Dish Night at the Movies: Marketing Motion Pictures

Under the Influence with Terry O'Reilly

English - March 11, 2023 16:56 - 27 minutes - 25.2 MB - ★★★★★ - 426 ratings
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Previous Episode: The Commercial From The Black Lagoon: Horror in Advertising

Next Episode: You Can Check In, But You Can Never Check Out: Branded Hotel Rooms

This week, we’re talking about the creative ways Hollywood markets films.

We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.

And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry.

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