SE4 EP29: EU Online Retailers, Prepare Your Checkout for Two-factor Authentication
2X eCommerce Podcast
English - July 04, 2019 11:11 - 20 minutes - 20 MB - ★★★★★ - 51 ratingsMarketing Business Entrepreneurship business digitalmarketing ecommerce etail etailers magento marketings multichannelretail omnichannel onlineretail Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: SE4 EP28: The Single Channel Trap
Next Episode: SE4 EP30: SMS Commerce for eCommerce Works! 📱
If you own or work in an eCommerce business in the EU, today’s episode is a must-listen. I speak with Mastercard's Executive Vice President of Services in Europe, Milan Gauder, about SCA - Strong customer authentication (SCA) for electronic payments which will be coming into effect in September 2019.
SCA is an anti-fraud measure that will affect all orders over £30 by layering in a mandatory "two-factor authentication", which will require financial institution confirmation with a password or mobile phone fingerprint authentication.
The aim is to make online transactions more secure, on a par with the chip-and-PIN system required in shops.
You don’t want to miss this one!
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