AOP Goes to the Movies (AOP 2011)
Under the Influence with Terry O'Reilly
English - September 03, 2022 16:38 - 25 minutes - 23.5 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers - which were originally created to drive people OUT of theatres, not into them. It’s true. Hope you’ll join us. And pass the popcorn.
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