62. Baking it Down - Impasta Syndrome

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🧠 Playin' the Imposter.

🚧 What is imposter syndrome?  

Here's the textbook definition: the persistent inability to believe that one's success is deserved or has been legitimately achieved as a result of one's own efforts or skills. 

I mean - let's face it - there's someone out there better than us. 😒 They bake better than us. 🙁 They ice better than us. ☹️ Their house is prettier than ours for photos. 😞 They probably have a better customer service experience. They teach better than us. 😖 They...

... well, that's what our imposter syndrome brains would like us to think. 🧠

But guess what - your client? Yeah - they called you to bake their custom dozen. Not anyone else. 

So why are you doubting their decision with self-doubt fueled by imposter syndrome? 

We end up letting our imposter syndrome help us design and build the self-made roadblocks keeping us from trying new things. On the Happiness Lab Podcast, one of the guest psychologists says that people who attempt something and fail are actually happier than people who don't attempt anything and never fail.

🤔 Why?

Because we get the "but." Yeah - I didn't fill a cookie class, but I met 4 new potential clients! Yeah - I didn't sell out in a farmer's market, but I know what to bring next time! I didn't nail that custom set, but I had a refund policy in place and we all ended up winning.

🚧  People who never try? Yeah - they also never get the but - and that makes you more unhappy than if you tried and missed the mark a bit. 😩

🚧 🚧 🚧 🚧  How to deconstruct your self-made roadblocks? 🚧 🚧 🚧 🚧 

That's going to take work - hard work - in fact, as much work as you spent building those roadblocks. It starts by learning everything you can - watching the free Facebook Lives, joining The Cookie College, or asking a question in the group to get more information.

And then it 👏 requires 👏 actually 👏  doing 👏 the 👏 thing. 

Movement is best when it's forward - not side to side. "I'll do a cookie class... in a few months." Dude - do it now! Figure it out now! Make the mistakes now! We'll figure it out as we go along. 

This podcast has been listened to over 240,837 times as of the writing of this email.

🚧  What if we'd let imposter syndrome talk us down from starting it a year ago? 🤔

Got any more ideas to counter imposter syndrome? Feel free to start a thread in the Sugar Cookie Marketing (Group).