shoe designs and sending them to Adidas. While young, turning down Adidas, this opportunity missed led him to a bigger one and building his own branding agency. Growing up in a place of a cultural melting pot, Fred developed his design phi...
S07 EP24: Lessons Learned Scaling 100+ D2C Brands w/ Jim Huffman, GrowthHit
September 02, 2022 23:01 - 53 minutes - 74 MBOn today’s episode, Kunle is joined by Jim Huffman, CEO of GrowthHit, a growth company that helps companies and founders scale their D2C business with data-driven goals. Being a boy good with math and numbers, naturally, Jim would end up in a finance career, working in a bank. However, he realized he wanted to be on the other side of the table–the businessmen. With his experience in finance and investments, he rerouted his journey to becoming a consultant for business and launch...
S07 EP23: How to Play The Long Game with Life Cycle Marketing - Jess Chan, Longplay Brands w/ Jess Chan
August 26, 2022 23:01 - 1 hour - 95.2 MBOn today’s episode, Kunle is joined by Jess Chan, Founder & CEO of Longplay Brands, a marketing agency that helps D2C brands nurture and retain customers through full-service retention and life cycle marketing. Working her way up from being a marketing assistant to being the CMO of a multi-million dollar DTC eCommerce company, Jess Chan decided to build her own company, Longplay Brands after being sought after by different entrepreneurs with regard to marketing. She manages to live...
S07 EP22: Compostable Eco-Friendly Packaging for eCommerce: The Story of Hero Packaging w/ Anaita Sarkar
August 19, 2022 23:01 - 40 minutes - 55.5 MBOn today’s episode, Kunle is joined by Anaita Sarkar, Co-Founder & CEO of Hero Packaging, an Australian-based company making sustainability possible for eCommerce businesses with their compostable packaging that caters globally. Anaita was born in India and migrated to Australia when she was three. She started an eCommerce business and was shipping out 80-100 packages a day and was horrified by the thought of single-use plastics and their effects on the environment. She started ...
S07 EP21: What you need to know about Bookkeeping for eCommerce w/ Nathan Hirsch
August 12, 2022 23:01 - 39 minutes - 54.2 MBOn today’s episode, Kunle is joined by Nathan Hirsch, CEO of EcomBalance, a bookkeeping service provider for eCommerce businesses that gives detailed monthly reports and analysis so that business owners can make smarter decisions geared toward growth. Nathan Hirsch was the founder and CEO of FreeeUp, a freelance platform that grew into a multimillion-dollar business until he sold it and exited in 2020. During the pandemic, he also went on and created two other platforms called Out...
S07 EP20: How to Build Supply Chain Resilience as DTC Commerce Organisation w/ Dhruv Saxena
August 05, 2022 23:01 - 54 minutes - 75 MBOn today’s episode, Kunle is joined by Dhruv Saxena, co-founder and CEO of ShipBob, a market-leading warehouse management that provides warehouses as a service, or 3PL to largely Shopify, BigCommerce, and direct-to-consumer eCommerce space. Experimenting with side projects such as eCommerce startup while being a full-time software engineer, Dhruv, with his business partner and friend, Divey had to endure long lines at post offices during lunch breaks to mail customers’ orders. Face...
S07 EP19: Your Cross-Border Commerce Experience Stack w/ Matthew Merrilees
July 29, 2022 23:01 - 49 minutes - 68.2 MBOn today’s episode, Kunle is joined by Matthew Merrilees, the North America CEO of Global-e, a FinTech cross-border eCommerce enablement platform that enables brands and retailers to deliver purchase experiences to worldwide customers. After being injected into international logistics right after college, Matthew saw brands voicing out opportunities on how logistics partners can help to drive more upstream impacts to merchant customers before having to ship the package. That’s w...
S07 EP18: How to Roll Out a Sustained Micro-Influencer Strategy w/ Cody Wittick
July 22, 2022 23:01 - 44 minutes - 61.6 MBOn today’s episode, Kunle is joined by Cody Wittick, Co-Founder of Kynship, a California-based influencer agency with the goal of serving and connecting D2C brands with influencers and content creators around the world. At the tail end of 2020, Taylor Lagace, Cody’s partner and a Co-Founder of Kynship, brought us into the world of Influencer Marketing and how it was a complex ecosystem with wanna-be influencers and unengaged or fake followers. Alongside those negative intricacie...
S07 EP17: Yoast SEO is taking on SEO on Shopify w/ Marieke Van de Rakt
July 15, 2022 23:01 - 53 minutes - 74.1 MBOn today’s episode, Kunle is joined by Marieke Van de Rakt, Founder and CMO of Yoast, a popular WordPress search engine plugin with over 5 million installations. If you’re a long-time WordPress user, surely you’ve come across the Yoast SEO plugins. After a while, they became a WooCommerce app by bringing in many sub-apps to support a user's eCommerce journey. Now, they’re furthering their eCommerce reach by applying their success in both platforms to Shopify. Marieke shares...
S07 EP17: How to Deliver Audience-Driven Segmented Experience w/ Francis Pilon
July 11, 2022 23:01 - 49 minutes - 67.7 MBOn today’s episode, Kunle is joined by Francis Pilon, Head of Global Partnerships at LimeSpot, an industry-leading eCommerce conversion platform that transforms buying experience by providing personalized experiences for each shopper in real-time. Understanding your customers is the number one rule for each merchant. Francis shares his unique approach to personalization which is the Crawl, Walk, Run Approach. Not only that but his extensive knowledge of the subject matter extend...
S07 EP16: 9-figure M&A Roll-ups and Product Innovation w/ Oren Schauble
July 08, 2022 23:01 - 1 hour - 87.2 MBOn today’s episode, Kunle is joined by Oren Schauble, Brand Expert and Creator of Product People, a community focused on providing entrepreneurs with product innovation strategies and product-related content to build better margins. Standing at the forefront of product development with a design and branding background, Oren decided to venture into the realm of M&A. Alongside his partners, they did a public roll-up company over a three-year period and acquired different companies...
S07 EP15 : How ManMade is Rapidly Accelerating Awareness and Growth with their Unique Brand Story w/ Anthony Ciavirella
July 01, 2022 23:01 - 1 hour - 63.4 MBOn today’s episode, Kunle is joined by Anthony Ciavirella, who is one of four Founders at Manmade, a breakout, and what seems to be a culture-defining Canadian men’s essential brand. Anthony alongside his co-founders, Roberto Rebelo, Robert M, and Phil Santagata are best friends that left their careers in Finance to focus on providing men with the quality basics they need without the BS. This four founder team have ideated and built a men’s essential brand that has created quite ...
S07 EP14: eCommerce Business Acquisitions are a Vastly Undervalued Asset Class - Flippa w/ Blake Hutchison
June 24, 2022 23:01 - 46 minutes - 64.2 MBOn today’s episode, Kunle is joined by Blake Hutchison, CEO of Flippa, the number 1 global online marketplace to buy and sell online businesses and digital assets. Sometimes starting a business from the ground up can be a lot of work, especially for those looking for something on the side while working their 9 to 5. With the world quickly getting accustomed to the digital age, an overflow of digital businesses begin to arise. To synchronize with the fast growth, Flippa has...
S07 EP13: From $500 to $50M+: The Story of Kosmos Q w/ Kosmo Khosravi
June 17, 2022 23:01 - 1 hour - 102 MBOn today’s episode, Kunle is joined by Kosmo Khosravi, CEO of Kosmo’s Q, an omnichannel American barbecue spices brand that started out as a passion project with one spice. Now, it sells 30 different products across the UK, Switzerland, and the US. It’s time to pull out the cold drinks and enjoy a get-together with some barbecue. The burning charcoal, the savory fragrance of the marinade and the sizzling sound of cooking meat. It brings back memories and pulls us out from the he...
S07 EP12: The Rise of ‘Save Now, Buy Later’ in Wake of BNPL - Accrue Savings w/ Michael Hershfield
June 10, 2022 23:01 - 40 minutes - 55.9 MBOn today’s episode, Kunle is joined by Michael Hershfield, Founder & CEO of Accrue Savings, a one-of-a-kind merchant-embedded shopping experience that gives customers cash rewards when they save up for their purchases. As a consumer the whole idea of Buy Now Pay Later, is a tempting offer especially when it comes to high ticket price purchases. It’s basically debt-disguised in fancy and enticing words. As a merchant, the whole model may not be financially stable especially when ...
S07 EP11 (Pt.2): Xero Shoes: How Steven Sashen is Leading the Barefoot Movement with a Digital-Native Minimalist Footwear Brand
June 05, 2022 09:00 - 48 minutes - 67.1 MBOn today’s episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes, a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style. Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle support, heel counter, and arch support for your running needs but did you know that tho...
S07 EP11: Xero Shoes: How Steven Sashen is Leading the Barefoot Movement with a Digital-Native Minimalist Footwear Brand Pt. 2
June 05, 2022 09:00 - 48 minutes - 67.1 MBOn today’s episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes, a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style. Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle support, heel counter, and arch support for your running needs but did you know that tho...
S07 EP11: Xero Shoes: How Steven Sashen is Leading the Barefoot Movement with a Digital-Native Minimalist Footwear Brand Pt. 1
June 04, 2022 09:00 - 38 minutes - 53 MBOn today’s episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes, a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style. Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle support, heel counter, and arch support for your running needs but did you know that tho...
S07 EP11 (Pt.1): Xero Shoes: How Steven Sashen is Leading the Barefoot Movement with a Digital-Native Minimalist Footwear Brand
June 04, 2022 09:00 - 38 minutes - 53 MBOn today’s episode, Kunle is joined by Steven Sashen, Founder of Xero Shoes, a lightweight minimalist footwear company dedicated to giving people the freedom of barefoot movement with just enough protection and an authentic style. Have you spent hundreds of dollars on a pair of running shoes? Of course, you did! You bought a pair that has the latest and improved design. It has the best ankle support, heel counter, and arch support for your running needs but did you know that tho...
S07 EP10: The Foundational Growth Strategies and Playbooks of 16 DTC brands w/ Mike Stevens
May 28, 2022 09:00 - 59 minutes - 81.5 MBOn today’s episode, Kunle is joined by Mike Stevens, the Bestselling Author of the book, The Direct-To-Consumer Playbook, and a Mentor at Stevens.Earth, a brand focused on giving young businesses the right foundations to help them become old businesses. Growing a business isn’t easy. It takes many mistakes and setbacks to reach the success you’ve always wanted. You go through different twists and turns before finding the right solution to your problem. It’s a long road but it’s ...
S07 EP10: The Foundational Growth Strategies and Playbooks of 15 DTC brands w/ Mike Stevens
May 28, 2022 09:00 - 59 minutes - 81.5 MBOn today’s episode, Kunle is joined by Mike Stevens, the Bestselling Author of the book, The Direct-To-Consumer Playbook, and a Mentor at Stevens.Earth, a brand focused on giving young businesses the right foundations to help them become old businesses. Growing a business isn’t easy. It takes many mistakes and setbacks to reach the success you’ve always wanted. You go through different twists and turns before finding the right solution to your problem. It’s a long road but it’s ...
S07 EP09: Extended Warranties to Bolster Margin Growth and Conversions w/ Rohan Shah
May 21, 2022 09:00 - 42 minutes - 58.9 MBOn today’s episode, Kunle is joined by Rohan Shah, Co-Founder of Extend, an API-first company that streamlines the development of extended warranties and product protection in the D2C eCommerce world. As a consumer, it’s almost a godsend to have an extended warranty on our loved purchases, especially electronics and furniture when parts suddenly break. They have confidence in the merchant so it makes sense to purchase the warranty. Also, it’s a bargain price compared to the pric...
SE07 EP08: eCommerce Platforming - fireside chat w/ Tim Bucciarelli (BONUS EPISODE)
May 16, 2022 09:00 - 59 minutes - 81.3 MBOn today’s episode, Kunle is joined by Tim Bucciarelli, Senior Manager of Digital Operations at IronPlane, a full-service eCommerce agency specializing in platform design, development, and digital marketing agency in general. What does an eCommerce business need? They need a flawless flow of operations and timely software integrations, meaning that everything must be in tip-top shape. One of the common problems you encounter is with the plugin you bought. It didn't work on your ...
S07 EP08: How DTC brand, Dermadry is Solving Excessive Sweating at Scale as a Segment Leader w/ Mathieu Mireault
May 14, 2022 09:00 - 45 minutes - 62.9 MBOn today’s episode, Kunle is joined by Mathieu Mireault, Co-founder of Dermadry, a world-leading manufacturer of iontophoresis machines for the treatment of hyperhidrosis. There are products that need more than an Ad on Facebook, Google on Instagram to hit that buy button. Some brands need more exposure or old-fashioned word of mouth to garner the customer’s attention. Dermadry is a world-leading manufacturer of iontophoresis machines. Their whole product revolves around th...
S07 EP07: Using AI to Turbocharge Your Product Recommendations w/ Oliver Edholm
May 05, 2022 09:00 - 44 minutes - 60.5 MBOn today’s episode, Kunle is joined by Oliver Edholm, Co-Founder & CEO of Depict, a Stockholm-based start-up that provides AI-based product recommendations that integrate with any eCommerce store. A ton of products in your eCommerce store will either keep your growth at a stagnant state or even slow down sales. With hundreds in your catalog, it can hinder a customer’s purchase experience. We can’t have that now, can we? Maybe you didn’t know but there is a way to leverage your c...
S07 EP06: Simplifying the Fundamentals of eCommerce Growth w/ Jason Caruso
April 28, 2022 09:00 - 1 hour - 70.6 MBOn today’s episode, Kunle is joined by Jason Caruso, the Co-owner and host of eCommerce Uncensored, a podcast dedicated to bringing tips, tricks, and techniques to eCommerce entrepreneurs looking to grow their sales, traffic, and email list. With the help of a fast-paced digital world, podcasts have truly become the fountain of knowledge for many. It’s not a surprise due to the diversity and the creative freedom it provides for both creators and consumers. eCommerce Uncensor...
S07 EP05: Gaining Competitive Audience-Building Advantage with TikTok w/ Austin Armstrong
April 21, 2022 09:00 - 50 minutes - 69.8 MBOn today’s episode, Kunle is joined by Austin Armstrong, CEO of SocialtyPro, a digital marketing agency that specializes in TikTok marketing and search engine optimization. The digital age is fast approaching. Social media has placed itself as a hub for marketers seeking to build brand awareness. With the popularity of Instagram and Facebook for eCommerce brands, marketers are rising up to the challenge and using TikTok as a creative space to market their products. TikTok h...
S07 EP04: Strategy Sprints for eCommerce Leaders w/ Simon Severino
April 14, 2022 09:00 - 53 minutes - 73.5 MBOn today’s episode, Kunle is joined by Simon Severino, Founder of Strategy Sprints, a brand that focuses on providing over 200 different blueprints to increase effectiveness, grow revenue, and secure business resilience to effectively scale your brand. Who said scaling was an afternoon walk in the park? CEOs, founders, and employees go through hardships to see a company grow, but once they feel that growth, things start to get a little tricky. For the CEO, it’s like a maze to g...
BONUS EPISODE: The Search For the Fastest Growing Commerce Brands in the U.S. and UK w/ Mark Hook
April 10, 2022 09:00 - 46 minutes - 64 MBOn today’s episode, Kunle is joined by Mark Hook, Vice President & Global Brand PR of Communications at Brightpearl, a Retail Operating System that’s geared towards retailers and wholesalers looking to reach hyper scalability. Nothing is more exciting than seeing your brand receive twice the amount of orders. All those late nights have finally paid off. But as your brand continues to grow, so does the amount of workload. Things get more and more complex as you get more customers...
S07 EP03: Building a Headless and Transparent Checkout Experience with Open Banking w/ Simone Martinelli
April 07, 2022 09:00 - 36 minutes - 49.5 MBOn today’s episode, Kunle is joined by Simone Martinelli, the Founder and CEO of Volume, a UK-centric company that provides elegant and smooth open banking services to merchants and creates the best experience for users and businesses. It’s time to check out what’s inside our online carts. The excitement dies down a little when we realize that we need to open up another app to transfer money and finally pay the needed amount. It’s tedious to go through many channels just to fina...
S07 EP02: Focus on Being Obsessively Helpful to Customers w/ Csaba Zajdó
March 31, 2022 09:00 - 51 minutes - 71.4 MBOn today’s episode, Kunle is joined by Csaba Zajdó, Co-Founder of OptiMonk, a powerful conversion optimization tool that converts your traffic into sales. Bombarding your customers with all your content marketing tools is a big thumbs down. Most would find it annoying but how would you help those who are unsure about what they are looking for? Is there a way to figure out what they might need on your website? If you’re scratching your head don’t worry there is a solution. ...
S07 EP01: Optimizing of the Post-Purchase Experience you Deliver to Your Customers w/ Andrew Chan
March 24, 2022 09:00 - 51 minutes - 71.2 MBOn today’s episode, Kunle is joined by Andrew Chan, Co-Founder of AfterShip, a Hong Kong-based company offering detailed shipment tracking through a SaaS model that enhances customer experience post-purchase. “Where is my order?” It’s such an infuriating question, isn’t it? Don’t worry, you’re not the only brand receiving that question from your customers. If only your customers could see their order status in detail and receive updates about their purchase to avoid answering re...
S06 EP66: How Best-In-Class Peformance Marketing Teams are Structured and Operate w/ Reza Khadjavi 🔂
March 17, 2022 09:00 - 59 minutes - 81.3 MBIn today’s episode, Kunle is joined by Reza Khadjavi, CEO of Motion, a platform that supercharges your creative testing and reporting workflow from Ads Manager so you can focus on scaling creatives that convert. Gone are the days when you could scale ad campaigns using just 3-4 images as creatives. The competition for attention and eyeballs has gotten so intense that stopping the scroll is easier said than done. And this was before the privacy-driven changes to the ecosystem. Knowi...
S06 EP65: 🇺🇦 Ukraine: How the eCommerce Industry Can Help w/ Paul Okhrem
March 13, 2022 09:00 - 30 minutes - 42.2 MBIn today’s episode, Kunle is joined by Paul Okhrem, Founder of ELogic Commerce, a Ukraine-based company that services omnichannel brands to deliver eCommerce solutions to serve different markets. A sudden change in a nation can disrupt any industry and eCommerce is no exception. As the east of Ukraine plunges into chaos, a western Ukraine-based business that focuses on growing their client’s eCommerce brand to make more revenue decided to defy their country’s situation. ELog...
S06 EP64: Building a Future-Proof Attribution Framework w/ Matt Bahr
March 10, 2022 09:00 - 48 minutes - 67.1 MBIn today’s episode, Kunle is joined by Matt Bahr, Co-Founder EnquireLabs, a technology company that focuses on customer insight to improve operations, products, and marketing to better serve customers. For D2C brands, fulfilling an order should not be the end of customer transactions. In order to get returning and new customers, a brand must also focus on post-purchase. One way to do that is to ensure that your customers receive a post-purchase survey. Knowing your customer...
S06 EP63: The Subscription Commerce Advantage w/ Evan Padgett
March 03, 2022 09:00 - 1 hour - 101 MBIn today’s episode, Kunle is joined by Evan Padgett, Co-Founder & COO of Stealth Venture Labs, an incubator for growing eCommerce businesses and a company that works in the acquisition and growing eCommerce brands. Every small brand goes through the hoop of the needle to ensure their growth is steady but there will come a time when that brand exceeds what you can handle with a handful of people. A growing business means a growing team, and a part of your team is a marketer. Choosi...
S06 EP62: Conversion Research: The Goldmine for Increasing eCommerce Revenue w/ Rich Page
February 24, 2022 09:00 - 47 minutes - 64.6 MBOn today’s episode, Kunle is joined by Rich Page, CEO & Founder of Rich Page: Website Organizer, a company that helps websites increase conversion rates and sales. Websites have many benefits including providing your customers with the best user experience (UX). With satisfied customers, you get guaranteed converts. A pretty website isn’t enough to drive in traffic. What you need is a website with a friendly user experience and CRO to bring in loads of traffic, and with loads of tr...
S06 EP61: Digging Into Lifetime Value and Customer Acquisition Cost w/ Paul Orlando
February 17, 2022 09:00 - 45 minutes - 62.1 MBIn today’s episode, Kunle is joined by Paul Orlando, Founder of Startups Unplugged, a startup accelerator and incubator that helps companies generate more revenue and enables different communities to attract new businesses. As a data-driven person, Paul Orlando strategizes according to data and numbers, and with that, he comes up with different approaches on how to get ideal closing customers. Paul learned the hard way that data is very important to measure growth in the business ...
S06 EP60: Helping Amazon Sellers Strategize and Maximize their Exit w/ Josh Dittrich
February 10, 2022 09:00 - 34 minutes - 47.8 MBOn today’s episode, Kunle is joined by Josh Dittrich, Founder and VP of Branded Seller, a company that helps brands maximize their exit through selling without brokers, going the DIY route, and helping brands point the needle to where their product’s market is. Entrepreneurs want to make the most of their hard work. While exiting from a D2C business can be particularly difficult for a seller especially with big brand competitors like Amazon, Branded Seller goes above and beyond ...
S06 EP59: Octillion is Helping Commerce Founders Preserve and Build on their Brands’ Legacy at Exit w/ Ayo Disu
February 03, 2022 09:00 - 34 minutes - 47.8 MBOn today’s episode, Kunle is joined by Ayo Disu, Kunle’s Co-Founder at Octillion Capital Partners, an acquisition company looking for diamond in the rough eCommerce, direct-to-consumer, and marketplace businesses. After building a successful business, founders sometimes find themselves wanting to sell. This could be because they want to do something more meaningful for them, or because they are retiring and the next generation doesn’t want to take over, or simply because they have ...
S06 EP58: How OpenStore is Providing Instant Exit Liquidity to Shopify Brands w/ Michael Rubenstein
January 27, 2022 09:00 - 42 minutes - 58.5 MBOn today’s episode, Kunle is joined by Michael Rubenstein, Co-Founder and President of OpenStore. Michael has spent the past two decades building iconic companies in the digital marketing and digital advertising space. His new business, OpenStore, is unique in that it provides direct-to-consumer eCommerce merchants with instant liquidity. The past decade has led to explosive success for a lot of Shopify businesses. Although some entrepreneurs want to operate and own their business ...
S06 EP57: The Outlook for eCommerce in 2022 w/ Mike Shapaker
January 20, 2022 09:00 - 39 minutes - 54.5 MBOn today’s episode, Kunle is joined by Mike Shapaker, CMO at ChannelAdvisor, an SaaS company offering businesses a centralised platform to streamline operations, expand to new channels and grow sales. With the full-blown expansion of eCommerce and democratisation of Martech, businesses are in a race to be everywhere their customers are. And the ever-shifting privacy landscape has made it all the more important for businesses to be ahead of the curve. Since we’re at the start of 202...
S06 EP56: Revenue-Based Financing: The BIG Shift to Raising Capital w/ Asher Ismail
January 13, 2022 09:00 - 37 minutes - 51.3 MBOn today’s episode, Kunle is joined by Asher Ismail, Co-Founder of Co-founder of Uncapped, Europe’s biggest revenue-based financing firm. Special offer for 2xers: Email [email protected] with the subject line “Secret 50k” for a chance to get $50k funding with zero fees. Gone are the days when eCommerce businesses were unable to raise capital. Traditional options like banks and VCs were never really preferred options, but now the market is flooded with finance companies and in...
S06 EP55: Systematising User Generated Content UGC that activates Authentic Communities w/ Adam Dornbusch
December 16, 2021 09:00 - 44 minutes - 61 MBOn today’s episode, Kunle is joined by Adam Dornbusch, Founder and CEO of Entribe, an all-in-one CRM platform that simplifies creator management and the process of acquiring high-quality, brand-approved UGC at scale. It is common knowledge that good quality user generated content outperforms all other types of content by some distance. Yet most brands struggle to create a steady flow of UGC that can be leveraged. The common “fix” is to give away big rewards hoping that luck out wi...
S06 EP54: SWIMINISTA - How Andréa is Building an Eco-Conscious Brand from Ground-Up
December 09, 2021 09:00 - 50 minutes - 69.2 MBOn today’s episode, Kunle is joined by Andréa Bernholtz, Co-Founder of the eco-conscious Swiminista brand, a collection of ultra-comfortable swimwear featuring a soft, luxurious nylon fabric made from post-consumer plastics. As the effects of climate change become more and more prevalent, awareness around sustainable and eco friendly products is on the rise. So much so that for many businesses these buzzwords have become a marketing strategy. But what does it really mean to build a...