Burn The Boats: Brands That Risked and Won (From the AOP Archives)
Under the Influence with Terry O'Reilly
English - October 29, 2022 17:17 - 28 minutes - 26 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the biggest risks, and reaped the greatest rewards – including how one of the best loved movies of all time only survived because the producer risked his career on it, a board game that dared break the conventions of the category, a watch company that risked all and saved the Swiss watch making industry in the process, and a CEO who made a decision that was so unpopular even his board of directors bet against him.
They are the true warriors who “burned the boats” so there was no turning back – and then made history.
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