58. Baking it Down - Corrie Reads Bad Podcast Reviews
Baking it Down with Sugar Cookie Marketing 🍪
English - April 21, 2022 19:00 - 54 minutes - 37.1 MB - ★★★★★ - 287 ratingsMarketing Business sugar cookies marketing bakery marketing bakeries cottage food cottage home bakery sugar cookie decorating selling sugar cookies Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
There's a marketing buzzword that I really love when it comes to content management and creation.
It's 🌳 evergreen content. 🌳
Much like the name insinuates - it's referring to "evergreen trees" which last all year round - no matter the season. The same goes for that type of evergreen content. It refers to content that can be posted whenever without seeming out of context.
😍 Why do I love it?
It makes marketing that much easier. Building a content bucket full of evergreen posts, pictures, blogs, etc. means that, even when you're too busy, you can have evergreen content scheduled to go up regardless.
Types of evergreen content ideas for bakers:
A blog post with your favorite brownie recipeA meme that's baking-related or location-relatedAn email about things to bring / expect at an all-year farmers marketA link to an article on local places to take the kids in your areaA blog post on the five best dog parks for locals in your areaA Facebook post tutorial on how to get gooey drop cookiesAn Instagram Story (saved to highlights) on your favorite local marketsThrowback to a story about a favorite bake along with a pictureContent featuring great reviews left by past clientsEvergreen content is not only awesome because it lasts forever, it can also be very value-added content too. Yeah, sure - maybe reviews aren't as valued-added as a list of local restaurants that are perfect for date nights, but it does provide additional social proof. That "hey, other people like me - you might like me too" proof.
Using evergreen content to pad your social calendar means that, even if you get busy, your profiles don't get abandoned. I love scheduling out evergreen content to go up once or twice a week, then jumping back in when I have time to add more current content, that way my feed is a mix of old, new, value-added, funny, and interesting = which all equals reach.
Got any more ideas to add to this list? Feel free to start a thread in the Sugar Cookie Marketing (Group).