Latest Sugar cookie decorating Podcast Episodes
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80. Baking it Down - It's All a Numbers Game
Baking it Down with Sugar Cookie Marketing πͺ - September 27, 2022 19:00 - 57 minutes β β β β β - 287 ratingsSend us a Text Message. π’It's all a Numbers Gameπ’ Let's paint a picture - you need a new roof. Cool, people buy new roofs like, what - once or twice in their entire lifetimes? You have little experience in good roofing companies, so you start your online research. Let's progress through the wo...
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79.5 Baking it Down - My Response to the Update
Baking it Down with Sugar Cookie Marketing πͺ - September 22, 2022 16:00 - 36 minutes β β β β β - 287 ratingsSend us a Text Message.
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79. Baking it Down - Posting Strategies
Baking it Down with Sugar Cookie Marketing πͺ - September 20, 2022 20:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message.
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78. Baking it Down - Friction and Floooow
Baking it Down with Sugar Cookie Marketing πͺ - September 13, 2022 22:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message. π« Friction and Flow β Ever been to a gym? No no - this isn't a Q3 "News Years Resolution" check-in (thank goodness), but it is a look at how gyms use friction and flow to direct customers to actions they do and don't want ya to take.Β When you go to sign up for a gym m...
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77. Baking it Down - Bakers and Bikers
Baking it Down with Sugar Cookie Marketing πͺ - September 06, 2022 20:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message. πΒ Bakers and Bikers When it comes to our two-wheeled friends, I started thinking of all of the parallels there between a baking business and motorcycles - weird, I know - but hear me out. Both are HORRIFYING. But wait - there's more! When you find yourself sweating wi...
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76.5. Baking it Down - 3x3x3x3 Challenge - Cookie College Edition
Baking it Down with Sugar Cookie Marketing πͺ - September 02, 2022 22:00 - 30 minutes β β β β β - 287 ratingsSend us a Text Message. What?! Two podcasts in one week?!Β Well - sorta. This is an audio-outtake from a Facebook Live I taught in The Cookie College yesterday launching the 3x3x3(x3) Challenge for Instagram! And to celebrate aΒ year of the Cookie College, I'm inviting you podcasters to get it ...
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76. Baking it Down - Strong Foundations
Baking it Down with Sugar Cookie Marketing πͺ - August 30, 2022 19:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message. π Β It All Starts at the Foundation Ever built a house? Well - probably most of us would say no, but we've all probably lived in a house - and what's under your feet? A foundation. Now - how good that foundation depends on who laid it. A sandy foundation is going to lead...
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75. Baking it Down - "It's just business!"
Baking it Down with Sugar Cookie Marketing πͺ - August 25, 2022 20:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message.
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74. Baking it Down - Work and Life... Balanced
Baking it Down with Sugar Cookie Marketing πͺ - August 16, 2022 21:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message. 1οΈβ£ Treat yourself like an employee. Remember back to that last job you had in retail - Β π€ when the clock hit quittin' time, you were outta there. You should have the same boundary with your "boss self" - when it's time to close up shop, do it. Tell your boss, "Hey, sor...
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73. Baking it Down - Death Ground
Baking it Down with Sugar Cookie Marketing πͺ - August 09, 2022 21:00 - 57 minutes β β β β β - 287 ratingsSend us a Text Message. πΒ Death-Ground Strategy in Business Yeah, so that title is violent - but the concept behind Robert Greene's 33 Strategies of War is actually pretty solid, and it's the focus of our Baking it Down Podcast this week. You see - when there's a mountain behind an army bloc...
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72. Baking it Down - Targeting your Target Audience
Baking it Down with Sugar Cookie Marketing πͺ - July 26, 2022 19:00 - 56 minutes β β β β β - 287 ratingsSend us a Text Message. π― What are Target Audiences? If you thought this newsletter was about the Dollar Section at Target, you're probably not alone *trembles in plastic apple containers* - but much like beloved Target, we need to target our audience. And unlike Target, we can't appeal to eve...
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61. Baking it Down - Marketing Campaign Life Cycles
Baking it Down with Sugar Cookie Marketing πͺ - July 19, 2022 21:00 - 50 minutes β β β β β - 287 ratingsπ Hey - Heather and Corrie here with the Baking it Down Podcast with Sugar Cookie Marketing (a group on Facebook full of sugar cookiers turned business owners).Β πͺ We're here to help you rise with your reach, flood with new followers, bake up new ideas, and make that all-important dough (while ...
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71. Baking it Down - Marketing Campaign Life Cycles
Baking it Down with Sugar Cookie Marketing πͺ - July 19, 2022 21:00 - 50 minutes β β β β β - 287 ratingsSend us a Text Message. π Run, Forest, Run! You always hear us refer to marketing in terms of "run-times" - but what are we saying when we sub in track days for calendar weeks? Don't worry - no gym routines here.Β Run times refer to the number of days / weeks / months designated for a marketi...
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70. Baking it Down - Collab Basics 101 (for the July 29th Christmas Collab)
Baking it Down with Sugar Cookie Marketing πͺ - July 11, 2022 20:00 - 51 minutes β β β β β - 287 ratingsSend us a Text Message. π Squeezin' the Most out of a Collab We're Havin' a Cookie Collab on July 29th. You're invited. But here's how to squeeze the most "marketing" juice from said collab. π First off - what are collabs?Β Collabs aren't unique to the cookie world - but they are just as fun...
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69. Baking it Down - Working with the End in Mind
Baking it Down with Sugar Cookie Marketing πͺ - July 04, 2022 18:00 - 47 minutes β β β β β - 287 ratingsSend us a Text Message. π Working with the End in Mind "Help! A client said my cookies were too dry!"Β β "Block them." β "Tell them to bring you the cookies back." β "Tell them all sales final." β "Tell them to kick rocks." (or cookies that are hard as rocks π It's no doubt that in an ope...
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68. Baking it Down - What to Do When You're Not Doing
Baking it Down with Sugar Cookie Marketing πͺ - June 28, 2022 16:00 - 53 minutes β β β β β - 287 ratingsSend us a Text Message.
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67. Baking it Down - Facebook Banny Bans
Baking it Down with Sugar Cookie Marketing πͺ - June 23, 2022 17:00 - 52 minutes β β β β β - 287 ratingsSend us a Text Message. "No." - Mark Zuckerberg π€ What would happen if you lost access to Facebook for 90 days? Not sure? Well, consider it. β Facebook's new "enforcement technology" AI ain't takin' prisoners, and there's not much you can do about it - except this one thing. Backstory - Corr...
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66. Baking it Down - Why Why Why Why Why
Baking it Down with Sugar Cookie Marketing πͺ - June 14, 2022 16:00 - 50 minutes β β β β β - 287 ratingsSend us a Text Message. Why Why Why Why Why. π€ Never thought we could learn how to run a root cause analysis from the kid in the back seat of your car, did ya?Β I'm working through a college-level textbook on Operations Management - and the book referenced root cause analysis - to figure out ...
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65. Baking it Down - Overwhelming Goals
Baking it Down with Sugar Cookie Marketing πͺ - June 07, 2022 15:00 - 47 minutes β β β β β - 287 ratingsSend us a Text Message. π³ Marketing Overwhelm. π Feeling like you're drowning in marketing tips and tricks? Here's a three-step life jacket. Hey - the Baking it Down Podcast has 65 episodes - most of those episodes chock full of Corrie's annoying elephant noises, Phoebe scrambling to run out ...
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64. Baking it Down - On the Move
Baking it Down with Sugar Cookie Marketing πͺ - June 01, 2022 20:00 - 47 minutes β β β β β - 287 ratingsSend us a Text Message. π‘ Movin' and a Shakin'. π‘ Tips we suggest implementing when you plan to move your bakery (and your home). Β Okay - yeah. We're mostly home-based bakeries. But what happens when the "home" part of a home-based bakery needs to move? Whether a military family, cashin' in ...
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63. Baking it Down - Competition Experience
Baking it Down with Sugar Cookie Marketing πͺ - May 24, 2022 19:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message.
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62. Baking it Down - Impasta Syndrome
Baking it Down with Sugar Cookie Marketing πͺ - May 17, 2022 16:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message. π§ Playin' the Imposter. π§ What is imposter syndrome? Β Here's the textbook definition: the persistent inability to believe that one's success is deserved or has been legitimately achieved as a result of one's own efforts or skills.Β I mean - let's face it - there's so...
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61. Baking it Down - Breakdown of a Sugar Cookie Class
Baking it Down with Sugar Cookie Marketing πͺ - May 10, 2022 19:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message. πͺ Anatomy of a Cookie Class. π€ Simply put - cookie classes are high margin offerings - and we love 'em.Β Plus - let's be honest, if you're okay with talking in front of groups, cookie classes can be really fun. You get the date nighters, the girls-day-outters, the mom ...
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60. Baking it Down - So Long, Long Funnels
Baking it Down with Sugar Cookie Marketing πͺ - May 03, 2022 19:00 - 57 minutes β β β β β - 287 ratingsSend us a Text Message. π Rule of thumb - two clicks to purchase. π You see - when someone clicks to your website, they're, on average, about one or two additional π± mouse clicks away from quitting the entire buying process out of frustration. In our distracted world, there's a lot fighting fo...
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59. Baking it Down - Secret To-Do Listies
Baking it Down with Sugar Cookie Marketing πͺ - April 26, 2022 19:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message. You've been there. You have an idea. A great idea. You're going to start selling macarons and that'll translate into insane smack-a-roons (money). It's easy. You'll buy the mac baking sheet. You'll snag the almond flour. You'll watch a Maradee Martin Live on the topic. O...
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58. Baking it Down - Corrie Reads Bad Podcast Reviews
Baking it Down with Sugar Cookie Marketing πͺ - April 21, 2022 19:00 - 54 minutes β β β β β - 287 ratingsSend us a Text Message. There's a marketing buzzword that I really love when it comes to content management and creation. It's π³ evergreen content. π³ Much like the name insinuates - it's referring to "evergreen trees" which last all year round - no matter the season. The same goes for that ty...
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57. Baking it Down - Instagram Growth in All the Right Ways
Baking it Down with Sugar Cookie Marketing πͺ - April 13, 2022 19:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message.
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56. Baking it Down - Business, Baking, Boundaries, and Bamilies
Baking it Down with Sugar Cookie Marketing πͺ - April 05, 2022 17:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message. I mean, Families. It's the Baking it Down Podcast with Sugar Cookie Marketing, and we're talkin' communication - but not just client communication - family communication. Intro - Pinned Post Business of Baking - Relationships and Baking Businesses The Cookie College -...
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55. Baking it Down - The One about THE RULES (dun dun duuun)
Baking it Down with Sugar Cookie Marketing πͺ - March 29, 2022 18:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message.
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54. Baking it Down - Refund FUN
Baking it Down with Sugar Cookie Marketing πͺ - March 23, 2022 20:00 - 1 hour β β β β β - 287 ratingsSend us a Text Message.
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