Marketing Pioneers (AOP 2011)
Under the Influence with Terry O'Reilly
English - August 20, 2022 15:53 - 23 minutes - 21.7 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Candid Commercials: Real People in Advertising (AOP 2011)
Next Episode: AOP Goes to the Movies (AOP 2011)
In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop. Each pioneer was a visionary, each overcame almost insurmountable obstacles, and all of them changed our lives forever.
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