Latest Terry o'reilly Podcast Episodes
You Can Check In, But You Can Never Check Out: Branded Hotel Rooms
Under the Influence with Terry O'Reilly - March 18, 2023 15:56 - 28 minutes ★★★★★ - 426 ratingsThis week, we talk about hotel marketing. Specifically, how some hotels attract guests by advertising specific rooms. Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous – happened in their rooms. Ho...
Dish Night at the Movies: Marketing Motion Pictures
Under the Influence with Terry O'Reilly - March 11, 2023 16:56 - 27 minutes ★★★★★ - 426 ratingsThis week, we’re talking about the creative ways Hollywood markets films. We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile. And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-hande...
The Commercial From The Black Lagoon: Horror in Advertising
Under the Influence with Terry O'Reilly - March 04, 2023 16:56 - 27 minutes ★★★★★ - 426 ratingsThis week we look at horror in advertising. We’ll talk about why the Red Cross produced a horror commercial for blood donations. How Nike had a horror commercial yanked off the air. And a water company that actually cast its product as the villain in a 45-minute horror film. Hosted on Acast. ...
When You've Got It, Flaunt It: The George Lois Story
Under the Influence with Terry O'Reilly - February 26, 2023 16:46 - 27 minutes ★★★★★ - 426 ratingsIn this episode, we talk about one of the legends of the advertising business – George Lois. Out-spoken and fearless, he launched Xerox, helped elect Robert F. Kennedy, designed famous Esquire magazine covers and even once climbed out onto a window ledge to convince a client to buy an idea. H...
Only In Advertising: Stories From The Front Lines (Encore)
Under the Influence with Terry O'Reilly - February 18, 2023 16:56 - 28 minutes ★★★★★ - 426 ratingsThis week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse t...
Gold, Silver & Spinach: TV Shows As Marketing
Under the Influence with Terry O'Reilly - February 11, 2023 16:55 - 30 minutes ★★★★★ - 426 ratingsWith multiple ways to skip commercials at our fingertips, advertisers have found a new way to reach the public. They’re jumping out of commercial breaks and into the storylines of television shows. This week, we look at a list of popular TV shows that aren’t just entertainment. They’re big marke...
Fish Where The Fish Are: Surprising Help Wanted Ads
Under the Influence with Terry O'Reilly - February 04, 2023 16:56 - 26 minutes ★★★★★ - 426 ratingsThis week, we take a look at the most creative “help wanted” ads in the world. We’ll talk about how IKEA recruited new workers without needing to buy an ad. How VW found new mechanics by posting ads in the most unusual place. And the amazing ways the intelligence community recruits spies and code...
One Sentence Sermons: The Wit of Church Signs
Under the Influence with Terry O'Reilly - January 28, 2023 16:56 - 26 minutes ★★★★★ - 426 ratingsThis week, we take a look at church signs. With congregations declining, churches are using their signs as marketing tools to attract new members. And they’re using humour to do it. We’ll look at the history of funny church signs, we’ll examine how effective they are, we’ll talk about some of ...
Tools for the Family Jewels: Gender Bending Brands
Under the Influence with Terry O'Reilly - January 21, 2023 16:56 - 27 minutes ★★★★★ - 426 ratingsThis week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand ...
The Willy Wonka Secret: Candy Bar Advertising
Under the Influence with Terry O'Reilly - January 14, 2023 16:56 - 27 minutes ★★★★★ - 426 ratingsThis week, we look at candy bar advertising. Millions are spent marketing candy bars every year. We’ll talk about how the movie Willy Wonka and the Chocolate Factory was owned by a candy company. And we’ll reveal whether it really was Phil Collins inside that gorilla costume in that famous Cadbur...
Backstage at the Vinyl Cafe comes to Apostrophe
Under the Influence with Terry O'Reilly - January 11, 2023 12:39 - 3 minutes ★★★★★ - 426 ratingsWe are very excited to welcome Backstage at the Vinyl Cafe to the Apostrophe Podcast Network. Each episode will feature two Dave and Morley stories as told by Stuart McLean. And for the first time ever, his longtime producer, Jess Milton, will tell you the backstories behind those stories. I h...
London Bridge Is Down: How The Queen’s Death Affects Marketing
Under the Influence with Terry O'Reilly - January 07, 2023 16:56 - 27 minutes ★★★★★ - 426 ratingsTo kick off our 2023 season, we look at how the Queen’s death affects the marketing world. Over 600 companies had been granted a Royal Warrant by Queen Elizabeth, giving them prestige and enviable marketing power. But with the monarch’s death – all Royal Warrants become null and void. It’s now ...
Even More Remarkable Brands (AOP 2011)
Under the Influence with Terry O'Reilly - November 26, 2022 19:35 - 28 minutes ★★★★★ - 426 ratingsThis week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product ...
Even More Remarkable Brands (From the AOP Archives)
Under the Influence with Terry O'Reilly - November 26, 2022 19:35 - 28 minutes ★★★★★ - 426 ratingsThis week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a powerful brand that he has displaced other great thinkers, a company that makes our world a little more colourful, a comic book that has enthralled teenagers for over 70 years, a honey of a product ...
Mad Women (From the AOP Archives)
Under the Influence with Terry O'Reilly - November 12, 2022 17:18 - 31 minutes ★★★★★ - 426 ratingsThis week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We’ll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the ...
Mad Women (AOP 2011)
Under the Influence with Terry O'Reilly - November 12, 2022 17:18 - 31 minutes ★★★★★ - 426 ratingsThis week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked open the doors and created some of the most famous advertising of our times. We’ll meet the first advertising woman ever, the woman who created the first images of wives as Happy Homemakers, the ...
S3E05 - Marketing Rock and Roll, Part Two
Under the Influence with Terry O'Reilly - November 05, 2022 21:40 - 25 minutes ★★★★★ - 426 ratingsThis week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock and roll marketing forever, with the arrival of MTV. The launch of MTV is one of the great marketing stories of all time, and it almost went under before it began – but was saved by Mick Jagger a...
Burn The Boats: Brands That Risked and Won (AOP 2011)
Under the Influence with Terry O'Reilly - October 29, 2022 17:17 - 28 minutes ★★★★★ - 426 ratingsThis episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the con...
Burn The Boats: Brands That Risked and Won (From the AOP Archives)
Under the Influence with Terry O'Reilly - October 29, 2022 17:17 - 28 minutes ★★★★★ - 426 ratingsThis episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the con...
Ageism In Advertising (From the AOP Archives)
Under the Influence with Terry O'Reilly - October 15, 2022 15:55 - 29 minutes ★★★★★ - 426 ratingsThis episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the...
Ageism In Advertising (AOP 2011)
Under the Influence with Terry O'Reilly - October 15, 2022 15:55 - 29 minutes ★★★★★ - 426 ratingsThis episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the...
Ageism In Advertising
Under the Influence with Terry O'Reilly - October 15, 2022 15:55 - 29 minutes ★★★★★ - 426 ratingsThis episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all advertising is aimed at that demographic, because the conventional wisdom is they have the most disposable income and are most willing to try new brands. But the big surprise is people 55+ are the...
Rejecting Colonel Harland Sanders
Under the Influence with Terry O'Reilly - October 04, 2022 15:37 - 43 minutes ★★★★★ - 426 ratingsOne our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podcast is the inspiring story of Colonel Harland Sanders, the founder of KFC (Kentucky Fried Chicken) and how he overcame unbelievable rejection. It’s hard to imagine that he was rejected over 1,000 times ...
The Commercials You Grew Up With (AOP 2011)
Under the Influence with Terry O'Reilly - September 17, 2022 15:56 - 22 minutes ★★★★★ - 426 ratingsThis week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your...
The Commercials You Grew Up With (From the AOP Archives)
Under the Influence with Terry O'Reilly - September 17, 2022 15:56 - 22 minutes ★★★★★ - 426 ratingsThis week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your...
S3E04 - Marketing Rock and Roll, Part One
Under the Influence with Terry O'Reilly - September 05, 2022 16:38 - 24 minutes ★★★★★ - 426 ratingsIn part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page rig...
Marketing Rock and Roll, Part One
Under the Influence with Terry O'Reilly - September 05, 2022 16:38 - 24 minutes ★★★★★ - 426 ratingsIn part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page rig...
AOP Goes to the Movies (AOP 2011)
Under the Influence with Terry O'Reilly - September 03, 2022 16:38 - 25 minutes ★★★★★ - 426 ratingsThis week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little ...
AOP Goes to the Movies (From the AOP Archives)
Under the Influence with Terry O'Reilly - September 03, 2022 16:38 - 25 minutes ★★★★★ - 426 ratingsThis week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little ...
Marketing Pioneers (From the AOP Archives)
Under the Influence with Terry O'Reilly - August 20, 2022 15:53 - 23 minutes ★★★★★ - 426 ratingsIn this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a ...
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