Keys to a Great Brand

In this episode, Michael and Chris discuss what makes for great branding alongside Brad Henderson, a brand marketing expert at Bighowdy.com who has worked with the likes of Nike, Jack Daniels, Sherwin-Williams, and more.

In this episode, we cover:

What makes for a great brand? (being “memorable” and “likeable”)
What priorities should a business have for their brand and brand strategy? (less is often more)
How can you set your brand apart from others in your market? (pricing, reliability, timely, family-owned, etc.)
How can you clearly communicate your value proposition through your brand identity?
The importance of context in creating a brand name and logo.
Rebranding (when or how often should a brand be updated?)

For more information on the tools and resources mentioned in this episode, please visit:
SearchPrimer: https://www.searchprimer.com/