It's Not Just Business- It's Personal

Grow Your Painting Business

English - May 14, 2019 17:05 - 18 minutes - 13 MB - ★★★★ - 5 ratings
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Next Episode: Keys to a Great Brand

In this episode, Michael and Chris discuss the importance of personalization in digital marketing and branding. Grow Your Painting Business is a free podcast from SearchPrimer.com.

What is personalization?
Why is it important? (96% of marketers believe personalization advances customer relationships)
Why does personalized marketing set a company apart? ("Dear Customer" vs "Dear Steve", getting the same generic emails over and over vs. getting an email about a page you just read, etc.)
How do you it?
How do you go beyond first names?
What is customer segmentation? (i.e. different approaches for reaching out to an industrial painting business audience vs. a residential painting business audience, etc.)
What are some software/tools that can help you personalize your brand and marketing strategy?
How much does it cost?
Can you do it yourself?

For more information on the tools and resources mentioned in this episode, please visit:
SearchPrimer: https://www.searchprimer.com/