Latest Tradecompanies Podcast Episodes
How to Respond to Disasters
Grow Your Painting Business - March 27, 2020 17:29 - 16 minutes ★★★★ - 5 ratingsIn part 2 of our series on how to keep your painting business operational during disasters, Michael and Chris discuss best practices during pandemics. They'll cover: The leadership mindset necessary to sustain your business during a crisis Practical steps for disaster preparedness How to ba...
How to Respond to Disaster
Grow Your Painting Business - March 27, 2020 16:07 - 30 minutes ★★★★ - 5 ratingsNatural disasters could impact your painting business. Are you prepared? In this episode, Michael and Chris discuss preparedness best practices that can help keep your painting company operational, including: How to prevent data loss How to keep working if your office is damaged How to prot...
How Important Company Culture for a Successful Painting Business?
Grow Your Painting Business - February 21, 2020 20:13 - 14 minutes ★★★★ - 5 ratingsIn this episode, Michael and Chris tackle company culture. We'll talk about: How to create a solid company culture and avoid the fluff Creating a Culture Deck Why culture makes a difference in your painting business Describing culture clearly and modeling it in leadership For mo...
Writing a Blog for Your Painting Company
Grow Your Painting Business - February 21, 2020 19:53 - 17 minutes ★★★★ - 5 ratingsIn this episode, Michael and Chris discuss blogging tips for painting companies that improve SEO, including: Using products and services in your blogging strategy Generating topic ideas Structuring and format blogs for better SEO results Adding value for customers and potentia...
B2B and B2C: Not as Different as They Used to Be
Grow Your Painting Business - January 24, 2020 15:09 - 25 minutes ★★★★ - 5 ratingsIn this episode, Michael and Chris discuss how business-to-business (B2B) and business-to-customer (B2C) sales strategies work together to grow your painting business. We'll talk about: Respect-driven vs. action-oriented marketing Avoiding friction by marketing to humans (on desktop and...
It's Google's World, We Just Live in It
Grow Your Painting Business - January 24, 2020 14:47 - 21 minutes ★★★★ - 5 ratingsGoogle is changing how it indexes and ranks websites, and they reward the prepared. In this episode, Michael and Chris discuss: Google's algorithm and the evolution of search advertising How Google algorithm changes—and new priorities like voice search—impact your marketing Why contin...
Make Your Website Convert More Traffic into Leads - Part 3
Grow Your Painting Business - December 18, 2019 18:00 - 17 minutes ★★★★ - 5 ratingsIn part 3 of our series on increasing website conversions. Michael and Chris discuss how SEO tools and website launch strategy impact website conversion optimization. This episode covers: - How CMS could affect conversions - How to build conversions into your SEO strategy - What to do befo...
Make Your Website Convert More Traffic into Leads - Part 2
Grow Your Painting Business - November 20, 2019 18:00 - 17 minutes ★★★★ - 5 ratingsIn part 2 of our series on increasing website conversions, we dive into technical standards proven to convert. Michael and Chris discuss: How to better design a website for conversion How to choose a hosting service that helps you convert Simple steps that help more mobile users convert Fo...
Make Your Website Convert More Traffic into Leads - Part One
Grow Your Painting Business - October 18, 2019 02:20 - 24 minutes ★★★★ - 5 ratingsIn this episode, Michael and Chris discuss what conversion websites do well. In part one of our series, we discuss: Why page speed is so important Where to put CTA and other action-oriented tools on your website How live chat can help How to tie content and SEO into your conversion strate...
Make Your Website Convert More Traffic into Leads
Grow Your Painting Business - October 18, 2019 02:20 - 24 minutes ★★★★ - 5 ratingsIn this episode, Michael and Chris discuss what conversion websites do well. In part one of our series, we discuss: Why page speed is so important Where to put CTA and other action-oriented tools on your website How live chat can help How to tie content and SEO into your conversion strate...
How to Do Content Marketing
Grow Your Painting Business - October 18, 2019 01:47 - 22 minutes ★★★★ - 5 ratingsIn this episode, Michael, Chris, and Beth discuss content marketing for your painting business: Why do you need a writer to help create content? Are you presenting your content in a way that connects with your target audience? How can an editorial schedule help you set a pace for content pr...
What About Bing, Yahoo, and Other Search Engines?
Grow Your Painting Business - September 23, 2019 19:43 - 16 minutes ★★★★ - 5 ratingsGoogle is the king of search engines, but there are other search platforms (like Bing and Yahoo), too. In this episode, Michael, Chris, and David discuss various tools and platforms, and where you should consider investing time, research, and dollars. We cover: Which search engines to optimiz...
Digital Marketing
Grow Your Painting Business - September 23, 2019 18:56 - 28 minutes ★★★★ - 5 ratingsIn this episode, Michael, Chris, and David discuss digital marketing: What are the preferred online marketing tools for painters? How does digital marketing help you connect with more qualified leads? How can digital take you from a "hunting" mindset to a "farming" approach with your leads?...
Bang for the Buck vs. Marketing ROI
Grow Your Painting Business - August 13, 2019 00:34 - 16 minutes ★★★★ - 5 ratingsGetting "bang for your buck" when hiring a marketing agency is important. But working toward marketing ROI is valuable, too. In this episode, we discuss: - Optimizing for safety and stability - Optimizing for growth - Addressing your needs clearly when talking with your marketing agency o...
Failure is Not an Option is Not an Option
Grow Your Painting Business - August 13, 2019 00:20 - 14 minutes ★★★★ - 5 ratingsYou've probably heard "failure is not an option". But does failure have a place in growing your painting business? In this episode, we'll discuss: - Learning from failure - Maintaining the right kind of momentum - Using risk as an asset for growth without being reckless For more informa...
Buying Leads vs. Generating Leads
Grow Your Painting Business - July 23, 2019 23:08 - 14 minutes ★★★★ - 5 ratingsResidential painters and commercial painting companies are asking: are paid leads or generated leads better for your painting business marketing? In this episode, we'll discuss the pros and cons of lead aggregators vs. generating leads through marketing strategy, including: Which channels can...
Painting Leads: How to Generate Them
Grow Your Painting Business - July 23, 2019 22:41 - 22 minutes ★★★★ - 5 ratingsCorrect lead attribution is essential for successful marketing for your residential or commercial painting business. In this episode, we discuss: Gathering and understanding your lead sources How you can track leads better by source How to decide which channels to keep (and which to add) ...
The Internet is a Smartphone
Grow Your Painting Business - July 17, 2019 17:36 - 17 minutes ★★★★ - 5 ratingsThe internet is looking and acting more and more like a smartphone. Is your website working great for mobile users? If so, you'll get more leads faster. If not, your Google rankings will suffer. In this episode, we discuss: Mobile-first and why it's important How Google has changed what mob...
Offline Marketing Tactics
Grow Your Painting Business - July 17, 2019 17:09 - 28 minutes ★★★★ - 5 ratingsThere are still plenty of offline marketing tactics that can be used to boost your digital marketing efforts by helping build meaningful relationships with potential customers. We'll discuss how to get more qualified referrals through offline techniques like: Door Hangers Professional O...
10 Things You Can Do to Protect Your Website Now
Grow Your Painting Business - July 02, 2019 15:05 - 26 minutes ★★★★ - 5 ratingsLearn why websites go down— and what you can do to prevent it. In this episode, we discuss how you can manage and minimize risks to your website, and stop losing leads. You'll learn how to protect: Domains Hosting Site Security Content Management And more, plus best practices to keep ...
How to Build a Painting Business
Grow Your Painting Business - June 25, 2019 18:36 - 36 minutes ★★★★ - 5 ratingsIn this episode, Michael and Chris interview Nathan Anderson, founder and CEO of Anderson Painting, a successful residential and commercial painting business serving Raleigh, North Carolina. Why Anderson Painting sought out consulting services and how they helped the company reach new heights...
How to Get More Out of Your Vendors and Workers
Grow Your Painting Business - June 17, 2019 20:56 - 16 minutes ★★★★ - 5 ratingsIn this episode, Michael and Chris break down four crucial factors of running a successful residential or commercial painting business, specifically aimed at building trust between customers, workers, and vendors. In this episode, we cover: The importance of setting expectations and getting...
The Phone Is Ringing... How Fast Response Closes More Deals
Grow Your Painting Business - June 17, 2019 19:07 - 20 minutes ★★★★ - 5 ratingsIn this episode, Chris and Michael discuss the importance of implementing systems for answering phone calls and other inbound messages in a quick and effective manner to win more business. In this episode, we cover: Why failing to answer the phone is detrimental to business. Common reasons ...
Building on EAT: Expertise, Authority, and Trustworthiness
Grow Your Painting Business - June 17, 2019 18:31 - 25 minutes ★★★★ - 5 ratingsIn this episode, Michael and Chris expand upon E-A-T (expertise, authority, and trustworthiness) covered in the previous episode, focusing on the specific actions a company can take to increase these metrics, such as publishing content on a regular basis, understanding backlinks, and maintainin...
Increase Your "E-A-T": Expertise, Authority, Trustworthiness
Grow Your Painting Business - June 17, 2019 17:46 - 25 minutes ★★★★ - 5 ratingsIn this episode, Chris and Michael break down the acronym “E-A-T” (expertise, authority, and trustworthiness), digging deeper into what these three terms mean and how companies can leverage each one to increase customer trust and loyalty and improve their overall SEO. In this episode, we cove...
Keys to a Great Brand
Grow Your Painting Business - May 14, 2019 18:40 - 22 minutes ★★★★ - 5 ratingsIn this episode, Michael and Chris discuss what makes for great branding alongside Brad Henderson, a brand marketing expert at Bighowdy.com who has worked with the likes of Nike, Jack Daniels, Sherwin-Williams, and more. In this episode, we cover: What makes for a great brand? (being “memor...
It's Not Just Business- It's Personal
Grow Your Painting Business - May 14, 2019 17:05 - 18 minutes ★★★★ - 5 ratingsIn this episode, Michael and Chris discuss the importance of personalization in digital marketing and branding. Grow Your Painting Business is a free podcast from SearchPrimer.com. What is personalization? Why is it important? (96% of marketers believe personalization advances customer relat...
What is Video SEO?
Grow Your Painting Business - March 01, 2019 17:18 - 18 minutes ★★★★ - 5 ratingsIn this episode, Michael and Chris talk about Video SEO. What is it, and how do you optimize your YouTube videos to be discovered by new customers? Grow Your Painting Business is a free podcast from SearchPrimer.com. In this episode, we cover: What is video SEO? Why is video key to marketi...
The 5 Elements of a Great Website
Grow Your Painting Business - March 01, 2019 16:55 - 19 minutes ★★★★ - 5 ratingsIn this episode, Michael and Chris talk about how your website helps you market your painting or trade business. Learn the must-have elements for an effective website to keep people engaged and turn clicks into customers. Grow Your Painting Business is a free podcast from SearchPrimer.com. I...
What is Video Advertising and Can It Be Used to Generate New Business Leads?
Grow Your Painting Business - March 01, 2019 16:38 - 17 minutes ★★★★ - 5 ratingsIn this episode, Michael and Chris talk with Bob Alesio talk about video advertising. Learn about pay-per-view (PPV) ads, and how to configure your campaign to get the best results for your painting or trade business. Grow Your Painting Business is a free podcast from SearchPrimer.com. In this...
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