Marketing Rock and Roll, Part One
Under the Influence with Terry O'Reilly
English - September 05, 2022 16:38 - 24 minutes - 22.2 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: AOP Goes to the Movies (AOP 2011)
Next Episode: The Commercials You Grew Up With (AOP 2011)
In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four.Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the history of rock and roll – KISS.Part Two will begin with the emergence of MTV.It's a fascinating and interesting journey.
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