Building on EAT: Expertise, Authority, and Trustworthiness

In this episode, Michael and Chris expand upon E-A-T (expertise, authority, and trustworthiness) covered in the previous episode, focusing on the specific actions a company can take to increase these metrics, such as publishing content on a regular basis, understanding backlinks, and maintaining a strong social media presence.

In this episode, we cover:
How often should a company publish content?
The importance of relying on good writers for text-based content (blogs, service pages, etc.).
The pros and cons of “clickbait” vs. content that converts customers.
What are the benefits of backlinks?
How should a residential or commercial painting business approach links and backlink management?
The inherent value in social media sharing and mentions.
The ongoing importance of email marketing as a channel for direct communication.

For more information on the tools and resources mentioned in this episode, please visit:
SearchPrimer: https://www.searchprimer.com/