Tools for the Family Jewels: Gender Bending Brands
Under the Influence with Terry O'Reilly
English - January 21, 2023 16:56 - 27 minutes - 25.2 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.
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